Hello there, happy to see you on my website. What questions do you have? How can I help?
Call or text anytime. Lets discuss your goals and how best to help you achieve them.
We are a top web design company located in downtown Reno Nevada. We have clients all over the state of Nevada, including in Fallon and across the nation.
We are affordable and experts at all things web design, marketing and logo design.
Reno SEO, Marketing & Web Design 450 Sinclair St, Reno, NV 89501 (775) 870-0488 www.RenoWebDesigner.com
The Most Important Factors in Web Design
Give Sandy a quick call… Lets talk about your goals and options.
Sandy Rowley SEO Expert 775-870-0488.
Reno SEO, Marketing & Web Design 450 Sinclair St, Reno, NV 89501 (775) 870-0488 www.RenoWebDesigner.com
Web design is the foundation of a strong business presentation. It can increase the visibility of a business online, but it must be based on correct decisions made during the planning and implementation phases. It is possible to choose the wrong design elements, but that will hurt the quality of your website. The following are the most important factors to consider when designing your website:. Your website should be easy to navigate and offer a rich content. The design should be appealing to the eye, yet simple enough to engage the visitor.
A web design professional must know the ins and outs of search engine optimization (SEO). The process ensures that your website is properly indexed by search engines. This ensures that your content will be placed in higher positions, and therefore reach more people. Proper indexing is crucial for your website’s ranking position, and web designers should learn how to create user personas and conduct research to understand the needs of users. A web design professional must also know how to optimize a site for those users.
The typography used in a website plays a vital role in the ranking process. A designer should choose a font that is easy to read and is appealing to the target audience. The font chosen should also match the site’s target audience. While some sites may be better suited for serif fonts, others may be better suited for non-serif fonts. For example, a non-serif font may be more appropriate for a site about art.
Emphasis is an essential principle in web design. The logo and the CTA should be the first things visitors notice. The design should direct them toward the CTA. The layout should be arranged in a grid that is readable and easy to navigate. The page should be quick to load. Using the principle of emphasis ensures the highest quality of user experience. The main objective of the website is to generate interest. The colors and fonts should complement each other to create the desired effect.
The most important rule of web design is to make your site as intuitive as possible. The look of the website can affect the user’s experience. The appearance of the website should be pleasing to the eye and make it easier to navigate through the site. It should be attractive and easy to read. For this reason, it is vital to use fonts that are readable and have the right size. The font of the text is also important. It should be a font that is the same size as the text on the page.
A good web designer must be able to communicate well. This is a key skill for anyone who is building a website. A great web designer will be able to communicate with clients and developers. A good website should be easy to navigate. A user should be pleasantly surprised with its design. The design should not only be functional, but should be pleasing to the eye. A website should be easy to use and intuitive. The user should be able to access it quickly.
The Internet is an incredible resource. If you are not sure where to begin, it is best to start with a mentor. A good mentor will be able to give you a clear path to learning web design. They should be able to code in both HTML and CSS, which makes the job of a web designer much more efficient. A good designer will also be able to make your website more interactive. And while this might be a bit more difficult, it is still a skill that will help you achieve the desired results.
Whether you want to learn how to code in CSS or just learn how to implement the latest in web design, CSS is the key to creating a website that is functional and appealing to your target audience. The right web design is the cornerstone of a successful business. Regardless of how your website is built, you need to think about what your audience needs. They should be able to convert, and the user experience should be pleasant. If they don’t, then you don’t need a website at all.
Looking to design your own website? Check out some of these website design tutorials below.
Needing a an expert to do it for you?
Call or email anytime.
Reno SEO, Marketing & Web Design 450 Sinclair St, Reno, NV 89501 (775) 870-0488 www.RenoWebDesigner.com
Directions to our office in Reno Nv.
