Why should a company use a professional SEO audit service?
Keep your existing SEO company, honest. Verify those traffic numbers and rankings from a 3rd party auditing service. Most SEO experts use black hat and/or fake traffic to fool unsuspecting customers into shady services.
Keeping your website up to date and cleaned of any excess issues helps you compete online. A search engine optimization audit will find any hidden errors that are causing rankings to stagnate online.
Looking to and/or have recently redesigned your company website? A technical audit can save your existing SEO rankings from tanking after a site redesign. This is the most common issue we see at our offices.
Looking to hire an SEO expert or company? Let us vet their expertise. 97% of the digital marketing companies we test, do not pass. Protect your company and investment dollars before signing a contract.
Learn more about our website auditing services by calling 775-870-0488.
Over 89% of digital marketing companies are not qualified to generate quality leads for their clients.
View our guide on the worlds best SEO experts here.
We tested all of the top competitors in our local Reno market to see what keywords they ranked for in Google, and were SHOCKED to learn that over 97% of these supposed SEO companies did not rank for buyer intent keywords! How is it that a digital marketing company, that sells SEO services does not use SEO to acquire new customers?
Buyer beware. Even large, well known ad agencies are promoting their digital marketing services and do not use SEO either.
A quick search for the keywords that the agency ranks for will tell the truth of how technical savvy they are at their own marketing efforts.
Example report for a local Reno marketing agency where they rank for keywords, on page 7,8 or 9…where no one every goes!
Some local companies do not even rank on the back pages of Google search. They use billboards and/or online ads via Google PPC in order to get SEO clients. Very strange indeed. More and more businesses are becoming educated in how these marketing scams work. It is getting harder to trick businesses into shady marketing services.
Eventually these fly by night marketing companies will fall by the wayside.
Quick tips to vet your SEO company
Check out their reviews in Google. Why Google? Yelp and Facebook reviews are easy to game.
Track the amount of keywords the marketing agency ranks for. What page do they rank in Google?
Check the ranking stats of their customers as well.
Hire a 3rd party vetting service.
Make sure this company is actually located in the US. A number of foreign companies have front offices in the US, but all of the “work” is done overseas.
Arm yourself with the tools that experts use.
Invest in a company that has the experience and proven track record of successful wins for their own website as well as those of their clients. Always verify that data. There are ways that these companies can fake traffic and analytics. If you have been paying a company for marketing work and not seeing more sales, something is wrong. Do not trust their stat reports, verify with a 3rd party expert that will explain your real world rankings.
SEO Companies that reach out to you, unsolicited are usually in desperate straights (they can’t SEO their own company website) so they steal email addresses online and send out fake emails like the ones shared on the Worse SEO Hall of Fame WebSite here: https://www.claytowne.com/beats-digging-ditches/seo-marketing-spam-hall-of-shame/
Most small businesses get 3 – 5 sales calls a day from spammers trying to sell their Google ranking services. Think about it, if they were good at SEO, they would not have to call and harass you and your staff every day.
Calls from Google to Push Your Ranking a Fraudulent Indicator
Google will never call a business to assist them to improve their search engine rankings. Google provide various tools and knowledge bases to help web masters, search engine optimization experts and other information technology professionals understand the nature of SEO, but they never call businesses unsolicited.
Google has a support team, and customer service department that businesses can call for assistance, but never initiate contact with a business via telephone. source: https://themarketingfolks.com/seo-scam/
Those same small businesses receive several emails a day from supposed experts who just happened to stumble across your website and found some technical errors they can fix for real cheap. These emails are also scams. Never click on those links or call the sales number. They will automatically add your number to a spam call list, selling it to the highest bidder.
SEO is an investment, just like other forms of marketing. Make sure to work with a vetted expert and try to not think that just by hiring a young person to do your companies SEO or Social Media Marketing will help save the day. More often than not, these people are grossly under qualified for the position and will do more harm than good to your rankings online.
You can save money by doing a lot of it yourself, but you should plan to spend at least 1-2 hours per day marketing your company, writing content, engaging with your audience, and building online relationships.
