When you start looking into getting a new website, you may find yourself a bit overwhelmed with all the new and unfamiliar terminology. Isn’t it all just web design? But then what is UX design? What about UI design? Are they similar? And what are the differences between them?
The truth is that they can seem very alike, especially when you don’t know a lot about the technical side of putting a website together. UX design and UI design indeed pertain to the same area of design – but they are two very different halves of the same final product.
In the simplest terms, UX design is responsible for “user experience”, while UI design is responsible for “user interface”. That is to say, the former has everything to do with the way a user experiences your site and the latter is related to what a user sees, how the site is presented, and how the user interacts with it.
When creating a website, you need to learn about each of them and be aware of the differences. That will ensure you receive a final product that is of the highest quality, from every point of view. Both user experience and user interface are important aspects of the website, so let’s learn a bit about each and the differences between them.
What is UX design?
User experience means virtually everything that pertains to the way a user experiences your product (i.e. website). Indeed, UX is not limited to the digital world; in fact, the term was not coined concerning digital products at all. UX design is necessary for any product a company puts out because it’s the part of the process that focuses on the way a user interacts with your product, whatever that may be.
You can work on UX design for a website, a toy, or for a coffee cup – the important part is figuring out how the user is going to make practical use of the product and to make it as intuitive and simple for them as possible.
In the case of building a website, user experience means virtually everything that pertains to the way a user experiences your product (i.e. website). That includes all aspects of the way they interact with your site, from adding a product to their cart, for example, to checking out.
Your user experience on the website is really dictated by a very intentional and well-thought-out design. Have you ever visited a website that is not at all user-oriented, where actions are not intuitive, and that’s difficult to navigate? Have you thought “who the heck designed this?!”. That’s a website that skipped over UX design or just didn’t give it much thought. And you can tell.
It’s a lesson, in a way – when designing a website, think about what you want to convey, but also think about who is going to be using it. There are a few questions you should be asking yourself:
Who is going to use my website?
How are they going to use it?
What are they looking for?
What are the most important actions to perform?
What is UI design?
UI design refers to the design behind the user interface, where the user interface is the point where the user interacts with the digital product (i.e. your website). UI design concerns itself with the way the product looks to the user, and the way it interacts with them.
Whereas the UX designer creates the “skeleton”, or the foundation of the website, the UI designer is in charge of all the details that bring the vision to life.
That means that every single action or point of interaction must be carefully thought out and designed in a way that will be as intuitive and as user-friendly as possible. That includes things like color themes, images, fonts & typography, spacing, buttons the user may interact with, and icons.
That’s because, in essence, it is the UI designer’s responsibility to create an intuitive, attractive, and friendly experience for the users targeted by the digital product – in this case, your website. The goal is for your user to not have to do much thinking, when navigating your website.
You want everything to come naturally and for someone to be able to access your website easily and find what they are looking for. A good UI design essentially guides the user through the website and helps them find what they need, whether that’s information about your company or purchasing your products. The better your UI design is, the easier it will be for someone to navigate your website.
What are the most important differences?
The differences are already obvious and emergent, but the most important is the fact that they are in charge of different aspects of your site. UX is all about the behind-the-scenes, unseen aspects that enable the overall user experience of the website and the feel of it. UI is about function and visual design; the way your website looks.
Equally important is the fact that they work together. They are both essential. UX can be seen as the necessary “internal” makeup of the product, if you will, while UI is the external, visible makeup. Like any other machinery or even the human body. The user will benefit from UX design just as much as they do UI design. They don’t always see the work that goes into the website, but their overall experience is enhanced by both types of design.
The other thing to remember is that to create either type of design, you don’t need to be a master of the other. A designer that does UX doesn’t necessarily need to also do UI, and the other way around. They do need to have an in-depth and global understanding of the way they work together, and their function.
Which one is the most important?
Ha! – that’s a trick question! UI and UX are two halves of the same final product. There cannot be a hierarchy, because they are both equally important. It makes sense, as you cannot have one without the other. Which one can you sacrifice? The basic user functions of your website? The way your site looks?
If you’re having a website made, you need to hire both a UX and a UI designer. Yes, some people who dabble in both, but it’s best to hire a team who will be able to give you the quality you expect. You can hire freelance designers online, or you can find a company that does both. That way, your website will be a cohesive final product and both sides will be catered to equally.
In what way do they work together?
