What value does a website provide if it’s inaccessible? How can you best serve clients if the site is a convoluted mess? How does the site convey my brand?

These are big questions to ask yourself when exploring healthcare website design.

Are you expecting to build a new healthcare site? Redesigning one? Stick around, we’re sharing four colossal tips you’ll want to follow to get the design just right.

#1: Curb Your Expectations

Business owners go into website design with best intentions. They hire great talent and offering the necessary resources & support. Yet, they soon become pixel pushers, micromanaging the talent and sabotaging the project.

Keep two items in mind when sourcing talent for the site design:

• Trust the experience and talent of your developer/designer
• Curb your expectations because it’s impossible to know what’s in your head

Letting the pros take over leans on years of design best practices. In doing so, you’ll keep site design costs low because you’re not tacking-on extras. Getting out of the way means a fast launch, and that means satisfied visitors.

#2: Make it Responsive

Think of who is accessing your website:

• Public
• Patients
• Staff

They’ll access the site through desktop, phone, tablet, and more. The site needs to adapt to these form factors while remaining intuitive. You’re also adapting to users who may have disabilities or are an older crowd, after all.

How do you make a site responsive?

• Use fluid layouts
• Scale the media
• Adap the typography

Place a high value in responsive design when talking with the developer. The adaptability, as a bonus, conforms to Google’s desire to make the Web mobile/responsive. Your forward-thinking design choice will improve search engine optimization.

#3: Optimize It

SEO begins at the foundation:

• Clean website code
• Proper keyword placement
• Smart site structure/layout
• Wicked fast site speed

Read our technical SEO basics guide to brush up on extras. But, at least aim for the mentioned above to lay the foundation.

Optimizing the site ensures it ranks for its appropriate keywords, terms, and phrases. It makes your site easier to find for clients, while available to build the brand and lead generation.

How else can you improve the site’s optimization? Consider:

• Easy-to-use navigation so people don’t leave out of frustration
• Optimizing content to include keywords, focusing on sought-after topics

You may want to spend time making the site ADA compliant, too, while in the site’s code. Usability can lend to a better experience, and with it come referrals and visibility.

#4: Add as You Go

A basic website needs to share business contact and basic information. It’s very easy to go off the project rails trying to add extra features. From an eCommerce module to AI chatbots and more, do know that you can add as you go.

• Work with a developer that’s Web compliant
• Build a site you can easily add to during growth phases

You don’t want to get “locked-in” to a site requiring a massive overhaul when redesigning. You also don’t want to take on too much, preventing the launch.

Get Your Healthcare Website Design from a Webby Award-Winning Designer

Look no further if you need a healthcare website design. We are Reno’s top web design, marketing, and SEO agency. We’ve worked with many clients, like you, in building great online sites and presences.

See our portfolio to get an idea of our work. Or, if you’re ready, give us a call at 775-870-0488 or request a quote for your next project.