Reno SEO Experts Near Me

Reno SEO Experts Near Me

You need a Reno SEO Expert?

We are the best of the best in Reno SEO! We have been providing top-notch services to our clients for years. Our experts use their expertise and bring the most sought after rankings to your website.

Reno SEO Company

If you are looking for the most reliable Reno SEO Expert, then look no further. We are the best Reno SEO Company that you will find online. If you want to be on top of your game and win your competitors, then our services will help!

The content of a webpage needs to be engaging and interesting to the audience. This is what Search Engine Optimization experts do. They create great content for their clients and then use SEO techniques to get that content ranked highly in search engine results pages.

Reno SEO Expert is the most reputable SEO company in Reno, Nevada.

The company has a team of experts who make sure that all your needs and requirements are met with professionalism and dedication. They will create and execute a comprehensive plan for your website with detailed reports on how you’re doing.

Reno SEO Company

Digital agency in Reno is a company that offers our clients with the best SEO services. We are professional in creating SEO strategies. We have years of experience in this field and are skilled in understanding how to rank your website higher on search engine results pages for better visibility.

We help companies with local marketing, website design, search engine optimization, branding, social media, and more. If you want to get better rankings on Google then contact us today!

The Power of Small Investments: How SEO Transforms Small Businesses

Looking to increase your websites traffic? Speak with Reno SEO Expert, Sandy Rowley at 775-870-0488.

In the digital era, small businesses are discovering the transformative power of Search Engine Optimization (SEO). With minimal monthly investments, SEO has become a pivotal tool in scaling small businesses, offering a pathway to increased visibility, customer engagement, and growth.

The Impact of SEO on Small Businesses

SEO involves optimizing a website to rank higher in search engine results, thereby attracting more organic traffic. This approach is particularly beneficial for small businesses due to its cost-effectiveness and long-term benefits.

Case Studies: Small Investments, Big Returns

1. Local Bakery’s Rise to Fame: A local bakery in a mid-sized city began investing $200 per month in SEO. Within six months, they saw a 70% increase in organic traffic, leading to a significant boost in sales, especially for their special occasion cakes.

2. Handcrafted Jewelry Store’s Online Success: With a monthly investment of $150 in SEO, a small handcrafted jewelry store improved its online presence. They optimized their product descriptions and leveraged local SEO, resulting in a 50% increase in online sales within a year.

3. Eco-friendly Cleaning Service’s Growth: An eco-friendly cleaning service allocated $100 monthly towards SEO. By focusing on local SEO and content marketing, they doubled their website traffic and expanded their customer base by 40% in nine months.

Key SEO Strategies for Small Investments

1. Keyword Optimization: Targeting relevant keywords with high search potential but low competition.

2. Content Marketing: Creating quality blog posts and articles that provide value to the audience.

3. Local SEO: Optimizing for local search queries to attract nearby customers.

4. Mobile Optimization: Ensuring the website is mobile-friendly to cater to the growing number of mobile users.

5. Backlink Building: Acquiring quality backlinks from authoritative sites to improve search rankings.

The Long-Term Benefits of SEO

Small businesses that invest in SEO benefit from long-term growth. Unlike paid advertising, the effects of SEO are cumulative, meaning that the benefits grow over time. A well-optimized website can maintain high rankings and continue to attract traffic with minimal ongoing investment.

Conclusion

SEO stands as a beacon for small businesses, offering a cost-effective and sustainable method to scale and thrive. With small monthly investments, businesses can leverage SEO to enhance their online presence, attract more customers, and experience substantial growth. In the world of digital marketing, SEO proves to be a small investment with potentially large returns, making it an indispensable tool for small businesses aiming to expand their reach and impact.

Internet Marketing Services

Internet Marketing Services

Internet Marketing Services

in Reno Nevada.

What types of Internet marketing services should you look into?

Digital marketing is the fastest growing service in the marketing world. Old school marketing strategies are quickly becoming old news. What can small businesses do to place thier business in the flow of SEO marketing success?

 

Reno SEO, Marketing & Web Design
450 Sinclair St, Reno, NV 89501
(775) 870-0488
www.RenoWebDesigner.com

Reno SEO Deals

Outrank your competitors in Reno and beyond…

 

Google SEO Guaranteed!

Our Local SEO is your ticket to more sales.

Reno SEO

How to find the Top SEO Companies in the Reno Nevada?

