Why Hire a Reno SEO Agency?

Why Hire a Reno SEO Agency?

Finding a reno seo agency is a great idea if you want to increase your website traffic and increase conversions. Today, billions of websites compete for the attention of a small number of users. In order to stand out from the competition, even the most basic content must be created to attract new users. A Reno SEO agency will combine the best practices to ensure that your site is optimized to convert visitors into leads.

SEO strategies are customized to suit the needs of each business. For example, a website may need to be redesigned to appeal to different demographics, or it could have an entirely new design and code. Regardless of your industry, it is important to understand how search engines work to get the most traffic. A Reno SEO agency can tailor their services to your company’s specific needs. Moreover, it can alleviate the pressure on your internal team of experts, so you can concentrate on other things.

In addition to the website’s design and development, a Reno SEO strategy will improve the website’s rankings on major search engines. This is essential because many potential customers use the Internet to find local solutions. An SEO Reno agency will ensure that your site is among the top results when these customers conduct relevant searches. The importance of search engine optimization can’t be overstated. It’s a must for your online success.

With the right Reno SEO strategy, your website will improve its visibility on the web. When relevant customers search for a product or service, your website will appear in the top results. This will encourage potential customers to choose your company over your competitors. So, when they are looking for the best solutions, you should hire a Reno SEO agency. Your customers will thank you for taking the time to read this article and consider hiring them to help you with your business.

Getting your website noticed on the search engines is the key to growing your revenue and developing your company. With a Reno SEO strategy, your site will be at the top of the search engine results when relevant customers are searching for products and services. A Reno SEO agency will improve your site’s ranking on major search engines by using various strategies. This will boost the visibility of your website in the local community and help you attract more customers.

A good SEO strategy should take into account all the variables and ensure your business will be successful in the long run. Your goals will be met if you focus on a long-term SEO plan for your business. By hiring a Reno SEO agency, your business can boost its sales and increase revenue. Having more traffic on the internet is essential for any business, whether you’re a restaurant, hotel, or an auto repair shop.

Depending on your business needs, a Reno SEO strategy can help your website rank higher on search engines. Your site will get more targeted traffic and more customers if your content and keywords are optimized. An SEO agency will optimize the content of your website and make it more visible to potential customers. A good SEO strategy is important for your business. A reputable SEO company can do this and ensure your site is visible on Google.

A local SEO agency can help your website reach its full potential. Using an SEO strategy can increase revenue and brand awareness, and it can also deliver more traffic to your Reno business. A professional SEO firm will use a variety of techniques to optimize your website. It will make your website ranked higher on search engines and improve your bottom line. Once you’re on the first page, you’ll be rewarded with an increased amount of revenue and profit.

Your Reno SEO agency can offer many benefits. A skilled SEO agency can help your business increase its web traffic and profits. An expert will implement a comprehensive strategy that is tailored to your business. Its expertise in the field can help you grow revenue and market your company. When a potential client is searching for a service, the first few pages will appear in Google and the SEO firm will help them find the solution. This strategy will lead to more sales.

Reno SEO, Marketing & Web Design
450 Sinclair St, Reno, NV 89501
(775) 870-0488
www.RenoWebDesigner.com

 

How SEO Friendly is My Site?

How SEO Friendly is My Site?

You’ve spent hundreds (if not thousands) of dollars creating a web presence. You then invested more in advertising and publicizing the site. Unfortunately, you aren’t receiving the type of traffic volume your site developer promised you would. So, what do you do? You think: How SEO friendly is my site? So, you do a Google search…and you can’t find your website! You have the answer to your question – Your site is not very SEO friendly!

Winning the SEO Battle

Some website developers may deliberately mislead their customers into thinking a “great looking” website is the key to winning the SEO battle. It’s not! While elegant site design certainly plays a part in attracting visitors, the key to SEO is not in bells and whistles and fancy popups and graphics.

If you are asking the question, how SEO friendly is my site? Then chances are that you already suspect you’re not doing too well on the SEO battlefront. So, here’s a DIY way to help you understand where you stand in that battle.

