Free Content Marketing Tools You Need in 2020 UPDATED

Sep 23, 2019 | Marketing, Marketing Consultant

Content marketing, without tools, is a bit like trying to whip up Thanksgiving dinner with a microwave and a wooden spoon. On the other hand, it can be counter to your financial goals to invest cash in tools that may or may not be a good fit. That’s why free tools are always a great choice. 

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The good news is that you certainly have a wide selection. There are a virtually limitless number of free tools available for content marketers. Unfortunately, many are outdated. Others simply don’t work very well. It’s time to start fresh with a list of fifteen free content marketing tools that can help you reach your goals today.

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1. FollowerWonk

FollowerWonk is an analytics tool created specifically for Twitter users. It allows marketing professionals to learn more about their existing followers, identify potential influencers, and better plan their Twitter outreach strategies. Information you can glean from this tool includes follower, geographic data and timing of Tweets. There’s a limited version for free, or you can purchase one of the reasonably priced subscription plans.

2. HootSuite

HootSuite is a tool that allows you to manage your social media platforms from a single location. While there are paid plans available, there is also a limited free version that is well worth checking out. Here are some features:

• Post Scheduling
• Content Curation
• Analytics
• Promotion
• Social Media Monitoring

3. Filmora

Filmora is a free, meme generating tool that allows you to create and publish watermark free memes. Why memes for content marketing? Simply put, memes are memorable and people love them. Create memes here, then use them on your website, social media, or email campaigns.

4. Canva

Canva is another great tool for creating a variety of visual content. It has a drag and drop interface, libraries full of visual assets, and allows you to create a variety of content. This includes:

• Flyers
• Brochures
• Logos
• Social Media Posts
• Infographics
• More!

You can use the images that come with the tool, or you can upload your own. There are even courses and tutorials to help you improve your skills, and create amazing, visual content.

5. Post Planner

Successful content marketing campaigns depend on your ability to create and curate the right content at the right time. Post Planner helps with that. The tool combs the internet for content that may be relevant to your audience. In addition to this, you can use the tool to create a publishing calendar to choose exactly when your content will post. Finally, it has a dashboard that allows you to see your social media posts, and edit them all from one spot.

6. Curata

Curata is another content curation tool for marketers. It was created to assist content marketers in their efforts to create, curate, distribute, and manage the content process. Marketers who are overwhelmed by the task of consistently outputting engaging content can use Curata to find the most relevant content.

7. Sprout Social

Sprout Social is a popular, social media management platform that contains many great functions. Marketers who need help in the following areas should definitely consider a trial of this software. It includes:

• Social Listening
• Publishing
• Engagement
• Analytics

8. Emotional Marketing Value Headline Analyzer

The Emotional Marketing Value Headline Analyzer tool is a free web-based tool. It’s simple to use. You just enter in headline text, up to 20 words long. Then, the tool tools you both your EMV (Emotional Marketing Value) score, and the predominant emotional classification expressed in your headline. You can then use the results to determine whether or not your headline has the intended effect.

9. TrustMyPaper

A great content marketing campaign has several important elements. You have to identify and segment your audience, choose social media platforms, identify the right topics, engage with your audience, and analyze the results. With all of this going on, it’s easy to forget about the importance of one of the most fundamental things. You have to have well-written content to have a successful digital marketing campaign.

This is where Trust My Paper can help. They have a full team of professional copywriters. With their help, you can create top-quality content that generates leads and engagement.

10. IFTTT

IFTTT (If This Then That) is a tool that automates a variety of actions across any number of tools and platforms. To use it, you simply connect your email, social media accounts, apps, even devices to your IFTTT account. Then, you can create recipes to be executed when certain conditions happen. While IFTTT has a variety of uses, it’s undeniably useful for content marketers. Consider using the tool to do the following:

• Send Twitter Mentions to a Spreadsheet
• Send an Email to Your Marketing Account When You Receive a Reddit Username Mention
• Receive an Email Notification When a Specified Hashtag is Used on Twitter
• Send Content You’ve Created on Tumblr to WordPress
• Share New Posts to LinkedIn
• Create Spreadsheet Entries of New Social Media Followers
• Send Reminders to Create And Publish Content

Essentially, if you’ve ever thought, ‘It would be nice if this happened when that happened…’, this is a great tool to have in your arsenal.

11. BuzzSumo

BuzzSumo is an excellent tool for finding great content, identifying relevant topics for your audience, and gaining insights into the content your competitors are producing. You can use the tool to find the most shared content, monitor your brand, and see which influencers are getting the most ‘play’ on their social media content.

12. Getty Images

Your own, original images are always best.  However, you may not always have a picture for every situation. That’s why stock images still have their place in content marketing. Unfortunately, free image sites are full of low-quality images that are often watermarked. This is why many marketing experts believe it is well worth it to use a reputable source of publicly available images like Getty.

13. Ahrefs

Ahrefs is a suite of tools that allow you to boost SEO, boost traffic, and conduct competitive research. It includes a backlink checker, keyword research tool, keyword management, web crawling capabilities, and more. This is a great tool to help you identify the best focus keywords, and better determine how to build your content around those.

14. Yoast

If you’ve chosen WordPress as your CMS for your blog or website, Yoast could be a huge asset for you. Yoast is widely seen as the premier, SEO plugin for WordPress. In fact, if you use this tool, you may not need anything else to maximize SEO for your website. Yoast will build your SEO sitemaps, help you identify duplicate content, title and image tagging, and more.

Final Thoughts

Each of the tools listed above has a proven track record when it comes to content marketing. Even better, they are either free to use on an ongoing basis, or you can try out a trial version. In any case, we are confident that you can use any one of these to boost your content marketing efforts.

About the Author: Kristin Savage nourishes, sparks and empowers using the magic of a word. Along with pursuing her degree in Creative Writing, Kristin was gaining experience in the publishing industry, with expertise in marketing strategy for publishers and authors. Now she works as a freelance writer at BestEssayEducation and GrabMyEssay.