(How to get my website to the top of Google with SEO?)

If you do a quick search in Google for “Reno SEO Expert”, you will see a handful of PPC ads at the top of the search results. 98% of those companies are not located in the Reno Nevada area.

If you scroll down to the Google Maps area, you will likely find local SEO companies.

And…if you scroll down below the Google Maps section, you will see 2 or 3 actual Reno SEO companies.

With that being said, most of the SEO companies that rank on the first page of Google for “SEO Experts” or related terms, beneath the maps area, are in fact, NOT located in Reno.

In our list below, we break down the top digital marketing experts and their true locations for you.

This data was pulled from SEM Rush and other keyword research tools available online.

1. Reno SEO, Marketing & Web Design – Sandy Rowley, leading SEO expert located in Reno Nevada holds her spot as the top SEO in Nevada, five years and running. Her SEO company is located in downtown Reno Nevada. Renowebdesigner.com

2. SEO – A top contender in the space, hovers over some top SEO positions throughout the month. acuteseo.com

3. Reno SEO – An off shoot company of a local digital marketing expert, (not to be named) is looking to outrank these top positions. Possible black hat practices being deployed.

3.  – The companies listed on this directory are paying to be listed as a top SEO. So technically, that does not count as being a good SEO, but we listed this paid directory site simply because they are ranking on the first page of Google for the term. This shows that the Clutch companies SEO team is actually pretty decent at SEO and not neccessarly that the companies listed in this directory are good at SEO. https://clutch.co/seo-firms/reno
clutch.co

4. – This company is based out of another state, but did a good job at ranking for this competitive term. Not Local company.

5. Up City – Yet, another paid directory, looking to use thier SEO savvy to help rank their paying customers within their directory. Again, the SEO companies listed on this paid site, are not neccessarily a good choice for SEO as they either paid to be listed, or simply added their website to the free section of this site.
upcity.com

6. Reno SEO-
renotahoeseo.com These guys have been battling for the top spot for quite a while now. Not sure if they are actually still living in the Reno Nv area, but they have some skills. This is not 100% guarantee that any of the companies listed on this page are a good fit for your needs, simply a list of companies that are working for the top spot in Reno.

7. – This company is possibly located in another country, per our research. They are at the bottom of page one for SEO related terms. These spots are highly volatile and usually fall off page 1 within a few weeks.

8. –  Another company, not actually located in the Reno area, but is working to position their website as a local business.

9. Bright Local SEO –
Another paid directory for SEO’s. SEO is about ranking a website for relevant keywords that are searched in Google and other search engines. Paying to list your site as the top SEO company in Reno, does not count as SEO. That is simply buying ad space. Bright Local is a top SEO services company located outside of the Reno area. Again, thier SEO team is great at SEO. The companies that paid to be listed on thier directory, maybe not so much.

10. –  Props to this guy. He is at the bottom of page 1 in Google, but his last post on his Facebook page was back over 3 years ago. These types of SEO tactics work temporarily then drop off again to the page 2 or 3 of Google. Not sure if this SEO expert is still located in our area.

How to find a trustworthy SEO company in Reno?

A simple strategy you can use to find a good SEO expert in your area is to do the following:

1. Do a simple keyword search in Google for “Reno SEO”
2. Look at the SERPS or search results that are the top 5 positions in Google.
3. Look at the top 3 results in the local Reno map section.
4. Sort by best reviews.
5. Scroll to see what companies have the best reviews and rank high in Google for the SEO term.

After you have found a list of local Reno SEO companies with good reviews, do the following:

1. Fill out their websites contact form requesting more information. How long does it take for the SEO company to respond?
2. Call the SEO expert and see if they answer the phone or does it go straight to voicemail. (Some of the SEO companies in this list are moonlighting as an SEO and have day jobs.)
3. If the SEO person answers the phone, are they friendly? Are they helpful? How knowledgable are they on the subject?

SEO Tip

Never hire an SEO company or expert based on whether they are “affordable” or not. You get what you pay for. If your company is looking to rank for keywords that will generate your business thousands of dollars a month, why would anyone not just do your business on thier own and make more than the measley $500 a month it would take to rank for those keywords?

How much does SEO cost?

A solid SEO campaign for local Reno keywords is $800 – $8500 per month is the average. This is a reasonable investment for the return a business will have with a reputable SEO service.

