Multifaceted Reno SEO services: Bringing the world to your website!
When we talk about our connected world today, we think about the awesome digital power that tech giants – like the Google’s and Microsoft’s – command. But what Reno businesses and entrepreneurs should realize is that “thinking local” often pays much bigger dividends. Working with a Reno SEO service provider is a great way to access local digital talent to access a global marketplace.
Taking you beyond static websites
Internet marketing used to be about glitzy websites and digital ads filled with bells and whistles. But no more! While having a well laid out and professionally-designed web presence is vital to any businesses’ success, the world of online marketing has moved past static websites and flashy ads. For local businesses to compete in a global marketplace today – and succeed! – requires a special type of digital marketing strategy.
And there lies the paradox of competing in a global marketplace: While physical barriers – borders, distance, time zones, access – to competition have all but evaporated, digital marketing has become ever more competitive and complex! And that’s thanks to our increasingly digitally-connected world today. As a local business person, you need to understand and deploy strategies like:
Google AdWords Campaigns
Social Media Marketing, and
And then, there’s the added complexity of attracting not just human traffic to your website, but also search engines algorithms and their accompanying digital Spiders, Creepers, Crawlers and BOTS. And as you develop and implement those strategies, you also need a local Reno SEO company to ensure your website supports the objectives of those campaigns. For instance, launching a successful SEO in Reno campaign or an AdWords drive could potentially increase your website traffic 100% – but can your web design sustain that increase?
Unless well executed, an immensely popular SEO drive, not supported by a corresponding web design strategy, may turn out to be a disadvantage. Instead of having customers lining up for your products or services, they may start deserting you for the competition. Why? Because of a slow-loading website; or one that uses too much bandwidth on a mobile device; or…because it’s just plain old boring!
An internet marketing solutions company has the skills and expertise to weave all these strategies into a seamless digital marketing plan to help you move beyond…way beyond! – the realm of just static websites and chain emails.
Unrivaled local value proposition
The best way to tap into the power of local SEO is to either join a lunch-and-learn session, or opt for a FREE SEO audit of your website. You’ll be amazed when you learn about the power that SEO offers.
The best part about working with a Reno SEO company, like Reno Web Designer, is that you can receive amazing value for investment locally – without having to travel outside the city or across state lines. Yet, at the same time, the SEO measures, digital marketing strategies and web designing ideas put in place have the potential to unleash global demand for your products and services.
Now, that’s the power of thinking global and acting local!
Redesigning your website can be an overwhelming task. You might not know exactly what you want to do with your redesign or even what is important in web design. I put together 5 tips to help you redesign your website and hopefully take some stress out of the process for you.
Think about user experience
When creating or redesigning a website, user experience needs to be the focus. There is no reason to have a website if your visitors are having a poor experience on your site.
The goal of a website is to bring users to your site to either learn more about your company or take an action on your site, such as making a purchase or signing up for an account. A good way to determine if your site is providing a good user experience is by putting yourself in the users’ shoes.
Go through the process of landing on the website and navigating around to see if there is anything on your site that could be adjusted. It can be even more helpful to ask people around you to do this, since you are familiar with your site and know how to navigate it. It is important that users are not getting distracted, because that can quickly turn a valuable website visitor into a bounce that moves on to another website.
Another reason to optimize the user experience on your site is because it is a ranking factor for search engine optimization. Search engines can easily tell if users are having a good or bad experience with your site. Once search engines find a pattern, this can affect where your pages rank in the search results.
Less is more
When redesigning your website, it doesn’t mean that you should try to go over the top with your design. Having a simple web design is the best way to build a user-friendly website.
When you have a clean and simple web design layout, it allows your users to access everything they need to access and easily navigate your site. When there is too much going on, this will create distractions for your visitors that will result in less conversions.
When you look at some of the more popular websites, you can see that they have a visually pleasing design, while keeping it straight to the point.
Observe how users interact with your website
Observing how users interact with your website is a great way to be sure that your redesign is effective and successful. This goes hand in hand with creating a good user experience.
