You know how they say “don’t judge a book by its cover”? Well, it doesn’t apply to websites. This is why manufacturing companies are designing new sites or redesigning old ones.
As soon as they arrive, visitors make instant judgments based on how your website looks and how easy it is to use. And they’re making the decision to stay or bounce in less time than it takes to snap a finger.
Users also love responsive websites. Which is probably why they dislike referring others to websites that look awful on mobile devices. This is why you can no longer throw up a substandard site.
Like it or not, a badly designed site is bad for business. If you care about your business, a mobile-friendly website is no longer optional. You need one designed by a reputable seo website design company.
Prepare Your Website for the First Contact
What’s the first impression that people have about your website? You see, people decide if they want to stick around within a few seconds of landing on your site.
If it looks like something out of the 90’s -most manufacturing companies have crappy sites like that- most people will bail.
A seo website design company will design or redesign your website so it looks modern, is user-friendly and optimized for the search engines. They’ll also tweak the site so it’s mobile-friendly and responsive.
This is important because 8 out of every 10 sites are viewed on mobile devices. Statista reports that over 50 percent of all web users access the web through mobile devices. So, you cannot afford to ignore mobile.
More importantly, they’ll deploy web design and seo best practices like simplifying website navigation, providing a clean look, optimizing your website and combining texts and visuals.
These will provide an overall, pleasant experience for your audience.
Makes or Breaks Your Business
Almost 80 percent of web marketing firms claim that poor website design affects their clients’ businesses. Most people check out manufacturing company websites before even deciding to do business with them.
A poorly designed website communicates poor brand management. This tells them that you’re not running a serious operation.
Customers are put off by poorly designed websites. They’d rather do business with your competition, just because their website inspires more confidence.
A seo web design company will give your company that facelift it needs, thus making your website one that’s appealing and attractive.
Increased Search Engine Rankings
Many regular web design firms only do a good job of building you a pretty, functional website. They hardly do anything for your website rankings on the search engines.
Yet, this is where the bulk of traffic comes from. Your website must be seo optimized so that it enjoys increased search engine visibility.
We’ve heard some manufacturers ask why is seo important. Well, a seo expert makes sure that your website gets ranked in the top 10 listings for all targeted search results.
Websites ranked in the first position get 33 percent of all traffic from keyword related searches. That’s huge. Even more, those same visitors hardly every scroll past the top 7 listings.
Manufacturing companies who are able to snag the top 3 positions get far more work and inquiries than they can handle.. all for free. The best part is they don’t have to spend a dime on paid advertising, that may not even work. How cool is that?!
Many manufacturing companies websites are there just for show. Don’t be one of those websites.
Optimizes Websites for Higher Conversion Rates
With increased search visibility comes more traffic. But, lots of traffic to your website isn’t enough. You need all those visitors to take action.
This is why your site must drive more leads, phone calls, and business. If it’s not, then you’re doing something wrong.
When people visit your website, they should be compelled to take actions like making inquiries about your products, hiring your service or buying your products.
As a manufacturing company, you want those prospects to do business with you. The best way to do that is to have a website that gets people to take action. An SEO web design company will design your website with maximum conversion rates in mind.
This means they may have to do a lot of A/B testing, test your website copy, and switch things around until you get the best value for your money.
An average web design company won’t do this, as they’re only trained to just make your website “pretty”.
Good seo web design companies ensure that there’s a bold clear call to action on every page, reinforce the actions through persuasive texts, include visuals where necessary, improve website loading speed, and select the right colors for better conversions.
Constant Updates and Maintenance
Every website requires consistent updates and maintenance. If your website is wordpress based, you’ll need to update the version quickly to prevent security breaches.
They’ll carry out code and security upgrades, monitor bandwidth usage, ensure your website is live at all times, and so much more.
Your website’s content must also be fresh and in keeping with the times. It’s no secret that constant content updates help improve Google rankings. It helps drive traffic too.
A competent seo web design company can easily create a content schedule that will help refresh your old content or post new content with targeted long tail keywords.
Google’s freshness index constantly ranks newer content above older ones in a bid to continually provide fresh information. You should take advantage of this.
Is That All a Seo Website Design Company Does?
Not at all. They do so much more, including deploying effective marketing strategies that will keep you at the top of the search engines.
