A Beginner’s Guide: How Does Google Analytics Work?

A Beginner’s Guide: How Does Google Analytics Work?

Class is scheduled for May 8th 2019 at The Innovation Center on 450 Sinclair Street Reno Nv. Hosted by StartupNV a startup community. MUST RSVP TO HOLD YOUR SEAT AND ORDER LUNCH: https://www.tickettailor.com/events/startupnv/250545

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Google Analytics is the premiere tool for understanding how people get to your site and what pages they visit. It tracks traffic, page popularity, and so much more. The question you might be asking yourself is, “How does Google Analytics Work?”

You’ll hear experts talk about Google bots and crawling spiders, but there’s nothing arachnid or science fiction-esque about this valuable program. It may be overwhelming at first glance, but once you’ve learned to navigate the Google Analytics basics, you’ll never live without it.

There’s no other free tool available that gives you this level of information about your site.

 

How Does Google Analytics Work?

First, you set up a Google Analytics account. It starts by creating a tracking code in the program that you place on every page of your site. Google uses the code to track information.

Without it, the program won’t gather the information. If you only put it on some pages, then it won’t gather information correctly. That’s why it must be programmed into every page on your site.

These following are just some of the data points Google Analytics and track for you. When you first create your account, there won’t be any data. Let it process and work on your site for a few weeks to soak up a good amount of information.

Traffic

GA tracks how many people visit your site and what source they came from, which is invaluable for SEO data and information. This includes Google Organic, Google CPC, Yahoo Organic, Bing Organic and CPC, Social Media such as Facebook, and referral traffic from other websites.

Standard Metrics

GA traffic info includes many different stats including bounce rate. The “bounce rate” indicates how many people visited one page on your site and left i.e. they bounced. It also shows how long users were on your site. If you have advanced e-commerce features, it can show how many transactions were made and how much revenue you earned.

Page Information

This info helps you find out the most visited pages on your site. There’s a way to find what pages people went to first and the pages they exited off of. There’s no better way to determine the customer journey than through GA tracking.

Application Integration

Using Google Analytics is a must for anyone interested in their website information, but it also integrates with other applications. Google Ads is a popular Pay Per Click advertising platform. You can connect it to GA and combine the data power.

The same goes for Google Search Console and many other apps not owned by Google. This allows you to increase the coverage of Google Analytics and learn more information.

Be Wary of Referral Traffic

You’ll be tempted to look at the overall statistics on Google Analytics, but it might not 100 percent correct. There are spam referrals and ghost traffic that has nothing to do with customers. The spam inflates your overall traffic but isn’t real.

It’s best to examine the traffic sources individually such as Google Organic, etc. That way you know the information is pure. Not all referral traffic is spam, but spam can inflate your overall numbers by thousands.

If there is a specific site that keeps coming up as spam, you can go into your settings and exclude that site from GA. Google will no longer count traffic from it.

A Valuable Tool When Used Correctly

How does Google Analytics work? You install it, read up on guides like this, and learn through trial by fire. Once you’ve mastered it, you’ll have more knowledge than you’ll ever need.

If you’re interested in learning more about Google Analytics or web design, then explore our site.

MUST RSVP TO HOLD YOUR SEAT AND ORDER LUNCH: https://www.tickettailor.com/events/startupnv/250545

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Join Sandy Rowley, leading digital marketing expert located in Reno Nv, for a workshop on How to use Google Analytics to grow your business. Hosted at The Innovation Center on 450 Sinclair Street. Sponsored by StartupNv.org

Did you miss the Google Analytics SEO Workship? Download all marketing resources and watch the recording on Youtube. Search Google Analytics Sandy Rowley.

Digital Marketing Workshop with Sandy Rowley & StartupNV.org

Startup Weekend Reno – SitterBot

Start Your Engines! RenoWebDesigner.com has joined forces with SitterBot.co in the 54 hour race to the finish startup weekend in Reno.

The hardest part of starting up is starting out. At Startup Weekend, you’ll be immersed in the ideal environment for startup magic to happen

Startup Weekend is a 54-hour event where developers, designers, and business development folks come together to pitch an idea and launch a business, all in one weekend. It is a great opportunity to test startup ideas, meet potential co-founders, build the community in Reno and launch your next startup! Learn more.

#Update – We are excited to be Startup Weekend Crowd Favorite and 1st Place. CJ and the team will resume development and sales after Thanksgiving. Thanks to all our new customers, mentors and Startup Weekend Judges for a great time this weekend!

CJ and the team at SitterBot.co have been coding and designing around the clock and have a live web app ready for you to take a test drive. The rumor is that we are in the running lead to win this event today!

Why do you need SitterBot.co?

Most of you said that you have 3 – 5 sitters on hand. The process of reaching out to each of them can take a few hours or longer waiting to hear back. SItterBot.co automates this process down to less than a minute!

Have a sitter flake out on you at the last minute? SitterBot.co automates that process as well. With one click, you can automatically reach out to your network of sitters as well as your friends, family and neighbors trusted sitters and save date night.

Our web app is by invite only, meaning, no strangers allowed in this trusted network of baby sitters. We have discovered in our research that most babysitter and nanny finder sites have fake reviews or real reviews from people you have never met.

SitterBot.co connects you with friends, family and neighbors you know and trust to find their favorite sitters in your town.

Click here to sign up now to win a $25 Starbucks gift card. (your current odds of winning are 1 in 45)

SitterBot.co Team

C.J Avilla, Shaurav Garg, Nolan Brockhage, Sandy Rowley (RenoWebDesigner.com)

SitterBot.co is looking to make life a little easier for parents needing a night out on the town or some serious alone time. In order to build an app that Parents actually will use, we need a little help from our friends.

Could you answer a few short questions to help us build an app you would actually need?

We have less than 1.5 days to get this going and would appreciate any advice you have! here is the url: http://goo.gl/forms/stZxRtqPC31QJByj2

We would welcome a phone call to 775 453 6120 or an email to sandy @ reno web designer . com or even drop by our startup lab at Great Nevada Field for the next 2 days.

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