Reno Marketing Calculator
Simple formula to determine ideal marketing budget online.
What is your desired increase in revenue for the next 12 months?
$500,000.
What does it cost to acquire one customer?
Most companies spend anywhere from $25 – $300 per customer.
Take your revenue goes and divide by cost to acquire one customer. This will be your marketing budget.
Or another, easier way to determine the best marketing budget is to do the following:
10% Percent of Gross Revenue is a good starting point for a marketing budget for most companies.
How to Create a Killer Digital Marketing Plan for Your Business
Every business needs to think about their marketing efforts. There are many things businesses can do to ensure the success of their marketing plans such as SEO, paid advertising, social media, and more.
But before business can put any of these things to work, they need a clear digital marketing plan.
In this article, we will show you how to get yours in motion. Let’s get started.
RSVP for our Reno Nv Marketing Workshop here: TBD. Follow us on Meetup to see our next marketing support groups, networking events and live digital marketing workshops.
Know Your Audience
Before you begin your marketing strategy, you need to identify who your audience is. Different audiences respond better to certain tactics, so a marketing strategy is not one size fits all.
Both need to work hand in hand to determine what your target audience will respond better to.
For example, if your audience is women in their 20s and 30s, your campaign should include more social media tactics. On the other hand, if your audience is men in their 60s and up, you wouldn’t focus all your efforts on social media.
Set a Clear Objective
After you’ve identified who you want to target, it’s time to set clear objectives.
Answer the question, what do you want your marketing strategy to achieve? In order to effectively answer the question, you need to have a defined mission and objectives.
Measure the Effectiveness of Your Plan
You need always to measure the effectiveness of your marketing strategy. How can this be possible?
It can be done by choosing monitoring tools and keeping a close eye on them.
For example, at the beginning of your strategy, you might want to set KPI’s and measure their effectiveness.
Whatever other tools you should measure the effectiveness of your strategy, you need to ensure you keep an eye on it.
Learn From the Past Mistakes
Unless your business is brand new, chances are you’ve created a marketing strategy before.
And while you might be tempted to carry on some of the tactics that worked for you before, you must also learn from your past mistakes.
Knowing the previous failures of your marketing strategy will help you identify what not to do in the future.
The more information you make, the more successful your new strategy will be.
Set a Budget
This one is one of the most important tips to keep in mind. When coming up with a marketing plan, you need to always stick to your budget.
If you’re going to outsource to a marketing agency, make sure you discuss the budgets in the early meetings.
Determine how much you want to spend on paid promotion such as banners and pay per click.
Make a Plan but Allow for Detours
Finally, while it’s important you make a plan from the beginning, allow for some flexibility.
If something doesn’t seem to be working out, go ahead and change it.
Create a Digital Marketing Plan: The Bottom Line
Now that you know more about creating a digital marketing plan, you can get started and give it a try.
Remember to identify your audience, set a budget, and make a plan.
If you enjoyed these tips and would like to learn more about marketing tips, visit the marketing section of our blog.
5 Essential HTML Text Codes for Boosting Your Website’s SEO
Did you know that 93% of website visits begin in a search engine? Organic results get 70% of the clicks too. If you want a piece of that pie you better make sure your website shows up and performs well.
How?
Optimize your website with HTML text codes that the search engines love. Keep reading to learn the best SEO code to use.
HTML Text Codes: The Page Head
Meta tags are in the section of your websites HTML code. Google reads both HTML and XHTML meta tags.
They inform search engines and users what to expect from your page. But keep in mind, Google ignores tags that it doesn’t understand.
Here are the meta tags you should make sure are in every page’s HTML code.
Title Tag:
The title tag is one of the most important HTML codes for increasing your visits. The title tag shows up as the main title for your page in search engine listings and on social media shares. It’s your page’s first impression; make it count!
You should include the keywords that you’re targeting with that page in the title. Get creative with this so that it also draws the searcher in and nudges them to click it. Knowing a little psychology helps with writing title tags that work hard for your business.
Keep your title tag around 50 to 60 characters because any more than that will truncate in Google. You’ll also want every title tag to be unique.
Meta Description:
The meta description tag contains the content that’s shown in the snippet on search engine results. Keep your description to 150 to 160 characters, about two sentences. Include your target keyword again.
A well-crafted description should let consumers know that your content can answer their question. Matching search intent will get you higher click-through rates and lower your bounce rates.
Speaking of bounce rates, keep them low by making sure that your page content delivers what you’re promising in the title and description.
