SEO Audits

SEO Audits

Why should a company use a professional SEO audit service?

  1. Keep your existing SEO company, honest. Verify those traffic numbers and rankings from a 3rd party auditing service. Most SEO experts use black hat and/or fake traffic to fool unsuspecting customers into shady  services.
  2. Keeping your website up to date and cleaned of any excess issues helps you compete online. A search engine optimization audit will find any hidden errors that are causing rankings to stagnate online.
  3. Looking to and/or have recently redesigned your company website? A technical audit can save your existing SEO rankings from tanking after a site redesign. This is the most common issue we see at our offices.
  4. Looking to hire an SEO expert or company? Let us vet their expertise. 97% of the digital marketing companies we test, do not pass. Protect your company and investment dollars before signing a contract.

Learn more about our website auditing services by calling 775-870-0488.

Over 89% of digital marketing companies are not qualified to generate quality leads for their clients.

View our guide on the worlds best SEO experts here.

seo audit

We tested all of the top competitors in our local Reno market to see what keywords they ranked for in Google, and were SHOCKED to learn that over 97% of these supposed SEO companies did not rank for buyer intent keywords! How is it that a digital marketing company, that sells SEO services does not use SEO to acquire new customers?

Buyer beware. Even large, well known ad agencies are promoting their digital marketing services and do not use SEO either.

A quick search for the keywords that the agency ranks for will tell the truth of how technical savvy they are at their own marketing efforts.

Example report for a local Reno marketing agency where they rank for keywords, on page 7,8 or 9…where no one every goes!

seo stats

Some local companies do not even rank on the back pages of Google search. They use billboards and/or online ads via Google PPC in order to get SEO clients. Very strange indeed. More and more businesses are becoming educated in how these marketing scams work. It is getting harder to trick businesses into shady marketing services.

Eventually these fly by night marketing companies will fall by the wayside.

Quick tips to vet your SEO company

  1. Check out their reviews in Google. Why Google? Yelp and Facebook reviews are easy to game.
  2. Track the amount of keywords the marketing agency ranks for. What page do they rank in Google?
  3. Check the ranking stats of their customers as well.
  4. Hire a 3rd party vetting service.
  5. Make sure this company is actually located in the US. A number of foreign companies have front offices in the US, but all of the “work” is done overseas.

Arm yourself with the tools that experts use.

Invest in a company that has the experience and proven track record of successful wins for their own website as well as those of their clients. Always verify that data. There are ways that these companies can fake traffic and analytics. If you have been paying a company for marketing work and not seeing more sales, something is wrong. Do not trust their stat reports, verify with a 3rd party expert that will explain your real world rankings.

SEO Companies that reach out to you, unsolicited are usually in desperate straights (they can’t SEO their own company website) so they steal email addresses online and send out fake emails like the ones shared on the Worse SEO Hall of Fame WebSite here: http://www.claytowne.com/beats-digging-ditches/seo-marketing-spam-hall-of-shame/

Most small businesses get 3 – 5 sales calls a day from spammers trying to sell their Google ranking services. Think about it, if they were good at SEO, they would not have to call and harass you and your staff every day.

Calls from Google to Push Your Ranking a Fraudulent Indicator

Google will never call a business to assist them to improve their search engine rankings. Google provide various tools and knowledge bases to help web masters, search engine optimization experts and other information technology professionals understand the nature of SEO, but they never call businesses unsolicited.

Google has a support team, and customer service department that businesses can call for assistance, but never initiate contact with a business via telephone. source: https://themarketingfolks.com/seo-scam/

Those same small businesses receive several emails a day from supposed experts who just happened to stumble across your website and found some technical errors they can fix for real cheap. These emails are also scams. Never click on those links or call the sales number. They will automatically add your number to a spam call list, selling it to the highest bidder.

SEO is an investment, just like other forms of marketing.  Make sure to work with a vetted expert and try to not think that just by hiring a young person to do your companies SEO or Social Media Marketing will help save the day. More often than not, these people are grossly under qualified for the position and will do more harm than good to your rankings online.

You can save money by doing a lot of it yourself, but you should plan to spend at least 1-2 hours per day marketing your company, writing content, engaging with your audience, and building online relationships.

A good budget for a national business or a competitive local business is typically in the $2500 – $5000 per month range depending on the competitiveness of your industry. For a quality company that isn’t looking to make massive profits on you, that kind of budget should produce good results. You may not reach all of your goals depending on the competitiveness of your industry or if there is additional work that needs to be done (site design, etc) but you should see measured improvement. source: https://moz.com/ugc/how-to-avoid-seo-digital-marketing-scams

SEO is still in the early stages of development. Most businesses do not even know what it is and how it can help or harm their businesses. This opens up room for sharks to surf in and make a lot of easy cash.

