In 2017, 84% of businesses that used pay per click marketing (PPC) reported success, compared to just 1% who reported no valuable return.
Can you afford to not be using this high-converting, super-targeted, budget-friendly form of marketing?
If you’re still not sure whether this is the right marketing strategy for you, then check out these advertising benefits of PPC.
Advertising Benefits of PPC
Many managers will see ‘Pay Per Click’ and hear the word ‘expensive’ ringing in their ears.
However, there are many advantages to using PPC for advertising – not least that it’s actually much cheaper and more budget-friendly than you may think.
1. Immediate Visible Results
PPC campaigns deliver immediate trackable results. You can see what’s working, what isn’t working, and control your campaigns based on near real-time data.
You can set goals for your PPC campaigns to see the exact efficacy of each campaign. For example, if a campaign aims to get people to add a certain product to their basket, you can see if they do this.
2. Highly Targeted Audiences for Improved ROI
You can tailor your PPC campaign to as specific an audience as you like. This helps you to control costs, but also means that only the most relevant potential customers will see your advert.
The more targeted an audience that sees your advertisement, the higher the return on your investment. Traditional advertising, such as a billboard or commercial, is paid for regardless of who sees it. PPC advertising is only shown to those who are already looking to buy your product.
3. Higher Brand Awareness
Even if people don’t click, they’re going to see your brand advert for their related search query.
People searching for your products and services will see your brand advertised when their search results come up. This means that your brand awareness will rocket – and with the right audience, too.
4. Great Budget Control
You can switch a PPC campaign on or off at the click of a mouse. If your product promotion has ended, for example, then that campaign can be ended.
If you’re not seeing the results you need, then you can pause a campaign while you study the data to tweak and improve the targeting. You’re not spending money on advertising that you know isn’t working.
5. Create a Goldmine of Data
For every campaign that does – and doesn’t – work, you’re going to find out more about how your ideal customer ticks.
You’ll be able to see which high-performing keywords in adverts are driving your customers to your website. You can see where they go once they’re on your site – and what other products and services they look at other than the one advertised.
You can even see the time of day your advert is most successful, the audience demographic, and the PPC channels which drive the most customers.
This data will improve your offline and SEO marketing as you learn more and more about your customers.
Why PPC Needs Great Web Design
The advertising benefits of PPC means a high number of visitors will come to your website – but if your site isn’t easy to use, you might as well just burn money.
You need to make sure that your web design provides an engaging and easy user experience for anyone that visits via your PPC campaign.
Talk to us to find out more about how we can help improve your web design to improve your sales conversions.
The organic food movement is growing to meet the demand for healthy, non gmo foods, sustainable practices and regenerative farming. Over 90% of customers prefer foods grown without the use of toxic pesticides, fertilizers and/or unhealthy farming practices.
Patagonia has stepped up to the plate and leading the way for other large corporate entities looking to maximize growth, foster customer loyalty and leave this world better than they found it.
Sandy Rowley, with MarketMyShop! and RenoWebDesigner.com promoted the event. Her local activism blog, BeeHabitat.com promotes organic land management, pesticide free parks and policy geared towards protecting pollinators.
Last nights viewing of the documentary, Unbroken Ground, was a home run. Over 80 locals showed up with organic dishes and drinks and a thirst for knowledge about regenerative agriculture and our place within it.
“It’s encouraging to see an industry leader taking a big step outside its wheelhouse to promote the grassroots change many in the agricultural world have been calling for.” Gear Junkie
Local organic activist, farmers, landscape architects and organic food magazines answered questions, gave advice on how to start your own movement around the issue as well as practical resources to help homeowners practice organic land management at home.
Panel members at the event were:
Kunal Patel with Davidson’s Organic Teas #davidsonteas Ask about their co-packing services.
“Locals were creative with using ingredients from Patagonia Provisions. Fish tacos, bean dip and blue corn chips were some of the delicious dishes shared at the event. Volunteers made organic hummus, fruit pie, casseroles and other scrumptious side dishes. No one left hungry last night.” Sandy Rowley, promoter.
WILD SALMON TACOS WITH CILANTRO SLAW AND MANGO SALSA
A perfect fusion of flavors compliments our Wild Pink Salmon in this taco recipe by Lynn Leishman.
6 6” corn tortillas warmed one at a time over medium-high heat in a frying pan. (Wrap in clean, dry dishtowel to keep them warm.)
2 cups finely shredded fresh cabbage (green or a combination of green and red)
¼ cup chopped fresh cilantro
½ cup mayonnaise
2 teaspoons apple cider vinegar
1 tablespoon sugar
Juice and zest of 1 lime
Salt & pepper to taste
Whisk together mayo, vinegar, sugar, lime juice and zest then add shredded cabbage and cilantro. Season to taste with salt and pepper. (Note: Add dressing to cabbage right before serving, especially if using red cabbage.)
1 ripe mango, peeled, seeded and chopped
1 small onion, finely diced
1 or 2 Serrano or Jalapeno chili peppers, seeded and minced
Juice and zest of 1 lime
Salt & pepper to taste
Mix together mango, onion, chili pepper and lime. Season to taste with salt and pepper.
Spoon cilantro slaw into warm tortillas and top with flaked salmon. Top with a dollop of mango salsa (or serve salsa on the side).