I would recommend having as many people as you can test out your website to see how they interact with the website and also find out if there are any problems they experienced with your site. It is always a good idea to be testing your site to determine if there are any changes that could be made to provide a better experience for your users.
If you are getting consistent website visitors and have a Google Analytics account, you can also see how real website visitors are interacting with your site. This is going to be the most valuable data you can find, because you are able to see exactly how these users behave on your site by how they interact with different pages.
Some important metrics to consider are bounce rate, time on site, and the behavior flow. I really like looking at the behavior flow on my Google Analytics account, because this allows you to se a chart of where you users navigate on your website. You can see which pages most visitors navigate to after a specific page, which can help you see how users navigate your site.
Another important metric to look at with Google Analytics is exit pages. This shows you which pages users are leaving your website from. This can mean a few different things and is not always a bad thing.
The first, most obvious thing it could mean is they lost interest with your site and decided to move on. The other thing it could mean is that they found the information they needed, which means you helped them with their problem or question.
It will differ depending on the users and the page as to whether exists are a good thing. If the page is a blog post answering a question, you probably helped those users and answered their questions. If the page is your pricing page, then maybe your prices are scaring off users.
Think about SEO
SEO is the process of making adjustments to your site to rank higher in the organic search results. When redesigning your website, taking SEO into consideration can make a big difference for your site. If you ignore SEO, you are missing out on a lot of potential traffic.
Having a good SEO strategy in place can get you a lot of free traffic that you would otherwise need to pay for. If you are putting together a blog, taking advantage of SEO will help your rank your blog posts and receive a lot of traffic to your site.
For example, on this blog post about chiropractic SEO. If I am able to get that ranked on the first page of Google, any chiropractors trying to improve their SEO will land on my website.
One of the biggest SEO mistakes I have seen with website designs is having most of the content on the website be made up of images. Search engines cannot read images like they can read text, which makes it nearly impossible to rank with little to no text.
If you are a local business, I would recommend looking into local SEO to improve your rankings.
Call-to-actions are often overlooked and can make a big difference in your conversions and overall revenue. Users need to have clear call-to-actions to know what they are supposed to do on your website.
Website visitors might not completely know what action they are supposed to take next on your site. If you are providing them value on “how to make money online”, they might not necessarily be looking to buy something, so you need to guide them in the right direction. For example, you could present them with the option to sign up to your newsletter to receive emails from you. You could also be selling an eBook on your website that might benefit them.
You need to be sure to include buttons and links on your site that will take them where you want them to go. Without providing these call-to-actions, users will likely get some value out of your content and then leave. You are leaving a lot on the table in this scenario, because there is a good chance they really enjoyed your content and would love what you have to offer.
It’s important to be smart about your call to actions as well. I wouldn’t recommend throwing call-to-action buttons all over your site but make them clear and easy to find so that users know what you have to offer.
Why should a company use a professional SEO audit service?
Keep your existing SEO company, honest. Verify those traffic numbers and rankings from a 3rd party auditing service. Most SEO experts use black hat and/or fake traffic to fool unsuspecting customers into shady services.
Keeping your website up to date and cleaned of any excess issues helps you compete online. A search engine optimization audit will find any hidden errors that are causing rankings to stagnate online.
Looking to and/or have recently redesigned your company website? A technical audit can save your existing SEO rankings from tanking after a site redesign. This is the most common issue we see at our offices.
Looking to hire an SEO expert or company? Let us vet their expertise. 97% of the digital marketing companies we test, do not pass. Protect your company and investment dollars before signing a contract.
Learn more about our website auditing services by calling 775-870-0488.
Over 89% of digital marketing companies are not qualified to generate quality leads for their clients.
We tested all of the top competitors in our local Reno market to see what keywords they ranked for in Google, and were SHOCKED to learn that over 97% of these supposed SEO companies did not rank for buyer intent keywords! How is it that a digital marketing company, that sells SEO services does not use SEO to acquire new customers?
Buyer beware. Even large, well known ad agencies are promoting their digital marketing services and do not use SEO either.
A quick search for the keywords that the agency ranks for will tell the truth of how technical savvy they are at their own marketing efforts.
