Sandy Rowley SEO & Web Design is Named a Top Nevada Advertising and Marketing Agency

Sandy Rowley SEO & Web Design is Named a Top Nevada Advertising and Marketing Agency

Best SEO Company in Reno

Is your company’s SEO strategy working? Taking the guess-work out of digital marketing is our specialty at Reno Web Designer!

Our unique approach to custom web design and SEO services has proven to work for our clients. The close relationships we build with our clients allows us to provide them with the best possible services. Beautiful websites, SEO strategy and PPC marketing are among our specialties. In addition to being an honorary Webby Award recipient for web design, Sandy Rowley with Reno Web Designer has been listed as a leading Nevada Advertising and Marketing firm for 2019 by Clutch.

 

 

Clutch is a Washington, DC-based verified review platform. The Clutch team has compiled rankings of the top firms in a variety of locations and industries. After analyzing industry data and conducting in-depth client interviews, we have earned a 5.0 rating by Clutch. Below, we have posted a preview of one of our most recent reviews.

The Manifest and Visual Objects have also featured Reno Web Designer on their sites. The Manifest, Clutch’s sister site, features business news segments along with company profiles. Visual Objects displays portfolio items from visually-oriented firms in order to give a buyer a glimpse into what that company is capable of.

Web Design

Sandy Rowley SEO Web Design is thrilled to be a Clutch recognized leader!

“As a woman owned business in a mostly male dominated field, I am honored to be selected as a Top SEO Expert by Clutch.co” – CEO of Sandy Rowley Reno SEO, Marketing & Web Design.

If you are in need of custom digital marketing services, contact us today to receive your quote!

 

 

5 Common SEO Mistakes When Revamping a Website (With Their Solutions)

5 Common SEO Mistakes When Revamping a Website (With Their Solutions)

Redesigning a website is a detailed project with hundreds of steps requiring thought and decision-making at technical, financial, creative, operational, and strategic levels.

Months of planning, designing, writing, and developing are involved before your website is ready for the world.

Knowing this, it helps to avoid mistakes rather than make them.

One key to making sure your launch goes off without a hitch is to ensure your website speaks the language of search engines—or SEO. You need to ensure that any SEO value you’ve built up with your old website is both retained and enhanced on your new website.

Here are five SEO mistakes to avoid to prevent disasters and unnecessary delays in revamping your website.

SEO mistakes

Mistake #1: Redesigning Without Goals

Before you start designing or mapping out content, you need to ask yourself what the primary goals and objectives for the new website are.

If your website intends to generate sales leads, your content and user experience need to align with your conversion paths. Inbound marketing programs rely on this. You generate awareness and therefore leads by increasing traffic. This means high-quality content creation, chiefly in the form of blogs and vlogs, social sharing, and creating reasons to keep people coming back to the website.

Define the ideal customer and your target audience(s). Define the core phases that potential customers experience when deciding to purchase your product.

You will be able to define these key elements by asking what the must-have features and components are that will help you accomplish your goals?

Mistake #2: Not Capturing Analytic Benchmarks

You need to establish metrics based on your old website’s performance. Analytics benchmarks can be found in HubSpot or Google Analytics will assist you in goal setting for the new website.

Benchmarks will include time spent on site, overall visits, and average banner click-through rates: B2B publishers who monetize based on ad revenue are chiefly concerned with these.

Visitors to sales conversions of a certain product is another benchmark to note. A B2C company should waste no time and focus the entire user experience toward this right away.

A service-based organization may be more concerned with lead generation and therefore prefer to spend more effort raising awareness outside of its brand.

From an SEO point of view, to retain link equity and any value you’ve built on your current domain, you should benchmark the following metrics at least:

  • Total traffic (from organic search, referrals, etc.)
  • Conversion rates (ideally each step between traffic and customers)
  • Which pages are getting organic traffic (usually mapped to the best keywords)
  • Usage metrics (geography, bounce rate, time on site, etc.)
  • Inbound links (sites that are linking back to you)

Mistake #3: Choosing the Wrong CMS and Hosting Provider

The right content management system (CMS) is perhaps the single most important factor for a website. Taking the scope of the new site into account, you also have to consider cost, functionality, support, security, reliability, and speed.

