Search Engine Optimization (SEO): Why it matters for Reno businesses
History is replete with examples confirming that, in a battle of unequal’s, it’s only the smaller competitors with superior strategies that win. Today, Reno’s businesses are fighting a battle of the unequal’s online, and that superior strategy comes in the form of search engine optimization for Reno websites, blogs, social media sites, and every online digital platform that you own. If you are a local Reno business, trying to ensure your products and services continually remain relevant to your market segment, then sound SEO is your only chance to realize those objectives.
Conventional No Longer Works!
You may choose “conventional” digital marketing strategies to battle against much larger competitors or global multinational corporations. However, given their larger marketing budgets, and armies of digital marketing staff, it’s likely that you’re heading for online obscurity in the face of your larger rivals!
The only way for local Reno businesses to level the playing field, is to equip themselves with cutting-edge digital marketing strategies. That’s because conventional ad-based approaches just won’t cut it. When you partner with an experienced SEO agency in Reno, you’ll have access to:
- an experienced team of digital marketing specialists
- award winning website designing and development experts
- veteran SEO professionals who specialize in developing and implementing targeted SEO strategies, such as keyword selection, website speed and agility, content optimization, and competitive research
- the best SEO expert team in Reno to aid and advise you on an ongoing basis
If you’ve been spending all (or most!) of your marketing dollars on conventional strategies, such as placing ads in newspapers, magazines, or community flyers, it’s likely that you’re not getting the type of return on investment (ROI) for that spend. While those tactics might have worked in years gone by, they won’t help you get that incremental client or customer today.
Taking the Next Step
Whether you use Shopify as your hosting platform, or whether you have your own custom-built WordPress website to market your products or services – you must take the next step in your fight for market share. Without that next step – of getting professional support for your digital marketing efforts, you’ll continue to lag behind the “big guys”.
So, what’s does that first step look like? Well, it’s time for you to get a seasoned Reno-based SEO web design team to give your website a free SEO review. This no-obligation consultation will set the stage for your next step – developing a comprehensive SEO strategy that’ll put your website higher-up in search queries and web search results.
In the meantime, you can assess your websites current positions in Google search by doing the following:
- Use a free or paid keyword research tools like Uber Suggest to validate what keywords your website is ranking for currently.
- Check your websites load time at GT Metrix. The site should load in under 4 seconds.
- Check if your website is mobile friendly. Use Google Mobile Friendly test link.
Having this data will help our SEO team determine a proper SEO quote for services and give you real insight into how your website can rank for buyer intent keywords online.
Reno SEO, Marketing & Web Design
450 Sinclair St, Reno, NV 89501
The algorithms of search engines are constantly changing, but there are things whose role is still important. These are backlinks and the quality of content – on the position of the site in search they have the strongest impact.
The requirements of Google to the quality of links and content are becoming higher, which complicates the work on search promotion. This is especially important for small businesses and new online stores, they are not ready to spend a lot of money to buy backlinks. But there is a solution: you can get quality SEO-links without buying them directly from other people’s sites.
In this article, there are some methods of obtaining external links, for the use of which you do not need to be an experienced specialist, and instead of money will have to invest only your time.
1. Creating pages in social media
The first thing to do is to create official company pages in social networks. This is the easiest way to get external links as soon as you launch your online store. Even if you do not plan to work actively on SMM, this opportunity is definitely worth using.
Do not limit yourself to the popular Facebook and Instagram, make pages for your company in Google+, Tweeter, YouTube and LinkedIn. You will get 6 quality and completely free links at once.
2. Working with forums (crowd marketing)
You can work not only with niche forums but also look for thematic branches in forums of thematic sites. If there is information on your site that could potentially be useful to participants of the discussion, you can safely share it in the discussion. It is well perceived by users, as opposed to direct advertising.
On many forums, members whose posts have exceeded a certain threshold (15-20 posts) can leave links to their site in their signatures. If you actively communicate via such a link, other users begin to move regularly.
3. Sites with reviews
For any company, regardless of its size, customer feedback is very important. They attract other people’s attention and can often have a decisive influence on your product selection.
There are specialized websites on the Internet that are aggregators of feedback about companies, their products, and services, for example, Otzovik.com, Tripadvisor.com.
On such platforms, you can create a company page where people can leave their reviews, and you get a free link to your site.
4. Interviews for media
This can work particularly well with regional media, which often lack interesting stories on the agenda. So you can get a link to the company’s website, and additional bonuses to brand recognition.
In addition to interviews, it is possible to work through individual materials on topics in which you are well versed and offer your comments as an expert (by writing a letter to the author of a blog or to the editorial office).
5. Thematic aggregators
Aggregators – sites with a lot of information, mainly business-oriented. We are talking about thematic catalogs, for example:
- Catalog of foreign language courses.
- Catalog of dental clinics.
- Catalog of companies that work in the construction industry.
- Aggregator of tutor services.
- Aggregator of online stores.
If your target region is large, you can find several dozens of aggregators through Google, and on each of them you can register by creating a company page.
6. Creation and distribution of valuable content
It can be a step-by-step guide to solving a particular problem, a research result, a checklist to complete a task or an electronic PDF book dedicated to a specific topic.
High-quality content takes time to prepare, but its publication attracts the attention of the audience, and many people share links to such a page on the site with friends, forums and social networks.
This approach is especially popular in the English-speaking segment of the Internet and has for many years been considered one of the most effective ways to get backlinks to the site. It also has a very positive impact on the credibility of the business. You can check LinksManagement, service that helps build links.
7. Cooperation with bloggers
This approach works very well in the case of online retailers. The audience of some bloggers is comparable to the audience of popular media. In exchange for a review and/or mention of your store, you can offer a blogger to test the product.