If you want to know more about why you need a seo website design professional, check out this article. We cannot overemphasize the importance of a seo website design company for a manufacturing company.
If you’d like to talk to a professional seo web design firm about this, get in touch with Sandy at Reno Web Designer.
It’s time to take your company to the next level.
You’ve tried personalized pens, cute social media posts, and fresh business cards, but nothing seems to be boosting business as it should. It can be a frustrating place to be in as a company owner.
Luckily for you, there are people who are SEO content writers. Search engine optimization sounds scary, but trust us, it’s worth it.
They are intelligent, creative, and always down for a challenge so you know you need to add them to your team. If you want to get in their head a little more, above are 7 things they always think of before writing an article. Make sure to keep reading!
1. The Audience
Quite obviously, thinking about the consumers of the content is important. Many companies love their products and talk about them but forget who they are talking to most of the time.
The first major step of creating SEO content is looking at a targeted demographic. Are they old or young? Are they city-dwellers, male, female, parents, home-owners, etc?
Knowing your audience is critical but knowing how to reach them effectively is also important. If you’re trying to sell a new pressure washer to homeowners, there’s probably no sense in describing the physics and science behind how it works.
Just let them know it works and what sorts of applications they could use it on. They probably aren’t concerned about mechanics as long as it does the job. That’s why you need people who know how to advertise to an audience.
2. The Research
People want good information, and people want facts to back it up. One of the main components of SEO writing pieces is reliable evidence. This not only means doing the research, it means finding credible sources.
SEO content writers know where to look and how to look when it comes to doing the research. They can sift through articles, statistics, and pages of information and pull out the parts they need.
They work in the facts to new pieces and always give credit where it’s due. Hard, cold facts will take your advertisement to the next level. This is one reason you need a professional SEO consultant.
3. The Clarity
If someone can’t read and understand your writing, they definitely aren’t going to buy your service or product. An SEO content writer is concerned about the readability of every piece.
They don’t type like they’re speaking to a toddler, but they make sure the writing is easy to digest and doesn’t overwhelm anyone. You’re less likely to read something if it’s 25 paragraphs of dense information.
Professional writers know how to properly breakdown and present information for those viewing. Make yourself presentable and approachable with a content writer.
4. The Keywords
Targeted keywords are the words your desired audience is typing into the search bar. You want to include these words to boost any content you publish. Good SEO writing effectively uses keywords.
Notice the word “effectively”. This means they aren’t using the keywords excessively or placing them where they seem awkward. The writers are intentionally choosing words they can naturally work into a piece.
They can find these words by observing potential customers and conducting surveys.
5. The Visuals
Most people can agree a picture is more appealing than a few lines of words. While the words contain important information, an SEO content writer is going to find the visuals you need to draw in people.
These visuals can include things like graphs, photographs, and video. Good writers will choose visual content that compliments the writing and keeps the audience interested.
Graphs project information in a way that’s easier to understand for people. If you’re trying to report statistics of the success of a new product, work a bar graph into the mix. It’ll give you a fair bump up in the competition.
6. The Analytics
Accurate reports and numbers are absolutely critical and content writers understand. Why are they important?
Without accurate understandings of how your content is performing, you can’t improve on weaknesses. There’s always room for improvement, and you need to be aware of what you need to improve.
Take time quarterly to evaluate how certain keywords are performing, how many people are reading your content, and if people are clicking on the links you provide. All of these things contribute to your success.
Once an SEO writer has the information he or she needs, keywords can be shifted if need be. Especially if you’re in a growing industry, keywords can shift and transform often.
7. The Actual Content
Nothing is as important as the actual meat of the content you’re presenting to the audience. Every word should be chosen carefully and should have a place in the piece.
When creating content, writers think about length, angles, and effectiveness.
As far as length, it’s important to find the appropriate word count. Not giving enough information could write you off as not knowing what you’re talking about. Giving too much information could bore people.
When it comes to angles, topics should create multiple conversations and encourage people to do their own thinking. You want to be straightforward while also allowing openings for different facets.
Effectiveness is judging how well the content is getting across to the audience. Are they understanding the information? Are they taking action using the information?
All of these elements can make or break the success of a piece. A great SEO content writer will know what to do with all of it to rake in wins.