To ensure a perfectly optimized website a CMS should have:

Responsive design

Is the website responsive? Can it work seamlessly across any computer, tablet, mobile device, or browser? Google watches for this as an SEO signal.

Functionality

Can you add the right meta tagging or rich schema that search engines use to understand the layout, context, and content of your website?

Analytics

Does the CMS allow you to add analytics functionality or have analytics functionality built in? You need to be able to easily track visits, leads, bounce rates, time on site, and user flows, and build custom reports to answer specific marketing questions.

Support

Do you have access to a support team or an online community if an issue comes up with the CMS? Make sure you know what SMS customer support is going to cost in advance.

Speed

Make sure your website is using an up-to-date CMS with a fast hosting provider, since search engines use site load speed as a ranking factor. HubSpot  has a lightning-fast hosting provider

Mistake #4: Not Submitting a Sitemap and other SEO Mistakes

Every website should submit a sitemap to search engines like Google, Bing, and Yahoo. These can be submitted through the respective search engine’s webmaster tools feature. A sitemap shows the URLs for your entire site and helps search engines understand the organization of your website.

And before that, during the web redesign phase, make sure your use redirects properly. Another of the more common SEO mistakes either using 302 (temporary) redirects, or using 301 (permanent) redirects the WRONG way.

If you’re eliminating pages from your old website, you need to redirect your old page to the most relevant new page with similar keywords. This is a much better option than just sending people to your homepage or your blog.

Mistake #5: Not Telling Search Engines About Your Domain Change

You need to tell search engines like Google that your new website is no longer the same. In addition to submitting your new sitemap, use the change of address tool in the Search Console for Google to give them an update.

When submitting your change of address to Google:

  1. Move your content over to the new domain.
  2. Verify Google Search Console on the new domain.
  3. Submit your change of address in Google Search Console.

One More Thing

If you’re not using secure hosting (HTTPS) yet, you need to get with the program. Seriously.

Bad security practices are detrimental to SEO. Search engines will remove your website from their index if your website has been hacked. Make sure your CMS has the right security built in or you are using a security plug-in to avoid this.

Some browsers draw the visitors’ attention to a non-secure warning if your website is not using secured hosting.

As of April 2017, 50% percent of page one search results were on https, so this is the new industry standard. It is important to the website’s ability to rank and to users in general alike.

In summary, when redesigning a website you cannot cut corners and you cannot afford to make SEO mistakes. Every other website designer worth their salt is paying attention to every detail – and you need to do the same.

 

What Exactly Will An SEO Expert Do For You?

What Exactly Will An SEO Expert Do For You?

By 2020, research shows that businesses will spend $80 billion dollars on SEO. If you’re going to put out big bucks on SEO, you want to know what you’re getting.

Since you want to know what you’re getting, you ask, “what is an SEO specialist?” and “What am I going to get out of these SEO efforts?” These are great questions and if a service you’re working with won’t tell you what they’re doing – run the other way!

Continue reading this article to learn what true SEO specialist will do for your business.

What Is an SEO Specialist?

An SEO specialist is a professional that keeps up with the latest and great in the SEO world. SEO stands for search engine optimization. Search engine optimization is the practice of helping your website get to the top of the search engines such as Yahoo, Bing and the almighty big G – Google.

Common Best Practices for SEO

Here are some of the things you can expect your SEO specialist to do for you when they start working on your campaign. While you might need an SEO specialist, you should know not everyone operates the same way. Some companies operate differently than what we mention below and you should know we can’t speak for all SEO companies.

Keyword Research

Keyword research is one of the most important things you need to do before you even get started on your SEO. You need to focus on getting specific terms mastered so you can get to the top of the search engines.

An SEO specialist uses various tools to look at metrics for keywords. If the metrics are favorable, it is time to see where in the buyer cycle these keywords are. Even if a keyword is a high volume keyword, if there is little to no buyer intent, you likely don’t want to target this keyword.

If you have more time to build your base and can wait to get more clients, you may target keywords that are further up the funnel. There are more keywords at the top of the funnel where people are searching for information but it can take a long time for them to convert.

