Redesigning a website is part of a regular marketing strategy for most successful businesses. Even if you have a well-functioning website, after a few years, you will notice that competitor websites are improving their sites with updated styles, content and services, thus increasing their organic rankings in Google. In order to compete, you will need to keep up the pace and update the look of your existing website.
Deciding to move forward with the redesign is one thing, but actually doing it is something else entirely. Here are some important things that you should consider before you start the actual process.
Back up your old site
When doing a redesign, a lot of things can go wrong. A small mistake in the code on a page might disrupt the functionality of several other pages. For instance, a new slider you were very excited about might render the entire website unusable.
In these scenarios, it is a good idea to revert back to the old version of your website while you pinpoint and fix new issues. So, before you start with the new design, create a backup for the old one.
This is an excellent opportunity to get back to the drawing board and see if you can improve your business goals with the new design. In many cases, a website redesign happens when a business is experiencing growth. So, it is important to use this momentum and improve the very core of your business.
Talk about setting new, bigger milestones and work on redefining your target audience. The new design will welcome a whole new customer demographic, so be prepared.
Create relevant content with SEO in mind
With the new design, you should also work on new content – a new homepage text, new articles for your blog, new texts for the services page, etc. Of course, the content you have on your old site will be of use, but – again – this is a new beginning. You should focus on creating content that is better than what you had before.
Your goal is to reach a better rank in terms of SEO, so creating a new set of keywords and defining a new marketing strategy is not at all a bad idea.
The new design will hopefully introduce new features and services. There might be some new functionalities that you want to showcase. Your customers, both old and new, might have issues identifying these innovations.
A good idea here is to make an explained video where you will showcase your new design to everyone.
Broken link management
And, finally, when the new site is up and running, chances are that some broken links will emerge. Your new site map will be different than the old one. You should cross reference all links and see if there are any broken pages.
When you identify them all, create a redirect system where these broken pages will directly be diverted to the new ones.
A website redesign is a sign that you are moving forward as a company. Make sure to consider the aforementioned tips and be extremely careful. You want your new design to be a success, but if you don’t pay attention, it might end up hurting you more than you can imagine. So, play it safe and you won’t have anything to worry about.
Are you planning on launching a new website? Whether it is a personal blog, business portfolio, or e-commerce website, you have to know all your options to make a smart decision. One of the most important factors to consider when building a website is: “How much will it cost?”
To help you out, we’ve compiled a list of several ways to get your hands on website design and how much it will typically cost you.
Drag and Drop Website Builders
Drag and drop website builders are developed to streamline the website design process. These tools are designed as online platforms which you can use to create and launch a website without even knowing how to code or how to design a website. The most popular drag and drop website builders include Wix, Weebly, and Squarespace.
Designing a website via a drag and drop website builder won’t break the bank. In fact, if you don’t want to use any of the premium features, you can get your website up and running completely free.
Pros and Cons
The pros of using drag and drop website builders include:
No design skills required
No coding skills required
Get a website up and running in no time
The cons of using drag and drop website builders include:
Generic templates make it hard to achieve a unique look
Bad user experience due to slow loading times
Questionable customer support
Pricey premium features
WordPress Website Design
WordPress is the most popular content management system. Launching a WordPress website is also considered simple, but unlike drag and drop website builders, it requires some technical knowledge.
WordPress comes with a completely free theme that users can use to build a website. Apart from the default WordPress theme, users have access to a number of free and paid ones. The design cost depends on your choice. If you go with a free theme, the overall costs will be minimal, but even purchasing premium themes won’t set you back much, as they usually come with an average price tag of $70.
Pros and Cons
The pros of using WordPress include:
WordPress and the majority of themes are free
Complete control over website files and data
Access to free plugins and extensions to enhance the user experience
Easy to customize
The cons of using WordPress include:
Maintenance requires technical knowledge and experience
You need at least some basic coding knowledge
Expensive managed WordPress hosting services for those who want to automate updates
Custom Website Design
Designing a website from scratch is also a viable option.
The design costs depend on the overall functionality and number of elements of a new website. According to the current prices on the market, it’s safe to assume that hiring a web designer will cost you approximately $2000, $6,000 and up.
Pros and Cons
The pros of using custom website design services include:
Get the exact design you want to
Achieve a unique design and unique brand experience
Outrank competitor websites with SEO Web Design strategies.
Have complete control over the brand of your website.
The cons of using custom website design services include:
Medium to High up-front cost
It’s difficult to find a trustworthy web designer
You’ll need long-term cooperation for updates and maintenance
Hopefully, this information will help you make a better decision and get the website that gives you the biggest bang for your buck.