As we mentioned, both UX design and UI design are completely essential to a beautiful and well-functioning website. And trust us, if one half is missing or haphazardly done, you can tell. You can have a website that has low-quality UX, but great UI, and the other way around, and they will result in two different, but equally frustrating experiences: a website that looks good, but works terribly, or one that looks terrible, but works well.
Ideally, you want both to be in top shape because that is going to give you the complete, high-quality website experience you are seeking to create for your users. You see, UX design and UI design must be complementary, above all else. Just like any other great partnership, their strengths work together to create the best possible version of your website: one that looks sleek and is easy to use.
What’s the bottom line?
As you may have been able to figure out by now, UX design and UI design are both integral parts of your website. Far from being optional, UX and UI design are in charge of making your website a complete, functional, attractive experience for your users.
UX design and UI design need to co-exist for your digital product to be visually attractive, as well as intuitive and functional. A website without one or the other offers a frustrating experience where either the visual or functional aspect is lacking.
Social media marketing is an investment no company can do without and it’s especially important for small and medium businesses, startups and entrepreneurs. Social media enables very simple and cost-effective two-way communication.
Using a smart digital marketing strategy, you can increase the audience reach of your posts. However, good design is what makes the audience stick around.
Social media platforms are still a necessary form of promotion and a great way to build your brand identity. With attractive social media ad design, your posts will be remembered, shared and liked.
Where do you start? How can you start redesigning your ad strategy in order to attract new followers and customers? In this article, we’re bringing you the 6 steps you can take to start to improve your SMM results instantly.
Develop a Consistent Style Guide
Every major brand has a style guide. It’s a general brochure or a document that describes all major points and details related to design, such as logo, visual instructions, colors, font, etc.
If you want to run an organized, successful social media campaign, you need to have consistent rules for posting content. The easiest way to achieve this is to develop an all-around design style guide and stick to it.
This will also help newcomers in your team. Instead of having a browse through hundreds of posts and question colleagues about the brand style, they can simply refer to the style guide and know exactly what to do.
Here are some of the most important sections that you should include in your design style guide:
Font (typeface, color, size)
Colors (with RGB code and a palette sample)
Logo (attach a logo in all its possible forms, with explanations when to use which ones)
Social media header images (for Facebook, LinkedIn, YouTube)
Profile pictures for social media pages
Photography guide (where to acquire photos and how to attribute sources)
Step-by-step social post (if you make your posts in an online tool or Illustrator, attach a template with step-by-step instructions for a generic SM post)
Write High-Quality Ad Copy
When it comes to social media ads, visuals are extremely important, but that does not mean you should ignore the text.
Words have the power to influence behavior, trigger emotions, motivate and inspire, which makes them the perfect tool for social media ads. When you look at major corporations and brands, you will see that they pay very close attention to what kind of wording they use, especially with marketing-friendly buzzwords.
Here, you can find the best writing websites to help you hire professional writers for your ad copy. It’s always wise to hire or at least consult with a copywriting expert before posting something.
Tailor Your Design to Your Audience
Does your audience respond to your visuals? Do you know what your customers and clients like?
As you probably know, each color, typeface, form and layout has a specific effect and every audience has its own preferences. For example, if you’re running B2B marketing campaigns where you’re targeting top executives, you would use black or blue with a clean and sleek design.
On the other hand, marketing to teenagers is a whole other pair of shoes. In order to reach them and be engaging in their colorful newsfeed, you need to pop. This means colorful visuals, high contrasts and “loud”, impactful fonts.
Test and Experiment
This is one of the most important parts of your social media ad design strategy.
Many designers and marketers believe that perfect content nails it on the first try, and is a result of careful pre-thinking and preparation. Of course, even though every post should be well-thought-out and planned, you can only know so much before actually posting it.
One of the best ways to test your ad design is A/B testing or multivariate testing. Design two different ads and see which one performs better (you can easily track this with Ad Manager).
Consider Rebranding (if necessary)
If your ad content is constantly underperforming on social media, maybe it’s time for a design overhaul.
Of course, this can be a tricky step and it will require alignment and consultation with your entire time, coupled with weeks of hard work.
Also, redesigns changes become harder the more audience you have and the bigger your brand is. Just remember the public outcry every time Facebook had a redesign! However, there’s a very good reason even some of the most popular brands go through design overhauls. If something is not working at its best, it’s better to turn a new leaf and start from scratch than to flog a dead horse.
