You know how they say “don’t judge a book by its cover”? Well, it doesn’t apply to websites. This is why manufacturing companies are designing new sites or redesigning old ones.
As soon as they arrive, visitors make instant judgments based on how your website looks and how easy it is to use. And they’re making the decision to stay or bounce in less time than it takes to snap a finger.
Users also love responsive websites. Which is probably why they dislike referring others to websites that look awful on mobile devices. This is why you can no longer throw up a substandard site.
Like it or not, a badly designed site is bad for business. If you care about your business, a mobile-friendly website is no longer optional. You need one designed by a reputable seo website design company.
Prepare Your Website for the First Contact
What’s the first impression that people have about your website? You see, people decide if they want to stick around within a few seconds of landing on your site.
If it looks like something out of the 90’s -most manufacturing companies have crappy sites like that- most people will bail.
A seo website design company will design or redesign your website so it looks modern, is user-friendly and optimized for the search engines. They’ll also tweak the site so it’s mobile-friendly and responsive.
This is important because 8 out of every 10 sites are viewed on mobile devices. Statista reports that over 50 percent of all web users access the web through mobile devices. So, you cannot afford to ignore mobile.
More importantly, they’ll deploy web design and seo best practices like simplifying website navigation, providing a clean look, optimizing your website and combining texts and visuals.
These will provide an overall, pleasant experience for your audience.
Makes or Breaks Your Business
Almost 80 percent of web marketing firms claim that poor website design affects their clients’ businesses. Most people check out manufacturing company websites before even deciding to do business with them.
A poorly designed website communicates poor brand management. This tells them that you’re not running a serious operation.
Customers are put off by poorly designed websites. They’d rather do business with your competition, just because their website inspires more confidence.
A seo web design company will give your company that facelift it needs, thus making your website one that’s appealing and attractive.
Increased Search Engine Rankings
Many regular web design firms only do a good job of building you a pretty, functional website. They hardly do anything for your website rankings on the search engines.
Yet, this is where the bulk of traffic comes from. Your website must be seo optimized so that it enjoys increased search engine visibility.
We’ve heard some manufacturers ask why is seo important. Well, a seo expert makes sure that your website gets ranked in the top 10 listings for all targeted search results.
Websites ranked in the first position get 33 percent of all traffic from keyword related searches. That’s huge. Even more, those same visitors hardly every scroll past the top 7 listings.
Manufacturing companies who are able to snag the top 3 positions get far more work and inquiries than they can handle.. all for free. The best part is they don’t have to spend a dime on paid advertising, that may not even work. How cool is that?!
Many manufacturing companies websites are there just for show. Don’t be one of those websites.
Optimizes Websites for Higher Conversion Rates
With increased search visibility comes more traffic. But, lots of traffic to your website isn’t enough. You need all those visitors to take action.
This is why your site must drive more leads, phone calls, and business. If it’s not, then you’re doing something wrong.
When people visit your website, they should be compelled to take actions like making inquiries about your products, hiring your service or buying your products.
As a manufacturing company, you want those prospects to do business with you. The best way to do that is to have a website that gets people to take action. An SEO web design company will design your website with maximum conversion rates in mind.
This means they may have to do a lot of A/B testing, test your website copy, and switch things around until you get the best value for your money.
An average web design company won’t do this, as they’re only trained to just make your website “pretty”.
Good seo web design companies ensure that there’s a bold clear call to action on every page, reinforce the actions through persuasive texts, include visuals where necessary, improve website loading speed, and select the right colors for better conversions.
Constant Updates and Maintenance
Every website requires consistent updates and maintenance. If your website is wordpress based, you’ll need to update the version quickly to prevent security breaches.
They’ll carry out code and security upgrades, monitor bandwidth usage, ensure your website is live at all times, and so much more.
Your website’s content must also be fresh and in keeping with the times. It’s no secret that constant content updates help improve Google rankings. It helps drive traffic too.
A competent seo web design company can easily create a content schedule that will help refresh your old content or post new content with targeted long tail keywords.
Google’s freshness index constantly ranks newer content above older ones in a bid to continually provide fresh information. You should take advantage of this.
Is That All a Seo Website Design Company Does?
Not at all. They do so much more, including deploying effective marketing strategies that will keep you at the top of the search engines.
If you want to know more about why you need a seo website design professional, check out this article. We cannot overemphasize the importance of a seo website design company for a manufacturing company.
If you’d like to talk to a professional seo web design firm about this, get in touch with Sandy at Reno Web Designer.