I once heard a meteorologist admit that forecasts that predict the weather beyond three days are essentially just guesses. “Then why do you still offer them?” the interviewer asked. “Because the audience demands them,” he answered. Left unsaid was “Because the audience doesn’t know any better.” That’s where SEO is now. The public is still largely ignorant of the truth about Internet marketing, and the stakes are so high that there are more than enough dupes willing to pay for SEO that doesn’t work.

It takes many forms. Fast talking consultants pitch SEO campaigns that cost $50,000-$75,000 to medium-sized businesses, and even though the business owners are skeptical, they often pay because they don’t know what else to do. Web development firms charge small businesses $500 a month for ongoing SEO maintenance, which means precisely collecting $500 for doing absolutely nothing. Marketing companies charge you to enlist popular bloggers to link to your site despite the fact that their blogs have nothing to do with what you’re selling. SEO “experts” charge you to submit your site to hundreds of fly-by-night Eastern European web directories in the name of link building. Most of these experts won’t explain to you what they’re actually doing, and almost none of what they do works. In fact, they’re more likely to get you penalized than to actually help you. source: https://techli.com/2013/12/the-truth-about-internet-marketing-part-2-seo-is-a-scam/

How to spot fake reviews on Amazon?

Fake reviews are one of the biggest hurdles in the way of a good online shopping experience. Like all other online shopping sites, the menace of fake reviews also plague the e-commerce giant – Amazon.

Though Amazon tries hard to weed out the fake reviews, however as a buyer, we need to play our part. Spending a few minutes before making a purchase is all it takes to not get scammed by those glowing 5 stars.

So in this post, I’ll help you identify fake reviews with a few tricks that help me make sound shopping decisions.

Note: As an example, I will be using this new MaxBoost Google Pixel 2 case that my analysis (and my gut) tells me has fake reviews.

READ FULL ARTICLE HERE: https://www.hongkiat.com/blog/identify-fake-reviews-on-amazon/

Audit SEO Online

Audit SEO Online

Scan your website for free, online. Simply complete the form below and receive a complementary SEO audit.

This simple SEO report will be sent to your email within 5 minutes.

 

What is an SEO audit?

SEO stands for search engine optimization. An SEO audit is a review of your websites existing rankings in online search engines like Google, Yahoo and Bing.

There are different types of SEO audits.

A quick audit can give you helpful information about how your website stacks up against competitors in your industry. It can also give you an idea of what it will take to rank your website for certain keyword phrases.

A full technical SEO audit, can take up to 2 weeks and includes all variables needed to outrank in a competitive market online.

Technical SEO audits are always recommended for larger websites or for websites that are going under a site re design.

Full SEO audits can help identify why a website lost search engine rankings.

Some items that a SEO expert will review during a full technical SEO audit are:

  • Site load speed
  • Mobile responsivness
  • On site SEO optimization
  • Off site SEO optimazation
  • Link Analysis
  • Keyword Analysis
  • Competitor positions

As well as a number of technical considerations that are often propriatery to each SEO experts level of experience and knowledge.

 

 


LinkedIn SEO Audit Guide

What is an SEO Audit Service?

A full technical SEO audit details all the areas within your website that need improvement, repair and/or bolstering in order to save, increase or stabilize your existing or non existent search engine rankings in Google, Yahoo, Bing and other search engines. Looking at a website from a forensic view point discovering hidden errors and problems that could dramatically increase your websites rankings in short order. Most clients see improvements in their SEO rankings in a month or less.

What is SEO?

SEO stands for Search Engine Optimization. SEO is the art and science of optimizing pages on your website to rank in search engines for your most important keyword phrases.

How Can A SEO Audit Help My Company?

Identifying errors and missed opportunities for improvement has increased rankings and quality leads for my clients. Most websites have room for improvement. Speed is usually the first area that I look at in regards to finding where the big problems are within your website. Google ranks speed as one of the top indicating factors in ranking a website in their SERPS (search engine results page).

Some of the most common errors found in a full technical SEO audit are:

  1. Page speed problems with CSS, Javascript, Plugins and Server Response issues.
  2. Mobile responsiveness and layout issues.
  3. Missing schema markup.
  4. Missing alt and meta data needed for SEO with Google and all other search engines.
  5. Robots.txt errors
  6. Duplicate content problems.
  7. 404 missing pages.
  8. Usability roadblocks.

Do You Offer a Free SEO Audit?

Yes, this is a quick review of your website that highlights some of the problems holding your marketing back online. Send in your website address, phone, name and email for your quick SEO audit.

Can You Help Fix These Problems For Us?

The short answer is yes. The full answer will require access to your host, database and analytics. We document all activities within a site and monitor their immediate results in Google Analytics and Google Search Console. A full forensic style SEO audit can take up to a month to administer. Some clients prefer us to fix the problems as soon as we document them. Others prefer a full report to analyze with their in house teams and implement the requested improvements.

