Even the best products and services won’t reach their full potential without recognition. If you want to improve your e-commerce store, what you need to focus on is getting more leads. One of the ways that will help you achieve that goal is to employ an effective web design strategy.
Online advertisements simply aren’t enough for reaching the maximum potential. Your website design needs to be optimized for sales if you want to progress in the business. Check out the following design tips that will bring your e-commerce website more leads.
What Would the Users Like?
This is the question that you need to repeatedly ask yourself throughout the design process.
Users are the ones that you want to compel and whose attention you want to attract. Therefore, it is quite clear that their preferences should come first.
Find out more about what they like by checking the competition and the comments users leave, by asking questions on Quora, or by setting polls and surveys on social media.
The internet gives you a ton of opportunity to inquire about your target audience and make your decisions accordingly.
Start Your Own Blog
Just consider that companies who blog receive 97% more links to their website. You can experience that same improvement through this strategy.
Make the blog a part of your website. Let it be noticeable and easily manageable.
The reason why blogging is effective is that you’ll attract people through interesting topics but once they finish reading they will check out your website.
The key part is that you create content that is closely related to what you sell. For example, if you sell exercising equipment create content that revolves around a healthy lifestyle. That is the only way that the readers will stick around and browse through the website.
Simplicity All the Way
Crowded website design will distract the user from what’s really important – purchasing products. If you overwhelm them with numerous colors, fonts, images, or options they will give up.
That is why keeping it simple is the best choice. Incorporate your brand’s colors and logos and let the design revolve around that.
This strategy will work best since the leads will be able to manage through your website easily and get from your blog to your product catalog in no time.
“Simple web design is highly advisable for an e-commerce website. Those who love to live with the policy “the more the merrier” will need to adapt their preferences. The users need to be directed towards sharing your website and making purchases and that is the guideline that every web designer should follow,” says Thomas Byers, a web designer at Best Essay Education.
Use Images with ALT Tags
Attractive visuals are currently trending. Consequently, your website design needs to cater to the needs of users and feature beautiful imagery.
What can help you get more leads is if you use ALT tags. In that way, users can encounter your images in their Google search.
For example, let’s say that the user is searching for an anti-aging day cream with SPF 30 and she is browsing through Google Images. If your image contains the ALT tag, it will come up in the user’s search and lead her to your website.
Edit the Content to Perfection
Every aspect of your website, from the home page to product description needs to be written perfectly. That means, that there are no grammar or spelling mistakes.
Your website can be aesthetically appealing but mistakes in writing will distract the users. What is worse, such mistakes will present your business as unprofessional and careless.
If you do your own writing, get someone to proofread it for you. Or, if someone else is creating content for your website, you can check if everything is correct.
For some professional help for writing and editing, you can turn to the following services:
Trust My Paper – Experts in writing and editing that work for this company will live up to your expectations for sure.
Grammarly – Do a quick check through this online proofreading app to make sure that your content is ready for publishing.
Readable – With this service, you’ll be able to see how comprehensible your content is and make some changes accordingly.
Make It Mobile-Friendly
Mobile phones have become something like our assistants. There has been an 80% increase in mobile searches for the “best” products and services. This shows that more and more people are turning to their smartphones or tablets when searching for products.
Optimize your website and make it mobile-friendly to attract those shoppers who prefer to shop from their phones.
Mobiles have become one of the main lead generators so you better make the most of it by using a responsive design.
Intertwine the Website with Social Media
Social media buttons must be an element in your website design. They will allow the customers to share your posts, products, and whatever they find interesting.
Research shows that 81% of American adults have a social media profile. The reality is that a large part of marketing is focused on social media platforms. This isn’t a surprising fact since people spend most of their time scrolling through Instagram or Facebook.
However, this works in your benefit. If you create quality content and provide your users with high-quality products or services, they will be eager to share their findings with their followers. That is why you should make social media buttons available and visible.
Some Final Thoughts
These are a few primary elements of your web design that you should focus on if you want to drive more leads. This simple yet effective strategic moves can turn your e-commerce site from average into highly successful. Nowadays, it all comes down to investing your time, money, and effort into hacks such as optimization, user-oriented design, and social media availability. Keep up with the world of business and get your e-commerce website the attention it deserves.
Nicole D.Garrison is a content strategist, writer, and contributor at Studicus and a number of platforms for marketing specialists. She is a dedicated and experienced author who pays particular attention to quality research. At her free time, Nicole is a passionate runner and a curious beekeeper. Moreover, she runs her own blog LiveInspiredMagazine.