Example report for a local Reno marketing agency where they rank for keywords, on page 7,8 or 9…where no one every goes!
Some local companies do not even rank on the back pages of Google search. They use billboards and/or online ads via Google PPC in order to get SEO clients. Very strange indeed. More and more businesses are becoming educated in how these marketing scams work. It is getting harder to trick businesses into shady marketing services.
Eventually these fly by night marketing companies will fall by the wayside.
Quick tips to vet your SEO company
Check out their reviews in Google. Why Google? Yelp and Facebook reviews are easy to game.
Track the amount of keywords the marketing agency ranks for. What page do they rank in Google?
Check the ranking stats of their customers as well.
Hire a 3rd party vetting service.
Make sure this company is actually located in the US. A number of foreign companies have front offices in the US, but all of the “work” is done overseas.
Arm yourself with the tools that experts use.
Invest in a company that has the experience and proven track record of successful wins for their own website as well as those of their clients. Always verify that data. There are ways that these companies can fake traffic and analytics. If you have been paying a company for marketing work and not seeing more sales, something is wrong. Do not trust their stat reports, verify with a 3rd party expert that will explain your real world rankings.
Most small businesses get 3 – 5 sales calls a day from spammers trying to sell their Google ranking services. Think about it, if they were good at SEO, they would not have to call and harass you and your staff every day.
Calls from Google to Push Your Ranking a Fraudulent Indicator
Google will never call a business to assist them to improve their search engine rankings. Google provide various tools and knowledge bases to help web masters, search engine optimization experts and other information technology professionals understand the nature of SEO, but they never call businesses unsolicited.
Google has a support team, and customer service department that businesses can call for assistance, but never initiate contact with a business via telephone. source: https://themarketingfolks.com/seo-scam/
Those same small businesses receive several emails a day from supposed experts who just happened to stumble across your website and found some technical errors they can fix for real cheap. These emails are also scams. Never click on those links or call the sales number. They will automatically add your number to a spam call list, selling it to the highest bidder.
SEO is an investment, just like other forms of marketing. Make sure to work with a vetted expert and try to not think that just by hiring a young person to do your companies SEO or Social Media Marketing will help save the day. More often than not, these people are grossly under qualified for the position and will do more harm than good to your rankings online.
You can save money by doing a lot of it yourself, but you should plan to spend at least 1-2 hours per day marketing your company, writing content, engaging with your audience, and building online relationships.
A good budget for a national business or a competitive local business is typically in the $2500 – $5000 per month range depending on the competitiveness of your industry. For a quality company that isn’t looking to make massive profits on you, that kind of budget should produce good results. You may not reach all of your goals depending on the competitiveness of your industry or if there is additional work that needs to be done (site design, etc) but you should see measured improvement. source: https://moz.com/ugc/how-to-avoid-seo-digital-marketing-scams
SEO is still in the early stages of development. Most businesses do not even know what it is and how it can help or harm their businesses. This opens up room for sharks to surf in and make a lot of easy cash.
I once heard a meteorologist admit that forecasts that predict the weather beyond three days are essentially just guesses. “Then why do you still offer them?” the interviewer asked. “Because the audience demands them,” he answered. Left unsaid was “Because the audience doesn’t know any better.” That’s where SEO is now. The public is still largely ignorant of the truth about Internet marketing, and the stakes are so high that there are more than enough dupes willing to pay for SEO that doesn’t work.
It takes many forms. Fast talking consultants pitch SEO campaigns that cost $50,000-$75,000 to medium-sized businesses, and even though the business owners are skeptical, they often pay because they don’t know what else to do. Web development firms charge small businesses $500 a month for ongoing SEO maintenance, which means precisely collecting $500 for doing absolutely nothing. Marketing companies charge you to enlist popular bloggers to link to your site despite the fact that their blogs have nothing to do with what you’re selling. SEO “experts” charge you to submit your site to hundreds of fly-by-night Eastern European web directories in the name of link building. Most of these experts won’t explain to you what they’re actually doing, and almost none of what they do works. In fact, they’re more likely to get you penalized than to actually help you. source: https://techli.com/2013/12/the-truth-about-internet-marketing-part-2-seo-is-a-scam/
How to spot fake reviews on Amazon?
