NCET, Northern Nevada’s largest educational and networking organization, is a member-supported 501(c)(3) Nevada nonprofit that produces programs and events to help people explore business and technology.
Want to network with local Reno businesses? How about learn the best ways to market your business? Join our free marketing and networking group on Meetup.com for free and stay up to date on the next events and workshops. Click here to sign up.
Social media can be fun and profitable, IF you know what to do. Social media marketing can also be a big drain on your resources if you work with a fake marketing expert. FYI, most are. Join me and local businesses on October 24th at The Innovation Center in Reno to learn the sneaky tactics fake social media marketers use. Protect your business and investment from bad social media marketing, free workshop.
Why should a company use a professional SEO audit service?
Keep your existing SEO company, honest. Verify those traffic numbers and rankings from a 3rd party auditing service. Most SEO experts use black hat and/or fake traffic to fool unsuspecting customers into shady services.
Keeping your website up to date and cleaned of any excess issues helps you compete online. A search engine optimization audit will find any hidden errors that are causing rankings to stagnate online.
Looking to and/or have recently redesigned your company website? A technical audit can save your existing SEO rankings from tanking after a site redesign. This is the most common issue we see at our offices.
Looking to hire an SEO expert or company? Let us vet their expertise. 97% of the digital marketing companies we test, do not pass. Protect your company and investment dollars before signing a contract.
Learn more about our website auditing services by calling 775-870-0488.
Over 89% of digital marketing companies are not qualified to generate quality leads for their clients.
We tested all of the top competitors in our local Reno market to see what keywords they ranked for in Google, and were SHOCKED to learn that over 97% of these supposed SEO companies did not rank for buyer intent keywords! How is it that a digital marketing company, that sells SEO services does not use SEO to acquire new customers?
Buyer beware. Even large, well known ad agencies are promoting their digital marketing services and do not use SEO either.
A quick search for the keywords that the agency ranks for will tell the truth of how technical savvy they are at their own marketing efforts.
Example report for a local Reno marketing agency where they rank for keywords, on page 7,8 or 9…where no one every goes!
Some local companies do not even rank on the back pages of Google search. They use billboards and/or online ads via Google PPC in order to get SEO clients. Very strange indeed. More and more businesses are becoming educated in how these marketing scams work. It is getting harder to trick businesses into shady marketing services.
Eventually these fly by night marketing companies will fall by the wayside.
Quick tips to vet your SEO company
Check out their reviews in Google. Why Google? Yelp and Facebook reviews are easy to game.
Track the amount of keywords the marketing agency ranks for. What page do they rank in Google?
Check the ranking stats of their customers as well.
Hire a 3rd party vetting service.
Make sure this company is actually located in the US. A number of foreign companies have front offices in the US, but all of the “work” is done overseas.
Arm yourself with the tools that experts use.
Invest in a company that has the experience and proven track record of successful wins for their own website as well as those of their clients. Always verify that data. There are ways that these companies can fake traffic and analytics. If you have been paying a company for marketing work and not seeing more sales, something is wrong. Do not trust their stat reports, verify with a 3rd party expert that will explain your real world rankings.
Most small businesses get 3 – 5 sales calls a day from spammers trying to sell their Google ranking services. Think about it, if they were good at SEO, they would not have to call and harass you and your staff every day.
Calls from Google to Push Your Ranking a Fraudulent Indicator
Google will never call a business to assist them to improve their search engine rankings. Google provide various tools and knowledge bases to help web masters, search engine optimization experts and other information technology professionals understand the nature of SEO, but they never call businesses unsolicited.
Google has a support team, and customer service department that businesses can call for assistance, but never initiate contact with a business via telephone. source: https://themarketingfolks.com/seo-scam/
Those same small businesses receive several emails a day from supposed experts who just happened to stumble across your website and found some technical errors they can fix for real cheap. These emails are also scams. Never click on those links or call the sales number. They will automatically add your number to a spam call list, selling it to the highest bidder.