If you’re a local business, the SEO specialist will help you determine which local terms you need to focus on. If you’re a lawyer, you might find that there are more people searching for XYZ city attorney vs. XYZ attorney. If that’s the case, your specialist will advise you to focus on the term with the highest search volume.

Link Building Activities

Link building is one of the major points of SEO. Link building is getting other websites to link to your website. There are good ways to do this and bad ways to do this.

A true SEO specialist will do this through what is called white hat SEO while less than reputable people may try black hat methods. Black hat methods are spammy and won’t render long term results.

Some of the ways a good SEO specialist will build links are the following:

  • Guest posting
  • Broken link building
  • Press releases
  • Citation building

Guest posting is when you or someone else guest posts on your behalf. When you guest post, the website will link back to your site within the article. You may get an in-context link or you may get a link in the author bio.

Before you commit to doing a guest post, make sure to ask where the link will be. An in-context link is worth more than a link in an author bio.

Broken link building is when you find sites that have broken links on their sites that linked to similar content. Your content may be helpful to replace this information thus giving you a link from this website.

Press releases can get you hundreds of links from sites all over news websites. Even though the content is the same, you’ll still get credit for the links.

Citation building is important, especially if your business is a local business. Citations let search engines know where your business is located so you will show up in the right place in the search engines.

On Page Optimization

While link building is important, on page optimization shouldn’t be ignored. If you ignore on page optimization, search engines will be confused about your site. Without on page optimization, your website isn’t likely to make it ways in front of any of your target audience.

What is on page optimization?

A couple of things you need to pay attention to when you want to get SEO results with on-page SEO is your metadata and your alt text. Your metadata is things like your page title and description. Alt text is text that shows up in case a photo doesn’t load.

When you want to rank for a keyword, include the keyword in the title, description and alt text of images on the page.

Reputation Management

A good SEO company isn’t going to allow you to rank your website with a low rating. You need to work on getting a higher rating if you have low stars or even a lack of reviews.

Most of the time companies have enough business to get the ratings they need, it is just a matter of getting the customers to leave their reviews. When you make it easy for customers to leave reviews or simply ask, you are going to get a much better response.

Get the Help That You Need

Now that you have the answer to your question, “What is an SEO specialist?” and you understand a little more about what they do, you likely have more confidence in the service.

Understanding what SEO is and how it works can be complex, but we’ve done our best to break it down in simple terms. Most people need help with their SEO efforts. If you need help with SEO, contact us today for a free SEO audit.

Best SEO Expert

SEO

Speak with a Reno Nv SEO expert by calling Sandy @ 775-870-0488.

10 Qualities to Look for When Hiring an SEO Consultant

If you’re looking to boost your business’s profile online, you need, at the very least, an SEO consultant. Here’s how to hire the right one.

SEO consultant

You’ve made the right choice hiring a professional web designer. Your website is your company’s face to all the users on the internet, so looking your best is important.

But unless your site is effective at achieving company goals, that pretty face is pretty worthless. Now that you’ve got the right look, it’s time to focus on performance. For that, you’ll need an expert in search engine optimization (SEO).

In order for your site to achieve anything, it must be optimized to attract traffic from search engines. Then it can convert traffic into sales or whatever else you need.

Just as you invested in web design, it’s essential that you hire a qualified SEO consultant to achieve peak website performance. And we’ll help you find the best one for your company.

Below is a checklist of the top 10 qualities to look for in an SEO consultant. Use this checklist to make an informed decision.

1. They Don’t Make Ridiculous Promises

It’s always good to steer clear of candidates who promise you the moon. But that’s especially true when hiring SEO consultants.

The fact is, search engine standards and SEO trends change daily. So no SEO expert could possibly know enough to “guarantee” specific results.

First of all, Google’s exact algorithm is the secret to their success. Like a secret family recipe, they’ll do everything in their power to keep it secret. No one but Google will ever know exactly how to be number 1 in search results.

Besides, this algorithm changes constantly. Google updates its algorithm more than 500 times per year!

