Google SEO Leak

Google SEO Leak

Google SEO Expert, Sandy Rowley and Team, in Reno, Share insights from 14k data points…Cracking our Knuckles and Diving In…

Full documentation on Google SEO Leak here:

Recently, internal documentation for Google Search’s Content Warehouse API was accidentally leaked. This revelation includes internal microservices that reflect Google Cloud Platform offerings and details from the deprecated Document AI Warehouse. The documentation, initially published publicly in a code repository for the client library, has been captured by an external automated documentation service.

Despite Google fixing the repository mistake on May 7th, the automated documentation remains accessible. For liability reasons, I won’t link to it here. However, since the code was published under the Apache 2.0 license, anyone who found it can use, modify, and distribute it freely.

Reviewing the Google SEO Leak

The API reference docs, combined with previous Google leaks and DOJ antitrust testimony, reveal extensive information about data storage for content, links, and user interactions. This includes varying degrees of descriptions of features manipulated and stored, ranging from sparse to surprisingly detailed.

While it’s tempting to label these as “ranking factors,” many are indeed ranking factors, but some are not. Here, I’ll contextualize some of the most interesting ranking systems and features based on my research and past statements from Google.

 Google’s Mixed Messages

Google’s public representatives have sometimes discredited discoveries made by experts in marketing, tech, and journalism. Future Googlers speaking on these topics should consider saying, “we can’t talk about that” to maintain credibility. Leaks like this make it difficult to trust future statements.

 The Caveats

  1. Limited Time and Context: The holiday weekend allowed me only about 12 hours of concentrated review. Some anonymous parties helped speed up my understanding. This analysis is an initial review and may be less structured than future posts.
  2. No Scoring Functions: The documentation lacks details on feature weighting in scoring functions. We don’t know how features are used or deprecated. However, the documentation provides insights into the features considered.
  3. Likely the First of Several Posts: This post is an initial analysis. I may publish subsequent posts as I dig deeper. The SEO community will likely spend months parsing through these docs.
  4. Current Information: The leak appears to represent the current architecture of Google Search Content Storage as of March 2024.
  5. Correlation is Not Causation: This principle doesn’t directly apply here, but it’s essential to consider in any analysis.

 There Are 14K Ranking Features and More in the Docs

The API documentation includes 2,596 modules with 14,014 attributes (features). These modules relate to YouTube, Assistant, Books, video search, links, web documents, crawl infrastructure, an internal calendar system, and the People API. Google’s systems operate in a monolithic repository, meaning all code is stored in one place, and any machine can access it.

 Google’s Lies and Misleading Statements

Google representatives have repeatedly denied using “domain authority” and “clicks for rankings.” However, the leaked documentation contradicts these statements, revealing the existence of “siteAuthority” and systems like NavBoost that use click-driven measures to influence rankings.

 The Architecture of Google’s Ranking Systems

Google’s ranking systems are a series of microservices, each responsible for different aspects of content processing and ranking. Key systems include:

– Crawling: Trawler (web crawling system)

– Indexing: Alexandria (core indexing system)

– Rendering: HtmlrenderWebkitHeadless (JavaScript page rendering system)

– Processing: LinkExtractor (extracts links from pages)

– Ranking: Mustang (primary scoring and ranking system), Ascorer (primary ranking algorithm), NavBoost (re-ranking system based on user clicks)

– Serving: Google Web Server (frontend server), SuperRoot (manages post-processing and result presentation)

 Key Take Aways for SEO

  1. How Panda Works: Panda modifies rankings based on distributed signals related to user behavior and external links. This suggests a focus on driving more successful clicks and earning diverse links.
  2. Authors are an Explicit Feature: Google stores and measures authorship, reinforcing the importance of E-E-A-T (Expertise, Authoritativeness, and Trustworthiness).
  3. Demotions: Various demotions are applied based on anchor mismatch, SERP dissatisfaction, poor navigation, exact match domains, product reviews, location relevance, and more.
  4. Links Remain Important: Despite claims of decreasing importance, links are still crucial, with Google deeply analyzing the link graph.
  5. Document Truncation: Google counts tokens and truncates documents, emphasizing the need to place important content early.
  6. Short Content and Originality: Short content is scored for originality, and keyword stuffing is penalized.
  7. Page Titles Matter: Titles are still measured against queries, and keyword placement is crucial.
  8. Dates Are Important: Google associates multiple date types with pages to prioritize fresh content.
  9. Domain Registration Info: Google tracks domain registration info, possibly impacting new and transferred domains.
  10. Video Sites Treated Differently: Sites with over 50% video content are treated differently.
  11. YMYL (Your Money or Your Life): Google scores YMYL content explicitly, affecting health and news sites.
  12. Gold Standard Documents: These documents receive additional weight, potentially from quality ratings.