From Fallon, Nevada 89406, USA: Get on I-80 W in Fernley from US-50 W and US-50 ALT W Head west on US-50 W/W Williams Ave toward N Carson St Continue onto US-50 ALT W Keep right to continue toward I-80BUS E Merge onto I-80BUS E Turn left to merge onto I-80 W toward Reno
Follow I-80 W to N Wells Ave in Reno. Take exit 14 from I-80 W Head west on US-50 W/W Williams Ave toward N Carson St Continue onto US-50 ALT W Keep right to continue toward I-80BUS E Merge onto I-80BUS E Turn left to merge onto I-80 W toward Reno Merge onto I-80 W Keep left to stay on I-80 W Take exit 14 for Wells Ave
Continue on N Wells Ave. Drive to Sinclair St Head west on US-50 W/W Williams Ave toward N Carson St Continue onto US-50 ALT W Keep right to continue toward I-80BUS E Merge onto I-80BUS E Turn left to merge onto I-80 W toward Reno Merge onto I-80 W Keep left to stay on I-80 W Take exit 14 for Wells Ave Use the left 2 lanes to turn left onto N Wells Ave Turn right onto Ryland St Use the left lane to turn left onto E Liberty St Turn left onto Sinclair St
Hello there, happy to see you on my website. What questions do you have? How can I help?
Call or text anytime. Lets discuss your goals and how best to help you achieve them.
We are a top web design company located in downtown Reno Nevada. We have clients all over the state of Nevada and across the nation.
We are affordable and experts at all things web design, marketing and logo design.
Reno SEO, Marketing & Web Design 450 Sinclair St, Reno, NV 89501 (775) 870-0488 www.RenoWebDesigner.com
The Most Important Factors in Web Design
Give Sandy a quick call… Lets talk about your goals and options.
Sandy Rowley SEO Expert 775-870-0488.
Reno SEO, Marketing & Web Design 450 Sinclair St, Reno, NV 89501 (775) 870-0488 www.RenoWebDesigner.com
Web design is the foundation of a strong business presentation. It can increase the visibility of a business online, but it must be based on correct decisions made during the planning and implementation phases. It is possible to choose the wrong design elements, but that will hurt the quality of your website. The following are the most important factors to consider when designing your website:. Your website should be easy to navigate and offer a rich content. The design should be appealing to the eye, yet simple enough to engage the visitor.
A web design professional must know the ins and outs of search engine optimization (SEO). The process ensures that your website is properly indexed by search engines. This ensures that your content will be placed in higher positions, and therefore reach more people. Proper indexing is crucial for your website’s ranking position, and web designers should learn how to create user personas and conduct research to understand the needs of users. A web design professional must also know how to optimize a site for those users.
The typography used in a website plays a vital role in the ranking process. A designer should choose a font that is easy to read and is appealing to the target audience. The font chosen should also match the site’s target audience. While some sites may be better suited for serif fonts, others may be better suited for non-serif fonts. For example, a non-serif font may be more appropriate for a site about art.
Emphasis is an essential principle in web design. The logo and the CTA should be the first things visitors notice. The design should direct them toward the CTA. The layout should be arranged in a grid that is readable and easy to navigate. The page should be quick to load. Using the principle of emphasis ensures the highest quality of user experience. The main objective of the website is to generate interest. The colors and fonts should complement each other to create the desired effect.
The most important rule of web design is to make your site as intuitive as possible. The look of the website can affect the user’s experience. The appearance of the website should be pleasing to the eye and make it easier to navigate through the site. It should be attractive and easy to read. For this reason, it is vital to use fonts that are readable and have the right size. The font of the text is also important. It should be a font that is the same size as the text on the page.
A good web designer must be able to communicate well. This is a key skill for anyone who is building a website. A great web designer will be able to communicate with clients and developers. A good website should be easy to navigate. A user should be pleasantly surprised with its design. The design should not only be functional, but should be pleasing to the eye. A website should be easy to use and intuitive. The user should be able to access it quickly.