Where are you at? The first thing you should do is use Google’s “Site:” command to find out where you stand.  This command gives you a high-level idea (not an exact one!) of how many pages Google has indexed for your site.

seo companies reno

What does this process tell you about your question, how SEO friendly is my site? Well, the number at the top gives you an indication of how many pages Google found (indexed) with your domain name. Ideally, that number must be higher than a similar search for most of your competitors. If it’s too low, that indicates you’re losing the SEO battle.

expaert

If you are tech-savvy, you might prefer a slightly more sophisticated tool to provide you the answer to how SEO friendly is my site? That tool is the Google Search Console.

This resource too can help you understand where you stand with SEO.

A word of caution, though: The above is not an exhaustive SEO check.  However, it should give you a realistic answer to your question: how SEO friendly is my site? And, if you are not satisfied with what you learn, then it’s time to act quickly. The longer you delay addressing your SEO challenges, chances are that your competitors will continue pushing your website further down the SEO ladder – and into oblivion!

Boost Your SEO Friendship Power

Are you wondering “How SEO friendly is my site?”. Do you want to boost the SEO-friendship quotient of your online presence? If so, then you need to take proactive steps to accomplish that objective. So, how do you go about improving the SEO friendliness of your website? That’s what the Reno-based, Webby Award-winning team of Sandy Rowley is here to help you with.

Since 1999, Sandy and her digital marketing and SEO team, at Reno Web Designer, have helped hundreds of local businesses navigate the complex challenges that search engines throw at them every day.  So, if you want to know how SEO friendly is my site? Then the first thing to do is have Sandy’s team perform a FREE SEO Audit of your SEO ranking.  Next, they’ll discuss a personalized SEO strategy, especially designed for your business, to help get your SEO on track to take on the competition!

4 Tips To Increase Traffic On Your Website

4 Tips To Increase Traffic On Your Website

To get more traffic to your website without spending a lot of money, and that is what any Internet business strives to accomplish. In this article, we will cover the basic knowledge, which will be followed by 4 basic tips to get traffic to your site.

Anonymous to many novice webmasters, there are some ways to attract more visitors to your website that do not require spending a large amount of cash. But consider the fact that it is not so simple and requires much more work on your part.

So, if you prefer to work to get more visits to your website, instead of paying for it, then here are some simple ways to achieve it, get even more tips to improve your website by visiting Glamy SEO service.

Article Directories

Uploading articles to article directories is perhaps one of the most valuable ways to direct more visits to your website. By writing and uploading articles with topics associated with your website, it is almost certain that you will get more visits to your website for an extended period. Further, while your articles are kept in the directories, people can find you and the chances of receiving more visits can be more substantial. Some of the sites, you should look for depending on the language of your blog and the language of the directory, search on Google use the word directory of articles and start with those that have the best ranking in Alexa because they have more visits and those in their categories topics, that are relevant to your website.

Choose article directories that allow you to place at least one link to your website and with a good biography. To use article directories, you must be able to write many original articles in a short time and upload them to as many directories as possible. It is one of the most recommended tactics, but the work involved is quite heavy. And only the long-term effects will be noticed and when you have many articles written in different directories.

SEO

Search Engine Optimization – SEO is a procedure, that you apply on the pages of your website to increase search engine rankings. The positioning in search engines is not difficult to learn and there is much software that helps you make good SEO work.

Sandy Rowley an SEO Expert conducted various testing methods in design, advertising techniques, and layouts in order to increase the rank of the website.

The first thing you should do is to determine the meta tags (HTML tags that define the keywords of your website and determine the theme of your site), although today some webmaster take away the importance, this factor should not yet be ignored. Here are a few factors to prepare your meta tags:

  1. a) Your domain should have keywords for your niche market
  2. b) The title tag of each page should include the keyword.
  3. c) Your keywords should be in the first paragraph of your page.
  4. d) The image on the label that says “alt” should include the keyword.
  5. e) The directories and file names of each page of your site should have your keywords.