SEO is an investment, just like other forms of marketing. Make sure to work with a vetted expert and try to not think that just by hiring a young person to do your companies SEO or Social Media Marketing will help save the day. More often than not, these people are grossly under qualified for the position and will do more harm than good to your rankings online.
You can save money by doing a lot of it yourself, but you should plan to spend at least 1-2 hours per day marketing your company, writing content, engaging with your audience, and building online relationships.
A good budget for a national business or a competitive local business is typically in the $2500 – $5000 per month range depending on the competitiveness of your industry. For a quality company that isn’t looking to make massive profits on you, that kind of budget should produce good results. You may not reach all of your goals depending on the competitiveness of your industry or if there is additional work that needs to be done (site design, etc) but you should see measured improvement. source: https://moz.com/ugc/how-to-avoid-seo-digital-marketing-scams
SEO is still in the early stages of development. Most businesses do not even know what it is and how it can help or harm their businesses. This opens up room for sharks to surf in and make a lot of easy cash.
I once heard a meteorologist admit that forecasts that predict the weather beyond three days are essentially just guesses. “Then why do you still offer them?” the interviewer asked. “Because the audience demands them,” he answered. Left unsaid was “Because the audience doesn’t know any better.” That’s where SEO is now. The public is still largely ignorant of the truth about Internet marketing, and the stakes are so high that there are more than enough dupes willing to pay for SEO that doesn’t work.
It takes many forms. Fast talking consultants pitch SEO campaigns that cost $50,000-$75,000 to medium-sized businesses, and even though the business owners are skeptical, they often pay because they don’t know what else to do. Web development firms charge small businesses $500 a month for ongoing SEO maintenance, which means precisely collecting $500 for doing absolutely nothing. Marketing companies charge you to enlist popular bloggers to link to your site despite the fact that their blogs have nothing to do with what you’re selling. SEO “experts” charge you to submit your site to hundreds of fly-by-night Eastern European web directories in the name of link building. Most of these experts won’t explain to you what they’re actually doing, and almost none of what they do works. In fact, they’re more likely to get you penalized than to actually help you. source: https://techli.com/2013/12/the-truth-about-internet-marketing-part-2-seo-is-a-scam/
How to spot fake reviews on Amazon?
Fake reviews are one of the biggest hurdles in the way of a good online shopping experience. Like all other online shopping sites, the menace of fake reviews also plague the e-commerce giant – Amazon.
Though Amazon tries hard to weed out the fake reviews, however as a buyer, we need to play our part. Spending a few minutes before making a purchase is all it takes to not get scammed by those glowing 5 stars.
So in this post, I’ll help you identify fake reviews with a few tricks that help me make sound shopping decisions.
Marketing budgets can be a bit tricky. We have put together an easy marketing calculator for you to use. Enter your monthly sales and an estimate of how much of those sales were generated from your website. You will have a close budget range to start your digital marketing plan.
Your Budget Recommendations
Your total advertising & marketing budget should be $3,600.00.
Your total online marketing & advertising budget should be $3,060.00.
Our estimated breakdown for your marketing campaign success:
17 dedicated hours
$90 per hour
$558 AdWords budget
$360 management fee
Email & Social Budget
7 dedicated hours
$90 per hour
Need more information? Call or text Sandy at 775-870-0488.
Clearly, Sandy Rowley is the best SEO expert in Reno Nevada…but she lists the best SEO experts in the nation to date below.
Proper digital marketing tactics can be one of the best strategies to reach new customers. Online marketing has helped small to medium sized businesses out compete large corporations. For the money, you cannot beat the services that an expert SEO professionals bring to the table.
With so many business looking to try or switch to digital marketing, lots of supposed SEO experts are popping up all over the world. Most are not to be trusted. Even large Ad agencies who are well known for their old school marketing campaigns have not fully grasped the Google SEO world. In your city, you can easily determine Who is the best SEO expert?
A Simple & Savvy technique to verify the best SEO expert in your area…
or continue reading…It is a simple solution to put an end to all of the fake SEO pros in the world.