The Internet is an incredible resource. If you are not sure where to begin, it is best to start with a mentor. A good mentor will be able to give you a clear path to learning web design. They should be able to code in both HTML and CSS, which makes the job of a web designer much more efficient. A good designer will also be able to make your website more interactive. And while this might be a bit more difficult, it is still a skill that will help you achieve the desired results.
Whether you want to learn how to code in CSS or just learn how to implement the latest in web design, CSS is the key to creating a website that is functional and appealing to your target audience. The right web design is the cornerstone of a successful business. Regardless of how your website is built, you need to think about what your audience needs. They should be able to convert, and the user experience should be pleasant. If they don’t, then you don’t need a website at all.
Looking to design your own website? Check out some of these website design tutorials below.
Needing a an expert to do it for you?
Call or email anytime.
Reno SEO, Marketing & Web Design 450 Sinclair St, Reno, NV 89501 (775) 870-0488 www.RenoWebDesigner.com
From Carson City, Nevada, USA:
Get on I-580
Head north on N Carson St toward W Musser St
Use the right 2 lanes to take the Interstate 580 N ramp
Follow I-580 to Mill St in Reno. Take exit 34 from I-580
Head north on N Carson St toward W Musser St
Use the right 2 lanes to take the Interstate 580 N ramp
Merge onto I-580
Take exit 34 for Mill Street
Continue on Mill St. Take Ryland St to Sinclair St
Head north on N Carson St toward W Musser St
Use the right 2 lanes to take the Interstate 580 N ramp
Merge onto I-580
Take exit 34 for Mill Street
Turn left onto Mill St
Use the left 2 lanes to turn slightly left onto Ryland St
Use the left lane to turn left onto E Liberty St
Turn left onto Sinclair St
Hello there, happy to see you on my website. What questions do you have? How can I help?
Call or text anytime. Lets discuss your goals and how best to help you achieve them.
We are a top web design company located in downtown Reno Nevada. We have clients all over the state of Nevada and across the nation.
We are affordable and experts at all things web design, marketing and logo design.
Reno SEO, Marketing & Web Design 450 Sinclair St, Reno, NV 89501 (775) 870-0488 www.RenoWebDesigner.com
The Most Important Factors in Web Design
Give Sandy a quick call… Lets talk about your goals and options.
Sandy Rowley SEO Expert 775-870-0488.
Reno SEO, Marketing & Web Design 450 Sinclair St, Reno, NV 89501 (775) 870-0488 www.RenoWebDesigner.com
Web design is the foundation of a strong business presentation. It can increase the visibility of a business online, but it must be based on correct decisions made during the planning and implementation phases. It is possible to choose the wrong design elements, but that will hurt the quality of your website. The following are the most important factors to consider when designing your website:. Your website should be easy to navigate and offer a rich content. The design should be appealing to the eye, yet simple enough to engage the visitor.
A web design professional must know the ins and outs of search engine optimization (SEO). The process ensures that your website is properly indexed by search engines. This ensures that your content will be placed in higher positions, and therefore reach more people. Proper indexing is crucial for your website’s ranking position, and web designers should learn how to create user personas and conduct research to understand the needs of users. A web design professional must also know how to optimize a site for those users.
The typography used in a website plays a vital role in the ranking process. A designer should choose a font that is easy to read and is appealing to the target audience. The font chosen should also match the site’s target audience. While some sites may be better suited for serif fonts, others may be better suited for non-serif fonts. For example, a non-serif font may be more appropriate for a site about art.
Emphasis is an essential principle in web design. The logo and the CTA should be the first things visitors notice. The design should direct them toward the CTA. The layout should be arranged in a grid that is readable and easy to navigate. The page should be quick to load. Using the principle of emphasis ensures the highest quality of user experience. The main objective of the website is to generate interest. The colors and fonts should complement each other to create the desired effect.
The most important rule of web design is to make your site as intuitive as possible. The look of the website can affect the user’s experience. The appearance of the website should be pleasing to the eye and make it easier to navigate through the site. It should be attractive and easy to read. For this reason, it is vital to use fonts that are readable and have the right size. The font of the text is also important. It should be a font that is the same size as the text on the page.