Redesigning a website is a detailed project with hundreds of steps requiring thought and decision-making at technical, financial, creative, operational, and strategic levels.
Months of planning, designing, writing, and developing are involved before your website is ready for the world.
Knowing this, it helps to avoid mistakes rather than make them.
One key to making sure your launch goes off without a hitch is to ensure your website speaks the language of search engines—or SEO. You need to ensure that any SEO value you’ve built up with your old website is both retained and enhanced on your new website.
Here are five SEO mistakes to avoid to prevent disasters and unnecessary delays in revamping your website.
Mistake #1: Redesigning Without Goals
Before you start designing or mapping out content, you need to ask yourself what the primary goals and objectives for the new website are.
If your website intends to generate sales leads, your content and user experience need to align with your conversion paths. Inbound marketing programs rely on this. You generate awareness and therefore leads by increasing traffic. This means high-quality content creation, chiefly in the form of blogs and vlogs, social sharing, and creating reasons to keep people coming back to the website.
Define the ideal customer and your target audience(s). Define the core phases that potential customers experience when deciding to purchase your product.
You will be able to define these key elements by asking what the must-have features and components are that will help you accomplish your goals?
Mistake #2: Not Capturing Analytic Benchmarks
You need to establish metrics based on your old website’s performance. Analytics benchmarks can be found in HubSpot or Google Analytics will assist you in goal setting for the new website.
Benchmarks will include time spent on site, overall visits, and average banner click-through rates: B2B publishers who monetize based on ad revenue are chiefly concerned with these.
Visitors to sales conversions of a certain product is another benchmark to note. A B2C company should waste no time and focus the entire user experience toward this right away.
A service-based organization may be more concerned with lead generation and therefore prefer to spend more effort raising awareness outside of its brand.
From an SEO point of view, to retain link equity and any value you’ve built on your current domain, you should benchmark the following metrics at least:
Total traffic (from organic search, referrals, etc.)
Conversion rates (ideally each step between traffic and customers)
Which pages are getting organic traffic (usually mapped to the best keywords)
Usage metrics (geography, bounce rate, time on site, etc.)
Inbound links (sites that are linking back to you)
Mistake #3: Choosing the Wrong CMS and Hosting Provider
The right content management system (CMS) is perhaps the single most important factor for a website. Taking the scope of the new site into account, you also have to consider cost, functionality, support, security, reliability, and speed.
To ensure a perfectly optimized website a CMS should have:
Is the website responsive? Can it work seamlessly across any computer, tablet, mobile device, or browser? Google watches for this as an SEO signal.
Can you add the right meta tagging or rich schema that search engines use to understand the layout, context, and content of your website?
Does the CMS allow you to add analytics functionality or have analytics functionality built in? You need to be able to easily track visits, leads, bounce rates, time on site, and user flows, and build custom reports to answer specific marketing questions.
Do you have access to a support team or an online community if an issue comes up with the CMS? Make sure you know what SMS customer support is going to cost in advance.
Make sure your website is using an up-to-date CMS with a fast hosting provider, since search engines use site load speed as a ranking factor. HubSpot has a lightning-fast hosting provider
Mistake #4: Not Submitting a Sitemap and other SEO Mistakes
Every website should submit a sitemap to search engines like Google, Bing, and Yahoo. These can be submitted through the respective search engine’s webmaster tools feature. A sitemap shows the URLs for your entire site and helps search engines understand the organization of your website.
And before that, during the web redesign phase, make sure your use redirects properly. Another of the more common SEO mistakes either using 302 (temporary) redirects, or using 301 (permanent) redirects the WRONG way.
If you’re eliminating pages from your old website, you need to redirect your old page to the most relevant new page with similar keywords. This is a much better option than just sending people to your homepage or your blog.
Mistake #5: Not Telling Search Engines About Your Domain Change
You need to tell search engines like Google that your new website is no longer the same. In addition to submitting your new sitemap, use the change of address tool in the Search Console for Google to give them an update.
When submitting your change of address to Google:
Move your content over to the new domain.
Verify Google Search Console on the new domain.
Submit your change of address in Google Search Console.
One More Thing
If you’re not using secure hosting (HTTPS) yet, you need to get with the program. Seriously.
Bad security practices are detrimental to SEO. Search engines will remove your website from their index if your website has been hacked. Make sure your CMS has the right security built in or you are using a security plug-in to avoid this.
Some browsers draw the visitors’ attention to a non-secure warning if your website is not using secured hosting.
