What Does Mobile Friendly Mean and Why Does it Matter for Your Business Website?

What Does Mobile Friendly Mean and Why Does it Matter for Your Business Website?

Do people really use computers anymore?

It seems that all we ever do is browse the internet on our smartphones and tablets.

As people increasingly access the internet through mobile devices, websites have to adapt to keep up with the changes in behavior.

That’s why you need to make sure you optimize your website as a mobile-friendly website. But what does mobile friendly mean? Let’s go!

What Does Mobile Friendly Mean?

A mobile-friendly website is simply a website that displays correctly on any mobile device. It also features the following:

  • Fast-loading speed
  • Easy-to-read
  • Easy-to-navigate
  • Does not require Flash

It’s really important that you make sure your website is mobile friendly. Let’s check out why this matters so much.

1. Increased Mobile Use

Did you know that the number of Google searches via a mobile device has now overtaken searches on desktop computers?

Around 77 percent of Americans report having a smartphone. Furthermore, the average American spends over 5 hours every day on their smartphone. That’s a lot of browsing the internet on mobile devices.

If your website cannot be accessed easily via a mobile device, you’re almost certainly going to lose traffic and sales to your competition.

2. SEO-Optimization

Since 2015, Google boosted mobile-friendly websites and penalized websites that aren’t responsive to mobile use. That’s why you need to make sure your website is SEO optimized.

If you don’t think your ranking on Google matters, you should seriously consider. Over three-quarters of searches on the internet are on Google. If you’re not on Google, you’re potentially missing out on a high number of customers.

However, it also matters how highly you’re ranked on Google. While 33 percent of traffic comes from the top spot on Google search rankings, around 92 percent of traffic is generated from the first page.

3. Get Ahead of the Competition

Despite the multiple benefits of optimizing your website for mobile devices, around 60 percent of websites are still not mobile friendly.

You can get ahead of the competition by preparing your website for the future of mobile-friendly websites.

4. People Want Mobile Friendly Websites

You would be mistaken if you thought that mobile device users are simply the same as desktop computer users. The two groups behave completely different.

Almost 75 percent of users want to be able to access mobile-friendly websites. That means when you design your website and produce content, make sure that it’s easy to access with a smartphone or tablet.

5. Mobile Users Spend Money

It’s really common for people to browse products and services on their mobile device before switching to a desktop computer.

However, the number of people shopping on a mobile device is on the rise. Plus, not all mobile device users are the same either. Tablet users are more likely to spend money than smartphone users.

But unless you have a mobile friendly website, they’re not buying anything.

Why You Need a Mobile Friendly Website

Now you know the answer to what does mobile friendly mean and why it’s important, you can prepare for the mobile future.

As mobile device use continues to increase, you can’t afford to ignore the need to adapt your website.

If you’re looking for a new website design, get in touch with us today!