A good web designer must be able to communicate well. This is a key skill for anyone who is building a website. A great web designer will be able to communicate with clients and developers. A good website should be easy to navigate. A user should be pleasantly surprised with its design. The design should not only be functional, but should be pleasing to the eye. A website should be easy to use and intuitive. The user should be able to access it quickly.
The Internet is an incredible resource. If you are not sure where to begin, it is best to start with a mentor. A good mentor will be able to give you a clear path to learning web design. They should be able to code in both HTML and CSS, which makes the job of a web designer much more efficient. A good designer will also be able to make your website more interactive. And while this might be a bit more difficult, it is still a skill that will help you achieve the desired results.
Whether you want to learn how to code in CSS or just learn how to implement the latest in web design, CSS is the key to creating a website that is functional and appealing to your target audience. The right web design is the cornerstone of a successful business. Regardless of how your website is built, you need to think about what your audience needs. They should be able to convert, and the user experience should be pleasant. If they don’t, then you don’t need a website at all.
Looking to design your own website? Check out some of these website design tutorials below.
Needing a an expert to do it for you?
Call or email anytime.
Reno SEO, Marketing & Web Design 450 Sinclair St, Reno, NV 89501 (775) 870-0488 www.RenoWebDesigner.com
Directions to our office in Reno
From Yerington, Nevada 89447, USA:
Take US-95 ALT N to California Emigrant Trail in Silver Springs
Head west on Pacific St toward S Main St
Turn left at the 1st cross street onto S Main St
Turn right after Wells Fargo Bank (on the left)
Turn right onto NV-339 N
Continue onto US-95 ALT N
Turn left onto Ramsey Cutoff/Ramsey Weeks Cutoff
Follow NV-439 and I-80 W to N Wells Ave in Reno. Take exit 14 from I-80 W
Head west on Pacific St toward S Main St
Turn left at the 1st cross street onto S Main St
Turn right after Wells Fargo Bank (on the left)
Turn right onto NV-339 N
Continue onto US-95 ALT N
Turn left onto Ramsey Cutoff/Ramsey Weeks Cutoff
Turn right onto California Emigrant Trail
At the traffic circle, take the 2nd exit onto NV-439/USA Pkwy
Continue straight onto NV-439
Continue straight to stay on NV-439
Continue straight to stay on NV-439
Merge onto I-80 W
Keep left to stay on I-80 W
Take exit 14 for Wells Ave
Continue on N Wells Ave. Drive to Sinclair St
Head west on Pacific St toward S Main St
Turn left at the 1st cross street onto S Main St
Turn right after Wells Fargo Bank (on the left)
Turn right onto NV-339 N
Continue onto US-95 ALT N
Turn left onto Ramsey Cutoff/Ramsey Weeks Cutoff
Turn right onto California Emigrant Trail
At the traffic circle, take the 2nd exit onto NV-439/USA Pkwy
Continue straight onto NV-439
Continue straight to stay on NV-439
Continue straight to stay on NV-439
Merge onto I-80 W
Keep left to stay on I-80 W
Take exit 14 for Wells Ave
Use the left 2 lanes to turn left onto N Wells Ave
Turn right onto Ryland St
Use the left lane to turn left onto E Liberty St
Turn left onto Sinclair St
Hello there, happy to see you on my website. What questions do you have? How can I help?
Call or text anytime. Lets discuss your goals and how best to help you achieve them.
We are a top web design company located in downtown Reno Nevada. We have clients all over the state of Nevada and across the nation.
We are affordable and experts at all things web design, marketing and logo design.
Reno SEO, Marketing & Web Design 450 Sinclair St, Reno, NV 89501 (775) 870-0488 www.RenoWebDesigner.com
The Most Important Factors in Web Design
Give Sandy a quick call… Lets talk about your goals and options.
Sandy Rowley SEO Expert 775-870-0488.