SEO is a digital marketing service that takes consistancy and time. It is not a one and done service. Don’t let any companies convince you otherwise.

I am available Monday – Saturday, 8am to 8pm PST. Feel free to email or call with questions. Sandy Rowley and her team of SEO experts are on standby, availalbe to be your go to source for all things digital marketing.

Deal Name : Reno SEO Business Discount
Deal Description: Reno SEO business recieve $150 discount on SEO services. Must be located in Reno Nevada or surrounding cities in Northern Nevada.
Coupon Code: RenoSEO
Expiration Date : 12/1/2023

Why Choose Sandy Rowley and her rock star SEO Team in Reno?

WE HAVE RANKED MORE LOCAL BUSINESSES THAN ANY OTHER SEO IN RENO!

Partner with Nevada’s top SEO expert, Sandy Rowley and her team of battle born SEO experts.

100% SEO Rankings Price Guarantee

Our word is our promise. If we fail to rank your companies website within the first 6 months, we will continue your SEO for free until we do!

KEEP AN EYE ON YOUR COMPETITORS

We build into every SEO campaign, competitor analysis and monitoring on behalf of our clients. Your reputation, rankings and business goals are at the forefront of every marketing campaign we create and implement.

seo-reno

Guaranteed SEO Rankings

Local and Nation SEO Services

Located in Reno Nevada

#1 Choice For SEO Marketing in Reno

Why risk your companies success working with any other SEO company in Reno? Sandy and her team of marketers have a PROVEN track record of ranking hundreds of Reno area businesses at the top of Google searches. Our reviews speak for themselves. We are here to help your company grow.

“Working with Sandy and her team has been an absolute pleasure. She is down to earth, friendly and always there when I need her.”
Mark S.

Ask about our 100% SEO price guarantee.

Website Updates are included in every SEO package

Keep your companies website professionaly updated

Website updates are an important part of a good SEO campaing. Most website udpates are free with our SEO packages. Update simple text and images at no charge. Plugin updates and security patches are included as well. We are able to provide a complete digital marketing service for all Reno area businesses.

website-updates-reno

SEO DEALS FOR RENO AREA BUSINESSES

Estimated monthly investment. Each client will have a unique set of challenges and goals. Call for a firm SEO quote. Most SEO packages start at $1500 – $5000 per month.

SEO Best Reviews

Need some time to come up with a SEO budget?
Ask about our SEO Jump Start Program.
A one time SEO boost for new businesses. $1500 investment.

*National SEO Campaigns available. Call to learn more.

Invest in your companies future…

Secure SEO rankings now!

Success Stories

We have the best reviews in the state. Over 1285 five star reviews on Google, Facebook, Clutch, 3 Best Rated, Alignable, Yelp and other review sites.

marketing reno

Reno SEO, Marketing & Web Design is an invaluable tool for promoting local events in and around Reno. We saw fast results and were able to reach portions of the population that wouldn’t have been available to us otherwise. Sandy is a passionate, knowledgeable professional with so many wonderful tools at her disposal. I’m so grateful to her for her time and attention.
Danny Sierra

Event Promotion , Patagonia Outlet

marketing reno
Every day here at TAP agency Consulting and PR, I need teammates that enjoy what they do, and who are experts at communication and driving projects forward. Sandy Rowley is a wonderfully intelligent person, who works diligently to provide her colleagues and clients with unparalleled insight and professionalism. I look forward to working with Sandy on each project. It is my pleasure to continue to refer Sandy and Reno SEO, Marketing & Web Design to my agency’s valued clients. Learn more how TAP Agency Helps Leading Grass Roots Celebrities Sky Rocket their reach.
Alisha The Explorer

PR Goddess, TAP Agency Consulting & PR

marketing reno
Key value-add skills in a web designer:

1) listens to understand what you are trying to communicate and then provides expertise to compose and enhance your collection of visual content in an attractive, compelling and easy-to navigate way.

2) follow through, follow-up, taking time to train you on how to update and edit.

