I want to exponentially increase my customer base now
Join our local and FREE marketing workshops held each month in Reno.
Join our local and FREE marketing workshops held each month in Reno.
Social media can be fun and profitable, IF you know what to do. Social media marketing can also be a big drain on your resources if you work with a fake marketing expert. FYI, most are. Join me and local businesses on October 24th at The Innovation Center in Reno to learn the sneaky tactics fake social media marketers use. Protect your business and investment from bad social media marketing, free workshop.
Sandy Rowley is the areas leading social media and digital marketing authority. She has over 80k REAL followers on Social Media and 18 plus years experience helping clients rank high in search engines. Check out some free social media marketing tips on The State of Nevada’s website, where they feature her savvy marketing ideas.
Marketing budgets can be a bit tricky. We have put together an easy marketing calculator for you to use. Enter your monthly sales and an estimate of how much of those sales were generated from your website. You will have a close budget range to start your digital marketing plan.
[custom_marketing_calculator hourRateSEO=150 minimumSEOBudget=1500 ]
Need more information? Call or text Sandy at 775-870-0488.
Simple formula to determine ideal marketing budget online.
What is your desired increase in revenue for the next 12 months?
$500,000.
What does it cost to acquire one customer?
Most companies spend anywhere from $25 – $300 per customer.
Take your revenue goes and divide by cost to acquire one customer. This will be your marketing budget.
Or another, easier way to determine the best marketing budget is to do the following:
10% Percent of Gross Revenue is a good starting point for a marketing budget for most companies.
SEO is a marketing strategy that helps businesses reach customers at the point of their motivated need to find the best products and services. Imagine being in the right place at the right time. Client is ready to purchase a new car, they hop onto Google and search for something similar to “Best new cars” or “affordable new cars near me”. Being that purchasing a new car is a large investment, the time to purchase will usually be a longer one. This gives you the opportunity to build a relationship with the searcher who is in the market for your services and products.
Content creation is a great way to build up trust and product education opportunities.
Having a large website with resources to help the car buyer make sound buying decisions is a great start. Offering reviews, videos, calculators and tips for upkeep and maintenance are great ideas for sharing useful information that helps to build confidence in your companies offerings.
Before redesigning the company website or implementing a web design refresh, running a full technical SEO audit will give the marketing team a blueprint or guide to help either the website design company or in house IT team protect current SEO rankings during the site redesign.
How many 5 star reviews do you have? How many are verified through a reputable 3rd party like Google, Facebook or Yelp?
Reviews are not a direct ranking factor, but do affect your rankings through click throughs. When a customer is searching for products and services, they scour the web compiling a list of companies, they then review the ratings of each. So, if you have managed to rank your website #1 in Google, but your competitors have 10 or more positive reviews, you will lose most of the leads to the company with the highest reviews online.
Best SEO practices can ensure minimal loss in Google rankings during a site migration and / or site re design.
One of the most popular search terms around SEO are:
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Although websites in low volume niches are easier to rank in Google for their desired keywords, larger companies who are in very competitive markets need a dedicated expert with experience in out ranking online. Digital marketing involves a great deal of resources, tools and requirements that change quite a bit. Unless you have ample time to dedicate to learning, testing and acquiring needed information in this market, doing your own SEO could cost you thousands in sales if done incorrectly.
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