Reno SEO, Marketing & Web Design 450 Sinclair St, Reno, NV 89501 (775) 870-0488 www.RenoWebDesigner.com
Web design is the foundation of a strong business presentation. It can increase the visibility of a business online, but it must be based on correct decisions made during the planning and implementation phases. It is possible to choose the wrong design elements, but that will hurt the quality of your website. The following are the most important factors to consider when designing your website:. Your website should be easy to navigate and offer a rich content. The design should be appealing to the eye, yet simple enough to engage the visitor.
A web design professional must know the ins and outs of search engine optimization (SEO). The process ensures that your website is properly indexed by search engines. This ensures that your content will be placed in higher positions, and therefore reach more people. Proper indexing is crucial for your website’s ranking position, and web designers should learn how to create user personas and conduct research to understand the needs of users. A web design professional must also know how to optimize a site for those users.
The typography used in a website plays a vital role in the ranking process. A designer should choose a font that is easy to read and is appealing to the target audience. The font chosen should also match the site’s target audience. While some sites may be better suited for serif fonts, others may be better suited for non-serif fonts. For example, a non-serif font may be more appropriate for a site about art.
Emphasis is an essential principle in web design. The logo and the CTA should be the first things visitors notice. The design should direct them toward the CTA. The layout should be arranged in a grid that is readable and easy to navigate. The page should be quick to load. Using the principle of emphasis ensures the highest quality of user experience. The main objective of the website is to generate interest. The colors and fonts should complement each other to create the desired effect.
The most important rule of web design is to make your site as intuitive as possible. The look of the website can affect the user’s experience. The appearance of the website should be pleasing to the eye and make it easier to navigate through the site. It should be attractive and easy to read. For this reason, it is vital to use fonts that are readable and have the right size. The font of the text is also important. It should be a font that is the same size as the text on the page.
A good web designer must be able to communicate well. This is a key skill for anyone who is building a website. A great web designer will be able to communicate with clients and developers. A good website should be easy to navigate. A user should be pleasantly surprised with its design. The design should not only be functional, but should be pleasing to the eye. A website should be easy to use and intuitive. The user should be able to access it quickly.
The Internet is an incredible resource. If you are not sure where to begin, it is best to start with a mentor. A good mentor will be able to give you a clear path to learning web design. They should be able to code in both HTML and CSS, which makes the job of a web designer much more efficient. A good designer will also be able to make your website more interactive. And while this might be a bit more difficult, it is still a skill that will help you achieve the desired results.
Whether you want to learn how to code in CSS or just learn how to implement the latest in web design, CSS is the key to creating a website that is functional and appealing to your target audience. The right web design is the cornerstone of a successful business. Regardless of how your website is built, you need to think about what your audience needs. They should be able to convert, and the user experience should be pleasant. If they don’t, then you don’t need a website at all.
Looking to design your own website? Check out some of these website design tutorials below.
Needing a an expert to do it for you?
Call or email anytime.
Reno SEO, Marketing & Web Design 450 Sinclair St, Reno, NV 89501 (775) 870-0488 www.RenoWebDesigner.com
Directions to our office in Reno Nv.