3) coaching on how to best position and accelerate your web site objectives.
Jacquie Chandler

CEO, SustainTahoe.org

marketing reno
Happy to say Sandy knows her stuff. Her market knowledge, strategic insight and her ability to apply these broadly across sectors 21st century style was surprising and pleasing. She is my primary marketing resource.
Carole Bucher

Feldenkrais Method, Extra Space

marketing reno
Since working with RWD my web sales increased 500 percent.
Larry Green

Founder & CEO, EEZ Keeper

marketing reno
CharitySmith has seen an immediate increase in new due to our site redesign. Sandy found a great balance of professionalism while maintaining a warm aesthetic!
Brenda Zimmerman

Executive Director, CharitySmith.org

Let’s Get Started

Ready To Make a Real Change? Let’s Build this Thing Together!

SEO 101 – Understanding the Power of Search Engine Optimization (SEO)

SEO 101 – Understanding the Power of Search Engine Optimization (SEO)

Pop Quiz: Why is it that, when you key in a search query into your web browser, some websites appear higher up in the list of sites returned, while others come in way down the pecking order?

The answer: A neat little process called Search Engine Optimization (SEO).

What is SEO?

As highlighted by our pop quiz question, SEO is what goes on behind the scenes in your webpages and websites. When done right, SEO is responsible for ensuring that your web pages rank higher-up in organic search results than your competitor’s.

Although search engines like Google consider a long list of factors to determine proper site optimization for search, as a website owner, here’s what SEO means to you:

  • Your site is visible to search engines
  • It is structurally sound – well laid out, with no broken links or missing pages
  • It has content that search engines locate quickly when users query for them
  • Your pages rank higher (for relevant content searches) than your competitors
  • There’s content that users find useful and informative
  • The site makes good use of social signals (Facebook, Twitter, Instagram etc.) to promote it
  • You have high-quality backlinks that point back to your site
  • You use optimized images across the site

The most visible SEO sign is that customers, prospects and casual visitors find your website easily and efficiently, giving you the opportunity to sell your products and services to them. These are just a tiny manifestation of what SEO means to you. However, when SEO experts get down to work on site optimization, they’ll consider these, and a list of over 200+ other factors, when creating highly optimized websites.

reno advertising agencies

 

Why do I need SEO?

Consider the analogy of a bricks and mortar candy store from “back in the day”. Although the shop made the best candies and sweets in town, unless their name appeared in classified ads in newspapers and the TV, few buyers would show up at the store. The same is true with today’s digital storefronts – i.e. your online presences.

Owning and successfully operating an online business requires a website – and other online presences, like social media pages. But it also means you need to promote that site online, so current and prospective clients might find you whenever they have the need for your products or services.

Reno SEO

MARKETING YOURSELF

More importantly though, is the marketing aspect of an online business. You don’t just want (current) clients who know your business, or those who are actively considering buying (prospects) your product, to find your website online. It’s important to also “convert” casual visitors – who may not initially want to buy – into paying customers. And that’s where SEO comes in!

As an online business owner operating in a highly competitive marketplace, you need SEO if you:

  • …want your business to survive and thrive
  • …are looking to expand in new markets
  • …care about having more online visibility that your competition
  • …are looking to increase traffic to your website
  • …want a consistent stream of leads generated from that traffic
  • …are always looking to convert many of those leads to paying clients
  • …also care about generating a lot more local sales from among your city and community

So, what does SEO do to give you all (and more!) of the above? Well, here’s the simple truth about why SEO matters to you. You need SEO because:

  • 68%[1] of all identifiable web traffic happens as a result of web searches
  • 3%[2] of all web traffic come from organic searches
  • 76%[3] of people who searched for a product/service using a smartphone have visited a nearby business within one day of conducting their search
  • SEO[4] results in 1000% plus more traffic than other strategies, including social media
  • 60% of online businesses say that in-bound SEO delivers them a higher quality of leads tan do other lead generating strategies
  • SEO results in closing 14.6% of all online deals

As an online business owner, or someone who manages a website, what do all these numbers mean for you? Depending on what business you are in, and what online marketing strategy you pursue, these statistics might mean different things to various businesses. However, the one common take-away from these figures is this:

The world has around 2 billion websites on the internet, of which approximately 400 million are currently active[5].  If you run an online business, then you need your website “found” among the vastness of other websites out there. And for that to happen, you need SEO!

STANDING OUT AMONG THE CROWD

And what’s the most obvious way for anyone to find you in a crowded space? It’s if you step forward right at the front of the crowd and shout “Look at me…I’m here!”. Unless you do that successfully, the thousands of other competing websites in your domain may drown your presence. Your clients and prospects won’t know that you exist!

You need SEO to help you stand out in the crowd. And how does SEO make that happen?