Blogs

Create a blog that has links back (backlinks) to your website. Blogs like Blogger.com are quickly indexed by Google and other search engines.

Updating your blog, every time when you are putting new content, search engines will immediately use spiders to review it.

Putting your keywords in the content of your pages will help you increase search engine rankings.

Putting a link in your blog that directs your visitors to your website to be indexed and register your update more often.

Blogging is less painful and adds a lot of your web pages to your site in search engines.

Many places allow you to have unlimited blog accounts, some are free like Blogger.com, another popular blog application is WordPress.com.

Fora

Writing or posting in forums relevant to your topic will allow you to put links, towards your products and services in the signing of your posts, so that you have more visitors from the forum members and search engines, who follow your links.

Make sure the signature you post on the forums is memorable to magnetize readers and click on your related link to go to your website.

These 4 marketing tactics are simple and cheap to increase the traffic of more visitors to your blog. By implementing the mentioned strategies used regularly will ensure traffic flow.

 

 

Sandy Rowley SEO & Web Design is Named a Top Nevada Advertising and Marketing Agency

Sandy Rowley SEO & Web Design is Named a Top Nevada Advertising and Marketing Agency

Best SEO Company in Reno

Is your company’s SEO strategy working? Taking the guess-work out of digital marketing is our specialty at Reno Web Designer!

Our unique approach to custom web design and SEO services has proven to work for our clients. The close relationships we build with our clients allows us to provide them with the best possible services. Beautiful websites, SEO strategy and PPC marketing are among our specialties. In addition to being an honorary Webby Award recipient for web design, Sandy Rowley with Reno Web Designer has been listed as a leading Nevada Advertising and Marketing firm for 2019 by Clutch.

 

 

Clutch is a Washington, DC-based verified review platform. The Clutch team has compiled rankings of the top firms in a variety of locations and industries. After analyzing industry data and conducting in-depth client interviews, we have earned a 5.0 rating by Clutch. Below, we have posted a preview of one of our most recent reviews.

The Manifest and Visual Objects have also featured Reno Web Designer on their sites. The Manifest, Clutch’s sister site, features business news segments along with company profiles. Visual Objects displays portfolio items from visually-oriented firms in order to give a buyer a glimpse into what that company is capable of.

Web Design

Sandy Rowley SEO Web Design is thrilled to be a Clutch recognized leader!

“As a woman owned business in a mostly male dominated field, I am honored to be selected as a Top SEO Expert by Clutch.co” – CEO of Sandy Rowley Reno SEO, Marketing & Web Design.

If you are in need of custom digital marketing services, contact us today to receive your quote!

 

 

5 Common SEO Mistakes When Revamping a Website (With Their Solutions)

5 Common SEO Mistakes When Revamping a Website (With Their Solutions)

Redesigning a website is a detailed project with hundreds of steps requiring thought and decision-making at technical, financial, creative, operational, and strategic levels.

Months of planning, designing, writing, and developing are involved before your website is ready for the world.

Knowing this, it helps to avoid mistakes rather than make them.

One key to making sure your launch goes off without a hitch is to ensure your website speaks the language of search engines—or SEO. You need to ensure that any SEO value you’ve built up with your old website is both retained and enhanced on your new website.

Here are five SEO mistakes to avoid to prevent disasters and unnecessary delays in revamping your website.

SEO mistakes

Mistake #1: Redesigning Without Goals

Before you start designing or mapping out content, you need to ask yourself what the primary goals and objectives for the new website are.

If your website intends to generate sales leads, your content and user experience need to align with your conversion paths. Inbound marketing programs rely on this. You generate awareness and therefore leads by increasing traffic. This means high-quality content creation, chiefly in the form of blogs and vlogs, social sharing, and creating reasons to keep people coming back to the website.

Define the ideal customer and your target audience(s). Define the core phases that potential customers experience when deciding to purchase your product.