As of April 2017, 50% percent of page one search results were on https, so this is the new industry standard. It is important to the website’s ability to rank and to users in general alike.
In summary, when redesigning a website you cannot cut corners and you cannot afford to make SEO mistakes. Every other website designer worth their salt is paying attention to every detail – and you need to do the same.
You know how they say “don’t judge a book by its cover”? Well, it doesn’t apply to websites. This is why manufacturing companies are designing new sites or redesigning old ones.
As soon as they arrive, visitors make instant judgments based on how your website looks and how easy it is to use. And they’re making the decision to stay or bounce in less time than it takes to snap a finger.
Users also love responsive websites. Which is probably why they dislike referring others to websites that look awful on mobile devices. This is why you can no longer throw up a substandard site.
Like it or not, a badly designed site is bad for business. If you care about your business, a mobile-friendly website is no longer optional. You need one designed by a reputable seo website design company.
Prepare Your Website for the First Contact
What’s the first impression that people have about your website? You see, people decide if they want to stick around within a few seconds of landing on your site.
If it looks like something out of the 90’s -most manufacturing companies have crappy sites like that- most people will bail.
A seo website design company will design or redesign your website so it looks modern, is user-friendly and optimized for the search engines. They’ll also tweak the site so it’s mobile-friendly and responsive.
This is important because 8 out of every 10 sites are viewed on mobile devices. Statista reports that over 50 percent of all web users access the web through mobile devices. So, you cannot afford to ignore mobile.
More importantly, they’ll deploy web design and seo best practices like simplifying website navigation, providing a clean look, optimizing your website and combining texts and visuals.
These will provide an overall, pleasant experience for your audience.
Makes or Breaks Your Business
Almost 80 percent of web marketing firms claim that poor website design affects their clients’ businesses. Most people check out manufacturing company websites before even deciding to do business with them.
A poorly designed website communicates poor brand management. This tells them that you’re not running a serious operation.
Customers are put off by poorly designed websites. They’d rather do business with your competition, just because their website inspires more confidence.
A seo web design company will give your company that facelift it needs, thus making your website one that’s appealing and attractive.
Increased Search Engine Rankings
Many regular web design firms only do a good job of building you a pretty, functional website. They hardly do anything for your website rankings on the search engines.
Yet, this is where the bulk of traffic comes from. Your website must be seo optimized so that it enjoys increased search engine visibility.
We’ve heard some manufacturers ask why is seo important. Well, a seo expert makes sure that your website gets ranked in the top 10 listings for all targeted search results.
Websites ranked in the first position get 33 percent of all traffic from keyword related searches. That’s huge. Even more, those same visitors hardly every scroll past the top 7 listings.
Manufacturing companies who are able to snag the top 3 positions get far more work and inquiries than they can handle.. all for free. The best part is they don’t have to spend a dime on paid advertising, that may not even work. How cool is that?!
Many manufacturing companies websites are there just for show. Don’t be one of those websites.
Optimizes Websites for Higher Conversion Rates
With increased search visibility comes more traffic. But, lots of traffic to your website isn’t enough. You need all those visitors to take action.
This is why your site must drive more leads, phone calls, and business. If it’s not, then you’re doing something wrong.
When people visit your website, they should be compelled to take actions like making inquiries about your products, hiring your service or buying your products.
As a manufacturing company, you want those prospects to do business with you. The best way to do that is to have a website that gets people to take action. An SEO web design company will design your website with maximum conversion rates in mind.
This means they may have to do a lot of A/B testing, test your website copy, and switch things around until you get the best value for your money.
An average web design company won’t do this, as they’re only trained to just make your website “pretty”.
Good seo web design companies ensure that there’s a bold clear call to action on every page, reinforce the actions through persuasive texts, include visuals where necessary, improve website loading speed, and select the right colors for better conversions.
Constant Updates and Maintenance
Every website requires consistent updates and maintenance. If your website is wordpress based, you’ll need to update the version quickly to prevent security breaches.
They’ll carry out code and security upgrades, monitor bandwidth usage, ensure your website is live at all times, and so much more.
Your website’s content must also be fresh and in keeping with the times. It’s no secret that constant content updates help improve Google rankings. It helps drive traffic too.
A competent seo web design company can easily create a content schedule that will help refresh your old content or post new content with targeted long tail keywords.
Google’s freshness index constantly ranks newer content above older ones in a bid to continually provide fresh information. You should take advantage of this.
Is That All a Seo Website Design Company Does?
Not at all. They do so much more, including deploying effective marketing strategies that will keep you at the top of the search engines.