To explain that, lets look at one more piece of statistics:

  • 60% [6]of people looking for products and services, won’t scroll past the first screen of their Search Engine Results Page (SERP).

To put that in perspective, lets assume a search term for your product or service results in 300 listings. Let’s also assume that each page comprises of seven listings. Here’s how the math works out:

There will be 43 web pages that meet the criterion of the searchers query. Depending on the device (desktop, tablet, smartphone) the searcher is using, those pages may span over more than 43 screens.

Assuming the searcher finds content on the page pretty useful, they’ll spend about two minutes (“dwell time”[7]) reading key content on the page.  That’ll take him/her 86-minutes (43 pages x 2-minutes per page) to go through all the search results returned.  That’s nearly an hour and a half of their time! In today’s busy world, no one has that much time to spend reviewing search results pages!

Typically, searchers will snoop around the first page of the site and, if they can’t find something interesting, they’ll quickly go back to the crowded SERP to sample the next site/page…and so on. This happens for each of the search results listed.  And, in 60% of cases, searchers will find what they’re looking for without needing to go to page 2 of the SERP.

The bottom line: If your web site doesn’t appear listed high-er up on page 1 (or at least the first few pages) of an organic search, it’s likely no one will ever find you among a crowd of web sites that’s 300 pages large. And you need SEO to help you rank higher in organic search results so you can stand out amongst the crowd of competitors.

WHY SEO?

SEO is the best way to target specific audiences online, so you can make your pitch directly to them. As a result, a follow-up question is: Do I have to continue doing SEO? The answer is – YES! Doing SEO isn’t easy – given the frequent algorithm updates that search engines like Google continually implement.

If you want your site to continuously rank higher in search engine results pages (SERPs), and are interested in a constant flow of traffic, then you need SEO. Not just a one-time SEO effort, but one that keeps up with search engine updates, and with your competitors!

Manufacturing Company Marketing Expert

 

How to hire an SEO expert

Hiring the right candidates (contractors, service providers, agencies) for any role is a daunting task, and it’s no easier when it comes to hiring an SEO expert. But when it comes to all things SEO, the hiring decisions are a lot more critical than say, hiring a tradesperson or a graphics designer. Here’s why you need extra diligence when partnering with an SEO expert:

  • SEO impacts your bottom line – the fewer leads you convert the less revenue you’ll earn
  • SEO speaks directly to your customer base – if your website isn’t targeting the right clients, you’ll likely not get as many leads as you’d like
  • SEO impacts your websites’ standings with search engines – SEO-gone-wrong can easily get your website on a “black list” and cripple your online marketing operations for a significant time

To avoid these, and many other challenges that we’ll highlight shortly, your decision to hire an SEO expert requires a significant amount of extra diligence – more so than you exercise for other roles.

ASSESSING THE EXPERTS

Here are 3 questions to ask and 6 additional skills to inquire about, to ascertain whether the SEO expert is right for you:

  • How do you keep abreast of SEO changes, trends and developments?

When you hire an expert, you want someone who always stays current with all thing’s SEO – not someone that read a few books a long time ago and only applies that knowledge to all her/his projects. Take note of news sites, journals, podcasts and tech review forums they talk about, and check those sources out (at your convenience) to validate what they said

  • Look at these 3 pages on our website. They currently rank #45 and #65 for their respective keywords. Can you provide us 2 onsite-optimization suggestions that’ll help improve our ranking/visibility?

This is a trick question, because there’ll likely be a different answer offered by every SEO expert that you speak to. However, look for some generic tips that any SEO-savvy professional should offer. These include:

  • Ensuring your URLs are meaningful, readable and succinct
  • Removing elements from the page that slows it down – especially on mobile devices – like heavy graphics, large videos and unnecessary bells and whistles
  • Adding links to external websites with content relevant to your domain/niche
  • Re-writing content for human consumption, not for BOTS and algorithms
  • Inviting other trustworthy partner websites to link to your content
  • Checking to ensure all your meta data (tags, descriptions) is in order
    Can you provide me 3 URLs of websites you assisted with SEO, and what were the outcomes of your efforts?

The objective of this evaluation exercise is to establish what the expert has done for other online marketers. Ideally (but not necessarily) the examples offered should be in your marketing niche.