And every single one of these updates could change everything we know about SEO. If this happens, every SEO expert in the world goes back to basics.

Furthermore, Google won’t necessarily disclose what they change or when. They can even penalize sites manually at their discretion.

So you see, the field of SEO is subject to sudden, massive change and impossible to predict. Any SEO consultant who guarantees you’ll be “rank #1 in two weeks” is either a fool or a liar. A true, honest SEO expert can only promise an improvement in search ranking over time.

2. They Display a Thirst for Learning

SEO knowledge is great–until it’s not anymore. When Google’s algorithm changes, so do the rules of SEO.

Your SEO consultant needs to be more than knowledgeable. They must also be adaptable.

They have to be ready for change by staying on top of SEO trends. They need to be ready to change when challenges come up.

You won’t get this adaptability from a burnt-out SEO consultant who’s lost their passion. It requires a curious mind with a thirst for new knowledge.

Look for signs of this type of curiosity in your interviewees. Listen for comments about new things they learned or researched this week. Or ask.

3. They Must Have Years of Experience

The second part of this adaptability is experience, and lots of it.

Up-to-date knowledge can be gained in minutes. Your candidates can learn about new SEO trends and algorithm updates while waiting for their interview in your lobby.

But adaptability in the field of SEO is a skill. And skills only improve with time and practice.

Also, years of experience means a variety of jobs completed/challenges conquered. They know what works for one site doesn’t work for another. And they probably know exactly what will work for your site.

On the other hand, someone new to the game will most likely take much longer to get results. They’ll either use the same, generic approach they use on all their clients’ sites or they’ll have to guess and check to see what works. If you see any results with an inexperienced SEO consultant, you’re either very lucky or very patient.

4. They Have the Track Record to Prove Their Worth

There’s a reason our society uses a court system to administer justice instead of taking people at their word. And that is: if it can’t be proven, it probably didn’t happen. The same goes for your interviewee.

Anyone can talk a big talk. But do they have the documented website analytics to back it up? Do they provide you a long list of satisfied client references as proof of their achievements?

Before you hire anyone, get these documents in your hand. Call up these past clients to hear their appraisal for yourself.

5. They Understand the 3 Levels of SEO Knowledge

There isn’t just one way to improve SEO. There are three. Here they are in order of importance.

Technical SEO

This has to do with a website’s structure. The way the site’s set up either makes it easy or difficult for search engines to crawl and index content.

This determines how effective your other SEO efforts are. If search engines can’t effectively crawl and index content, the next two levels of SEO won’t make much of a difference.

On-Page SEO

This refers to any strategies used to optimize the site or content, aside from technical SEO. It includes keyword use, HTML tags, content quality and formatting, and outbound links to reputable sources. Addressing this is far more urgent than off-page SEO.

Off-Page SEO

Off-page SEO is any attempt made outside the website to boost its search rank. This includes link building and pay-per-click advertising.

SEO success requires working on all three levels in order. Avoid any so-called SEO experts who only focus on one of these or doesn’t seem to understand the hierarchy of the three levels. Make sure the candidate you choose displays knowledge of this 3-tiered system.

6. They Understand Marketing

If your potential SEO consultant appears completely clueless in the art of salesmanship, you should hear warning alarms going off in your head. SEO is marketing.

An SEO consultant’s job is to advertise your website. To improve your search rank, they need to make your site attractive to both search engines and internet users.

Essentially, their goal is to sell your products using your website as a medium. In this regard, SEO is not that different from an email marketing campaign.

That said, why would you entrust the advertising of your website to someone who doesn’t know how to sell? That’s crazy!

7. They Understand Your Goals

Remember how we said your SEO consultant will be selling your products? They better understand what products you’re selling, your target audience, mission statement, etc. And that’s assuming that selling products is what you hope to achieve through your website.

What exactly are you hoping to achieve? Does the SEO consultant know this? Are these among the goals they are ready and equipped to help you with?

Remember, your website is a marketing campaign, and SEO is part of it. But there is a lot more to this campaign of yours than search ranking.

Before you hire, make sure the consultant is aware of your expectations. Also check that they have the experience, track record, and precise plan to help you achieve them.

