Apologies for the spoiler in the title, but let’s just get it out of the way now. Hummingbird hasn’t killed local SEO, and there’s no indication it will.
Still, it’s a good time to take another look at your local search campaigns with the changes of Google’s new algorithm in mind. Hummingbird intends to improve Google’s user experience by gaining a deeper understanding of an entire search query. A bit vague, right? While I won’t go into too much detail (you can find all the necessary background information at Search Engine Land), Google’s explanation revolves around “conversational search.” Construed by Search Engine Land’s Danny Sullivan,
Google said that Hummingbird is paying more attention to each word in a query, ensuring that the whole query — the whole sentence or conversation or meaning — is taken into account, rather than particular words.
“What’s the closest place to buy the iPhone 5s to my home?” A traditional search engine might focus on finding matches for words — finding a page that says “buy” and “iPhone 5s,” for example.
Hummingbird should better focus on the meaning behind the words. It may better understand the actual location of your home, if you’ve shared that with Google. It might understand that “place” means you want a brick-and-mortar store. It might get that “iPhone 5s” is a particular type of electronic device carried by certain stores. Knowing all these meanings may help Google go beyond just finding pages with matching words.
So how does this affect strategy? Simply put, the best search result is going to be the one that can answer a user’s query directly. This means it’s time, if you haven’t yet, to build some simple, good FAQ content. I’m sure if you’re a local business owner, a lot of your staff are asked the same questions repeatedly. That’s a good place to start. Fortunately, the content doesn’t even need to be explicitly local. Local SEO Guide’s Andrew Shotland explains:
There’s nothing inherently local about the phrase, “how to get rid of mold spots on ceiling,” and the current Google SERP for that query shows a lot of national DIY site results.
But if you think about Hummingbird’s goal to “focus on the meaning behind the words,” you’ll see that sooner or later, Google is going to start to put the fact that you have mold spots on your ceiling together with the idea that you might want to remove those spots and that’s where local businesses that target these queries can gain an unfair advantage over the eHows and DIY.coms of the world.
What does this all mean? Well, Hummingbird hasn’t had a huge impact on local SEO, yet. It’s just like all algorithm changes — by staying on top of the intent behind an update, you can employ strategies designed to keep your clients, or your business, ahead of the curve. It’s not good enough to have a well-optimized page with citations, unstructured citations, and name/address/phone consistency. As always, you need good content. Hummingbird is just driving the significance of unique content even further, and that’s a good thing for hard-working SEOs, business owners, and Google users.
IMPROVING GOOGLE SEARCH: ALGORITHM CHANGES
Ever been curious about how often Google’s algorithm changes, how they test them, and how search results are improved? Check out a video just released by the search engineers @ Google below.
“Beyond our talk and various blog posts, we wanted to give people an even deeper look inside search, so we put together a short video that gives you a sense of the work that goes into the changes and improvements we make to Google almost every day. While an improvement to the algorithm may start with a creative idea, it always goes through a process of rigorous scientific testing. Simply put: if the data from our experiments doesn’t show that we’re helping users, we won’t launch the change.
In the world of search, we’re always striving to deliver the answers you’re looking for. After all, we know you have a choice of a search engine every time you open a browser. As the Internet becomes bigger, richer and more interactive it means that we have to work that much harder to ensure we’re unearthing and displaying the best results for you.”
If you’re looking for marketing firm in Renos, Nevada, you should consider RWDR Media. This US-based digital solution management company offers mobile app development and social media management services. Their team of experts has experience in search engine optimization and online marketing. If you’re looking for a company to develop your website’s mobile app, then you’ve come to the right place. This team specializes in search engine optimization and has a great reputation in the local area.
Sandy Rowley specializes in digital marketing, mobile marketing, and social media. The firm uses advanced techniques to position your website at the top of search engines, generating higher returns on investment, conversions, and sales. Their experts will analyze competitor sites to see what they’re doing to rank their website at the top. They also guarantee their SEO services, giving you peace of mind that your website will be on the first page of Google for your target keywords.
RWDR s a digital marketing agency that specializes in mobile and social media marketing. Their team of growth-hacking data junkies, creative geniuses, and digital marketers work together to give their clients the best possible chance to succeed. They are experts in online marketing and are ready to tackle any challenge. The company offers a free website review of competitors and a guarantee of your results. If you’re looking for a Reno marketing firm, consider Noble Studios. They are an award-winning advertising agency that will help you achieve your business’s goals.
Reno SEO, Marketing & Web Design
450 Sinclair St, Reno, NV 89501
(775) 870-0488
www.RenoWebDesigner.com
Reno is a small city that is situated in the heart of Nevada. The city has a population of around 920,000 people, and it has been on an upswing since the recession ended. Reno had been hit hard by the housing bubble burst, but now it’s turned into a more diversified economy with many companies opening their doors to business. One of these companies being marketing firms Reno NV who have been doing well and provide marketing and advertising services to their clients.
Marketing firms Reno NV offer a variety of services ranging from social media management to traditional advertising and marketing campaigns for local businesses in Reno. They also offer voice over projects for businesses focusing on social media marketing and advertisement.
This company takes pride in creating effective solutions for their clients by using tested strategies, modern tools, and creativity. This
Reno is not a big city and marketing firms are not as intensely competitive as those in bigger metropolitan areas.
We should note that marketing firms in Reno Nevada offer a more personal approach to the customer. Marketing firms also have a lot of experience and can help with any type of marketing plan.
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Marketing firms are the companies that offer marketing services to businesses.
Marketing firms are typically classified as an advertising agency, public relations firm, digital marketing agency, or social media management company.
These companies can provide a wide range of services including brand development, advertising campaigns, video production, website design and management.