Content Header Tags:
People often confuse the terms that refer to the main title of a piece of content with the head tag that appears in HTML code. It’s not hard to understand why, since they’re both called header tags.
However, the H1 tag here refers to the bold, enlarged title at the top of a page containing content underneath. There is also H2 tags, H3 tags, and so on. Each descending tag ranks as less important and appears a bit smaller.
Content header tags provide visual organization of content and increase usability. Google factors usability into rankings. H1 tags also signal to search engines the most important piece of information on a page.
Image Tags:
Describe what your image is with image tags. They’re an important indicator for screen readers, increasing your accessibility factor in search engine rankings. They also help image spiders learn what the image is.
If you’d like your graphics to rank in image results, include the alt and title tag in your HTML code. Use your relevant keyword in the image tags, as well as in the image name.
Avoiding Duplicate Content:<rel=”canonical”></rel=”canonical”>
If you have pages that are similar in content, set one of them as the preferred version with a canonical tag. Doing so avoids a potential duplicate content penalty with the search engines.
A canonical URL is also used to consolidate page ranking for websites that syndicate their content.
What’s Next?
Get started going through your code page-by-page and applying the HTML text codes above. Keep track of your changes and ranking results so you can see what’s working.
If this all seems overwhelming and you’d like some expert help with it, contact us for a free SEO audit.
SEO and SEM: What’s the Difference and Do I Need Them?
Search Engine Optimization (SEO) is fast becoming a US$80 billion dollar industry.
Search ad revenue – the major component of Search Engine Marketing (SEM) – may only be around half that amount, but $40 billion is nothing to sneeze at.
Yet despite how monumentally massive these industries are, there is still a lot of confusion around what these terms mean.
Let’s take a brief look at SEO and SEM, their differences and the definitions of each.
What is Search Engine Optimization?
SEO is a method of optimizing a webpage so that it will attract more organic traffic. By organic traffic, I’m referring to users who find a website through a search engine.
Technically, SEO caters to all search engines, including Duckduck Go, Yahoo, and Bing. In reality, however, virtually all SEO focuses on the kingpin: Google.
Google is notorious for changing their algorithms in a tireless attempt to make the searching experience as effective as possible for the end user. As a result, SEO techniques are evolving rapidly.
Two things remain constant, however: The concepts of on-page and off-page optimization.
What is On-page Optimization?
As the name suggests, on page optimization is undertaken within the website itself. Essentially, these are tricks of the trade that SEO savvy content writers and web designs use to improve the Search Engine Results Pages (SERP) ranking of their article.
- Using targeted keywords in the title and headings of their article.
- Peppering secondary keywords throughout the article in a natural way.
- Achieving the highest possible page load time.
- Including photos which have been SEO optimized by way of file size, file name, and alt tags.
- User-friendly formatting with ample white space.
- Social media sharing plugins.
- Quality content that provides real value for the reader.
What is Off-page Optimization?
Off-page refers to techniques undertaken outside the website. Behind the scenes, if you will.
- Link building by obtaining inbound links (backlinks) from other reputable websites.
- Driving traffic through social media, A.K.A social signals.
What is Search Engine Marketing?
SEM is when a marketer pays a search engine (almost always Google Ad Words) to promote their product to a wider audience.
You’ve probably noticed results at the top of Google marked “[Ad].” These are an example of a pay-per-click (PPC) or cost-per-click (CPC) advertisement, which is a critical component of SEM.
SEM once referred to both SEO and PPC advertisements, although these days there is a clear distinction between the two.
Other aspects of SEM include:
- Targeted advertising campaigns.
- Advertisement groups with a focus on keyword variations.
- Writing keyword rich ad copy.
- Monitoring marketing metrics such as click-through rates and average costs per click.
SEO vs. SEM: Which is Better?
Each excels at different things.
SEO is more of a long game. The practice may not see instant results, but if done correctly, it can result in a considerable amount of organic traffic over time.
SEM, on the other hand, is capable of earning a website fast exposure which is great for short term campaigns or new companies looking to start trading with a bang.
Big online businesses incorporate both, as the two complement each other nicely.
SEO and SEM: Do I Need Them?
SEO is an essential practice for anyone looking to make money through a website. After all, if you can’t hit the front page of Google, then do you really exist?
SEM is a little more variable. If done right, it can drive massive short-term traffic to your business, but for a price.
Who Can Help Me Create an SEO/SEM Marketing Strategy?
Reno Web Design are experts at both SEO and SEM marketing. Get in touch with them today to discuss an affordable and effective online marketing plan for your business.