Redesigning your website can be an overwhelming task. You might not know exactly what you want to do with your redesign or even what is important in web design. I put together 5 tips to help you redesign your website and hopefully take some stress out of the process for you.
Think about user experience
When creating or redesigning a website, user experience needs to be the focus. There is no reason to have a website if your visitors are having a poor experience on your site.
The goal of a website is to bring users to your site to either learn more about your company or take an action on your site, such as making a purchase or signing up for an account. A good way to determine if your site is providing a good user experience is by putting yourself in the users’ shoes.
Go through the process of landing on the website and navigating around to see if there is anything on your site that could be adjusted. It can be even more helpful to ask people around you to do this, since you are familiar with your site and know how to navigate it. It is important that users are not getting distracted, because that can quickly turn a valuable website visitor into a bounce that moves on to another website.
Another reason to optimize the user experience on your site is because it is a ranking factor for search engine optimization. Search engines can easily tell if users are having a good or bad experience with your site. Once search engines find a pattern, this can affect where your pages rank in the search results.
Less is more
When redesigning your website, it doesn’t mean that you should try to go over the top with your design. Having a simple web design is the best way to build a user-friendly website.
When you have a clean and simple web design layout, it allows your users to access everything they need to access and easily navigate your site. When there is too much going on, this will create distractions for your visitors that will result in less conversions.
When you look at some of the more popular websites, you can see that they have a visually pleasing design, while keeping it straight to the point.
Observe how users interact with your website
Observing how users interact with your website is a great way to be sure that your redesign is effective and successful. This goes hand in hand with creating a good user experience.
I would recommend having as many people as you can test out your website to see how they interact with the website and also find out if there are any problems they experienced with your site. It is always a good idea to be testing your site to determine if there are any changes that could be made to provide a better experience for your users.
If you are getting consistent website visitors and have a Google Analytics account, you can also see how real website visitors are interacting with your site. This is going to be the most valuable data you can find, because you are able to see exactly how these users behave on your site by how they interact with different pages.
Some important metrics to consider are bounce rate, time on site, and the behavior flow. I really like looking at the behavior flow on my Google Analytics account, because this allows you to se a chart of where you users navigate on your website. You can see which pages most visitors navigate to after a specific page, which can help you see how users navigate your site.
Another important metric to look at with Google Analytics is exit pages. This shows you which pages users are leaving your website from. This can mean a few different things and is not always a bad thing.
The first, most obvious thing it could mean is they lost interest with your site and decided to move on. The other thing it could mean is that they found the information they needed, which means you helped them with their problem or question.
It will differ depending on the users and the page as to whether exists are a good thing. If the page is a blog post answering a question, you probably helped those users and answered their questions. If the page is your pricing page, then maybe your prices are scaring off users.
Think about SEO
SEO is the process of making adjustments to your site to rank higher in the organic search results. When redesigning your website, taking SEO into consideration can make a big difference for your site. If you ignore SEO, you are missing out on a lot of potential traffic.
Having a good SEO strategy in place can get you a lot of free traffic that you would otherwise need to pay for. If you are putting together a blog, taking advantage of SEO will help your rank your blog posts and receive a lot of traffic to your site.
For example, on this blog post about chiropractic SEO. If I am able to get that ranked on the first page of Google, any chiropractors trying to improve their SEO will land on my website.
One of the biggest SEO mistakes I have seen with website designs is having most of the content on the website be made up of images. Search engines cannot read images like they can read text, which makes it nearly impossible to rank with little to no text.
If you are a local business, I would recommend looking into local SEO to improve your rankings.
Call-to-actions are often overlooked and can make a big difference in your conversions and overall revenue. Users need to have clear call-to-actions to know what they are supposed to do on your website.
Website visitors might not completely know what action they are supposed to take next on your site. If you are providing them value on “how to make money online”, they might not necessarily be looking to buy something, so you need to guide them in the right direction. For example, you could present them with the option to sign up to your newsletter to receive emails from you. You could also be selling an eBook on your website that might benefit them.
You need to be sure to include buttons and links on your site that will take them where you want them to go. Without providing these call-to-actions, users will likely get some value out of your content and then leave. You are leaving a lot on the table in this scenario, because there is a good chance they really enjoyed your content and would love what you have to offer.
It’s important to be smart about your call to actions as well. I wouldn’t recommend throwing call-to-action buttons all over your site but make them clear and easy to find so that users know what you have to offer.
Are you planning on launching a new website? Whether it is a personal blog, business portfolio, or e-commerce website, you have to know all your options to make a smart decision. One of the most important factors to consider when building a website is: “How much will it cost?”