Sandy Rowley SEO Expert Google Ads

Sandy Rowley

SEO Company in Reno


 Final Thoughts

This leak provides a clearer picture of Google’s ranking systems and features. The information reinforces the importance of high-quality content, strong user engagement, technical excellence, and strategic link building. Small business owners should leverage these insights to enhance their SEO strategies, focusing on creating valuable content and improving user experience.

LUNA – Avant Garde Film by Sandy Rowley

LUNA – Avant Garde Film by Sandy Rowley

LUNA film by Sandy Rowley LUNA film by Sandy Rowley  LUNA film by Sandy Rowley
The images presented in this document are used solely for the purpose of sharing concepts and mood boards for the short film titled LUNA. I, Sandy Rowley, do not claim any ownership rights to these images.
All images are the property of their respective owners and are used here strictly for non-commercial, educational, and illustrative purposes. These images are intended to convey the visual style, tone, and aesthetic inspiration for the project.
If you are the rightful owner of any image and wish for it to be removed, please contact me at 775-870-0488, and I will promptly address your request.
Concept: Black and white, surreal scene, black rock desert, modern escapism.
Looking for models/actors, female, any age …for a surreal avant guard black/white film for a music video.

Quick Facts

This is an unpaid gig. If I secure funding, I will be able to pay a decent fee.

  • I have a release you must sign. DOWNLOAD RELEASE FORM HERE. *Note, I will have copies you can sign on set. Must bring valid ID.
  • You can use the film in your portfolio, but I will hold all rights to the artwork/content produced.
  • We can meet on location, out in the desert or at Washoe Valley Park…or meet at a film studio with a green screen to accomadate your schedule.
  • This short film will be shot on a mobile phone, S23 ULTRA Samsung and a HERO Black camera.


I, the undersigned, hereby grant to Sandy Rowley, its agents, successors, assigns, and licensees (collectively referred to as “Producer”), the irrevocable, royalty-free, worldwide right and permission to photograph, film, or record my likeness, voice, and performance (collectively referred to as “Media”) and to use, reproduce, distribute, and display such Media in any and all media formats now known or hereafter devised, for any purpose whatsoever.

I acknowledge that I am participating in this project on a voluntary basis without any financial compensation. I understand that the Producer will own all rights, including copyright, in the Media. I hereby waive any right to inspect or approve the finished product or the advertising copy that may be used in connection with the Media.

I release and discharge the Producer from any and all claims, demands, or causes of action that I may have by reason of this authorization, including any claims for libel, defamation, invasion of privacy, or infringement of rights of publicity or copyright.

Additional Terms (if any): Sandy Rowley is not responsible for any injuries on or off set. Assumption of Risk and Waiver of Liability:

I, the undersigned, hereby acknowledge and agree to the following:

  1. Voluntary Participation: I understand that my participation in the production of the film and/or photography project is voluntary and that I am not entitled to any financial compensation for my participation.
  2. Assumption of Risk: I acknowledge that participating in the production may involve inherent risks, including but not limited to, physical exertion, equipment-related injuries, and other unforeseen hazards. I voluntarily assume all risks associated with my participation in this project.
  3. Release of Liability: I hereby release, discharge, and hold harmless [Your Name or Production Company], its agents, employees, volunteers, successors, assigns, and any other parties involved in the production (collectively referred to as “Producer”) from any and all claims, demands, or causes of action that may arise from any injury, illness, loss, or damage to person or property incurred during or in connection with my participation in the project, whether on or off set.
  4. Medical Treatment: I authorize the Producer to seek medical treatment on my behalf in the event of an emergency, accident, or illness. I agree to be responsible for any and all costs associated with such medical treatment.
  5. No Insurance Coverage: I understand that the Producer does not carry or maintain health, medical, or disability insurance coverage for me. I am responsible for my own insurance coverage in the event of injury or illness resulting from my participation in the project.
  6. Acknowledgment of Understanding: I have read this Liability Waiver and Release, fully understand its terms, and acknowledge that I am giving up substantial rights, including the right to sue. I sign this document freely and voluntarily without any inducement.

