What is an SEO Audit?
- SEO web design is fast becoming a popular keyword searched online. What is SEO?
- How can SEO help my business reach our goals?
- Should I invest in learning this or can I trust an expert to do the job?
SEO is a marketing strategy that helps businesses reach customers at the point of their motivated need to find the best products and services. Imagine being in the right place at the right time. Client is ready to purchase a new car, they hop onto Google and search for something similar to “Best new cars” or “affordable new cars near me”. Being that purchasing a new car is a large investment, the time to purchase will usually be a longer one. This gives you the opportunity to build a relationship with the searcher who is in the market for your services and products.
Content creation is a great way to build up trust and product education opportunities.
Having a large website with resources to help the car buyer make sound buying decisions is a great start. Offering reviews, videos, calculators and tips for upkeep and maintenance are great ideas for sharing useful information that helps to build confidence in your companies offerings.
Before redesigning the company website or implementing a web design refresh, running a full technical SEO audit will give the marketing team a blueprint or guide to help either the website design company or in house IT team protect current SEO rankings during the site redesign.
Company and Brand Recognition
How many 5 star reviews do you have? How many are verified through a reputable 3rd party like Google, Facebook or Yelp?
Reviews are not a direct ranking factor, but do affect your rankings through click throughs. When a customer is searching for products and services, they scour the web compiling a list of companies, they then review the ratings of each. So, if you have managed to rank your website #1 in Google, but your competitors have 10 or more positive reviews, you will lose most of the leads to the company with the highest reviews online.
Best SEO practices can ensure minimal loss in Google rankings during a site migration and / or site re design.
One of the most popular search terms around SEO are:
how to seo your website for free
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Although websites in low volume niches are easier to rank in Google for their desired keywords, larger companies who are in very competitive markets need a dedicated expert with experience in out ranking online. Digital marketing involves a great deal of resources, tools and requirements that change quite a bit. Unless you have ample time to dedicate to learning, testing and acquiring needed information in this market, doing your own SEO could cost you thousands in sales if done incorrectly.
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