What is SEO?

What is SEO?

How can it help grow my business online?

Search Engine Optimization, shortly called as SEO is a method used to improve the position that your website appears at in the search engine results pages (SERP) for certain queries or keywords. It is done by optimizing different on-page and off-page SEO factors like title tags, meta descriptions, images, etc. A higher position in the SERP means more web traffic which can lead to more customers and conversions for your business.

What is SEO?

SEO stands for “Search Engine Optimization” and refers to the practice of increasing the visibility and ranking of a website or web page in search engine results pages (SERPs). By optimizing a website for search engines, businesses can increase their chances of appearing higher in SERPs for relevant keywords, which can ultimately lead to increased web traffic and brand awareness. Additionally, SEO can help a business to improve the usability and quality of their website, making it more likely that visitors will stay on the site and continue engaging with the brand.

What are the benefits of SEO?

SEO can help businesses grow online in a number of ways. By improving the visibility of a website in search engine results pages (SERPs), businesses can attract more visitors to their site. This can lead to increased traffic and, ultimately, more customers and sales. In addition, SEO can also help to improve the quality of a website, making it more user-friendly and likely to convert visitors into customers. Finally, SEO can help build brand awareness and credibility, both of which are important for any business looking to succeed online.

How does SEO work?

SEO, or search engine optimization, is the process of improving the visibility and ranking of a website or web page in search engine results pages (SERPs). Often, this is accomplished by improving the site’s content, structure, and on-page elements like titles, metatags, and anchor text. Good SEO can help a website or web page attract more visitors from search engines, and can ultimately lead to increased sales or other conversions.

SEO is not easy, and it often requires ongoing effort to maintain and improve rankings. However, businesses that invest in SEO can see significant ROI over time. For small businesses in particular, SEO can be a great way to level the playing field against larger competitors.

What are some common SEO strategies?

There are many different SEO strategies that businesses can use to improve their rankings in search engine results pages (SERPs). Some common strategies include optimizing website content for relevant keywords, building backlinks from high-quality websites, and creating informative and keyword-rich blog posts. Implementing a well-rounded SEO strategy can help businesses to attract more website visitors, leads, and customers.

How can I get started with SEO for my business?

SEO can be a complex and time-consuming process, but it is essential for businesses that want to grow their online presence. There are a few key things you can do to get started with SEO:

1. Research your keywords. Identify the words and phrases that potential customers are using to find businesses like yours.

2. Optimize your website content. Use your keywords throughout your website content, including in your titles, headings, and metatags.

3. Build links to your website. One of the most important ranking factors for SEO is the number of high-quality links pointing to your website. Try to get links from other websites, directories, and social media platforms.

4. Monitor your progress. Use Google Analytics or another web analytics tool to track your SEO progress and identify areas for improvement.


SEO can be a complex and confusing topic, but it doesn’t have to be. By understanding what SEO is and how it can help grow your business online, you can start to see the benefits for yourself. And if you’re not sure where to start, there are plenty of reputable SEO agencies that can help get your website ranking high in search engines. So don’t wait any longer, start growing your business today with SEO!

Sandy Rowley SEO & Web Design is Named a Top Nevada Advertising and Marketing Agency

Sandy Rowley SEO & Web Design is Named a Top Nevada Advertising and Marketing Agency

Best SEO Company in Reno

Is your company’s SEO strategy working? Taking the guess-work out of digital marketing is our specialty at Reno Web Designer!

Our unique approach to custom web design and SEO services has proven to work for our clients. The close relationships we build with our clients allows us to provide them with the best possible services. Beautiful websites, SEO strategy and PPC marketing are among our specialties. In addition to being an honorary Webby Award recipient for web design, Sandy Rowley with Reno Web Designer has been listed as a leading Nevada Advertising and Marketing firm for 2019 by Clutch.



Clutch is a Washington, DC-based verified review platform. The Clutch team has compiled rankings of the top firms in a variety of locations and industries. After analyzing industry data and conducting in-depth client interviews, we have earned a 5.0 rating by Clutch. Below, we have posted a preview of one of our most recent reviews.

The Manifest and Visual Objects have also featured Reno Web Designer on their sites. The Manifest, Clutch’s sister site, features business news segments along with company profiles. Visual Objects displays portfolio items from visually-oriented firms in order to give a buyer a glimpse into what that company is capable of.

Sandy Rowley

Best SEO Expert

Sandy Rowley SEO Web Design is thrilled to be a Clutch recognized leader!