Actor / Model Interest

5 + 8 =

How to Rank in Google with Effective SEO Techniques

How to Rank in Google with Effective SEO Techniques

Ranking high in Google’s search results is a goal shared by bloggers, businesses, and content creators worldwide. Achieving a top spot can significantly increase your visibility, drive traffic to your site, and boost your credibility. Here’s a detailed guide on how to optimize your website and content for Google using the latest Search Engine Optimization (SEO) strategies.

1. Understand Your Audience and Keywords

Know Your Audience: Before diving into SEO, understand who your target audience is and what they are looking for. This insight guides your content creation and SEO strategy.

Keyword Research: Use tools like Google Keyword Planner, Ahrefs, or SEMrush to find keywords that are relevant to your content. Look for keywords with high search volume and low competition that your target audience is searching for.

2. Optimize Website Structure

Mobile-Friendliness: Google prioritizes mobile-friendly websites. Ensure your site is responsive and looks good on mobile devices.

Site Speed: Speed is a ranking factor. Use tools like Google’s PageSpeed Insights to analyze and improve loading times.

Secure Site (HTTPS): Google gives preference to secure websites. If you haven’t already, switch from HTTP to HTTPS.

3. Create High-Quality Content

Value and Relevance: Your content should be informative, valuable, and directly relevant to the keywords you’re targeting.

Content Length: Longer content often ranks better, but quality should never be sacrificed for length. Aim for thorough coverage of your topic in a clear and engaging manner.

Use of Keywords: Integrate keywords naturally into your content, especially in the title, headers, and in the first 100 words. Avoid keyword stuffing as it can harm your rankings.

4. Optimize On-Page Elements

Title Tags and Meta Descriptions: These are crucial as they influence click-through rates from search engine results pages (SERPs). Make them descriptive and include main keywords.

Header Tags: Use header tags (H1, H2, H3) to structure your content. Include relevant keywords in at least some of these tags.

Alt Text for Images: Alt text helps search engines understand the content of images. It’s also crucial for accessibility.

5. Focus on Link Building

Internal Links: Link to other pages on your site to help search engines discover more of your content and understand the structure of your website.

Backlinks: High-quality backlinks from reputable sites can significantly boost your rankings. Focus on creating content that is link-worthy and consider outreach to related businesses or blogs for linking opportunities.

6. Utilize Social Media and Content Marketing

While social signals are not a direct ranking factor, they can help increase visibility and drive traffic. Engage on social media platforms and use content marketing strategies to promote your content and attract more visitors.

7. Monitor Performance and Iterate

Google Analytics and Search Console: Use these tools to track your site’s performance. Analyze metrics like traffic, bounce rate, and conversion rate to understand what works and what doesn’t.

Regular Updates: SEO is not a one-time task. Regularly update your content, refresh old posts with new information, and stay on top of SEO trends and Google algorithm updates.

Implementing these SEO strategies will help you improve your Google rankings, attract more visitors, and achieve your website’s goals. Remember, SEO is an ongoing process, and staying informed about the latest trends and algorithm changes is crucial for maintaining and improving your rankings.

Business Strategy Session – Reno Nv

Business Strategy Session – Reno Nv

Sandy Rowley is recognized as a leading digital marketing expert, with a track record of helping businesses succeed online. Her approach is holistic, focusing on leveraging the power of SEO, social media, content marketing, and web analytics to create a comprehensive digital marketing strategy. With her in-depth knowledge and experience, Sandy helps businesses understand the digital landscape and how to navigate it effectively.