You will be able to define these key elements by asking what the must-have features and components are that will help you accomplish your goals?

Mistake #2: Not Capturing Analytic Benchmarks

You need to establish metrics based on your old website’s performance. Analytics benchmarks can be found in HubSpot or Google Analytics will assist you in goal setting for the new website.

Benchmarks will include time spent on site, overall visits, and average banner click-through rates: B2B publishers who monetize based on ad revenue are chiefly concerned with these.

Visitors to sales conversions of a certain product is another benchmark to note. A B2C company should waste no time and focus the entire user experience toward this right away.

A service-based organization may be more concerned with lead generation and therefore prefer to spend more effort raising awareness outside of its brand.

From an SEO point of view, to retain link equity and any value you’ve built on your current domain, you should benchmark the following metrics at least:

  • Total traffic (from organic search, referrals, etc.)
  • Conversion rates (ideally each step between traffic and customers)
  • Which pages are getting organic traffic (usually mapped to the best keywords)
  • Usage metrics (geography, bounce rate, time on site, etc.)
  • Inbound links (sites that are linking back to you)

Mistake #3: Choosing the Wrong CMS and Hosting Provider

The right content management system (CMS) is perhaps the single most important factor for a website. Taking the scope of the new site into account, you also have to consider cost, functionality, support, security, reliability, and speed.

To ensure a perfectly optimized website a CMS should have:

Responsive design

Is the website responsive? Can it work seamlessly across any computer, tablet, mobile device, or browser? Google watches for this as an SEO signal.

Functionality

Can you add the right meta tagging or rich schema that search engines use to understand the layout, context, and content of your website?

Analytics

Does the CMS allow you to add analytics functionality or have analytics functionality built in? You need to be able to easily track visits, leads, bounce rates, time on site, and user flows, and build custom reports to answer specific marketing questions.

Support

Do you have access to a support team or an online community if an issue comes up with the CMS? Make sure you know what SMS customer support is going to cost in advance.

Speed

Make sure your website is using an up-to-date CMS with a fast hosting provider, since search engines use site load speed as a ranking factor. HubSpot  has a lightning-fast hosting provider

Mistake #4: Not Submitting a Sitemap and other SEO Mistakes

Every website should submit a sitemap to search engines like Google, Bing, and Yahoo. These can be submitted through the respective search engine’s webmaster tools feature. A sitemap shows the URLs for your entire site and helps search engines understand the organization of your website.

And before that, during the web redesign phase, make sure your use redirects properly. Another of the more common SEO mistakes either using 302 (temporary) redirects, or using 301 (permanent) redirects the WRONG way.

If you’re eliminating pages from your old website, you need to redirect your old page to the most relevant new page with similar keywords. This is a much better option than just sending people to your homepage or your blog.

Mistake #5: Not Telling Search Engines About Your Domain Change

You need to tell search engines like Google that your new website is no longer the same. In addition to submitting your new sitemap, use the change of address tool in the Search Console for Google to give them an update.

When submitting your change of address to Google:

  1. Move your content over to the new domain.
  2. Verify Google Search Console on the new domain.
  3. Submit your change of address in Google Search Console.

One More Thing

If you’re not using secure hosting (HTTPS) yet, you need to get with the program. Seriously.

Bad security practices are detrimental to SEO. Search engines will remove your website from their index if your website has been hacked. Make sure your CMS has the right security built in or you are using a security plug-in to avoid this.

Some browsers draw the visitors’ attention to a non-secure warning if your website is not using secured hosting.

As of April 2017, 50% percent of page one search results were on https, so this is the new industry standard. It is important to the website’s ability to rank and to users in general alike.

In summary, when redesigning a website you cannot cut corners and you cannot afford to make SEO mistakes. Every other website designer worth their salt is paying attention to every detail – and you need to do the same.

 

What Exactly Will An SEO Expert Do For You?

What Exactly Will An SEO Expert Do For You?