To help you out, we’ve compiled a list of several ways to get your hands on website design and how much it will typically cost you.
Drag and Drop Website Builders
Drag and drop website builders are developed to streamline the website design process. These tools are designed as online platforms which you can use to create and launch a website without even knowing how to code or how to design a website. The most popular drag and drop website builders include Wix, Weebly, and Squarespace.
Designing a website via a drag and drop website builder won’t break the bank. In fact, if you don’t want to use any of the premium features, you can get your website up and running completely free.
Pros and Cons
The pros of using drag and drop website builders include:
No design skills required
No coding skills required
Get a website up and running in no time
The cons of using drag and drop website builders include:
Generic templates make it hard to achieve a unique look
Bad user experience due to slow loading times
Questionable customer support
Pricey premium features
WordPress Website Design
WordPress is the most popular content management system. Launching a WordPress website is also considered simple, but unlike drag and drop website builders, it requires some technical knowledge.
WordPress comes with a completely free theme that users can use to build a website. Apart from the default WordPress theme, users have access to a number of free and paid ones. The design cost depends on your choice. If you go with a free theme, the overall costs will be minimal, but even purchasing premium themes won’t set you back much, as they usually come with an average price tag of $70.
Pros and Cons
The pros of using WordPress include:
WordPress and the majority of themes are free
Complete control over website files and data
Access to free plugins and extensions to enhance the user experience
Easy to customize
The cons of using WordPress include:
Maintenance requires technical knowledge and experience
You need at least some basic coding knowledge
Expensive managed WordPress hosting services for those who want to automate updates
Custom Website Design
Designing a website from scratch is also a viable option.
The design costs depend on the overall functionality and number of elements of a new website. According to the current prices on the market, it’s safe to assume that hiring a web designer will cost you approximately $2000, $6,000 and up.
Pros and Cons
The pros of using custom website design services include:
Get the exact design you want to
Achieve a unique design and unique brand experience
Outrank competitor websites with SEO Web Design strategies.
Have complete control over the brand of your website.
The cons of using custom website design services include:
Medium to High up-front cost
It’s difficult to find a trustworthy web designer
You’ll need long-term cooperation for updates and maintenance
Hopefully, this information will help you make a better decision and get the website that gives you the biggest bang for your buck.
When you want to increase the traffic that comes to your website, you need to improve your SEO game. One of the ways you can (and should) do that is by having a responsive web design. To learn more about how web design affects SEO, check out our article!
What if making one easy change could absolutely revolutionize your SEO game?
This may sound like a fantasy, but it can turn into reality really quickly. The first step, though, is changing how you look at SEO.
Instead of focusing on SEO alone, it’s important to incorporate responsive web design. Keep reading to discover five ways that it will significantly boost your SEO!
What Is Responsive Web Design?
Some sites are made to only be viewed on PC screens. This means that when they are viewed on mobile phones, they look weird and sometimes downright unreadable.
Responsive web design means the screen adjusts content based on the device reading it. This can give your SEO a shot in the arm in five key ways.
1. More Traffic
First, we’ll cut to the chase: adding responsive design boosts your traffic. This is because more people are now browsing sites through their smartphones than their computers.
It really is that simple. The majority of your customers will visit your site via their smartphone. Responsive design lets you ensure that they find the highest-quality website once they get there!
2. Enhanced Speed
Ever give up on a new website because of the slow loading speed? Newsflash: plenty of potential customers are doing that to your own website!
Responsive web design, though, gives you the kind of lightning-fast load speed that everyone craves. This invites customers to check out more of your site through the simple expedient of making your site easier to view.
3. Better Usability
Obviously, a website that adjusts screen size and loads fast is going to be more usable for visitors. And this usability can boost your SEO in some surprising ways.
Google’s search rankings take usability into account in many factors, including how long they are on a site. When you offer both fast loading speed and better usability, visitors will be on your site much longer than they otherwise would be.
Ultimately, this is the real “secret sauce” for boosting your SEO. The longer you can keep visitors on your site, the higher your site will jump in the search rankings!
4. Reduced Bounce Rate
A high bounce rate is bad news for your company. It’s not just that many of them are turned off of your site that one time. Instead, many may now associate your brand with the bad experience they had before.
The factors we mentioned earlier (better speed, better usability, etc.) will naturally reduce the bounce rate. This helps jump you up in the search rankings while also building your brand.
5. Reduced Duplicate Content
Some companies that don’t embrace responsive design end up building two sets of content: one for PC users and one for mobile users.