After it’s all done, refer to chapter 4 again (testing and experimenting). Before launching any kind of design, try finding a focus group which will test how they like the new design compared to the old one.
Be Unique and Surprise Your Audience
On social media, there are many posts that look alike nowadays. Marketers are using tried-out, famous methods for attracting customers, but the problem is that they are among millions of others who are doing the same thing!
When you’re coming up with a new campaign, try thinking outside of the box. Even though you should track industry advice, you don’t have to follow an exact formula for a successful ad. If you’re completely original and unique, it will speak volumes about the awesomeness of your brand.
An example of unique content would be an uncommon format. These days, we’re seeing a lot of promotional videos combined with emoji-stuffed captions. Yes, that works. But yes, that’s all over the place.
Instead of a video, try posting a gif. GIF animations are among the most beloved format for millennials, who make up the majority of Internet users.
Developing the optimal social media ad design doesn’t have to be a nuisance. With the help of experts from different teams (copywriters, designers, marketers), your next viral post is bound to happen!
The one-page website has created quite a fuss in the world of web design. For some, it may have seemed absurd at first, but this trend has proved to be very effective. One-page websites are functional, simple, and attractive. We also can’t forget that they don’t need the connection of payment gateways or other advanced features and they are relatively cheap. What more can you ask from a website?
The challenging part of one-page websites is that they need to be unique and attention-grabbing. You only have one page to wow the users and retain their attention. If you want to know how to create an awesome one-page website that’ll get you on the map of the Internet and its users, check out these actionable tips.
1. Plan out the Content
Considering that one-page websites shouldn’t overwhelm the users with endless scrolling page, you need to determine the most important information.
Start your process by laying out the website’s elements. Think about which information is of real value for the users. Your initial plans might contain some extra information that you can omit so take a close look at what you need and what you can exclude.
Discuss with your team which content elements are a must and that should be your base. Keep in mind that the page mustn’t be too long because the users will get bored before they check out the whole website.
2. Have a Hierarchical Layout
The content on a one-page website is presented on one scrolling page. Unlike multiple-page websites where information is distributed based on categories, one-page websites have all the information laid out at once.
Because of that, you need to find a way to organize the information effectively. A hierarchical order should follow the relevancy of information. One of the potential ways of distributing the information is:
Your offering (services and products)
Meet the team
A photo gallery
Of course, the order of information should be adapted to your services and your target audience.
Prioritizing the order of the information is one of the key steps and it demands extra attention.
3. Choose a Template
Templates can really simplify the website creation. They will lead you through the creation process and make sure that you don’t omit any important element.
In the template, you’ll already have strips and columns, a header, a rich footer, a social bar, and everything else that you need.
Most templates are fully customizable so you’ll be able to adapt the one you choose to your needs. You will have some basic elements as a basis but you’ll still be able to express your creativity and make the website unique.
4. Divide the Content with Strips
Since you don’t have different pages to organize the content, you can use the strips to achieve the categorization effect.
The strips can be added or removed until you get the desired effect. Organize them in the order that presents your content in the best light.
You can add images or videos to a strip to make the content stand out.
If you work with a template you’ll have pre-designed strips so you’ll only need to customize them and adapt them to your content.
5. Stand out with a Great Design
There is one simple rule you just need to follow: your design needs to rock!
A boring, generic, and repetitive one-page website just doesn’t stand a chance. That means that you need to go all out and create something awesome.
“Unusual and unique design will definitely give you some bonus points with the users. You can experiment with different backgrounds, scrolling effects, impressive text, or anything that comes to your mind. Be daring and explore different possibilities,” advises Julia Harold, the head of the marketing department at WowGrade.
Rather than crowding your website with text, use effective design and visuals to emphasize the most important information. This is the moment when your creativity should take over.
6. Make the Navigation Clear
Website owners who opt for one-page websites often include links to external pages. For example, a singer can have a link to the Spotify profile.
The external links can lead the users to an external payment platform, a YouTube account, or a different website.
This step is completely understandable, but what you need to be careful about is letting the users know that they are being redirected.
The users have the right to know that they’ll be led to an external page. They should also know why that different platform is useful for them. In that way, you’ll avoid confusing and wrong assumptions.
7. Stick to the Point
One-page websites are the perfect choice for those who don’t have a ton of content. That means that you shouldn’t beat around the bush and add a lot of fluff to mask it.
Your aim should be to keep it straightforward and simple. Don’t add unnecessary information just to make the page longer.
