Web Design Checklist

Web Design Checklist

Web Design Checklist – Things You Need to Get Done Before Launching a New Website

If you’re launching a new website, there are some essential tasks that must be completed before going live. This checklist helps ensure these items are taken care of in an organized and efficient way.

No matter if you’re launching your website yourself or hiring a web design firm, this checklist can help you avoid common errors and guarantee success!

  1. Create a Wireframe or Mockup

Before you launch a new web design, it’s essential to create either a wireframe or mockup. These tools allow you to visualize the layout and functionality of your site, as well as identify any potential issues that might occur down the line.

Wireframes are invaluable at all stages of a design project, from brainstorming and ideation to testing and iterations. They can assist in planning the user journey and guarantee your website is straightforward to navigate and intuitive for visitors.

A wireframe is intended to visually represent the structure and flow of your product without distracting details like colors or copy. It also gives users and stakeholders an opportunity to provide feedback before the product is too far along.

Wireframes are usually created using digital wireframing tools and offer a great visual of your design before it gets too complex for review. This saves your team time and effort, while creating a wireframe can help prevent errors in judgment or design – leading to an easier, faster process overall.

  1. Identify Your Goals

Prior to embarking on a new web design project, it is essential to clearly define your objectives. Knowing these will allow you to make informed decisions for your website’s future success and ensure it achieves success quickly.

Many businesses strive to boost their sales. This could be done by increasing online sales or generating more leads for the business.

Another goal is to boost customer satisfaction through exceptional user experiences and tailored content according to your visitors’ needs. For instance, a medical website could provide an in-depth overview of its processes, refund policy, brand values and contact info in order to keep patients contented and satisfied.

Prior to any redesign, identify your goals so you can save time and money by focusing on what matters most for your business. Doing this will guarantee that the new design helps you reach those objectives.

  1. Do an Analysis of Your Competitors

No matter if you are just starting out or have been around the block a few times, it is essential to analyze your competitors before launching your new website. Doing this will allow you to identify their strengths and weaknesses as well as where you can make an impact in the market for greater advantage.

To do this, create a competitor matrix where you list data points or categories of information about each competitor. Doing this will enable you to compare your findings across competitors and identify larger patterns.

Once you’ve identified your top competitors, conduct an in-depth investigation of their websites and customer experiences. Utilize both quantitative (benchmarks, user testing data, performance metrics) as well as qualitative methods (surveys, focus group interviews, etc.) to assess each company’s UX/CX.

Also, take a look at their social media presence to determine how well they utilize their profiles and which posts garner clicks. This data is invaluable for your ecommerce website design strategy as it will give you insight into what to include on your own profile and how often to post.

  1. Explore Web Design Trends

Web design is constantly advancing, so it’s essential to stay abreast of trends before launching a new website. Doing this will help ensure your website remains current and attract new visitors.

Trends refer to any style, technique or form that becomes widely popular among a substantial number of people. They should be distinguished from fads, which tend to be short lived and driven by emotional excitement.

One of the top 2022 web design trends is a minimalistic approach, featuring flat designs, straightforward shapes, and fewer distractions. This modern approach works great for businesses that desire a clean, uncluttered website.

Another popular website trend for 2023 is the use of organic shapes. This style draws inspiration from natural elements like hills and the edges of lakes or rivers, which often take on organic forms.

Organic shapes can be utilized for various purposes, such as displaying a product’s shape or size or showing how it fits on real people. For instance, yoga clothing stores utilize micro animations to give customers an interactive vision of how their clothes fit and move on their bodies.

  1. Create a Content Strategy

A content strategy is an outline of the type of material you wish to create and publish on your website. It focuses on providing value to readers while aiding them in reaching their objectives.

Your content strategy should also be linked to your overall business and marketing objectives. For instance, if you wish to increase sales by providing useful information about your products or services, make sure the strategy is aligned with those targets in order to effectively drive conversions.

To understand your target audience’s problems and provide solutions, utilize data from surveys, interviews, and digital research. Discover what people are searching for and how they engage with your content.

Your content strategy should encompass a range of types and platforms. This helps guarantee you’re reaching your audience in their preferred medium – be it text, video, images or other types of media.

  1. Create a Content Calendar

A content calendar helps you consistently create and publish quality content for your audience. It also provides insight into what resonates with them most.

To start creating a content calendar, decide what kind of material you will create. This could include blog posts, social media updates, email newsletters or surveys.