Look for information that indicates trends that a clients’ website went from #30 to #7 in 9 days; or that the site saw 56% traffic increase in 2-weeks; or that sales shot up by 110% within 2-months of the engagement concluding.

Now that you are convinced, through performance-based metrics, that the expert knows what she/he is talking about, it’s time to assess whether they have other skills that’ll help them fit-in with your team.

SKILLS TO LOOK FOR

A good SEO expert is not necessarily one that can only code like a nerd! There are other soft skills that are required to make the expert (or the SEO agency) work well with you and your team. Without these additional skills, it’s highly likely that your relationship with any SEO expert you hire will be short-lived.

To avoid mis-communication, misunderstandings and unintended consequences of any future business collaboration, verify that the expert has:

  • Demonstrable knowledge of SEO principles and practices
  • Excellent copy-writing
  • Exceptional communications skills
  • Good project management abilities
  • The ability to work with cross-functional teams within your organization (Marketing, Sales, Finance, Senior management)
  • Strong reporting and analytical skills (to monitor, measure, track and report SEO metrics)

Often, when interviewing an SEO agency, you’ll be speaking with a single person – not an entire organization. It’s important to therefore remember: When embarking on your hiring initiative, don’t forget that SEO is typically a team effort – it often requires skills that more than a single person may have.

Therefore, when assessing the talents and capabilities of your SEO expert, don’t focus on the individual, but also on the team behind them. It is the collective skills and experience of the combined team that you’ll be hiring, and not just the individual you are speaking to. On that note, if the agency is not a one-person-entity, it may not be out of bounds to ask to speak with key individuals who will be involved with you and your team.

DON’T FORGET…

  • Before casting a wide net to seek SEO candidates, ask around among your network of peers and business contacts to see if they can recommend some names
  • Give local SEO experts greater weightage in your decision-making criteria. Why? Because it’s always more convenient to meet, communicate and coordinate with them as opposed to someone that’s on a different continent or different time zone
  • Check if your SEO prospects offer freebees – like Lunch-and-Learn sessions, free initial consultations and mini website audits. Taking advantage of these offers is a great first step in getting to know your future SEO expert more closely

As you map your online marketing strategy, hiring not just any SEO expert, but the right one, is a key milestone for your company. Using a written test to select an SEO expert is not a good idea. Because of what’s at stake, ask for practical, verifiable demonstration of their accomplishments.

More importantly, ensure that the agency’s team and yours are a good fit. If they can’t deliver what you are looking for, or if their team and yours can’t produce synergies, then they’re probably not the right fit for your company.

best web design company reno nv 350 x 200

 

What I can expect with good SEO services?

Earlier-on in this eBook, we spoke about everything you might expect from SEO. That might include, but not be limited to, higher SERP rankings and more traffic to your website. But what can one expect of a good SEO service provider, in terms of the value-for-money proposition to you?

Well, here are six things that most professionals deliver as part of a well-rounded SEO offering:

  • A better understanding of your target audience

To provide the best SEO service applicable to your business, the agency you choose to work with must first understand who your audience is. They do this by talking to you to get a sense of what your products or services are, and whom you market them to.

  • A clear sense of your business objectives and goals

The type of SEO strategy that’s best for you depends on what you are trying to accomplish through your online presence. You should therefore expect your SEO partner to help you understand what your business objectives are:

  1. Are you looking to get more traffic?
  2. Do you want to rank higher than a specific competitor?
  3. Should your SEO efforts result in x% increase in revenue?
  4. Is it your desire for your website to become an “authority site” within your niche/domain?

Together with you and your team, the chosen SEO expert will help you get a clear sense of these and other similar questions.

  • A deeper appreciation for your competition

Most experienced practitioners won’t offer specific SEO advice until they have a clear idea of who your competition is, and what SEO tactics and strategies they (the competition) employ. Expect your SEO service provider to work with you to draw a clear profile of the competition, and map your current online ranking against the competition, so they can identify gaps between you and your industry peers.

  • A comprehensive deep dive into your existing website

In preparation to take on the competition – now that you and your SEO partners have a clear idea of who they are and what they’re doing – the SEO expert conducts an exhaustive site audit. This exercise gives them a sense of where your website stands in terms of various factors, some of which include:

  1. Layout
  2. Construction
  3. Ease of navigation
  4. Messaging
  5. Trust-worthiness
  6. Professionalism
  7. Page load times
  8. Accessibility
  9. Responsive design
  10. Social media-friendliness

They’ll also take a close look at the advantages (competitive edge) you enjoy over the competition, and specific shortcomings (e.g. content deficiencies) in your current website. This process gives your SEO expert an insight into what specific SEO strategies and tactics they’ll need to implement to accomplish the goals and objectives set out for the project.