Stick to the point and provide users with the most important information, that’s all that you should focus on. No empty words, no inventing, no irrelevant information. All you need is to be direct and keep it as simple as possible.
As the user scrolls down your website the layers in the background and foreground will move at different paces. Achieve this parallax effect by adding subtle animations such as reveal, zoom in, and fade in your editor.
By adding this 3D illusion to your website you’ll make it more interesting to the users.
The one-page websites are one dimensional and can seem boring to some. A trick such as this one can retain their attention and encourage them to keep scrolling till the end of the page.
With intuitive scrolling, sleek design, and direct content, your one-page website can be a huge hit. The simplicity and high-quality content are the way to reach the users’ hearts. As long as you follow these tips you’ll have clear guidelines that will lead you to the website of your dreams. Just remember that the users should always come first so create each element with a user-centric approach.
Angela Baker is a self-driven specialist who is currently working as a freelance writer at SupremeDissertations and as an editor at PicktheWriter. She is always trying to improve herself and her blogging career. Angela is always seeking to discover new ways for personal and professional growth and is convinced that it’s always important to broaden horizons. That’s why Angela develops and improves her skills throughout the writing process to help to inspire people. Also, she writes for LiveInspiredMagazine, rounding out her professional writing career.
If you want to learn more about the different sizes and how common they are, you will find the 15 most important formats in a handy chart below – together with how common they are, to make it easier for you to plan your campaign.
To get more traffic to your website without spending a lot of money, and that is what any Internet business strives to accomplish. In this article, we will cover the basic knowledge, which will be followed by 4 basic tips to get traffic to your site.
Anonymous to many novice webmasters, there are some ways to attract more visitors to your website that do not require spending a large amount of cash. But consider the fact that it is not so simple and requires much more work on your part.
So, if you prefer to work to get more visits to your website, instead of paying for it, then here are some simple ways to achieve it, get even more tips to improve your website by visiting Glamy SEO service.
Uploading articles to article directories is perhaps one of the most valuable ways to direct more visits to your website. By writing and uploading articles with topics associated with your website, it is almost certain that you will get more visits to your website for an extended period. Further, while your articles are kept in the directories, people can find you and the chances of receiving more visits can be more substantial. Some of the sites, you should look for depending on the language of your blog and the language of the directory, search on Google use the word directory of articles and start with those that have the best ranking in Alexa because they have more visits and those in their categories topics, that are relevant to your website.
Choose article directories that allow you to place at least one link to your website and with a good biography. To use article directories, you must be able to write many original articles in a short time and upload them to as many directories as possible. It is one of the most recommended tactics, but the work involved is quite heavy. And only the long-term effects will be noticed and when you have many articles written in different directories.
Search Engine Optimization – SEO is a procedure, that you apply on the pages of your website to increase search engine rankings. The positioning in search engines is not difficult to learn and there is much software that helps you make good SEO work.
Sandy Rowley an SEO Expert conducted various testing methods in design, advertising techniques, and layouts in order to increase the rank of the website.
The first thing you should do is to determine the meta tags (HTML tags that define the keywords of your website and determine the theme of your site), although today some webmaster take away the importance, this factor should not yet be ignored. Here are a few factors to prepare your meta tags:
a) Your domain should have keywords for your niche market
b) The title tag of each page should include the keyword.
c) Your keywords should be in the first paragraph of your page.
d) The image on the label that says “alt” should include the keyword.
e) The directories and file names of each page of your site should have your keywords.
Create a blog that has links back (backlinks) to your website. Blogs like Blogger.com are quickly indexed by Google and other search engines.
Updating your blog, every time when you are putting new content, search engines will immediately use spiders to review it.
Putting your keywords in the content of your pages will help you increase search engine rankings.
Putting a link in your blog that directs your visitors to your website to be indexed and register your update more often.
Blogging is less painful and adds a lot of your web pages to your site in search engines.
Many places allow you to have unlimited blog accounts, some are free like Blogger.com, another popular blog application is WordPress.com.
Writing or posting in forums relevant to your topic will allow you to put links, towards your products and services in the signing of your posts, so that you have more visitors from the forum members and search engines, who follow your links.
Make sure the signature you post on the forums is memorable to magnetize readers and click on your related link to go to your website.
These 4 marketing tactics are simple and cheap to increase the traffic of more visitors to your blog. By implementing the mentioned strategies used regularly will ensure traffic flow.