A good budget for a national business or a competitive local business is typically in the $2500 – $5000 per month range depending on the competitiveness of your industry. For a quality company that isn’t looking to make massive profits on you, that kind of budget should produce good results. You may not reach all of your goals depending on the competitiveness of your industry or if there is additional work that needs to be done (site design, etc) but you should see measured improvement. source: https://moz.com/ugc/how-to-avoid-seo-digital-marketing-scams
SEO is still in the early stages of development. Most businesses do not even know what it is and how it can help or harm their businesses. This opens up room for sharks to surf in and make a lot of easy cash.
I once heard a meteorologist admit that forecasts that predict the weather beyond three days are essentially just guesses. “Then why do you still offer them?” the interviewer asked. “Because the audience demands them,” he answered. Left unsaid was “Because the audience doesn’t know any better.” That’s where SEO is now. The public is still largely ignorant of the truth about Internet marketing, and the stakes are so high that there are more than enough dupes willing to pay for SEO that doesn’t work.
It takes many forms. Fast talking consultants pitch SEO campaigns that cost $50,000-$75,000 to medium-sized businesses, and even though the business owners are skeptical, they often pay because they don’t know what else to do. Web development firms charge small businesses $500 a month for ongoing SEO maintenance, which means precisely collecting $500 for doing absolutely nothing. Marketing companies charge you to enlist popular bloggers to link to your site despite the fact that their blogs have nothing to do with what you’re selling. SEO “experts” charge you to submit your site to hundreds of fly-by-night Eastern European web directories in the name of link building. Most of these experts won’t explain to you what they’re actually doing, and almost none of what they do works. In fact, they’re more likely to get you penalized than to actually help you. source: https://techli.com/2013/12/the-truth-about-internet-marketing-part-2-seo-is-a-scam/
How to spot fake reviews on Amazon?
Fake reviews are one of the biggest hurdles in the way of a good online shopping experience. Like all other online shopping sites, the menace of fake reviews also plague the e-commerce giant – Amazon.
Though Amazon tries hard to weed out the fake reviews, however as a buyer, we need to play our part. Spending a few minutes before making a purchase is all it takes to not get scammed by those glowing 5 stars.
So in this post, I’ll help you identify fake reviews with a few tricks that help me make sound shopping decisions.
Note: As an example, I will be using this new MaxBoost Google Pixel 2 case that my analysis (and my gut) tells me has fake reviews.
Clearly, Sandy Rowley is the best SEO expert in Reno AND THE WORLD …
See the updated best SEO experts in the world below.
Proper digital marketing tactics can be one of the best strategies to reach new customers. Online marketing has helped small to medium-sized businesses out-compete large corporations. For the money, you cannot beat the services that expert SEO professionals bring to the table.
With so many businesses looking to try or switch to digital marketing, lots of supposed SEO experts are popping up all over the world. Most are not to be trusted. Even large Ad agencies who are well known for their old-school marketing campaigns have not fully grasped the Google SEO world. In your city, you can easily determine Who is the best SEO expert in the world?
Sandy Rowley SEO Expert 775-870-0488.
A Simple & Savvy technique to verify the best SEO expert in your area…
I have put together a quick tip sheet to help you quickly assess an SEO’s quality and worth. Download a free guide here.
or continue reading…It is a simple solution to put an end to all of the fake SEO pros in the world.
Quick tip? Use keyword research tools like Ahrefs and SEMrush to see what keywords the SEO expert currently ranks for. If they are ranking for keywords that are driving traffic to their own website, chances are, they could do the same for your company. Warning, make sure to view what keywords the specialist is ranking for. I have seen some ad agencies ranking for hundreds of keywords that were nothing but junk phrases that were not related to the buyer intent keywords they should be ranking for. An example would be ‘best SEO agency + your city’ or ‘your city + SEO.
See below what top SEO experts rank online.
Let’s have a look at some of the world’s top SEO experts, their strategies, and starting fees. I am not being sponsored to post this information, like a lot of top 10 or top 100 directory websites. This is an honest review of the top marketing experts in their field.
Note, I am an SEO expert, located in Reno Nevada USA. I am one of the best SEO experts in my state. (Sandy Rowley).
Listed below are verified, SEO experts. (not the fakers that give us SEO’s a bad name) you know who you are.
I have only listed individual SEO pros, not companies. If I have missed someone, please comment below. Happy to update if proven otherwise.