That sounds good in theory. In practice, though, duplicate content sometimes drives your search rankings way down because it offers little quality to the user.
In this way, responsive web design can boost your SEO and also save time: you’re creating only one set of content instead of two!
The Bottom Line
Now you know how important responsive web design is. But do you know how to get started with it?
At Reno Web Design, we are SEO and design experts. And we can give your site the responsive makeover that your users have wanted all along.
We have designed and developed thousands of custom website projects over the past 18 years. All of our web designs have their own vibe. We pride ourselves on creating one of a kind web experiences. Have questions?Call or text Sandy Rowley 775-870-0488.
Request a Web Design Quote
Web Design History
Website designs have evolved over the past 20 years to be more entertaining and engaging. From text based websites that focused solely on providing well organized lists and links to more resources, to websites that have embraced the future with Augmented Realities and Robot “maids” to provide information at the click of a button.
Early web designs used itemized lists with bullet points and were very basic in user appeal and design.
Did not use many images for design
Often pages were long
Difficult to navigate
Wikipedia describes web design as:
Web design encompasses many different skills and disciplines in the production and maintenance of websites. The different areas of web design include web graphic design; interface design; authoring, including standardised code and proprietary software; user experience design; and search engine optimization. Often many individuals will work in teams covering different aspects of the design process, although some designers will cover them all. The term web design is normally used to describe the design process relating to the front-end (client side) design of a website including writing mark up. Web design partially overlaps web engineering in the broader scope of web development. Web designers are expected to have an awareness of usability and if their role involves creating mark up then they are also expected to be up to date with web accessibility guidelines.
Present day web design
Over the past years, we have learned that an entertaining and helpful website that keeps users engaged on a website page, are usually better at selling more products and services as well as ranking higher in the search engines.
One of the most important features all websites need to do well in Google search as well as with your customers online, is making sure that your website is mobile friendly.
Page load times are an important part of good SEO and/or search engine optimization to help your business website rank high in Google search.
Best Web Design Examples
Mobile usability and page load times are important not only for SEO, but for customer conversion rates. Most of your website visitors are most certainly using a mobile phone to view your company website. They are often in a hurry and need to find the information quickly. If your website takes too long to load, they will simply hit the browser back button.
Listed below are great examples of custom web designs that entertain, provide value and offer interesting content to their website users without making the site too large to load quickly or not load at all on a mobile phone.
Web designs created in 2018 are trending more towards the flat design elements seen on popular websites like Air Bnb and others are moving the design trends into some interesting and fun areas.
Web designs should load fast, and be mobile responsive, but they should also achieve the goal of the following:
Sign up newsletter subscribers
Buy a product or service
Share on social media networking websites.
Click phone number to call
Website visitors need to perform an action on your website in order for it to count as a conversion. If a website user visits a page on your website, then leaves, Google counts this like a bounce or if a website visitor hit the back button while viewing your website.
If your website has a high bounce rate, your website will not be able to hold your rankings in Google search for long.
According to Google, “a bounce is a single-page session.” Put more concretely, a bounce occurs whenever a user enters your page and does not further interact with the elements on said page or any other pages on your site. A bounce might be triggered by any number of events:
Returning to search results
Closing the browser
Entering a new URL in the address bar
Following an outbound link
Staying inactive and timing out the session
Reading the entirety of a page but not triggering any events, and then leaving
It makes sense that most of the devices with the highest bounce rates are on mobile phones.
“Slow sites have a negative impact on revenue, and the opposite is also true.
For Mobify, Every 100ms decrease in homepage load speed worked out to a 1.11% increase in session-based conversion, yielding an average annual revenue increase of nearly $380,000. Additionally, a 100ms decrease in checkout page load speed amounted to a 1.55% increase in session-based conversion, which in turn yielded an average annual revenue increase of nearly $530,000.”
Takeaway: Poor Performing Competition Can be Your Strength
Most websites owners are unaware that their websites are doing poorly in mobile and Google search. I always recommend doing a full technical SEO audit each year to make sure your web design is in compliance with the many changes and updates to the Google algorithms.
Most SEO audits cost less than a few thousand dollars, but their findings usually generate many thousands more in SEO rankings, customer acquisition and out ranking of competitor websites.
Who can do a technical SEO audit for a website design? Usually it is a person that has web design as well as web development skills and experience.
What style of web designs would your customers love to see?
Flat, modern, video, simple, highly creative or corporate in nature?
All of my custom web designs begin with that very question. What would my clients, clients want to see in their website?