SO happy to see you here. Make sure to introduce yourself to the Reno Business Leaders marketing group on Meetup. See link below.
Marketing your business online is crucial to your business success. How to proceed, where to begin?
If you are looking to learn some digital marketing strategies, make sure to join our free Marketing Workshops over Zoom. Make sure to text and/or email me your contact information, so we can add you to the RSVP list.
If you are looking for a local marketing professional to do the heavy lifting for you, reach out to Sandy for a free 15 minute review of your needs, she would be happy to get you an honest quote.
What type of marketing can she help you with?
SEO Search Engine Optimization
Social Media Marketing
Social Network Marketing
and Marketing Audits.
You can call or text her directly at 775-870-0488.
For Reno businesses who want to thrive online. No sales pitches, just useful marketing information you need. Call me at 775-870-0488 to RSVP and get your Zoom link. This is going to be a fun filled event. This Zoom call will not have Video, but only AUDIO.
Learn marketing strategies that are working for businesses in Reno…Free.
Honest to goodness, marketing strategies, networking and fun events for Reno area businesses.
Bring your good attitude and desire to learn. Digital business cards, questions and a cup of your favorite drink.. for this fun filled marketing and online networking event.
Are you planning on launching a new website? Whether it is a personal blog, business portfolio, or e-commerce website, you have to know all your options to make a smart decision. One of the most important factors to consider when building a website is: “How much will it cost?”
To help you out, we’ve compiled a list of several ways to get your hands on website design and how much it will typically cost you.
Drag and Drop Website Builders
Drag and drop website builders are developed to streamline the website design process. These tools are designed as online platforms which you can use to create and launch a website without even knowing how to code or how to design a website. The most popular drag and drop website builders include Wix, Weebly, and Squarespace.
Designing a website via a drag and drop website builder won’t break the bank. In fact, if you don’t want to use any of the premium features, you can get your website up and running completely free.
Pros and Cons
The pros of using drag and drop website builders include:
No design skills required
No coding skills required
Get a website up and running in no time
The cons of using drag and drop website builders include:
Generic templates make it hard to achieve a unique look
Bad user experience due to slow loading times
Questionable customer support
Pricey premium features
WordPress Website Design
WordPress is the most popular content management system. Launching a WordPress website is also considered simple, but unlike drag and drop website builders, it requires some technical knowledge.
WordPress comes with a completely free theme that users can use to build a website. Apart from the default WordPress theme, users have access to a number of free and paid ones. The design cost depends on your choice. If you go with a free theme, the overall costs will be minimal, but even purchasing premium themes won’t set you back much, as they usually come with an average price tag of $70.
Pros and Cons
The pros of using WordPress include:
WordPress and the majority of themes are free
Complete control over website files and data
Access to free plugins and extensions to enhance the user experience
Easy to customize
The cons of using WordPress include:
Maintenance requires technical knowledge and experience
You need at least some basic coding knowledge
Expensive managed WordPress hosting services for those who want to automate updates
Custom Website Design
Designing a website from scratch is also a viable option.
The design costs depend on the overall functionality and number of elements of a new website. According to the current prices on the market, it’s safe to assume that hiring a web designer will cost you approximately $6,000.
Pros and Cons
The pros of using custom website design services include:
Get the exact design you want to
Achieve a unique design and unique brand experience
The cons of using custom website design services include:
High up-front cost
It’s difficult to find a trustworthy web designer
You’ll need long-term cooperation for updates and maintenance
Hopefully, this information will help you make a better decision and get the website that gives you the biggest bang for your buck.
Content marketing, without tools, is a bit like trying to whip up Thanksgiving dinner with a microwave and a wooden spoon. On the other hand, it can be counter to your financial goals to invest cash in tools that may or may not be a good fit. That’s why free tools are always a great choice.
RenoWebDesigner.com is the leading marketing company located in Reno Nevada, serving all of northern Nevada including Sparks Nv as well as the greater United States. Call or text 775-870-0488.
The good news is that you certainly have a wide selection. There are a virtually limitless number of free tools available for content marketers. Unfortunately, many are outdated. Others simply don’t work very well. It’s time to start fresh with a list of fifteen free content marketing tools that can help you reach your goals today.
FollowerWonk is an analytics tool created specifically for Twitter users. It allows marketing professionals to learn more about their existing followers, identify potential influencers, and better plan their Twitter outreach strategies. Information you can glean from this tool includes follower, geographic data and timing of Tweets. There’s a limited version for free, or you can purchase one of the reasonably priced subscription plans.