Quick tip? Use keyword research tools like Ahrefs and SEMrush to see what keywords the SEO expert currently ranks for. If they are ranking for keywords that are driving traffic to their own website, chances are, they could do the same for your company. Warning, make sure to view what keywords the specialist is ranking for. I have seen some ad agencies ranking for hundreds of keywords that were nothing but junk phrases that were not related to the buyer intent keywords they should be ranking for. An example would be ‘best SEO agency + your city’ or ‘your city + seo’.
See below what top SEO experts rank for online.
Lets have a look at some of the worlds top SEO experts, their strategies and starting fees. I am not being sponsored to post this information, like a lot of top 10 or top 100 directory websites. This is an honest review of the top marketing experts in their field.
Note, I am a SEO expert, located in Reno Nevada USA. I am one of the best SEO experts in my state. (Sandy Rowley).
Listed below are verified SEO experts. (not the fakers that give us SEO’s a bad name) you know who you are.
I have only listed individual SEO pros, not companies. If I have missed someone, please comment below. Happy to update if proven otherwise.
Who Are The Best SEO Experts?
Drum roll please…
Bradley Shaw SEO
Besides having a wicked sense of humor and being the sexiest man in Dallas Tx, (do a quick search) Brad is by far, the best SEO expert online today. He is ranked, currently as top position for ‘SEO Expert’ in the USA. I am truly impressed and appreciative of his inspiring rise to SEO fame. His website is less than 2 years old, but has emerged as one of the top SEO experts in the US. He is one to watch. He offers free SEO reviews valued at $999 here: https://seoexpertbrad.com/why-work-with-me/
Although most of his organic traffic comes from the keyword phrase ‘Yext Pricing’, he is still sitting atop the most coveting keyword phrase for SEO pros, ‘SEO Expert’. View full keyword report here.
Brian Dean Backlinko
Brian is one of my all time favorite mentors. He is the SEO expert, extraordinaire. When he first came on the digital marketing scene, he had less than 20 pages of content, but was outranking monster sites like Search Engine Journal, Moz and others. He has revolutionized the way Google search, ranks websites. If content is King, Brian is my lord and savior. https://backlinko.com/about-backlinko
Brian ranks his website for power keywords like SEO tools, Youtube SEO and back link building. Most of his traffic comes from his popular Youtube videos that teach digital marketing strategies that catapulted him into the limelight a few years ago. He has shared his strategic marketing strategies with SEO and marketers from around the world and is a trusted SEO resource. Request a quote directly from his website.
Neil Patel Marketing Guru (SEO God)
Neil and his team of heavy hitting SEO pros, have secured his position in history, as The go to Guy for anything digital marketing. His advice is revered among leading brands and influencers worldwide. He shares straight forward and helpful information often and is respected as an authority in the marketing community. SEO Experts follow his every move. https://neilpatel.com/about/. You have to check out Ubersuggest! See link below.
Neil Patel’s Current SEO Ranking Report via Ahrefs
Although his website saw a small drop of 5k keywords, his 888,000 organic keyword rankings more than make up for it. He is currently in position #6 for SEO and #1 for Ubersuggest. See Excel file of all keywords his website ranks for in Google. Very impressive. His starting SEO maintenance fees begin at $15,000 per month. Request a quote directly from his website.
Nathan is a leading digital marketing expert who works with some of the worlds largest brands. His marketing blog has helped thousands of people rank higher in Google search for relevant keywords. He also teaches SEO to aspiring marketing students all over the world. Request a quote directly from his website.
SEO is far from being dead. Digital marketing is evolving into a much needed resource for small businesses around the world. This marketing service has helped thousands of businesses out compete their competitors. Make sure when looking to hire a marketing expert, that they practice what they sell.