Hire SEO Content Writers
Not everyone understands search engine optimization (SEO), and that’s okay. It’s why you need SEO content writers. They can take your service to where it needs to be.
From keywords to visuals to content, they work magic when reaching audiences. Above are only some of the things content writers think about before sitting down to write a piece. Even though it’s only part of it, it’s enough to show you why you need to hire one.
If you need help with marketing, SEO, or design, make sure you request a quote.
By 2020, research shows that businesses will spend $80 billion dollars on SEO. If you’re going to put out big bucks on SEO, you want to know what you’re getting.
Since you want to know what you’re getting, you ask, “what is an SEO specialist?” and “What am I going to get out of these SEO efforts?” These are great questions and if a service you’re working with won’t tell you what they’re doing – run the other way!
Continue reading this article to learn what true SEO specialist will do for your business.
What Is an SEO Specialist?
An SEO specialist is a professional that keeps up with the latest and great in the SEO world. SEO stands for search engine optimization. Search engine optimization is the practice of helping your website get to the top of the search engines such as Yahoo, Bing and the almighty big G – Google.
Common Best Practices for SEO
Here are some of the things you can expect your SEO specialist to do for you when they start working on your campaign. While you might need an SEO specialist, you should know not everyone operates the same way. Some companies operate differently than what we mention below and you should know we can’t speak for all SEO companies.
Keyword research is one of the most important things you need to do before you even get started on your SEO. You need to focus on getting specific terms mastered so you can get to the top of the search engines.
An SEO specialist uses various tools to look at metrics for keywords. If the metrics are favorable, it is time to see where in the buyer cycle these keywords are. Even if a keyword is a high volume keyword, if there is little to no buyer intent, you likely don’t want to target this keyword.
If you have more time to build your base and can wait to get more clients, you may target keywords that are further up the funnel. There are more keywords at the top of the funnel where people are searching for information but it can take a long time for them to convert.
If you’re a local business, the SEO specialist will help you determine which local terms you need to focus on. If you’re a lawyer, you might find that there are more people searching for XYZ city attorney vs. XYZ attorney. If that’s the case, your specialist will advise you to focus on the term with the highest search volume.
Link Building Activities
Link building is one of the major points of SEO. Link building is getting other websites to link to your website. There are good ways to do this and bad ways to do this.
A true SEO specialist will do this through what is called white hat SEO while less than reputable people may try black hat methods. Black hat methods are spammy and won’t render long term results.
Some of the ways a good SEO specialist will build links are the following:
- Guest posting
- Broken link building
- Press releases
- Citation building
Guest posting is when you or someone else guest posts on your behalf. When you guest post, the website will link back to your site within the article. You may get an in-context link or you may get a link in the author bio.
Before you commit to doing a guest post, make sure to ask where the link will be. An in-context link is worth more than a link in an author bio.
Broken link building is when you find sites that have broken links on their sites that linked to similar content. Your content may be helpful to replace this information thus giving you a link from this website.
Press releases can get you hundreds of links from sites all over news websites. Even though the content is the same, you’ll still get credit for the links.
Citation building is important, especially if your business is a local business. Citations let search engines know where your business is located so you will show up in the right place in the search engines.
On Page Optimization
While link building is important, on page optimization shouldn’t be ignored. If you ignore on page optimization, search engines will be confused about your site. Without on page optimization, your website isn’t likely to make it ways in front of any of your target audience.
What is on page optimization?
A couple of things you need to pay attention to when you want to get SEO results with on-page SEO is your metadata and your alt text. Your metadata is things like your page title and description. Alt text is text that shows up in case a photo doesn’t load.
When you want to rank for a keyword, include the keyword in the title, description and alt text of images on the page.
A good SEO company isn’t going to allow you to rank your website with a low rating. You need to work on getting a higher rating if you have low stars or even a lack of reviews.
Most of the time companies have enough business to get the ratings they need, it is just a matter of getting the customers to leave their reviews. When you make it easy for customers to leave reviews or simply ask, you are going to get a much better response.
Get the Help That You Need
Now that you have the answer to your question, “What is an SEO specialist?” and you understand a little more about what they do, you likely have more confidence in the service.
Understanding what SEO is and how it works can be complex, but we’ve done our best to break it down in simple terms. Most people need help with their SEO efforts. If you need help with SEO, contact us today for a free SEO audit.