Who Are The Best SEO Experts?
Drum roll please…
Brian Dean Backlinko
Brian is one of my all-time favorite mentors. He is the SEO expert, extraordinaire. When he first came onto the digital marketing scene, he had less than 20 pages of content but was outranking monster sites like Search Engine Journal, Moz, and others. He has revolutionized the way Google search and ranks websites. If the content is King, Brian is my lord and savior. https://backlinko.com/about-backlinko
Brian ranks his website for power keywords like SEO tools, Youtube SEO, and backlink building. Most of his traffic comes from his popular Youtube videos that teach digital marketing strategies that catapulted him into the limelight a few years ago. He has shared his strategic marketing strategies with SEO and marketers from around the world and is a trusted SEO resource. Request a quote directly from his website.
Neil Patel Marketing Guru (SEO God)
Neil and his team of heavy-hitting SEO pros have secured his position in history, as The go-to Guy for anything digital marketing. His advice is revered among leading brands and influencers worldwide. He shares straightforward and helpful information often and is respected as an authority in the marketing community. SEO Experts follow his every move. https://neilpatel.com/about/. You have to check out Ubersuggest! See the link below.
Neil Patel’s Current SEO Ranking Report via Ahrefs
Although his website saw a small drop of 5k keywords, his 888,000 organic keyword rankings more than makeup for it. He is currently in position #6 for SEO and #1 for Ubersuggest. See the Excel file of all keywords his website ranks for in Google. Very impressive. His starting SEO maintenance fees begin at $15,000 per month. Request a quote directly from his website.
Nathan Gotch
Nathan is a leading digital marketing expert who works with some of the world’s largest brands. His marketing blog has helped thousands of people rank higher in Google search for relevant keywords. He also teaches SEO to aspiring marketing students all over the world. Request a quote directly from his website.
SEO is far from dead. Digital marketing is evolving into a much-needed resource for small businesses around the world. This marketing service has helped thousands of businesses out-compete their competitors. Make sure when looking to hire a marketing expert, that they practice what they sell.
Gary Vaynerchuk Social Media Marketing Trail Blazer
Hustle till your haters ask if you hiring. Seriously. Gary Vee is The Man. He has a pulse on the future. Always miles ahead of anyone in the marketing space. If Gary is on Snapchat, you better get your selfie pose ready. This marketing powerhouse of a Man, Brand, Culture…Hero… is sought after at events and boardrooms the globe over. Millions of dedicated followers (I am one of them), look forward to his inspirational pick-me-ups, like this one:
Although he does not sell SEO directly, he is a leading digital marketing expert who should be studied and worshiped if you are any person, company, or community looking to do something that matters.
Gary Vee uses SEO strategies to reach businesses and entrepreneurs who are looking for guidance as well as marketing information. Some of my favorite keywords he targets well are ‘entrepreneur fitness‘ with less than 50 searches per month and the keyword ‘Snapchat’ with over 1.8 Million searches per month, both of which he dominates the web SERPs (search engine results page ). Download a list of current keywords his brand ranks for in Google here.
Request a quote directly from his website.
The average American has 72 hours of free time each week. How many of those hours are you devoting to yourself, your goals and your life?
“It’s easy to dream about it, but much harder to execute it” – Gary Vaynerchuk
What are my SEO stats? Happy you asked.
Sandy Rowley (SEO Goddess) SEO Plans start at $1500 per month
Voted Best SEO expert in Reno Nevada 20 years running. #1 for Reno SEO, Reno Web Design, and thousands of local and national buyer intent keywords. (the keywords that matter). You can verify my SEO rankings with any keyword research tool. Currently, my site traffic is over 9400 visits per month and ranking for over 4800 organic keywords that are related to digital marketing and web design services. All keyword traffic tools will give you an estimation of a site’s traffic and rankings. * also add 20%, sometimes more to keyword research volume to get an accurate volume for a keyword search per month.
I currently rank #1 or above the fold, for all of my local relevant keywords like Reno Web Design, Reno SEO, Reno Marketing as well as some national keyword phrases like ‘SEO coach’ and ‘Web Designers near me. I dominate my local market and am considered a leading marketing expert in my community. I am working to rank for more long-tail keywords, of which I will post later. I love working as a digital marketer, helping small businesses reach their goals. You can view my excellent record by searching for Sandy Rowley SEO. Download a list of the keywords I am ranking for in Google here.