If you want to know more about why you need a seo website design professional, check out this article. We cannot overemphasize the importance of a seo website design company for a manufacturing company.
If you’d like to talk to a professional seo web design firm about this, get in touch with Sandy at Reno Web Designer.
You’ve tried personalized pens, cute social media posts, and fresh business cards, but nothing seems to be boosting business as it should. It can be a frustrating place to be in as a company owner.
Luckily for you, there are people who are SEO content writers. Search engine optimization sounds scary, but trust us, it’s worth it.
They are intelligent, creative, and always down for a challenge so you know you need to add them to your team. If you want to get in their head a little more, above are 7 things they always think of before writing an article. Make sure to keep reading!
1. The Audience
Quite obviously, thinking about the consumers of the content is important. Many companies love their products and talk about them but forget who they are talking to most of the time.
The first major step of creating SEO content is looking at a targeted demographic. Are they old or young? Are they city-dwellers, male, female, parents, home-owners, etc?
Knowing your audience is critical but knowing how to reach them effectively is also important. If you’re trying to sell a new pressure washer to homeowners, there’s probably no sense in describing the physics and science behind how it works.
Just let them know it works and what sorts of applications they could use it on. They probably aren’t concerned about mechanics as long as it does the job. That’s why you need people who know how to advertise to an audience.
2. The Research
People want good information, and people want facts to back it up. One of the main components of SEO writing pieces is reliable evidence. This not only means doing the research, it means finding credible sources.
SEO content writers know where to look and how to look when it comes to doing the research. They can sift through articles, statistics, and pages of information and pull out the parts they need.
They work in the facts to new pieces and always give credit where it’s due. Hard, cold facts will take your advertisement to the next level. This is one reason you need a professional SEO consultant.
3. The Clarity
If someone can’t read and understand your writing, they definitely aren’t going to buy your service or product. An SEO content writer is concerned about the readability of every piece.
They don’t type like they’re speaking to a toddler, but they make sure the writing is easy to digest and doesn’t overwhelm anyone. You’re less likely to read something if it’s 25 paragraphs of dense information.
Professional writers know how to properly breakdown and present information for those viewing. Make yourself presentable and approachable with a content writer.
4. The Keywords
Targeted keywords are the words your desired audience is typing into the search bar. You want to include these words to boost any content you publish. Good SEO writing effectively uses keywords.
Notice the word “effectively”. This means they aren’t using the keywords excessively or placing them where they seem awkward. The writers are intentionally choosing words they can naturally work into a piece.
Most people can agree a picture is more appealing than a few lines of words. While the words contain important information, an SEO content writer is going to find the visuals you need to draw in people.
These visuals can include things like graphs, photographs, and video. Good writers will choose visual content that compliments the writing and keeps the audience interested.
Graphs project information in a way that’s easier to understand for people. If you’re trying to report statistics of the success of a new product, work a bar graph into the mix. It’ll give you a fair bump up in the competition.
6. The Analytics
Accurate reports and numbers are absolutely critical and content writers understand. Why are they important?
Without accurate understandings of how your content is performing, you can’t improve on weaknesses. There’s always room for improvement, and you need to be aware of what you need to improve.
Take time quarterly to evaluate how certain keywords are performing, how many people are reading your content, and if people are clicking on the links you provide. All of these things contribute to your success.
Once an SEO writer has the information he or she needs, keywords can be shifted if need be. Especially if you’re in a growing industry, keywords can shift and transform often.
7. The Actual Content
Nothing is as important as the actual meat of the content you’re presenting to the audience. Every word should be chosen carefully and should have a place in the piece.
When creating content, writers think about length, angles, and effectiveness.
As far as length, it’s important to find the appropriate word count. Not giving enough information could write you off as not knowing what you’re talking about. Giving too much information could bore people.
When it comes to angles, topics should create multiple conversations and encourage people to do their own thinking. You want to be straightforward while also allowing openings for different facets.
Effectiveness is judging how well the content is getting across to the audience. Are they understanding the information? Are they taking action using the information?
All of these elements can make or break the success of a piece. A great SEO content writer will know what to do with all of it to rake in wins.
Hire SEO Content Writers
Not everyone understands search engine optimization (SEO), and that’s okay. It’s why you need SEO content writers. They can take your service to where it needs to be.
From keywords to visuals to content, they work magic when reaching audiences. Above are only some of the things content writers think about before sitting down to write a piece. Even though it’s only part of it, it’s enough to show you why you need to hire one.
If you need help with marketing, SEO, or design, make sure you request a quote.