8. You Can Understand What They’re Talking About

Communication is going to have a big role in your relationship with this consultant.

Obviously, if you’re hiring an SEO expert, it means you’re not one. And that means this consultant will be spending most of their time working on things you won’t understand.

So you’ll need a consultant who can clearly communicate what they’re doing, why, how well it’s going, how your website has improved, etc. This person will also be working with other members of your team. They’ll need to clarify these points with your IT staff and management as well.

If they’re already having trouble communicating such things while still in the interview, politely dismiss them.

9. They Mesh Well With Your Company Culture

And because they’ll be interacting with your staff, you need to choose someone who is a good fit. As with all your staffing endeavors, you’ll be adding a new member to your team, a new cog into your machine.

Hiring someone who doesn’t fit well into your established company culture causes conflict. Such a dysfunctional business relationship can’t last.

Choose a candidate who’s a good match for your culture. Their personality, values, organizational style, even their appearance should reflect those of your company.

10. The Price is Right

Always make sure you know exactly what you’re paying for. Specifically, what services are they providing you and how are they priced?

Are there any conditional fees? A common one is a large fee for terminating the contract early. If early termination is a possibility, be sure to price it out first.

Also, the best SEO tools, like Moz, Ahrefs, and SEMRush, cost money. Will your consultant be using such tools? Will they pay this expense or will you have to pay extra to provide them the access?

If you don’t know what you’re paying for, or might have to pay for, find out. If you don’t, it may cost you more than you’re prepared (or able) to pay.

Although, ironically, paying too little can cost you even more. That is to say, beware of abnormally low prices or your ROI will suffer the consequences.

If it sounds to cheap to be true, it probably is. Either their work absolutely sucks, or they’re sneakily trying to hide the true price from you. Use the advice from this list to check both of these things.

Choosing the Right SEO Consultant

Without traffic, your website’s worthless. So choose wisely when hiring for SEO.

Make sure the candidate you hire has all the qualities listed above. Use this checklist when hiring an SEO consultant.

Ready to get started? Contact us today!

 

Sandy, a Webby Award Winning web designer is located in The Biggest Little City in America, Reno Nv. She works with companies across the country.

More about starting or moving a business to Nevada

Reno is growing by leaps and bounds. Help your website be the catalyst for growth. SEO, or search engine optimization is the art and science of ranking your website for keywords that generate new leads, sales and sign ups.

I practice what I preach, my clients are thrilled with the results of my SEO efforts and I am happy to chat on the phone anytime to help answer questions. No strings attached.

We only take on SEO clients that we are 100% confident that we can rank high in Google search. We only focus on the keywords that matter. Buyer intent keywords are an important part of organic SEO for businesses in the Reno area. Some other SEO companies will trick businesses into thinking they are ranking for the best keywords, when in fact, they are only ranking for low volume keywords. Meaning, not many new customers are searching for that keyword phrase, so, it is very easy to rank a website for the SEO term. We focus on finding the highest volume keywords that will drive customers to your website that are actively looking for your types of products and services, guaranteed.

Buyer intent keywords are valuable opportunities for businesses looking to capture new clients in Google, Yahoo and Bing search engines. This is a HUGE opportunity for growth. Most websites are not SEO optimized, giving those businesses who do work with an SEO expert, knowledgeable in the safe, white hat SEO strategies that work… a great advantage.

We are not the cheapest SEO company in Reno, but we are not the most expensive either. We make sure to research and learn as much as possible about our clients goals before taking on a new SEO client. The results speak for themselves, with 30+ positive reviews from real world customers in the Reno area and beyond.

Learn more about my other marketing services like custom web design, email marketing, social networking, PPC and more…

“Sandy has been amazing. We made our first online sale last week thanks to her efforts. Couldn’t be happier with the results”

Terrance

“No one works harder than RWDR. We are comitted to being the leader in our industrty. Sandy is our go to SEO expert on call.”

Marietta S.

View more client testimonials here: www.RenoWebDesigner.com

 

 

SEO

Speak with a Reno Nv SEO expert by calling Sandy @ 775-870-0488.