Fake reviews are one of the biggest hurdles in the way of a good online shopping experience. Like all other online shopping sites, the menace of fake reviews also plague the e-commerce giant – Amazon.
Though Amazon tries hard to weed out the fake reviews, however as a buyer, we need to play our part. Spending a few minutes before making a purchase is all it takes to not get scammed by those glowing 5 stars.
So in this post, I’ll help you identify fake reviews with a few tricks that help me make sound shopping decisions.
Clearly, Sandy Rowley is the best SEO expert in Reno Nevada…but she lists the best SEO experts in the nation to date below.
Proper digital marketing tactics can be one of the best strategies to reach new customers. Online marketing has helped small to medium sized businesses out compete large corporations. For the money, you cannot beat the services that an expert SEO professionals bring to the table.
With so many business looking to try or switch to digital marketing, lots of supposed SEO experts are popping up all over the world. Most are not to be trusted. Even large Ad agencies who are well known for their old school marketing campaigns have not fully grasped the Google SEO world. In your city, you can easily determine Who is the best SEO expert?
A Simple & Savvy technique to verify the best SEO expert in your area…
or continue reading…It is a simple solution to put an end to all of the fake SEO pros in the world.
Quick tip? Use keyword research tools like Ahrefs and SEMrush to see what keywords the SEO expert currently ranks for. If they are ranking for keywords that are driving traffic to their own website, chances are, they could do the same for your company. Warning, make sure to view what keywords the specialist is ranking for. I have seen some ad agencies ranking for hundreds of keywords that were nothing but junk phrases that were not related to the buyer intent keywords they should be ranking for. An example would be ‘best SEO agency + your city’ or ‘your city + seo’.
See below what top SEO experts rank for online.
Lets have a look at some of the worlds top SEO experts, their strategies and starting fees. I am not being sponsored to post this information, like a lot of top 10 or top 100 directory websites. This is an honest review of the top marketing experts in their field.
Note, I am a SEO expert, located in Reno Nevada USA. I am one of the best SEO experts in my state. (Sandy Rowley).
Listed below are verified SEO experts. (not the fakers that give us SEO’s a bad name) you know who you are.
I have only listed individual SEO pros, not companies. If I have missed someone, please comment below. Happy to update if proven otherwise.
Who Are The Best SEO Experts?
Drum roll please…
Brian Dean Backlinko
Brian is one of my all time favorite mentors. He is the SEO expert, extraordinaire. When he first came on the digital marketing scene, he had less than 20 pages of content, but was outranking monster sites like Search Engine Journal, Moz and others. He has revolutionized the way Google search, ranks websites. If content is King, Brian is my lord and savior. https://backlinko.com/about-backlinko
Brian ranks his website for power keywords like SEO tools, Youtube SEO and back link building. Most of his traffic comes from his popular Youtube videos that teach digital marketing strategies that catapulted him into the limelight a few years ago. He has shared his strategic marketing strategies with SEO and marketers from around the world and is a trusted SEO resource. Request a quote directly from his website.
Neil Patel Marketing Guru (SEO God)
Neil and his team of heavy hitting SEO pros, have secured his position in history, as The go to Guy for anything digital marketing. His advice is revered among leading brands and influencers worldwide. He shares straight forward and helpful information often and is respected as an authority in the marketing community. SEO Experts follow his every move. https://neilpatel.com/about/. You have to check out Ubersuggest! See link below.
Neil Patel’s Current SEO Ranking Report via Ahrefs
Although his website saw a small drop of 5k keywords, his 888,000 organic keyword rankings more than make up for it. He is currently in position #6 for SEO and #1 for Ubersuggest. See Excel file of all keywords his website ranks for in Google. Very impressive. His starting SEO maintenance fees begin at $15,000 per month. Request a quote directly from his website.