The firm usually takes care of search engine optimization (SEO) and social media marketing for its clients.
Reno marketing firms can provide marketing services like website design, social media marketing, email marketing, and SEO to the Reno community.
One of the most popular companies in Reno is Digital Marketing Pros. They offer a diverse range of services and they even offer packages for SMBs and large corporations.
Marketing firms are the companies that help clients generate hype and brand awareness for their products, services, and events. Marketing firms may also be called advertising agencies, marketing agencies, or marketing professionals.
Marketing professionals will often partner with a company’s management team to develop a comprehensive marketing plan that includes promotions and media strategies and many other things. The goal of a marketing firm is to generate profits for the company they work with by building up their image and creating successful advertising campaigns.
Marketing firms are responsible for the marketing aspects of a business. They are responsible for the development, implementation and evaluation of strategies to promote goods or services. Marketing firms provide clients with advice on how to achieve their goals through marketing activities. They also provide advice on the most cost-effective way to generate leads.
Marketing is an important aspect of any business because it allows them to stay in contact with their customers and improve or maintain their reputation. Without marketing, organizations would have no way of communicating with potential customers about their products or services. Marketing provides this crucial service that allows businesses to operate by generating interest in their products and building awareness among potential clients about what they offer.
Sandy Rowley is the top SEO expert in Reno Nevada.
Call or text Monday – Saturuday 8am to 8pm for a free 15 minute consultation and discussion on what it will take to rank your website high in Google search.
Add your Reno or Northern Nevada area business to our local business first directory FREE. (check out some Reno Businesses in our Free Marketing/Networking group here.)
Once we have your information, we will add your business to the Reno Business Resource Directory. A volunteer will call or email you to verify your information.
Need help with anything? Call or text me any time of the day @ 775-870-0488. If I can help right away I will. If not, I will get in touch within 24 hours or less. You can count on it.
When it comes to capturing life’s most precious moments, finding the right photographer can make all the difference. Whether you’re planning a wedding, a family photoshoot, or a professional portrait session, Reno offers a plethora of talented photographers to choose from. In this guide, we’ll help you navigate the world of photography in Reno and find the perfect photographer for your needs.
Model Photography Shoot $450
Couples Photography Shoot $350
Family Photography Shoot $ 375
Call or text Sandy Rowley at 775-870-0488.
Why Choose a Local Photographer in Reno?
Choosing a local photographer in Reno has its unique advantages. Not only do they have a deep understanding of the area’s best photo spots, but they also bring a personalized touch to their work. Here are some reasons to consider a Reno-based photographer:
1. Local Expertise: Reno photographers know the most scenic locations, from the stunning Lake Tahoe vistas to the vibrant downtown murals. 2. Community Connection: Local photographers often have strong ties to the community, ensuring a more personalized and dedicated service. 3. Support Local Businesses: By choosing a Reno photographer, you’re supporting local talent and contributing to the local economy.
Top Qualities to Look for in a Photographer
When searching for the best photographer in Reno, keep an eye out for these essential qualities:
1. Experience and Portfolio: Review their portfolio to ensure their style aligns with your vision. Experience in the specific type of photography you need (e.g., weddings, portraits, events) is crucial. 2. Customer Reviews: Check online reviews and testimonials to gauge their reputation and customer satisfaction. 3. Professionalism: A good photographer should be professional, punctual, and easy to communicate with. 4. Creativity: Look for a photographer who brings creativity and a unique perspective to their work.
Spotlight on Reno’s Best Photographers
To help you in your search, we’ve highlighted some of the top photographers in Reno known for their exceptional work:
1. Sandy Rowley Specializing in weddings and family portraits, Sandy Rowley is renowned for her artistic eye and ability to capture authentic emotions. Her work is a blend of traditional and contemporary styles, making her a favorite among Reno residents.
2. John Doe Photography John Doe is a versatile photographer with experience in commercial, portrait, and event photography. His attention to detail and technical expertise ensure stunning results every time.
3. Jane Smith Portraits If you’re looking for professional headshots or personal branding photos, Jane Smith’s studio is the place to go. Her modern approach and ability to put clients at ease make her sessions enjoyable and productive.
Tips for a Successful Photoshoot
To make the most of your photoshoot, follow these tips:
1. Communicate Your Vision: Share your ideas and expectations with your photographer to ensure they understand your vision. 2. Choose the Right Location: Discuss location options with your photographer. Reno offers diverse settings, from urban landscapes to natural beauty. 3. Plan Your Outfits: Coordinate outfits that complement each other and the chosen location. Avoid busy patterns and overly bright colors. 4. Relax and Have Fun: The best photos are taken when you’re relaxed and enjoying the moment. Trust your photographer and have fun!
Finding the best photographer in Reno doesn’t have to be a daunting task. By considering local expertise, reviewing portfolios, and focusing on key qualities, you’ll be well on your way to capturing beautiful memories. Whether you’re celebrating a special occasion or simply want to document everyday moments, Reno’s talented photographers are ready to help you create lasting memories.
Remember, a picture is worth a thousand words, so choose a photographer who can tell your story in the most beautiful way possible. Happy shooting!
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By following this guide, you’ll be able to find the perfect photographer in Reno to capture your most cherished moments. Don’t forget to share your experience and leave a review to help others in their search!
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For more tips on finding the best local services in Reno, check out our other blog posts and stay tuned for more insights!
All photography and art listed here is copyright protected 2020. Sandy Rowley Landscape Photographer.
Top SEO Expert, Sandy Rowley, specializes in growing small business with the latest in digital marketing technologies. Her team creates AI systems for business looking to compete in Artificial intelligence . Imagine unlocking the full potential of your brand, reaching new audiences, and driving growth like never before.
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