First of all, pay attention to authors of offline blogs (sites), owners of promoted Instagram accounts and YouTube channels. Working with them, you can get the link and a recommendation from a reputable person in your niche.
8. Info partnership for events
Even in small cities, not to mention millions of people, regular exhibitions and other events are held on a variety of topics. The organizers work with the media and individual companies to disseminate information about the event and attract more participants.
By contacting the organizers, you can offer them support in the form of information partnerships ( blog postings and social networks), in exchange for mentioning your company with a link to a shop. Often partner links are posted on the main page of the event website.
You can agree on cooperation with the organizers of fairs and masterclasses, offering them to organize a competition with a drawing of one of your products among the participants or give small souvenirs to the participants. For this, the organizers will tell about your shop on their website and on social networks.
If your online store has links to pages from other quality projects in your niche, the search engine considers it more authoritative than other similar sites, all other things being equal.
As a result, the visibility of important business keywords is growing, positions become higher, and all this together leads to an increase in traffic.
There are some other important bonuses that provide quality link mass:
- Brand recognition grows due to the increase in contact points with the target audience on external resources.
- Links from other sites to your store’s pages can be used by potential customers, and this is additional sales.
Marie Barnes is a writer for Bestforacar. She is an enthusiastic blogger interested in writing about technology, social media, work, travel, lifestyle, and current affairs. She shares her insights through blogging.
It’s time to take your company to the next level.
You’ve tried personalized pens, cute social media posts, and fresh business cards, but nothing seems to be boosting business as it should. It can be a frustrating place to be in as a company owner.
Luckily for you, there are people who are SEO content writers. Search engine optimization sounds scary, but trust us, it’s worth it.
They are intelligent, creative, and always down for a challenge so you know you need to add them to your team. If you want to get in their head a little more, above are 7 things they always think of before writing an article. Make sure to keep reading!
1. The Audience
Quite obviously, thinking about the consumers of the content is important. Many companies love their products and talk about them but forget who they are talking to most of the time.
The first major step of creating SEO content is looking at a targeted demographic. Are they old or young? Are they city-dwellers, male, female, parents, home-owners, etc?
Knowing your audience is critical but knowing how to reach them effectively is also important. If you’re trying to sell a new pressure washer to homeowners, there’s probably no sense in describing the physics and science behind how it works.
Just let them know it works and what sorts of applications they could use it on. They probably aren’t concerned about mechanics as long as it does the job. That’s why you need people who know how to advertise to an audience.
2. The Research
People want good information, and people want facts to back it up. One of the main components of SEO writing pieces is reliable evidence. This not only means doing the research, it means finding credible sources.
SEO content writers know where to look and how to look when it comes to doing the research. They can sift through articles, statistics, and pages of information and pull out the parts they need.
They work in the facts to new pieces and always give credit where it’s due. Hard, cold facts will take your advertisement to the next level. This is one reason you need a professional SEO consultant.
3. The Clarity
If someone can’t read and understand your writing, they definitely aren’t going to buy your service or product. An SEO content writer is concerned about the readability of every piece.
They don’t type like they’re speaking to a toddler, but they make sure the writing is easy to digest and doesn’t overwhelm anyone. You’re less likely to read something if it’s 25 paragraphs of dense information.
Professional writers know how to properly breakdown and present information for those viewing. Make yourself presentable and approachable with a content writer.
4. The Keywords
Targeted keywords are the words your desired audience is typing into the search bar. You want to include these words to boost any content you publish. Good SEO writing effectively uses keywords.
Notice the word “effectively”. This means they aren’t using the keywords excessively or placing them where they seem awkward. The writers are intentionally choosing words they can naturally work into a piece.
They can find these words by observing potential customers and conducting surveys.
5. The Visuals
Most people can agree a picture is more appealing than a few lines of words. While the words contain important information, an SEO content writer is going to find the visuals you need to draw in people.
These visuals can include things like graphs, photographs, and video. Good writers will choose visual content that compliments the writing and keeps the audience interested.
Graphs project information in a way that’s easier to understand for people. If you’re trying to report statistics of the success of a new product, work a bar graph into the mix. It’ll give you a fair bump up in the competition.
6. The Analytics
Accurate reports and numbers are absolutely critical and content writers understand. Why are they important?
Without accurate understandings of how your content is performing, you can’t improve on weaknesses. There’s always room for improvement, and you need to be aware of what you need to improve.
Take time quarterly to evaluate how certain keywords are performing, how many people are reading your content, and if people are clicking on the links you provide. All of these things contribute to your success.
Once an SEO writer has the information he or she needs, keywords can be shifted if need be. Especially if you’re in a growing industry, keywords can shift and transform often.
7. The Actual Content
Nothing is as important as the actual meat of the content you’re presenting to the audience. Every word should be chosen carefully and should have a place in the piece.
When creating content, writers think about length, angles, and effectiveness.
As far as length, it’s important to find the appropriate word count. Not giving enough information could write you off as not knowing what you’re talking about. Giving too much information could bore people.
When it comes to angles, topics should create multiple conversations and encourage people to do their own thinking. You want to be straightforward while also allowing openings for different facets.
Effectiveness is judging how well the content is getting across to the audience. Are they understanding the information? Are they taking action using the information?
All of these elements can make or break the success of a piece. A great SEO content writer will know what to do with all of it to rake in wins.
Hire SEO Content Writers
Not everyone understands search engine optimization (SEO), and that’s okay. It’s why you need SEO content writers. They can take your service to where it needs to be.
From keywords to visuals to content, they work magic when reaching audiences. Above are only some of the things content writers think about before sitting down to write a piece. Even though it’s only part of it, it’s enough to show you why you need to hire one.
If you need help with marketing, SEO, or design, make sure you request a quote.