Your next step should be deciding when you will publish content on your website or other channels. This decision should be based on both your overall marketing strategy and which platforms you prefer using.

No matter if you plan to post on one channel or multiple ones, creating a content calendar can help organize your time and resources. Additionally, it prevents posting too much or too little content in the wrong places.

Create a content calendar using any tool that meets your needs. You can use either spreadsheets or software programs, but for optimal ease of collaboration among team members, opt for cloud-based software. With this setup, everyone on your team has access to the content calendar from anywhere and can work together more efficiently.

  1. Test Your Site

Testing your site before launch is critical for increasing confidence that visitors won’t be disappointed by what visitors see, as well as giving you time to make any necessary modifications before going live.

Start by testing your site on desktop and mobile using various browsers to confirm everything is displaying correctly. Doing this helps you save time fixing errors after launch, plus it could potentially boost SEO rankings as well.

Next, you should evaluate your site’s loading speed. Page load speed is an important ranking factor in Google searches and it also affects consumer satisfaction levels.

Finally, ensure all your forms work correctly and store user data securely. This includes lead generation forms, email newsletter forms, and any other forms that collect information from visitors.

A successful website should provide visitors with useful information and add value. It should also be able to convert visitors into customers or prospects through relevant content and an organized layout.

  1. Optimize Your Site

When designing a new website or refining an existing one, optimization is essential before launch. Doing this will guarantee it is functional, user-friendly and ready to meet your business objectives.

Optimizing your site requires consideration of several areas, such as content, usability, mobile-friendliness, semantics, social media management, analytics and SEO (search engine optimization). All these components must be taken into account before your web design can go live; so make sure to dedicate enough time for each one.

Page speed is an important ranking factor in Google searches, so it’s essential to ensure your site loads quickly. Utilizing an online tool like BrowserStack will enable you to test the performance of your site.

Internal links are another essential element of your website that must be optimized. These links help search engines comprehend the structure of your site and make navigation simpler for users. Furthermore, internal links improve SEO strategies by increasing the chances of displaying relevant content on search engine result pages.


Web Design Reno – Building the best user experiences on the web since 1999.

Web Design Reno – Building the best user experiences on the web since 1999.

Reno Web Design | Mobile App Development

Providing a wide range of services, Sandy Rowley Web Design is a Reno web design company. Our goal is to build captivating websites that deliver results. We get to know your industry and design a website that meets your business needs.

Interested in our web design services? Our website development team has worked with a wide range of Reno/Sparks area companies. Browse our Reno web design portfolio to see some of our work. Our print services include business cards, brochures, and direct mail campaigns to complement your web design.

Web design companies in Reno are not all the same. Give us a call and let us show you what makes us different from other web design companies. Our team has over 25 years of experience designing websites in the Reno area. Bring your ideas to life on the web with our help!

Check out our complete list of web design Reno services to see what we have to offer.

Have a Mobile App Idea?
We have built over two dozen mobile apps in the Reno area and can help your idea come to life. Give us a call today to schedule a consultation meeting to discuss your app idea! Find out what makes us the best mobile app developer in Reno!

Development of software systems

Do you have some inefficiencies in your business? Are you looking for a way to streamline your processes? Take advantage of our systems development experience to improve your bottom line.

A local business

Our community takes pride in helping local businesses. Reno has so much to offer, and we are happy to call it home.

Developing mobile applications

Is there an app idea you have or an idea that you think will help your business? From conception to production, we have the experience you need!

Web Designer Reno

Web Designer Reno

Find a Web Designer in Reno Nevada

You’ve got a great business idea, and you want to get started on putting together your website. But first things first – you need to find a web designer who can turn your vision into reality. Here are four tips on how to find the right web designer for your business in Reno, Nevada.

Web Design Reno

How to Find the Right Web Designer

When you’re ready to take your business online, you’ll need to find a web designer who can bring your vision to life. But with so many designers out there, how do you know which one is right for you? Here are a few tips to help you find the perfect web designer for your project:

1. Define your needs. Before you start your search, it’s important to know what you’re looking for in a web designer. Think about your budget, timeline, and the scope of your project. Do you need someone who specializes in ecommerce or SEO? Do you need a custom-designed website or a more basic template? Once you have a good idea of your needs, you can begin your search.

