When someone asks: how much does SEO cost, it’s very likely they’re expecting an exact figure – in dollars and cents. Most SEO service providers will tell you (within a ball park) what the cost of their services is. However, depending on whom that service provider is, you may not get what you pay for. In some instances, especially when you work with experienced SEO companies, what you pay in cost, for SEO, pales in comparison with the hidden benefits you receive.
This just goes to highlight the fact that there’s no single right answer to the question: how much does SEO cost? To one recipient of mediocre SEO services, the answer might be “It cost too much!”. Others, who are beneficiaries of more professional services, might reply “Not enough!”.
The Unsuspecting Cost…and Benefits of SEO
When it comes to SEO, it’s not always true what they say about the cost. When you ask ‘how much does SEO cost?’, some may respond: You’ll get what you pay for! However, that’s quite often not the case. Many businesses pay for what they don’t receive! And, in some cases, the cost of their SEO might be even higher – they get what they didn’t pay (or bargain) for! How’s that possible?
Well, SEO done right offers great value to a website. However, unsuspecting website operators and business owners may sometimes get what they didn’t bargain for:
- Less than expected new web traffic
- Lower than promised ranking on search queries
- Longer time than desired to complete an SEO project
- Fewer than anticipated conversions
- Slower than projected page load and refresh times
So, how much does SEO cost? Well, SEO done wrong can cost you more than you bargained for. It can become an expense, that you may have to subsequently write-off, instead of the strategic investment you had hoped it would be.
But ‘good SEO’ may cost you a price – usually quoted up front; but delivers more than you anticipated:
- Better brand recognition
- More professional online presences (websites, social media pages, online storefronts)
- Higher online domain value (peer respect, likes, admiration, followings, 5-star ratings)
So, while many clients, who work with professional SEO service providers, expect to just cut a check or pay an online bill as the cost of SEO services received, they’re presently surprised at the amount of value that cost delivers. The caveat here, however, is that you work with a seasoned, professional SEO service provider.
Finding SEO Value
If you ask one of Nevada’s top SEO experts, Webby Award-winning Sandy Rowley, how much does SEO cost, the Reno-based entrepreneur and owner of Reno Web Designer will quote you a price. However, the team bases that cost estimate on an assessment of the clients’ needs, rather than the opportunity to “up sell”. To demonstrate the SEO value they bring to a client engagement, the digital marketing experts even offer a FREE client consultation – no obligations. No charge.
Not surprisingly, because Sandy and her team have been delivering true SEO value to clients since 1999, their repeat clients no longer ask: How much does SEO cost? Instead, they’re always focused on the true value that SEO delivers to their businesses.