Gary Vaynerchuk Social Media Marketing Trail Blazer
Hustle till your haters ask if your hiring. Seriously. Gary Vee is The Man. He has a pulse on the future. Always miles ahead of anyone in the marketing space. If Gary is on Snapchat, you better get your selfie pose ready. This marketing powerhouse of a Man, Brand, Culture…Hero… is sought after at events and boardrooms the globe over. Millions of dedicated followers (I am one of them), look forward to his inspirational pick me ups, like this one:
Although he does not sell SEO directly, he is a leading digital marketing expert who should be studied and worshiped if you are any person, company or community looking to do something that matters.
The average American has 72 hours of free time each week. How many of those hours are you devoting to your self, your goals and your life?
“It’s easy to dream about it, but much harder to execute it” – Gary Vaynerchuk
What are my SEO stats? Happy you asked.
Sandy Rowley (SEO Goddess) SEO Plans start at $1500 per month
Voted Best SEO expert in Reno Nevada 2 years running. #1 for Reno SEO, Reno Web Design and hundreds of local and national buyer intent keywords. (the keywords that matter)
I currently rank #1 or above the fold, for all of my local relevant keywords like Reno Web Design, Reno SEO, Reno Marketing as well as some national keyword phrases like ‘SEO coach’ and ‘Web Designers near me’. I dominate my local market and am considered a leading marketing expert in my community. I am working to rank for more long tail keywords, of which I will post later. I love working as a digital marketer, helping small businesses reach their goals. You can view my excellent record by searching for Sandy Rowley SEO. Download a list of the keywords I am ranking for in Google here.
I hope that you have learned how to choose an expert who can back up their claims. I believe hard work, honesty and determination are leading factors of any successful marketing endeavor.
In conclusion, remember to test the experts before you sign on the dotted line. Use keyword research tools to verify the agencies own rankings before trusting they actually know how to rank a website online. Hire only leading marketers who have worked to be the best in their industry.
Who is the best digital marketing expert in Reno as well as Nevada?
Top SEO and Digital marketing strategist, Sandy Rowley, continues to lead the way in Northern Nevada for those looking to rank their websites high in search engines.
Her down to earth attitude has won the hearts of many local Reno businesses as well as world renowned brands.
“She is candid, funny and really knows her stuff.” Brittney S. Hi Line Travels
“With Sandy’s expertise our company sky rocketed up the search engine list. Her professionalism, SEO skills and customer service is second to none. Thanks to her the Pure Glow Salon has experience a substantial increase of web hits, phone calls and most importantly dollars to our bottom line. If you are looking to do the same for your business the only option is Reno SEO, Marketing & Design.”
Winner of two honorary Webby Awards, Rowley brings more than digital marketing expertise to the table, she is a world wide acclaimed website designer with clients like Patti LaBelle, David Wolfe and Gwen Stefani just to name a few.
Although she has helped some of the worlds leading brands, her love is to help small businesses, like herself, out rank the big guys.
“A true SEO expert will be able to prove their skills early on. If you have any doubts whether your SEO expert is actually helping your company rank well in Google, then you have a problem.” Sandy Rowley Voted Best SEO Expert
Schedule a free 15 minute phone consultation with Sandy Rowley, leading digital marketing pro by calling 775-870-0488.
A real SEO expert, Sandy Rowley, goes above and beyond what your typical ad or advertising agency will do for most clients. Traditional marketers are late to the online marketing game. Most of them outsource their SEO because they are lacking in those skill sets. SEO strategy is a skill that takes years to master.
Most of her SEO clients come from Google search, social media and referrals. Usually a company will hire the largest or most well known ad agency in town, trusting that this old school marketing agency also understands technical SEO. The shocker comes many months later and after spending thousands of dollars for nothing.
View verified 5 star reviews on Sandy Rowley and her SEO services on Google.com here.
Every business needs to think about their marketing efforts. There are many things businesses can do to ensure the success of their marketing plans such as SEO, paid advertising, social media, and more.
But before business can put any of these things to work, they need a clear digital marketing plan.
In this article, we will show you how to get yours in motion. Let’s get started.
Before you begin your marketing strategy, you need to identify who your audience is. Different audiences respond better to certain tactics, so a marketing strategy is not one size fits all.
Both need to work hand in hand to determine what your target audience will respond better to.