2. Ask for recommendations. If you have friends or colleagues who have worked with web designers in the past, ask them for recommendations. They can give you insights into the designers’ work styles and help you narrow down your options.

3. Check out portfolios. Once you have a few designers in mind, take a look at their portfolios to see if their style matches what you’re looking for. A good portfolio will showcase a variety of projects, so you can get an idea of the best website design styles that work for your brand and goals.

Web Design Reno

Things to Consider When Hiring a Web Designer

When you’re looking to hire a web designer, it’s important to consider a few key factors. First and foremost, you want to make sure that the designer is familiar with the Reno area and has experience designing websites for businesses in our region. Additionally, you’ll want to consider the designer’s portfolio and ask to see examples of their previous work. Finally, be sure to ask about their process for designing and building websites, as well as their rates. By considering these factors, you can be sure that you’re hiring the best possible web designer for your needs.

The Benefits of Working with a Local Web Designer

There are many benefits to working with a local web designer, especially if you’re based in Reno, Nevada. For one, you’ll be able to easily communicate with your designer and discuss your project in person. This is beneficial because it allows for a more open dialogue and collaboration. Additionally, working with a local web designer supports the Reno community and helps to grow the local economy.

When you work with a local web designer, you can be assured that they understand the needs of businesses in Reno. They will be familiar with the city’s demographics and what type of designs will appeal to your target audience. They will also understand the competition that you’re up against and be able to create a unique and effective website for your business.

Another advantage of working with a local web designer is that they can provide you with timely service and support. If you have any issues with your website, you can simply pick up the phone or meet with your designer in person to get it sorted out. This is in contrast to working with a designer who is based in another city or state, which can often be quite frustrating.

Reno is home to many talented and professional web designers. Sandy Rowley is one of the top website designers in the country. A two time Webby Award Honoree and web designer to the stars. You can check out more of her web design portfolio at www.EvolveAgency.io

How to Get Started with Your Reno Nevada Web Designer Search

There are a few things you should consider before beginning your Reno Nevada web designer search. First, think about your budget and what you can realistically afford to spend on your website. It’s important to have a clear idea of what you want your website to look like and what kind of functionality you need before contacting any web design firms. Once you have a good understanding of your vision and budget, you can start researching different web design firms in the Reno area.

When looking at potential web designers, be sure to look at their previous work to get an idea of their style and quality. You can also ask for referrals from friends or business associates who have used a web design firm in the past. Once you’ve narrowed down your list of potential candidates, schedule initial consultations with each one to discuss your project in detail. This is also a good time to get a feel for their personality and communication style. After meeting with several different web designers, you should be able to make an informed decision about which one is the best fit for your needs.


If you’re looking for a web designer in Reno Nevada, look no further than our team at Reno Graphic Design. We specialize in creating custom websites that are both visually stunning and easy to use. We work closely with our clients to ensure that their vision is brought to life on the web. Contact us today to get started on your new website.

Website Design Reno – Summer Deals are back!

Website Design Reno – Summer Deals are back!

Summer Specials – Update Your Website

As the summer season comes to an end, now is a great time to take advantage of some seasonal website updates. In this article, we’ll show you how to freshen up your site for the new season and make sure it’s ready for whatever comes next!

Spruce up your website for Summer

It’s time to spruce up your website for summer! Check out our latest blog post for tips on how to give your site a refresh. From updating your content to adding new features, we’ve got you covered. So what are you waiting for? Get started today!

Change your color scheme

Is your website looking a little bit dated? One easy way to give it a fresh new look is to change up the color scheme. This can be a quick and easy update that can make a big impact.

If you’re not sure where to start, try looking for some inspiration from nature. The colors of the season can be a great place to start, and they can help set the tone for the rest of your site. From there, you can start to experiment with different color combinations until you find something that feels just right.

Add seasonal photos

Make sure to update your website with seasonal photos for a fresh look. For summer, add photos of beaches, sunsets, flowers, and outdoor activities. You can also change your website’s color scheme to reflect the season.

Highlight Summer events

Summer is a great time to get out and about, and what better way to do that than by attending some of the many great events happening around the country? Whether you’re looking for something to do with the family, or you’re wanting to let your hair down and have some fun, there’s sure to be an event out there for you.

And, of course, don’t forget to update your website with all the latest information on summer events happening near you. That way, everyone who visits your site will know exactly what’s going on and where they can go to have a good time.

