LinkedIn SEO Audit Guide
What is an SEO Audit Service?
A full technical SEO audit details all the areas within your website that need improvement, repair and/or bolstering in order to save, increase or stabilize your existing or nonexistent search engine rankings in Google, Yahoo, Bing and other search engines. Looking at a website from a forensic view point discovering hidden errors and problems that could dramatically increase your websites rankings in short order. Most clients see improvements in their SEO rankings in a month or less.
What is SEO?
SEO stands for Search Engine Optimization. SEO is the art and science of optimizing pages on your website to rank in search engines for your most important keyword phrases.
How Can A SEO Audit Help My Company?
Identifying errors and missed opportunities for improvement has increased rankings and quality leads for my clients. Most websites have room for improvement. Speed is usually the first area that I look at in regards to finding where the big problems are within your website. Google ranks speed as one of the top indicating factors in ranking a website in their SERPS (search engine results page).
Some of the most common errors found in a full technical SEO audit are:
- Page speed problems with CSS, Javascript, Plugins and Server Response issues.
- Mobile responsiveness and layout issues.
- Missing schema markup.
- Missing alt and meta data needed for SEO with Google and all other search engines.
- Robots.txt errors
- Duplicate content problems.
- 404 missing pages.
- Usability roadblocks.
Do You Offer a Free SEO Audit?
Yes, this is a quick review of your website that highlights some of the problems holding your marketing back online. Send in your website address, phone, name and email for your quick SEO audit.
Can You Help Fix These Problems For Us?
The short answer is yes. The full answer will require access to your host, database and analytics. We document all activities within a site and monitor their immediate results in Google Analytics and Google Search Console. A full forensic style SEO audit can take up to a month to administer. Some clients prefer us to fix the problems as soon as we document them. Others prefer a full report to analyze with their in house teams and implement the requested improvements.
Are SEO Audits Expensive?
That depends. I offer an introductory SEO audit for free to help small businesses understand some of the common issues that need resolved. Most of my Full Technical SEO Audits can cost $1900 – $10,000 range depending on the size of the website and number of web properties to analyze. Most of my SEO projects fall in between $2,000.
Can A SEO Audit Service Recover A Penalized Website?
The short answer is yes. The long answer is hopefully. I have experience working within these banned sites or penalized site issues with Google. Some sites only require me to fix items on site, resubmit to Google index and wait. While others are more serious in nature and depending on the type of website property that is penalized, may never recover. A quick SEO audit review can often shed light on whether this is a project that can be salvaged or needs total re-branding and marketing plan. Most Google penalties can be repaired.
SEO Audit Terms You Should Know
Anchor Text
Is the text that appears highlighted in a hypertext link and that can be clicked to open the target web page.
Title Tag
The title tag is an HTML title element critical to both SEO and user experience that is used to briefly and accurately describes the topic and theme of an online document. The title tag is displayed in two key places: Internet Browser – Title Tags display in the top bar of internet browsers.
301 Redirection
A 301 redirect is a method of telling web browsers and search engines that a web page or site has been permanently moved to a new location. Usually a 301 redirect includes the address to which the resource has been moved.
Meta Description
The meta description is a ~160 character snippet, a tag in HTML, that summarizes a page’s content. Search engines show the meta description in search results mostly when the searched for phrase is contained in the description. Optimizing the meta description is a very important aspect of on-page SEO.
SERP
A search engine results page (SERP) is the page displayed by a search engine in response to a query by a searcher. The main component of the SERP is the listing of results that are returned by the search engine in response to a keyword query, although the page may also contain other results such as advertisements.