From Mesquite, Nevada, USA:
Get on I-15 S
Head east on E 1st N St toward N Willow St
Turn left onto N Sandhill Blvd
Turn left onto the ramp to Las Vegas
Follow I-15 S to Glendale Blvd in Moapa. Take exit 91 from I-15 S
Head east on E 1st N St toward N Willow St
Turn left onto N Sandhill Blvd
Turn left onto the ramp to Las Vegas
Merge onto I-15 S
Take exit 91 toward NV-168
Follow NV-168 W to US-93 N
Head east on E 1st N St toward N Willow St
Turn left onto N Sandhill Blvd
Turn left onto the ramp to Las Vegas
Merge onto I-15 S
Take exit 91 toward NV-168
Turn left onto Glendale Blvd
Slight right toward NV-168 W
Continue straight onto NV-168 W
Continue on US-93 N. Take NV-375 N/State Hwy 375, US-6 W and US-95 N to US-95 ALT N/Yerington Cutoff in Schurz
Head east on E 1st N St toward N Willow St
Turn left onto N Sandhill Blvd
Turn left onto the ramp to Las Vegas
Merge onto I-15 S
Take exit 91 toward NV-168
Turn left onto Glendale Blvd
Slight right toward NV-168 W
Continue straight onto NV-168 W
Turn right onto US-93 N
Turn left onto NV-318 N
Keep left to continue on NV-375 N/State Hwy 375
Turn left onto US-6 W
Turn right onto US-95 N/Erie St/S Main St
Turn right onto US-95 Truck
Slight right onto US-95 N
Continue on US-95 ALT N to Silver Springs
Head east on E 1st N St toward N Willow St
Turn left onto N Sandhill Blvd
Turn left onto the ramp to Las Vegas
Merge onto I-15 S
Take exit 91 toward NV-168
Turn left onto Glendale Blvd
Slight right toward NV-168 W
Continue straight onto NV-168 W
Turn right onto US-93 N
Turn left onto NV-318 N
Keep left to continue on NV-375 N/State Hwy 375
Turn left onto US-6 W
Turn right onto US-95 N/Erie St/S Main St
Turn right onto US-95 Truck
Slight right onto US-95 N
Turn left onto US-95 ALT N/Yerington Cutoff
Turn right toward Pete Hendrichs Rd
Turn left onto Pete Hendrichs Rd
Turn right onto Aiazzi Ln
Continue onto Miller Ln
Turn right onto US-95 ALT N
Turn left onto Ramsey Cutoff/Ramsey Weeks Cutoff
Follow NV-439 and I-80 W to N Wells Ave in Reno. Take exit 14 from I-80 W
Head east on E 1st N St toward N Willow St
Turn left onto N Sandhill Blvd
Turn left onto the ramp to Las Vegas
Merge onto I-15 S
Take exit 91 toward NV-168
Turn left onto Glendale Blvd
Slight right toward NV-168 W
Continue straight onto NV-168 W
Turn right onto US-93 N
Turn left onto NV-318 N
Keep left to continue on NV-375 N/State Hwy 375
Turn left onto US-6 W
Turn right onto US-95 N/Erie St/S Main St
Turn right onto US-95 Truck
Slight right onto US-95 N
Turn left onto US-95 ALT N/Yerington Cutoff
Turn right toward Pete Hendrichs Rd
Turn left onto Pete Hendrichs Rd
Turn right onto Aiazzi Ln
Continue onto Miller Ln
Turn right onto US-95 ALT N
Turn left onto Ramsey Cutoff/Ramsey Weeks Cutoff
Turn right onto California Emigrant Trail
At the traffic circle, take the 2nd exit onto NV-439/USA Pkwy
Continue straight onto NV-439
Continue straight to stay on NV-439
Continue straight to stay on NV-439
Merge onto I-80 W
Keep left to stay on I-80 W
Take exit 14 for Wells Ave
Continue on N Wells Ave. Drive to Sinclair St
Head east on E 1st N St toward N Willow St
Turn left onto N Sandhill Blvd
Turn left onto the ramp to Las Vegas
Merge onto I-15 S
Take exit 91 toward NV-168
Turn left onto Glendale Blvd
Slight right toward NV-168 W
Continue straight onto NV-168 W
Turn right onto US-93 N
Turn left onto NV-318 N
Keep left to continue on NV-375 N/State Hwy 375
Turn left onto US-6 W
Turn right onto US-95 N/Erie St/S Main St
Turn right onto US-95 Truck
Slight right onto US-95 N
Turn left onto US-95 ALT N/Yerington Cutoff
Turn right toward Pete Hendrichs Rd
Turn left onto Pete Hendrichs Rd
Turn right onto Aiazzi Ln
Continue onto Miller Ln
Turn right onto US-95 ALT N
Turn left onto Ramsey Cutoff/Ramsey Weeks Cutoff
Turn right onto California Emigrant Trail
At the traffic circle, take the 2nd exit onto NV-439/USA Pkwy
Continue straight onto NV-439
Continue straight to stay on NV-439
Continue straight to stay on NV-439
Merge onto I-80 W
Keep left to stay on I-80 W
Take exit 14 for Wells Ave
Use the left 2 lanes to turn left onto N Wells Ave
Turn right onto Ryland St
Use the left lane to turn left onto E Liberty St
Turn left onto Sinclair St
"
Apologies for the spoiler in the title, but let’s just get it out of the way now. Hummingbird hasn’t killed local SEO, and there’s no indication it will.