I hope that you have learned how to choose an expert who can back up their claims. I believe hard work, honesty, and determination are leading factors of any successful marketing endeavor.
In conclusion, remember to test the experts before you sign on the dotted line. Use keyword research tools to verify the agency’s own rankings before trusting they actually know how to rank a website online. Hire only leading marketers who have worked to be the best in their industry.
★★★★★ a month ago With Sandy’s expertise our company sky rocketed up the search engine list. Her professionalism, SEO skills and customer service is second to none. Thanks to her the Pure Glow Salon has experience a substantial increase of web hits, phone calls and most importantly dollars to our bottom line. If you are looking to do the same for your business the only option is Reno SEO, Marketing & Design.
Greg Enholm CEO, Pure Glow Salon & Spa
★★★★★ a month ago I have worked with few other seo companies in California in the past but I wasn’t happy at all . I found Sandy at Reno seo on Google and I called her and she was great and explained to me everything i need to know and she did a full report on my site , then we met and she talked more about my site and how she can help me rank better . She put together a plan for me so I can start on my own and she’s giving me 2 hours of training which I’m very excited about . She’s very responsive and very quick responding .
Sally Piano CEO, Sally Piano Music
★★★★★ 5 months ago Absolutely fantastic. After working with multiple companies, hours and hours of research, and nothing but excuses money and time, all it took was working with the right people. The nightmare that used to be SEO is long gone. Marketing your company should not be a DIY project. Thank you Sandy for your incredible work!! Can not recommend enough.
Travis Moore CEO, Bail Bonds Unlimited
★★★★★ a month ago Very professional and clearly knows her stuff. Highly recommended.
Dan J. Lovelle Attorney At Law, LVlitigation.com
★★★★★ 3 months ago What a great job! Pleasure to work with. Smart & Responsible. She’s mine, all mine. Excited to launch my new website for Towelster!
Dan Raucch CEO, Towelster.com
★★★★★ 5 months ago Sandy with Reno SEO, Marketing and Design is amazing. She handles all of my Website and SEO needs flawlessly. I have seen our numbers grow and page by page. She has earned my trust and gratitude 10 fold. I will be referring everyone that asks
Andy Renshaw CEO, Vix Hawg
★★★★★ a month ago Our company has more than doubled since partnering with RWDR. Sandy and her team are now managing over 14 web site properties along with our SEO and PPC campaigns. We are opening new locations as a result. Highly Reccomended SEO expert.
Andy Renshaw CEO, LightningBail.com
★★★★★ 3 months ago Sandy is our #1 go to person for ranking in Google search. Our bail bonds company ranks more than once at the top of search for all of our relevant keywords. Our company is growing at a steady rate thanks to her SEO and PPC services.
Kimberly Charles CEO, ALL N ONE Bail Bonds
★★★★★ 2 months ago Reno SEO, Marketing & Design has elevated my internet ranking! I am so impressed with their talent, efficiency and commitment to helping others succeed.
Search ad revenue – the major component of Search Engine Marketing (SEM) – may only be around half that amount, but $40 billion is nothing to sneeze at.
Yet despite how monumentally massive these industries are, there is still a lot of confusion around what these terms mean.
Let’s take a brief look at SEO and SEM, their differences and the definitions of each.
What is Search Engine Optimization?
SEO is a method of optimizing a webpage so that it will attract more organic traffic. By organic traffic, I’m referring to users who find a website through a search engine.
Technically, SEO caters to all search engines, including Duckduck Go, Yahoo, and Bing. In reality, however, virtually all SEO focuses on the kingpin: Google.
Google is notorious for changing their algorithms in a tireless attempt to make the searching experience as effective as possible for the end user. As a result, SEO techniques are evolving rapidly.
Two things remain constant, however: The concepts of on-page and off-page optimization.
What is On-page Optimization?
As the name suggests, on page optimization is undertaken within the website itself. Essentially, these are tricks of the trade that SEO savvy content writers and web designs use to improve the Search Engine Results Pages (SERP) ranking of their article.
