Learn SEO & PPC Marketing for your Law Firm on my SEO Podcast @ Sound Cloud.
Sandy Rowley – Legal SEO Expert with 17+ years experience
in ranking websites in competitive niches. She can be reached at
775-870-0488. Listen to more Legal SEO advice on my podcast.
Law Firm SEO can be very competitive and expensive.
Most Pay Per Click or Adword marketing campaigns for attorneys start at $50 a click!
Although PPC (pay per click) advertising on Google is the best way to reach clients online, the budgets required to compete with larger law firms can be very cost prohibitive. Average PPC budgets for law firms ranking on the top spots in Google can start at $5,000 – $85,000 per month plus the SEO experts 15 – 20% monthly fee to manage the PPC campaign.
WHY WOULD THESE LAW FIRMS SPEND SO MUCH ON PPC CAMPAIGNS?
Because, they work! Google search is the fastest way to reach new clients online. This search engine is heads and tails above directories, social networks and other search engines and should be your law firms #1 focus for online leads.
According to the SBA.gov, As a general rule, small businesses with revenues less than $5 million should allocate 7-8 percent of their revenues to marketing.
Marketing is the life blood of your business. Anyone in business who makes the comment, “I will put marketing money into my business once I start making some money.” clearly is going about this whole successful business thing, backwards.
What is the net amount profit needed each week to keep your business alive? Thrive? Take those numbers and budget 7-8% for your quarterly marketing spend.
The first step is optimizing your company website to rank for the keywords your customers use to find your services and products.
The next step is to add your business to Googles Snack Pack.
These first items needed for a successful SEO Campaign are affordable for most small businesses. A one time optimization starts at $299 and can greatly increase the amount of customers you can reach online.
Do a search in Google for “Reno Coworking Space” and you will see one of my SEO clients at the top of the search results. Coworking Space Reno | [email protected] is listed in Google maps as well as 4 other areas on the first page of the search results.