SEO web design is fast becoming a popular keyword searched online. What is SEO? How can SEO help my business reach our goals? Should I invest in learning this or can I trust an expert to do the job?
SEO is a marketing strategy that helps businesses reach customers at the point of their motivated need to find the best products and services. Imagine being in the right place at the right time. Client is ready to purchase a new car, they hop onto Google and search for something similar to “Best new cars” or “affordable new cars near me”. Being that purchasing a new car is a large investment, the time to purchase will usually be a longer one. This gives you the opportunity to build a relationship with the searcher who is in the market for your services and products.
Content creation is a great way to build up trust and product education opportunities.
Having a large website with resources to help the car buyer make sound buying decisions is a great start. Offering reviews, videos, calculators and tips for upkeep and maintenance are great ideas for sharing useful information that helps to build confidence in your companies offerings.
Before redesigning the company website or implementing a web design refresh, running a full technical SEO audit will give the marketing team a blueprint or guide to help either the website design company or in house IT team protect current SEO rankings during the site redesign.
Best SEO practices can ensure minimal loss in Google rankings during a site migration and / or site re design.
One of the most popular search terms around SEO are:
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Although websites in low volume niches are easier to rank in Google for their desired keywords, larger companies who are in very competitive markets need a dedicated expert with experience in out ranking online. Digital marketing involves a great deal of resources, tools and requirements that change quite a bit. Unless you have ample time to dedicate to learning, testing and acquiring needed information in this market, doing your own SEO could cost you thousands in sales if done incorrectly.
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Company websites are one of the most important pieces to a successful marketing campaign and even business plan. Companies that focus their efforts on creating an engaging experience for their customers online, tend to out perform their competitors.
The look and feel of a custom web design is paramount to its success, but what lies beneath that branded website, is where SEO audits redirect their focus.
Most of the new SEO auditing services we provide each month, come from new clients who started to lose SEO organic traffic and wanted to know why.
The usual culprit is a site redesign.
A full technical SEO audit shines light onto areas of the new website design that may not be up to par with Google’s SEO requirements. Most of the findings fall along simple and careless changes done by the ad agency or web design company.
SEO audits can take up to two weeks. A full report includes action steps needed in order to correct the issues. After these errors are corrected, we can get a websites rankings back within a few months or less.
Learn more about SEO audits:
How to perform an SEO audit
SEO audit template
SEO audit report sample
SEO audit software