Using targeted keywords in the title and headings of their article.
Peppering secondary keywords throughout the article in a natural way.
Achieving the highest possible page load time.
Including photos which have been SEO optimized by way of file size, file name, and alt tags.
User-friendly formatting with ample white space.
Social media sharing plugins.
Quality content that provides real value for the reader.
What is Off-page Optimization?
Off-page refers to techniques undertaken outside the website. Behind the scenes, if you will.
Link building by obtaining inbound links (backlinks) from other reputable websites.
Driving traffic through social media, A.K.A social signals.
What is Search Engine Marketing?
SEM is when a marketer pays a search engine (almost always Google Ad Words) to promote their product to a wider audience.
You’ve probably noticed results at the top of Google marked “[Ad].” These are an example of a pay-per-click (PPC) or cost-per-click (CPC) advertisement, which is a critical component of SEM.
SEM once referred to both SEO and PPC advertisements, although these days there is a clear distinction between the two.
Other aspects of SEM include:
Targeted advertising campaigns.
Advertisement groups with a focus on keyword variations.
Writing keyword rich ad copy.
Monitoring marketing metrics such as click-through rates and average costs per click.
SEO vs. SEM: Which is Better?
Each excels at different things.
SEO is more of a long game. The practice may not see instant results, but if done correctly, it can result in a considerable amount of organic traffic over time.
SEM, on the other hand, is capable of earning a website fast exposure which is great for short term campaigns or new companies looking to start trading with a bang.
Big online businesses incorporate both, as the two complement each other nicely.
SEO and SEM: Do I Need Them?
SEO is an essential practice for anyone looking to make money through a website. After all, if you can’t hit the front page of Google, then do you really exist?
SEM is a little more variable. If done right, it can drive massive short-term traffic to your business, but for a price.
Who Can Help Me Create an SEO/SEM Marketing Strategy?
Reno Web Design are experts at both SEO and SEM marketing. Get in touch with them today to discuss an affordable and effective online marketing plan for your business.
SEO web design is fast becoming a popular keyword searched online. What is SEO?
How can SEO help my business reach our goals?
Should I invest in learning this or can I trust an expert to do the job?
SEO is a marketing strategy that helps businesses reach customers at the point of their motivated need to find the best products and services. Imagine being in the right place at the right time. Client is ready to purchase a new car, they hop onto Google and search for something similar to “Best new cars” or “affordable new cars near me”. Being that purchasing a new car is a large investment, the time to purchase will usually be a longer one. This gives you the opportunity to build a relationship with the searcher who is in the market for your services and products.
Content creation is a great way to build up trust and product education opportunities.
Having a large website with resources to help the car buyer make sound buying decisions is a great start. Offering reviews, videos, calculators and tips for upkeep and maintenance are great ideas for sharing useful information that helps to build confidence in your companies offerings.
Before redesigning the company website or implementing a web design refresh, running a full technical SEO audit will give the marketing team a blueprint or guide to help either the website design company or in house IT team protect current SEO rankings during the site redesign.
Company and Brand Recognition
How many 5 star reviews do you have? How many are verified through a reputable 3rd party like Google, Facebook or Yelp?
Reviews are not a direct ranking factor, but do affect your rankings through click throughs. When a customer is searching for products and services, they scour the web compiling a list of companies, they then review the ratings of each. So, if you have managed to rank your website #1 in Google, but your competitors have 10 or more positive reviews, you will lose most of the leads to the company with the highest reviews online.
Best SEO practices can ensure minimal loss in Google rankings during a site migration and / or site re design.
One of the most popular search terms around SEO are: how to seo your website for free how to do seo on your website how to do search engine optimization how to seo a website
Although websites in low volume niches are easier to rank in Google for their desired keywords, larger companies who are in very competitive markets need a dedicated expert with experience in out ranking online. Digital marketing involves a great deal of resources, tools and requirements that change quite a bit. Unless you have ample time to dedicate to learning, testing and acquiring needed information in this market, doing your own SEO could cost you thousands in sales if done incorrectly.
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Now that you have your website up and running, you need to put together a simple plan to help your future customers learn about your services and products. The old adage, ‘Build it and they will come’ only applies to businesses located in high foot traffic locations, not online.