Still, it’s a good time to take another look at your local search campaigns with the changes of Google’s new algorithm in mind. Hummingbird intends to improve Google’s user experience by gaining a deeper understanding of an entire search query. A bit vague, right? While I won’t go into too much detail (you can find all the necessary background information at Search Engine Land), Google’s explanation revolves around “conversational search.” Construed by Search Engine Land’s Danny Sullivan,
Google said that Hummingbird is paying more attention to each word in a query, ensuring that the whole query — the whole sentence or conversation or meaning — is taken into account, rather than particular words.
“What’s the closest place to buy the iPhone 5s to my home?” A traditional search engine might focus on finding matches for words — finding a page that says “buy” and “iPhone 5s,” for example.
Hummingbird should better focus on the meaning behind the words. It may better understand the actual location of your home, if you’ve shared that with Google. It might understand that “place” means you want a brick-and-mortar store. It might get that “iPhone 5s” is a particular type of electronic device carried by certain stores. Knowing all these meanings may help Google go beyond just finding pages with matching words.
So how does this affect strategy? Simply put, the best search result is going to be the one that can answer a user’s query directly. This means it’s time, if you haven’t yet, to build some simple, good FAQ content. I’m sure if you’re a local business owner, a lot of your staff are asked the same questions repeatedly. That’s a good place to start. Fortunately, the content doesn’t even need to be explicitly local. Local SEO Guide’s Andrew Shotland explains:
There’s nothing inherently local about the phrase, “how to get rid of mold spots on ceiling,” and the current Google SERP for that query shows a lot of national DIY site results.
But if you think about Hummingbird’s goal to “focus on the meaning behind the words,” you’ll see that sooner or later, Google is going to start to put the fact that you have mold spots on your ceiling together with the idea that you might want to remove those spots and that’s where local businesses that target these queries can gain an unfair advantage over the eHows and DIY.coms of the world.
What does this all mean? Well, Hummingbird hasn’t had a huge impact on local SEO, yet. It’s just like all algorithm changes — by staying on top of the intent behind an update, you can employ strategies designed to keep your clients, or your business, ahead of the curve. It’s not good enough to have a well-optimized page with citations, unstructured citations, and name/address/phone consistency. As always, you need good content. Hummingbird is just driving the significance of unique content even further, and that’s a good thing for hard-working SEOs, business owners, and Google users.
IMPROVING GOOGLE SEARCH: ALGORITHM CHANGES
Ever been curious about how often Google’s algorithm changes, how they test them, and how search results are improved? Check out a video just released by the search engineers @ Google below.
“Beyond our talk and various blog posts, we wanted to give people an even deeper look inside search, so we put together a short video that gives you a sense of the work that goes into the changes and improvements we make to Google almost every day. While an improvement to the algorithm may start with a creative idea, it always goes through a process of rigorous scientific testing. Simply put: if the data from our experiments doesn’t show that we’re helping users, we won’t launch the change.
In the world of search, we’re always striving to deliver the answers you’re looking for. After all, we know you have a choice of a search engine every time you open a browser. As the Internet becomes bigger, richer and more interactive it means that we have to work that much harder to ensure we’re unearthing and displaying the best results for you.”
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