  • Preliminary recommendations and suggestions

Before the expert knits together a comprehensive SEO strategy, they will likely discuss their preliminary recommendations and suggestions with you. Since they now know your business environment, your website and your competition in intimate detail, they’re able to offer concrete recommendations on what you need to do to win the online marketing battle.

At this stage, however, many clients might disagree with some suggestions, or consider other suggestions (e.g. revamp the entire website) too expensive and time consuming. A good SEP professional will, therefore, take that feedback into consideration when putting the final strategy into place.

  • A comprehensive SEO strategy

The most important deliverable you should expect of a good SEO service provider is a comprehensive SEO strategy, and the tactics to be employed when implementing that strategy. This is the overarching document that’ll take your online marketing businesses’ goals and objectives, and transform them into reality.

While each SEO agency might have different templates of their strategy, three most common components you must expect to see include:

  1. On-site Optimization: This focuses on optimizing the content, layout and structure of your site. Because of how SEO works – by having search engines crawl and sniff through your website – you don’t want any SEO-unfriendly characteristics in your site.

Elements covered in this part of the strategy include Title Tags, Meta descriptions, Navigation, Internal links, Unique and relevant content, Speed and security – amongst other factors.

  1. Off-site optimization: This part of the strategy covers factors that help you establish your site as an authority on external platforms and online presences (Blogs, websites, social media forums). For SEO purposes, search engines like Google give great weight to authoritative inbound links into your site, from other respectable, credible websites in your niche.

The more credible inbound links you receive from external sources, the more authoritative your site appears to BOTS, Spiders, Creepers and Crawlers – search engine algorithms. Influencer marketing, guest posting and syndication are some tactics that a good SEO expert may propose.

  1. Ongoing SEO measures: This part of the SEO strategy will contain other relevant steps, such as continually refreshing your content, necessary to stay on top of the SEO list. It may also propose constantly working with other sites (credible ones!) to guest post or host unique and informative content and links

The strategy will include all relevant steps, implementation timelines, and metrics to accomplish and measure success. Expect most professional SEO experts to offer FREE (though not exhaustive or comprehensive) site audits. They’ll also offer limited-time FREE initial consultations, and may even periodically host FREE lunch-and-learn sessions.

At the end of your SEO project, what should you expect success to look like? Well, you should expect better organic traffic, more leads, more conversion, higher page/site ranking and, most importantly, improved revenue from sales.

social media manager

Then what?

Your SEO initiative will likely not push you up to #1 in SERPs for your specific keywords and search queries (unless you are already at #2!). SEO takes time to bear fruit – sometimes as much as three to six months. Then what? Then, there’s no letting up! The best SEO strategy is a continuous one. Even if you reach #1, without ongoing SEO efforts, someone else could well knock you off your high ranking!

 

Hello there! Have questions? Call or text me anytime Monday through Saturday 8 am to 8 pm PST. I can be reached at 775-870-0488.

Sandy Rowley

SEO Expert

 

[1] https://videos.brightedge.com/research-report/BrightEdge_ChannelReport2019_FINAL.pdf (page 3)

[2] https://videos.brightedge.com/research-report/BrightEdge_ChannelReport2019_FINAL.pdf (page 2)

[3] https://ahrefs.com/blog/seo-statistics/#top-seo-statistics

 

[4] https://ahrefs.com/blog/seo-statistics/#top-seo-statistics

 

[5] https://hostingtribunal.com/blog/how-many-websites/

 

[6] https://www.smamarketing.net/blog/80-seo-statistics (statistic #9)

[7] https://ahrefs.com/blog/dwell-time/

 

8 Ways to Build Links to Your Small Business Website

8 Ways to Build Links to Your Small Business Website

The algorithms of search engines are constantly changing, but there are things whose role is still important. These are backlinks and the quality of content – on the position of the site in search they have the strongest impact.

 

The requirements of Google to the quality of links and content are becoming higher, which complicates the work on search promotion. This is especially important for small businesses and new online stores, they are not ready to spend a lot of money to buy backlinks. But there is a solution: you can get quality SEO-links without buying them directly from other people’s sites.