The Importance of a Digital Marketing Strategy Session

In a fast-paced digital world, having a clear and effective digital marketing strategy is crucial. A strategy session with an expert like Sandy Rowley can provide valuable insights into your business’s online presence, identify areas for improvement, and develop a tailored strategy that aligns with your business goals. This personalized approach ensures that every marketing effort contributes to achieving your overall business objectives.

Key Elements of a Successful Strategy Session

1. Understanding Your Business: The session begins with a deep dive into your business, understanding your brand, target audience, and unique selling propositions. This foundational knowledge is critical for crafting a strategy that resonates with your target market.

2. Competitive Analysis: Sandy Rowley emphasizes the importance of understanding the competitive landscape. By analyzing your competitors’ strengths and weaknesses, you can identify opportunities for differentiation and competitive advantage.

3. SEO and Content Strategy: SEO is at the heart of digital visibility. Sandy helps businesses develop an SEO strategy that boosts organic search visibility. Coupled with a compelling content strategy, businesses can attract and engage their target audience effectively.

4. Social Media Marketing: Understanding where your audience spends their time online is crucial. Sandy advises on the most effective social media platforms for your business and how to engage with your audience in a meaningful way.

5. Performance Measurement: Finally, setting up metrics and KPIs to measure the success of your digital marketing efforts is essential. Sandy guides businesses in selecting the right tools and metrics to track performance and adjust strategies accordingly.

The Impact of a Strategy Session

Businesses that undergo a strategy session with Sandy Rowley often experience a transformation in their digital marketing efforts. With a clear strategy in place, businesses can focus their efforts on the most impactful activities, leading to increased visibility, engagement, and ultimately, conversions. The insights and guidance provided during these sessions are invaluable, providing a roadmap for digital marketing success.

A strategy session with Sandy Rowley is not just about improving your digital marketing efforts; it’s about aligning your online presence with your business goals to achieve sustainable growth. Her expertise and personalized approach to digital marketing make her an invaluable asset for any business looking to enhance its digital strategy. By focusing on the key elements of a successful digital marketing strategy, businesses can navigate the digital landscape more effectively and achieve their marketing objectives.

Remember, in the realm of digital marketing, knowledge is power. Engaging with experts like Sandy Rowley can provide the insights and direction needed to harness the full potential of your digital marketing efforts, setting your business up for success in the digital age.

SEO Deals in Reno!

SEO Deals in Reno!

Spring into Success: Revitalize Your SEO This Season!

As we welcome the vibrant Spring season, it’s the perfect time to rejuvenate not just our surroundings but also our strategies for success. We believe that just like Spring breathes new life into nature, it can also bring fresh opportunities for your business through the power of Search Engine Optimization (SEO).

Why is Spring the ideal time for an SEO overhaul? Here are a few reasons:

1. Consumer Behavior Shifts: With the change in seasons, we often see a shift in consumer interests and behaviors. Updating your SEO strategy can ensure your business stays relevant and visible to your target audience’s evolving needs.

2. Stay Ahead of the Competition: As your competitors might still be shaking off the winter inertia, springing into action with an enhanced SEO strategy puts you a step ahead, ensuring your business captures maximum visibility and engagement.

3. Website Spring Cleaning: Just like our homes, our digital presence needs a spring clean too. This season is the perfect time to audit your website, refresh content, improve site speed, and ensure mobile responsiveness, all of which are crucial for SEO success.

At, we specialize in crafting bespoke SEO strategies that align with seasonal trends and business objectives. Our approach is not just about improving rankings; it’s about driving meaningful traffic to your site and converting visitors into loyal customers.

Here’s how we can help:

– Seasonal Keyword Optimization: Incorporate seasonal keywords that attract more visitors during the Spring season.
– Content Refresh: Update existing content and create new, engaging material that resonates with the springtime interests of your audience.
– Technical SEO Tune-up: Enhance your website’s technical health to improve user experience and search engine visibility.
– Local SEO Boost: Make sure your business stands out in local searches, especially important for attracting customers to your physical location during the spring season.

Let’s not let this season of renewal pass by without taking the opportunity to elevate your business.

We’re excited to partner with you to ensure your digital presence blooms this Spring. To get started or learn more about our Spring SEO special offers, please reply to this email or call us at 775-870-0488.