“SEO is the fastest way to solifify a businesses authority in any given market…”

Sandy Rowley Shopify SEO Expert

By 2020, research shows that businesses will spend $80 billion dollars on SEO. If you’re going to put out big bucks on SEO, you want to know what you’re getting.

Since you want to know what you’re getting, you ask, “what is an SEO specialist?” and “What am I going to get out of these SEO efforts?” These are great questions and if a service you’re working with won’t tell you what they’re doing – run the other way!

Continue reading this article to learn what true SEO specialist will do for your business.

What Is an SEO Specialist?

An SEO specialist is a professional that keeps up with the latest and great in the SEO world. SEO stands for search engine optimization. Search engine optimization is the practice of helping your website get to the top of the search engines such as Yahoo, Bing and the almighty big G – Google.

Common Best Practices for SEO

Here are some of the things you can expect your SEO specialist to do for you when they start working on your campaign. While you might need an SEO specialist, you should know not everyone operates the same way. Some companies operate differently than what we mention below and you should know we can’t speak for all SEO companies.

Keyword Research

Keyword research is one of the most important things you need to do before you even get started on your SEO. You need to focus on getting specific terms mastered so you can get to the top of the search engines.

An SEO specialist uses various tools to look at metrics for keywords. If the metrics are favorable, it is time to see where in the buyer cycle these keywords are. Even if a keyword is a high volume keyword, if there is little to no buyer intent, you likely don’t want to target this keyword.

If you have more time to build your base and can wait to get more clients, you may target keywords that are further up the funnel. There are more keywords at the top of the funnel where people are searching for information but it can take a long time for them to convert.

If you’re a local business, the SEO specialist will help you determine which local terms you need to focus on. If you’re a lawyer, you might find that there are more people searching for XYZ city attorney vs. XYZ attorney. If that’s the case, your specialist will advise you to focus on the term with the highest search volume.

Link Building Activities

Link building is one of the major points of SEO. Link building is getting other websites to link to your website. There are good ways to do this and bad ways to do this.

A true SEO specialist will do this through what is called white hat SEO while less than reputable people may try black hat methods. Black hat methods are spammy and won’t render long term results.

Some of the ways a good SEO specialist will build links are the following:

  • Guest posting
  • Broken link building
  • Press releases
  • Citation building

Guest posting is when you or someone else guest posts on your behalf. When you guest post, the website will link back to your site within the article. You may get an in-context link or you may get a link in the author bio.

Before you commit to doing a guest post, make sure to ask where the link will be. An in-context link is worth more than a link in an author bio.

Broken link building is when you find sites that have broken links on their sites that linked to similar content. Your content may be helpful to replace this information thus giving you a link from this website.

Press releases can get you hundreds of links from sites all over news websites. Even though the content is the same, you’ll still get credit for the links.

Citation building is important, especially if your business is a local business. Citations let search engines know where your business is located so you will show up in the right place in the search engines.

On Page Optimization

While link building is important, on page optimization shouldn’t be ignored. If you ignore on page optimization, search engines will be confused about your site. Without on page optimization, your website isn’t likely to make it ways in front of any of your target audience.

What is on page optimization?

A couple of things you need to pay attention to when you want to get SEO results with on-page SEO is your metadata and your alt text. Your metadata is things like your page title and description. Alt text is text that shows up in case a photo doesn’t load.

When you want to rank for a keyword, include the keyword in the title, description and alt text of images on the page.

Reputation Management

A good SEO company isn’t going to allow you to rank your website with a low rating. You need to work on getting a higher rating if you have low stars or even a lack of reviews.

Most of the time companies have enough business to get the ratings they need, it is just a matter of getting the customers to leave their reviews. When you make it easy for customers to leave reviews or simply ask, you are going to get a much better response.

Get the Help That You Need

Now that you have the answer to your question, “What is an SEO specialist?” and you understand a little more about what they do, you likely have more confidence in the service.

Understanding what SEO is and how it works can be complex, but we’ve done our best to break it down in simple terms. Most people need help with their SEO efforts. If you need help with SEO, contact us today for a free SEO audit.