 

In this article, there are some methods of obtaining external links, for the use of which you do not need to be an experienced specialist, and instead of money will have to invest only your time.

 

1. Creating pages in social media

 

The first thing to do is to create official company pages in social networks. This is the easiest way to get external links as soon as you launch your online store. Even if you do not plan to work actively on SMM, this opportunity is definitely worth using.

 

Do not limit yourself to the popular Facebook and Instagram, make pages for your company in Google+, Tweeter, YouTube and LinkedIn. You will get 6 quality and completely free links at once.

 

2. Working with forums (crowd marketing)

 

You can work not only with niche forums but also look for thematic branches in forums of thematic sites. If there is information on your site that could potentially be useful to participants of the discussion, you can safely share it in the discussion. It is well perceived by users, as opposed to direct advertising.

 

On many forums, members whose posts have exceeded a certain threshold (15-20 posts) can leave links to their site in their signatures. If you actively communicate via such a link, other users begin to move regularly.

 

3. Sites with reviews

 

For any company, regardless of its size, customer feedback is very important. They attract other people’s attention and can often have a decisive influence on your product selection.

 

There are specialized websites on the Internet that are aggregators of feedback about companies, their products, and services, for example, Otzovik.com, Tripadvisor.com.

 

On such platforms, you can create a company page where people can leave their reviews, and you get a free link to your site.

 

4. Interviews for media

 

This can work particularly well with regional media, which often lack interesting stories on the agenda. So you can get a link to the company’s website, and additional bonuses to brand recognition.

 

In addition to interviews, it is possible to work through individual materials on topics in which you are well versed and offer your comments as an expert (by writing a letter to the author of a blog or to the editorial office).

 

 

5. Thematic aggregators

 

Aggregators – sites with a lot of information, mainly business-oriented. We are talking about thematic catalogs, for example:

 

  • Catalog of foreign language courses.
  • Catalog of dental clinics.
  • Catalog of companies that work in the construction industry.
  • Aggregator of tutor services.
  • Aggregator of online stores.

 

If your target region is large, you can find several dozens of aggregators through Google, and on each of them you can register by creating a company page.

6. Creation and distribution of valuable content

 

It can be a step-by-step guide to solving a particular problem, a research result, a checklist to complete a task or an electronic PDF book dedicated to a specific topic.

 

High-quality content takes time to prepare, but its publication attracts the attention of the audience, and many people share links to such a page on the site with friends, forums and social networks.

 

This approach is especially popular in the English-speaking segment of the Internet and has for many years been considered one of the most effective ways to get backlinks to the site. It also has a very positive impact on the credibility of the business. You can check LinksManagement, service that helps build links.

 

7. Cooperation with bloggers

 

This approach works very well in the case of online retailers. The audience of some bloggers is comparable to the audience of popular media. In exchange for a review and/or mention of your store, you can offer a blogger to test the product.

 

First of all, pay attention to authors of offline blogs (sites), owners of promoted Instagram accounts and YouTube channels. Working with them, you can get the link and a recommendation from a reputable person in your niche.

 

8. Info partnership for events

 

Even in small cities, not to mention millions of people, regular exhibitions and other events are held on a variety of topics. The organizers work with the media and individual companies to disseminate information about the event and attract more participants.

 

By contacting the organizers, you can offer them support in the form of information partnerships ( blog postings and social networks), in exchange for mentioning your company with a link to a shop. Often partner links are posted on the main page of the event website.

 

You can agree on cooperation with the organizers of fairs and masterclasses, offering them to organize a competition with a drawing of one of your products among the participants or give small souvenirs to the participants. For this, the organizers will tell about your shop on their website and on social networks.

 

Conclusion

 

If your online store has links to pages from other quality projects in your niche, the search engine considers it more authoritative than other similar sites, all other things being equal.

 

As a result, the visibility of important business keywords is growing, positions become higher, and all this together leads to an increase in traffic.

 

There are some other important bonuses that provide quality link mass:

 

  • Brand recognition grows due to the increase in contact points with the target audience on external resources.
  • Links from other sites to your store’s pages can be used by potential customers, and this is additional sales.

 

Marie Barnes is a writer for Bestforacar. She is an enthusiastic blogger interested in writing about technology, social media, work, travel, lifestyle, and current affairs. She shares her insights through blogging.