Create a Summer landing page

If you haven’t already, create a summer landing page on your website. This is a great way to let visitors know about any special offers or events that you have going on. You can also use this page to highlight any new products or services that you’re offering. Be sure to include a call to action so that visitors can take advantage of your summer specials.


We hope you enjoyed our roundup of summer specials that will help you update your website. Whether you’re looking for a new theme, plugin, or service, there’s something on this list for everyone. And if you’re still not sure where to start, our team of experts can help you find the perfect solution for your needs. Contact us today to get started!

5 Web Design Tips to Boost Your SEO

5 Web Design Tips to Boost Your SEO

Have you ever visited a website you really loved? It was quick, had the right color scheme, a nice layout, and made the overall experience an enjoyable one. We’ve all visited at least one good website throughout our time online. However, have you ever visited a really bad website? Most likely, you might’ve encountered a slow loading site with an outdated interface filled with blocks of text.


What’s the main factor of these two types of sites? Two words— web design.


Despite its name, web design is much more than what a site looks like. Web design does refer to the design of websites but it focuses more on user experience. The goal of good web design is to make the user experience as seamless and enjoyable as possible.


Combined with SEO, web design can become the ultimate tool to help you and your business increase traffic and boost your conversion rates. Although incorporating web design and SEO isn’t an instant job, when done right, it can impact your business greatly.


In this article, we’re going to break down five web design tips you can use to boost your website’s SEO.

  1. Make it mobile-friendly

If you’re familiar with SEO, you might recognize that having a mobile-friendly website is a must. It’s super important these days since most web traffic comes from mobile devices alone. If you haven’t made your site mobile-friendly yet, you’re a few years behind and you should take the time to do so.


Google made mobile-friendliness a ranking factor back in 2015. So, to have a website that’s not mobile-friendly in this day and age is pretty much a crime against SEO. Not to mention, a lack of mobile-friendly elements in your site can increase your bounce rates.


  1. Make sure people can read text easily

No one wants to spend time on a site that’s hard to read. Poor web design can impact how your content is presented. May it be the small text, bad layout, or just strange placement, it can affect your SEO.


When creating content and publishing it on your site, think of the visitors. What will make it easier for them to view your site? This is a chance for you to utilize white space, different fonts, and larger text sizes to accommodate your visitors. A simple change in design can boost your SEO drastically.


  1. Speed is key

A laggy website is never fun. We’ve experienced it before and when we visit a laggy site, we always close it faster than it loads. Take some time to check how your site loads. If it’s slow, chances are that it could be due to bad web design. 


Speed up your site by optimizing images, getting rid of unnecessary plugins, and allowing browser caching. Ideally, your site should load in two seconds. Any longer than that, then it’s an issue. The speed of your site doesn’t just matter to visitors. It also matters to Google. The longer it takes to load, the less pages Google will crawl and less chances you have for ranking on the search results.

  1. Simple website architecture

Simple website architecture is another thing you should have. In general, website architecture may sound scary and complicated but it’s not as complex as you think. It simply means how the pages on your site are linked together. 


Think of it as a family tree. In conclusion, you want to keep your site architecture simple so Google can crawl your site with ease. So, you want to focus on making Google’s job for crawling your site easier.

  1. Use subheaders

Reading blocks and blocks of text is not a good start when it comes to SEO. The truth is, it’s a dread to read long paragraphs since we can’t see the end and the beginning of the sentences. How can you make reading your site easier?


We think subheaders do a great job at separating blocks of text and emphasizing important points. Although Google is super smart, reading a lot of content mushed together can affect its ability to crawl your site. So, make sure you’re using subheaders correctly and effectively. 


Wrap Up

Web design and SEO go hand in hand when it comes to boosting your site’s conversion rates and improving your business. From what we discussed in the article, the main points to having excellent web design for SEO begins with knowledge about what factors affect SEO such as mobile friendliness, site speed, and readability. 


Once you’ve got the basics covered, you can create a web design for your site that’ll be sure to drive traffic and help Google crawl your pages easily. All in all, you need to be aware of how Google works in terms of crawling and ranking sites.


Now that you have a rough idea of what to do, it’s time to assess your site and see what it needs. 


Author Bio


Andre Oentoro is the founder of Breadnbeyond, an award winning explainer video company. He helps business increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order). 


Twitter: @breadnbeyond

Email: andre@breadnbeyond.com 

LinkedIn: Andre Oentoro

Image by Upklyak on Freepik