“As a woman owned business in a mostly male dominated field, I am honored to be selected as a Top SEO Expert by Clutch.co” – CEO of Sandy Rowley Reno SEO, Marketing & Web Design.

If you are in need of custom digital marketing services, contact us today to receive your quote!



The top 20 criteria that would define one of the best SEO experts:

  • Deep Understanding of SEO Fundamentals: Understanding the basics, including on-page SEO, off-page SEO, and technical SEO.
  • Knowledge of Search Algorithms: Awareness of how major search engines like Google, Bing, and others rank content, and the ability to adapt to algorithm changes.
  • Analytical Skills: Ability to analyze data, understand website analytics, and derive actionable insights from them.
  • Technical Proficiency: Knowledge of website infrastructure, including HTML, CSS, JavaScript, and server-side elements that can impact SEO.
  • Content Mastery: Understanding how to produce or optimize high-quality, relevant content that appeals to users and search engines alike.
  • Link Building Expertise: Knowledge of white-hat link-building techniques that boost site authority.
  • User Experience (UX) Focus: Recognizing that a good user experience can positively impact SEO outcomes.
  • Mobile SEO: Understanding the nuances of mobile search, including mobile-friendliness, mobile page speed, and mobile-first indexing.
  • Local SEO: Expertise in optimizing websites for local searches, including Google My Business and local citations.
  • International and Multilingual SEO: Ability to optimize websites for multiple countries and languages.
  • Keyword Research Skills: Proficiency in uncovering high-impact keywords and understanding user intent.
  • Continual Learning: The SEO landscape is dynamic. The best experts regularly update their knowledge and skills.
  • Effective Communication: Ability to communicate technical SEO topics to non-technical stakeholders.
  • Problem-Solving: Quickly diagnosing SEO issues and formulating effective strategies to address them.
  • Tools Proficiency: Familiarity with a wide range of SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, and others.
  • Understanding of Related Disciplines: Familiarity with related fields like content marketing, social media, PPC, and digital PR.
  • Ethical Practices: Adherence to white-hat SEO techniques and avoiding black-hat tactics that can penalize a site.
  • Trend Awareness: Staying updated with the latest SEO trends and emerging technologies like voice search, AI, and more.
  • Networking: Building relationships with other SEOs, digital marketers, and industry experts to exchange knowledge and stay updated.
  • Track Record: Demonstrable history of successful SEO campaigns, case studies, and positive client testimonials.

Workshop : Online Marketing in Reno Nv


What is SEO?

SEO stands for search engine optimization. SEO helps a website rank in Google and other search engines for keywords that people are using every day to find products and services they need. Having your website SEO optimized improves the chances of this website ranking for those keywords in a search engine.

Learn more about our Internet Marketing Workshops here.

How can SEO help my small business?

Small business owners cannot ignore the opportunities that a SEO optimized website will bring to your company. Who loves free internet marketing? Seriously, if you were to start a PPC or pay per click campaign to advertise your business on Google, you can expect to pay $2.00, $10… and more per click to position your website at the top of the search results. With a solid SEO marketing plan with simple actionable steps, your small business can rank at the top of Google search results in the free clicks section!

Can I learn to do SEO on my own?

Yes, I work with small businesses every day. That is what I do! I have found that doing one on one SEO workshops on a regular basis can really help your local business achieve your SEO goals within a few months or less. Some small businesses see results within a week after implementing my simple SEO strategies.

What are the average costs with SEO?

It depends on a few things. One of which being, how competitive are the keywords your small business is looking to rank for? Some keywords area easier than others. Most small business SEO plans can expect to pay $900 and up per month to rank for a handful of top keywords in their niche. Other businesses like medical, dental, legal and restaurants can expect to pay thousands a month to compete. I can do a quick search and give you a good idea of what you can expect to pay a local SEO expert if they were to do the work for you versus you learning what is needed for your unique website, existing ranking positions and competitive market at the time.

What is SEO Conclusion

As more and more small business owners understand the benefit of SEO services, I expect the competition to increase online across the board for all niches. In the 18+ years’ experience I have in web design, SEO, internet marketing and email marketing I know one thing to be true for SEO ranking, the early bird does get the worm and the persistent small business owner who builds up their authority online over time, will always outrank their competitors.

Make sure to get on the waiting list for my once a month FREE Internet Marketing Workshops held each month at Swill Coffee & Wine.