Believe it or not, a shockingly high number of people are reading spam emails that come into their inbox.
While some of these are opt-in emails and others are true spam, most people don’t know a promotional email from an attempt to steal their credit card number. If you understand email marketing, you might realize that there’s a way to connect with customers on a deeper level if you try email.
Here are six statistics about email marketing that might just blow your mind.
1. Crazy Growth
As of now, there are more than 3.7 billion email users all around the globe. That should grow beyond 4 billion in the next three years, which will place email usage as extending well over half of the population of the planet.
As email continues to grow, new ways to market with email will be discovered. While spam filters will develop, so will the ways that marketers find to reach out to their audience.
2. So Many Emails Sent
There are around 270 billion emails sent every day just in the world of business and consumer interests. It’s set to grow year after year by more than 4%, which means in just a few years, we’re talking 320 billion emails.
The number of emails that are set to be sent won’t be slowing down any time soon. As the number of users grows, email will evolve and find ways into all of our devices and wearables.
3. High Rolling
Email marketing has quickly become a costly affair, growing even faster than the user base. While it only accounted for about $2 billion in spending in 2014, it’s now about to grow beyond $3 billion. With this kind of growth, it’s too big of a market to ignore.
If you’re not taking advantage of email marketing, you need to grab the wheel.
4. Great ROI
Email has a higher median ROI than most forms of promotion. Marketing typically gives you an ROI of around 30-40%. With email, you can go as high as 120%. And given it’s so cheap, you’d be silly not to take advantage of it.
5. Business is Booming, Thanks to Email
Productivity is up, profits are rising, and email use is higher than ever. If you own a business, it’s more than likely that you’re using email for your business communications.
Nearly 90% of professionals claim to use it when they’re conducting business or communicating professionally.
6. It’s How You Generate Leads
While lead generation used to entail a lot of conversations, trade shows, and cold calling, much of that has dropped off thanks to promotional emails. Promotional emails allow you to interact with customers, make offers, and receive feedback all in one message.
With nearly 90% of marketers using email to generate leads, it’s a great place for you to start.
You Can Get a Lot From a Promotional Email
If you haven’t tried using promotional email as a marketing tactic for your business, you’re missing you. The potential returns you get from email marketing are too high to not take advantage of.
If you want to find more inexpensive ways to drive profits, check out this guide to taking advantage of search engines.