Are SEO Audits Expensive?

That depends. I offer an introductory SEO audit for free to help small businesses understand some of the common issues that need resolved. Most of my Full Technical SEO Audits can cost $1900 – $10,000 range depending on the size of the website and number of web properties to analyze. Most of my SEO projects fall in between $2,000.

Can A SEO Audit Service Recover A Penalized Website?

The short answer is yes. The long answer is hopefully. I have experience working within these banned sites or penalized site issues with Google. Some sites only require me to fix items on site, resubmit to Google index and wait. While others are more serious in nature and depending on the type of website property that is penalized, may never recover. A quick SEO audit review can often shed light on whether this is a project that can be salvaged or needs total re-branding and marketing plan. Most Google penalties can be repaired.

SEO Audit Terms You Should Know

 

Anchor Text

Is the text that appears highlighted in a hypertext link and that can be clicked to open the target web page.

Title Tag

The title tag is an HTML title element critical to both SEO and user experience that is used to briefly and accurately describes the topic and theme of an online document. The title tag is displayed in two key places: Internet Browser – Title Tags display in the top bar of internet browsers.

301 Redirection

301 redirect is a method of telling web browsers and search engines that a web page or site has been permanently moved to a new location. Usually a 301 redirect includes the address to which the resource has been moved.

Meta Description

The meta description is a ~160 character snippet, a tag in HTML, that summarizes a page’s content. Search engines show the meta description in search results mostly when the searched for phrase is contained in the description. Optimizing the meta description is a very important aspect of on-page SEO.

SERP

search engine results page (SERP) is the page displayed by a search engine in response to a query by a searcher. The main component of the SERP is the listing of results that are returned by the search engine in response to a keyword query, although the page may also contain other results such as advertisements.

SEO Audit Website

SEO site auditsHow to audit your website for SEO, PPC & Optimal Conversions/Sales?

Having a fresh set of eyes to review your website, online profiles and marketing efforts can help spot the areas that can dramatically improve the success of your websites marketing efforts.

I would start with the free website review or SEO auditing tools to get an idea of the basic things you can do to set a solid foundation for the success of your website. This can give you a better understanding of how html, css and web code affect your websites ability to rank well in Google search.

Call or text me @ 775-870-0488.  

Learn more about my Full Technical SEO Site Audits here.

website audit tools 2017

Google search console is a free web service that allows you to view some of the keywords that are driving traffic to your website. Why only some? Google recently chose to hide most of the keywords that drive traffic and setting their as unknown in Google Analytics. Although this is very frustrating, you can however view what other keywords and pages on your website that are bringing in clicks. To sign up for Google Search Console, you must have a free email from Gmail.com Click here to learn more.

Website audits can dramatically increase your websites SEO positions and rankings within Google, Yahoo and Bing search engines. Having an SEO Audit Expert review your website property from a technical as well as marketing/conversion rate assessment will greatly increase your SEO’s success rate.

“Most people are spinning their wheels in SEO, hoping to find the next best secret, tip or trick to save their business. While all the while, their poorly develop med website, hosting and design were the real culprits that hindered their online marketing success.”
Sandy Rowley SEO Site Audit Expert.

Our full technical SEO site audit require access to analytical data, so Sandy and her team of audit experts can research trends and opportunities that your SEO efforts are missing out on and how best to capitalize on those items. Most anytime can use a free SEO site auditing tool and gain some valuable insights as to what may be holding their business back online, but most of this information is useless to the average person.

“Sandy is a miracle worker, seriously. After less than 2 months of her SEO repair work, our website has more than doubled our monthly income thanks to her efforts.” Anonymous client with over 2 Million Page Views a month.

“I am in awe of the results. I have worked with so many supposed SEO experts, which of all were a huge mistake. Sandy took our business website, fixed the countless SEO errors and low and behold, our rankings sky rocketed.” Anonymous client with a 20+ year history with Google who was being lead on for many months by an ad agency who claimed to understand technical SEO. After one month of SEO repair work, the clients website is now on page #1 for very competitive industry outranking mega sites like Amazon and others.

“When I read that ‘No one outranks our clients’ on her website, I snickered a little. I thought I would call her to test the waters so to speak. I was blown away. We are now in a full technical SEO audit and her team have sent over a few SEO items to fix immediately. We are already seeing an increase in phone calls to the store.”  Local mechanic who is branching out into other cities in California.

I am happy to offer a quick review of your website for $900. This includes a video with explanations and suggestions as what is needed to increase conversion rates and/or rankings organically. See samples below.

SEO Audit and Website Grade Report for Lake Forest California Parkinson’s Support Group

Website Audit and SEO Review for Parenting Book Author Jean S. Barnes

 

Call or text for your SEO report @ 775-870-0488.