HootSuite is a tool that allows you to manage your social media platforms from a single location. While there are paid plans available, there is also a limited free version that is well worth checking out. Here are some features:
Social Media Monitoring
Filmora is a free, meme generating tool that allows you to create and publish watermark free memes. Why memes for content marketing? Simply put, memes are memorable and people love them. Create memes here, then use them on your website, social media, or email campaigns.
Canva is another great tool for creating a variety of visual content. It has a drag and drop interface, libraries full of visual assets, and allows you to create a variety of content. This includes:
Social Media Posts
You can use the images that come with the tool, or you can upload your own. There are even courses and tutorials to help you improve your skills, and create amazing, visual content.
Successful content marketing campaigns depend on your ability to create and curate the right content at the right time. Post Planner helps with that. The tool combs the internet for content that may be relevant to your audience. In addition to this, you can use the tool to create a publishing calendar to choose exactly when your content will post. Finally, it has a dashboard that allows you to see your social media posts, and edit them all from one spot.
Curata is another content curation tool for marketers. It was created to assist content marketers in their efforts to create, curate, distribute, and manage the content process. Marketers who are overwhelmed by the task of consistently outputting engaging content can use Curata to find the most relevant content.
Sprout Social is a popular, social media management platform that contains many great functions. Marketers who need help in the following areas should definitely consider a trial of this software. It includes:
Emotional Marketing Value Headline Analyzer
The Emotional Marketing Value Headline Analyzer tool is a free web-based tool. It’s simple to use. You just enter in headline text, up to 20 words long. Then, the tool tools you both your EMV (Emotional Marketing Value) score, and the predominant emotional classification expressed in your headline. You can then use the results to determine whether or not your headline has the intended effect.
A great content marketing campaign has several important elements. You have to identify and segment your audience, choose social media platforms, identify the right topics, engage with your audience, and analyze the results. With all of this going on, it’s easy to forget about the importance of one of the most fundamental things. You have to have well-written content to have a successful digital marketing campaign.
This is where Trust My Paper can help. They have a full team of professional copywriters. With their help, you can create top-quality content that generates leads and engagement.
IFTTT (If This Then That) is a tool that automates a variety of actions across any number of tools and platforms. To use it, you simply connect your email, social media accounts, apps, even devices to your IFTTT account. Then, you can create recipes to be executed when certain conditions happen. While IFTTT has a variety of uses, it’s undeniably useful for content marketers. Consider using the tool to do the following:
Send Twitter Mentions to a Spreadsheet
Send an Email to Your Marketing Account When You Receive a Reddit Username Mention
Receive an Email Notification When a Specified Hashtag is Used on Twitter
Send Content You’ve Created on Tumblr to WordPress
Share New Posts to LinkedIn
Create Spreadsheet Entries of New Social Media Followers
Send Reminders to Create And Publish Content
Essentially, if you’ve ever thought, ‘It would be nice if this happened when that happened…’, this is a great tool to have in your arsenal.
BuzzSumo is an excellent tool for finding great content, identifying relevant topics for your audience, and gaining insights into the content your competitors are producing. You can use the tool to find the most shared content, monitor your brand, and see which influencers are getting the most ‘play’ on their social media content.
Your own, original images are always best. However, you may not always have a picture for every situation. That’s why stock images still have their place in content marketing. Unfortunately, free image sites are full of low-quality images that are often watermarked. This is why many marketing experts believe it is well worth it to use a reputable source of publicly available images like Getty.
Ahrefs is a suite of tools that allow you to boost SEO, boost traffic, and conduct competitive research. It includes a backlink checker, keyword research tool, keyword management, web crawling capabilities, and more. This is a great tool to help you identify the best focus keywords, and better determine how to build your content around those.
If you’ve chosen WordPress as your CMS for your blog or website, Yoast could be a huge asset for you. Yoast is widely seen as the premier, SEO plugin for WordPress. In fact, if you use this tool, you may not need anything else to maximize SEO for your website. Yoast will build your SEO sitemaps, help you identify duplicate content, title and image tagging, and more.
Each of the tools listed above has a proven track record when it comes to content marketing. Even better, they are either free to use on an ongoing basis, or you can try out a trial version. In any case, we are confident that you can use any one of these to boost your content marketing efforts.
About the Author: Kristin Savage nourishes, sparks and empowers using the magic of a word. Along with pursuing her degree in Creative Writing, Kristin was gaining experience in the publishing industry, with expertise in marketing strategy for publishers and authors. Now she works as a freelance writer at BestEssayEducation and GrabMyEssay.
Webby Award Winning Web Designer & SEO Marketing Expert