Google and other search engines need to see that other website properties find your website valuable and helpful in some way. Most websites “vote” for your website with a back link.
What is a back link?
A back link is where another website links a page on their website with a page on your website. For example, FreeWebSubmission.com is a back link to Free Web submission’s website.
Check their website stats with tools like SEMrush.com and Ahrefs.com and you will see that this website has thousands of back links. These back links are one of many SEO factors that help this online website directory rank high in Google search engine.
Although having back links can help your website rank high in search engines, you must keep in mind the following facts:
Buying back links is usually a bad idea. Having back links from spam sites can harm your SEO.
Find back links that are from websites in similar niches as your own.
Make this one of your top priorities each week for ongoing SEO support.
Want to know how well your website is really doing in SEO? Use my free SEO tool here.
A backlink for a given web resource is a link from some other website (the referrer) to that web resource (the referent).[1] A web resource may be (for example) a website, web page, or web directory.[1]
A backlink is a reference comparable to a citation. The quantity, quality, and relevance of backlinks for a web page are among the factors that search engines like Google evaluate in order to estimate how important the page is.[2][3] PageRank calculates the score for each web page based on how all the web pages are connected among themselves, and is one of the variables that Google Search uses to determine how high a web page should go in search results.[4] This weighting of backlinks is analogous to citation analysis of books, scholarly papers, and academic journals.[1][3] A Topical PageRank has been researched and implemented as well, which gives more weight to backlinks coming from the page of a same topic as a target page. [5]
Some other words for backlink are incoming link, inbound link, inlink, inward link, and citation.[1]
How can you get more relevant back links to your website?
Not all back links are created equal. Some back links have more authority. This is because the website has a large volume of its own back links as well as thousands of pages of relevant and related industry content that is trusted within the Google network.
These high value websites are often difficult to get a back link on, but are doable.
Some strategies to help you secure a high value back link are:
Write a long form article that includes a helpful and professionally designed inforgraphic. I can can help design this infographic for you if needed. (My rates are $850 per infographic).
Share this article with popular news sites looking for this type of content. Allow them to post your long form (2,000 words or more) content with custom infographic onto their news site and/or blog. Make sure to link back to your main website.
Offer to share tips and useful information for your local Chamber of Commerce website. Make sure to include a website link back to your about us page. Most people only link back to the home page of their website, this is a mistake. You should send back links to different sections of your website for the best SEO results.
Complete as many social media profiles as you can. Make sure to add a website url to your companies main website within each social media profile section. This is very time consuming, but worth the effort in the long run.
Another great blog that shares how to get more backlinks for your website…
101 Ways to Get Quality Backlinks To Your Blog in 2018
21st Jul, 2018Onibalusi Bamidele
When ever we talk about SEO, we divide it into on site and off site SEO. Off site SEO mainly contains backlinks and social signals. Specially, to boost your ranking in SERP’s you need to get quality links from other authority sites. We all know the importance of search engine traffic and that getting high quality backlinks to your blog is one of the best ways to improve your blogs rankings and get better search engine traffic and results, this post will be listing 101 ways by which you can get quality backlinks to your blog.
Though before we move ahead, here are things that you need to keep in mind. In 2012, Google launched Penguin update, which is targeted to get rid of sites using spammy or paid ways to build links. Also, many ways which I mentioned in the article are not so good ways to get quality backlinks, so I will strikethrough such ways and you can ignore them.
Company websites are one of the most important pieces to a successful marketing campaign and even business plan. Companies that focus their efforts on creating an engaging experience for their customers online, tend to out perform their competitors.
The look and feel of a custom web design is paramount to its success, but what lies beneath that branded website, is where SEO audits redirect their focus.
Most of the new SEO auditing services we provide each month, come from new clients who started to lose SEO organic traffic and wanted to know why.
The usual culprit is a site redesign.
A full technical SEO audit shines light onto areas of the new website design that may not be up to par with Google’s SEO requirements. Most of the findings fall along simple and careless changes done by the ad agency or web design company.
SEO audits can take up to two weeks. A full report includes action steps needed in order to correct the issues. After these errors are corrected, we can get a websites rankings back within a few months or less.