Nathan is a leading digital marketing expert who works with some of the worlds largest brands. His marketing blog has helped thousands of people rank higher in Google search for relevant keywords. He also teaches SEO to aspiring marketing students all over the world. Request a quote directly from his website.
SEO is far from being dead. Digital marketing is evolving into a much needed resource for small businesses around the world. This marketing service has helped thousands of businesses out compete their competitors. Make sure when looking to hire a marketing expert, that they practice what they sell.
Gary Vaynerchuk Social Media Marketing Trail Blazer
Hustle till your haters ask if your hiring. Seriously. Gary Vee is The Man. He has a pulse on the future. Always miles ahead of anyone in the marketing space. If Gary is on Snapchat, you better get your selfie pose ready. This marketing powerhouse of a Man, Brand, Culture…Hero… is sought after at events and boardrooms the globe over. Millions of dedicated followers (I am one of them), look forward to his inspirational pick me ups, like this one:
Although he does not sell SEO directly, he is a leading digital marketing expert who should be studied and worshiped if you are any person, company or community looking to do something that matters.
The average American has 72 hours of free time each week. How many of those hours are you devoting to your self, your goals and your life?
“It’s easy to dream about it, but much harder to execute it” – Gary Vaynerchuk
What are my SEO stats? Happy you asked.
Sandy Rowley (SEO Goddess) SEO Plans start at $1500 per month
Voted Best SEO expert in Reno Nevada 2 years running. #1 for Reno SEO, Reno Web Design and hundreds of local and national buyer intent keywords. (the keywords that matter). You can verify my SEO rankings with any keyword research tool. Currently my site traffic is over 2400 visits per month and ranking for over 800 organic keywords that are related to digital marketing and web design services. All keyword traffic tools will give you an estimation of a sites traffic and rankings. * also add 20%, sometimes more to keyword research volume to get an accurate volume for a keywords search per month.
I currently rank #1 or above the fold, for all of my local relevant keywords like Reno Web Design, Reno SEO, Reno Marketing as well as some national keyword phrases like ‘SEO coach’ and ‘Web Designers near me’. I dominate my local market and am considered a leading marketing expert in my community. I am working to rank for more long tail keywords, of which I will post later. I love working as a digital marketer, helping small businesses reach their goals. You can view my excellent record by searching for Sandy Rowley SEO. Download a list of the keywords I am ranking for in Google here.
I hope that you have learned how to choose an expert who can back up their claims. I believe hard work, honesty and determination are leading factors of any successful marketing endeavor.
In conclusion, remember to test the experts before you sign on the dotted line. Use keyword research tools to verify the agencies own rankings before trusting they actually know how to rank a website online. Hire only leading marketers who have worked to be the best in their industry.
★★★★★ a month ago With Sandy’s expertise our company sky rocketed up the search engine list. Her professionalism, SEO skills and customer service is second to none. Thanks to her the Pure Glow Salon has experience a substantial increase of web hits, phone calls and most importantly dollars to our bottom line. If you are looking to do the same for your business the only option is Reno SEO, Marketing & Design.
Greg Enholm CEO, Pure Glow Salon & Spa
★★★★★ a month ago I have worked with few other seo companies in California in the past but I wasn’t happy at all . I found Sandy at Reno seo on Google and I called her and she was great and explained to me everything i need to know and she did a full report on my site , then we met and she talked more about my site and how she can help me rank better . She put together a plan for me so I can start on my own and she’s giving me 2 hours of training which I’m very excited about . She’s very responsive and very quick responding .
Sally Piano CEO, Sally Piano Music
★★★★★ 5 months ago Absolutely fantastic. After working with multiple companies, hours and hours of research, and nothing but excuses money and time, all it took was working with the right people. The nightmare that used to be SEO is long gone. Marketing your company should not be a DIY project. Thank you Sandy for your incredible work!! Can not recommend enough.
Travis Moore CEO, Bail Bonds Unlimited
★★★★★ a month ago Very professional and clearly knows her stuff. Highly recommended.
Dan J. Lovelle Attorney At Law, LVlitigation.com
★★★★★ 3 months ago What a great job! Pleasure to work with. Smart & Responsible. She’s mine, all mine. Excited to launch my new website for Towelster!