For example, if your audience is women in their 20s and 30s, your campaign should include more social media tactics. On the other hand, if your audience is men in their 60s and up, you wouldn’t focus all your efforts on social media.
Set a Clear Objective
After you’ve identified who you want to target, it’s time to set clear objectives.
Answer the question, what do you want your marketing strategy to achieve? In order to effectively answer the question, you need to have a defined mission and objectives.
Measure the Effectiveness of Your Plan
You need always to measure the effectiveness of your marketing strategy. How can this be possible?
It can be done by choosing monitoring tools and keeping a close eye on them.
For example, at the beginning of your strategy, you might want to set KPI’s and measure their effectiveness.
Whatever other tools you should measure the effectiveness of your strategy, you need to ensure you keep an eye on it.
Learn From the Past Mistakes
Unless your business is brand new, chances are you’ve created a marketing strategy before.
And while you might be tempted to carry on some of the tactics that worked for you before, you must also learn from your past mistakes.
Knowing the previous failures of your marketing strategy will help you identify what not to do in the future.
The more information you make, the more successful your new strategy will be.
Set a Budget
This one is one of the most important tips to keep in mind. When coming up with a marketing plan, you need to always stick to your budget.
If you’re going to outsource to a marketing agency, make sure you discuss the budgets in the early meetings.
Determine how much you want to spend on paid promotion such as banners and pay per click.
Make a Plan but Allow for Detours
Finally, while it’s important you make a plan from the beginning, allow for some flexibility.
If something doesn’t seem to be working out, go ahead and change it.
Create a Digital Marketing Plan: The Bottom Line
Now that you know more about creating a digital marketing plan, you can get started and give it a try.
Remember to identify your audience, set a budget, and make a plan.
If you enjoyed these tips and would like to learn more about marketing tips, visit the marketing section of our blog.
Did you know that 93% of website visits begin in a search engine? Organic results get 70% of the clicks too. If you want a piece of that pie you better make sure your website shows up and performs well.
Optimize your website with HTML text codes that the search engines love. Keep reading to learn the best SEO code to use.
HTML Text Codes: The Page Head
Meta tags are in the section of your websites HTML code. Google reads both HTML and XHTML meta tags.
They inform search engines and users what to expect from your page. But keep in mind, Google ignores tags that it doesn’t understand.
Here are the meta tags you should make sure are in every page’s HTML code.
The title tag is one of the most important HTML codes for increasing your visits. The title tag shows up as the main title for your page in search engine listings and on social media shares. It’s your page’s first impression; make it count!
You should include the keywords that you’re targeting with that page in the title. Get creative with this so that it also draws the searcher in and nudges them to click it. Knowing a little psychology helps with writing title tags that work hard for your business.
Keep your title tag around 50 to 60 characters because any more than that will truncate in Google. You’ll also want every title tag to be unique.
The meta description tag contains the content that’s shown in the snippet on search engine results. Keep your description to 150 to 160 characters, about two sentences. Include your target keyword again.
A well-crafted description should let consumers know that your content can answer their question. Matching search intent will get you higher click-through rates and lower your bounce rates.
Speaking of bounce rates, keep them low by making sure that your page content delivers what you’re promising in the title and description.
Content Header Tags:
People often confuse the terms that refer to the main title of a piece of content with the head tag that appears in HTML code. It’s not hard to understand why, since they’re both called header tags.
However, the H1 tag here refers to the bold, enlarged title at the top of a page containing content underneath. There is also H2 tags, H3 tags, and so on. Each descending tag ranks as less important and appears a bit smaller.
Content header tags provide visual organization of content and increase usability. Google factors usability into rankings. H1 tags also signal to search engines the most important piece of information on a page.
Describe what your image is with image tags. They’re an important indicator for screen readers, increasing your accessibility factor in search engine rankings. They also help image spiders learn what the image is.
If you’d like your graphics to rank in image results, include the alt and title tag in your HTML code. Use your relevant keyword in the image tags, as well as in the image name.