Dan Raucch CEO, Towelster.com
★★★★★ 5 months ago Sandy with Reno SEO, Marketing and Design is amazing. She handles all of my Website and SEO needs flawlessly. I have seen our numbers grow and page by page. She has earned my trust and gratitude 10 fold. I will be referring everyone that asks
Andy Renshaw CEO, Vix Hawg
★★★★★ a month ago Our company has more than doubled since partnering with RWDR. Sandy and her team are now managing over 14 web site properties along with our SEO and PPC campaigns. We are opening new locations as a result. Highly Reccomended SEO expert.
Andy Renshaw CEO, LightningBail.com
★★★★★ 3 months ago Sandy is our #1 go to person for ranking in Google search. Our bail bonds company ranks more than once at the top of search for all of our relevant keywords. Our company is growing at a steady rate thanks to her SEO and PPC services.
Kimberly Charles CEO, ALL N ONE Bail Bonds
★★★★★ 2 months ago Reno SEO, Marketing & Design has elevated my internet ranking! I am so impressed with their talent, efficiency and commitment to helping others succeed.
Yet despite how monumentally massive these industries are, there is still a lot of confusion around what these terms mean.
Let’s take a brief look at SEO and SEM, their differences and the definitions of each.
What is Search Engine Optimization?
SEO is a method of optimizing a webpage so that it will attract more organic traffic. By organic traffic, I’m referring to users who find a website through a search engine.
Technically, SEO caters to all search engines, including Duckduck Go, Yahoo, and Bing. In reality, however, virtually all SEO focuses on the kingpin: Google.
Google is notorious for changing their algorithms in a tireless attempt to make the searching experience as effective as possible for the end user. As a result, SEO techniques are evolving rapidly.
Two things remain constant, however: The concepts of on-page and off-page optimization.
What is On-page Optimization?
As the name suggests, on page optimization is undertaken within the website itself. Essentially, these are tricks of the trade that SEO savvy content writers and web designs use to improve the Search Engine Results Pages (SERP) ranking of their article.
Using targeted keywords in the title and headings of their article.
Peppering secondary keywords throughout the article in a natural way.
Achieving the highest possible page load time.
Including photos which have been SEO optimized by way of file size, file name, and alt tags.
User-friendly formatting with ample white space.
Social media sharing plugins.
Quality content that provides real value for the reader.
What is Off-page Optimization?
Off-page refers to techniques undertaken outside the website. Behind the scenes, if you will.
Link building by obtaining inbound links (backlinks) from other reputable websites.
Driving traffic through social media, A.K.A social signals.
What is Search Engine Marketing?
SEM is when a marketer pays a search engine (almost always Google Ad Words) to promote their product to a wider audience.
You’ve probably noticed results at the top of Google marked “[Ad].” These are an example of a pay-per-click (PPC) or cost-per-click (CPC) advertisement, which is a critical component of SEM.
SEM once referred to both SEO and PPC advertisements, although these days there is a clear distinction between the two.
Other aspects of SEM include:
Targeted advertising campaigns.
Advertisement groups with a focus on keyword variations.
Writing keyword rich ad copy.
Monitoring marketing metrics such as click-through rates and average costs per click.
SEO vs. SEM: Which is Better?
Each excels at different things.
SEO is more of a long game. The practice may not see instant results, but if done correctly, it can result in a considerable amount of organic traffic over time.
SEM, on the other hand, is capable of earning a website fast exposure which is great for short term campaigns or new companies looking to start trading with a bang.
Big online businesses incorporate both, as the two complement each other nicely.
SEO and SEM: Do I Need Them?
SEO is an essential practice for anyone looking to make money through a website. After all, if you can’t hit the front page of Google, then do you really exist?
SEM is a little more variable. If done right, it can drive massive short-term traffic to your business, but for a price.
Who Can Help Me Create an SEO/SEM Marketing Strategy?
Reno Web Design are experts at both SEO and SEM marketing. Get in touch with them today to discuss an affordable and effective online marketing plan for your business.