Marketing Mix For Manufacturing Company: Top 10 Ideas For Manufacturing Company Marketing

Marketing Mix For Manufacturing Company: Top 10 Ideas For Manufacturing Company Marketing

Request a 15 minute Digital Marketing Strategy with leading SEO Expert, Sandy Rowley by calling or texting 775-870-0488.

Marketing efforts are imperative to the success of every manufacturing company and this guide will show you the top 10 ideas to mix up your marketing strategy. In the past, companies relied on few marketing channels to get the word out there such as TV advertising or radio ads. These days the marketing is more “mixed” in a sense that companies implement everything from social media ads to event promotions. 

Successful manufacturers implement a mixture of offline and digital marketing campaigns to raise brand awareness and make their products known. This guide will focus on the best ways to market your manufacturing company across multiple channels. 

Top 10 Marketing Mix For Manufacturing Companies:

1) B2B Listings/Directories 

The main priority of every manufacturing business is to list on directories where many businesses and entrepreneurs are present and researching products to purchase in bulk. If you’re a manufacturer, your target audience is other businesses that will buy large-scale from you. Start by listing all your products on websites like Alibaba, eBay, Global Sources, and more. 

2) Social Media Advertising

The most effective paid marketing method today is social media advertising. Social media platforms such as Facebook and Instagram give you the ability to market your products to your select target audience. 

Example: If you’re selling t-shirts and you have an established competitor who also manufactures t-shirts, you can target their audience/followers on social media directly – i.e. you can pay to get access to their audience. 

3) Search Engine Advertising

Advertising on search engines such as Google and Bing gives you the immediate advantage of targeted placement for people looking to buy your particular product. Businesses can immediately discover “buying keywords” related to their niche (i.e . “Buy iPhone cases in bulk”) and target customers from the search engines directly. 

4) Search Engine Optimization

The most proven long-term method to get established is to SEO-optimize your website and rank your website in the top search engine results for certain keywords. Search engine optimization takes a bit longer until you start to see results (the website has to gain authority in the search engines), but once it’s there you enjoy free traffic for months or years. 

5) Video Advertising

Video advertising involves strategically placing your video commercials at the start of videos on websites like YouTube. If you can devise a creative video marketing strategy, you can place your ad in front of thousands of targeted customers at a lower cost than search engine PPC or social media advertising. 

6) Email Marketing

Email marketing is a proven and effective way to keep an audience engaged over the long term. To set up an email marketing campaign, you only need to convince people to give you their emails in exchange for a freebie such as a book related to your business. Once they’re hooked, you can market your products directly via email at almost no cost. 

7) Direct Mail

The main alternative to video advertising is a direct mail campaign executed offline. This means designing custom leaflets and delivering them to people’s or businesses front doors. The process is different for manufacturing companies (compared to regular companies) because you’ll have to deliver the mail directly to other businesses that are interested in purchasing products from you. 

8) Event Marketing

Event marketing proves to be one of the most successful methods to market offline. Example: Your company could organize a charity event and donate the proceeds to a cause. In return, your brand gets exposure and you attract potential customers. 

9) Trade Shows/Exhibitions

Trade shows are very popular for manufacturers because there are niche-specific trade shows where you can exhibit your product in front of thousands of potential customers. There are yearly trade shows for everything from military weapons to fashion. Find a trade show in your industry and show off your products. 

10) Radio/TV Ads

The conventional TV and radio ads are still effective but they require a larger budget than digital marketing. If your company can bear the expenses of TV commercial development, this is always an effective marketing strategy. 

 

Digital Marketing Strategy For Manufacturing Company: Top 5 Methods For B2B Digital Marketing

Digital Marketing Strategy For Manufacturing Company: Top 5 Methods For B2B Digital Marketing

Request a 15 minute Digital Marketing Strategy with leading SEO Expert, Sandy Rowley by calling or texting 775-870-0488.

Digital marketing strategy for manufacturing company is different than for regular businesses who are dealing with end customers. This is because manufacturers are selling to other businesses – i.e. B2B (Business-To-Business) and usually the transactions are conducted in bulk. You target entrepreneurs, business-owners, digital store owners, and other such individuals. 

Catering to a B2B audience requires an effective digital marketing strategy comprised of dozens of different marketing strategies. No marketing strategy is superior to another – they all carry their merits. The most effective way to build a successful strategy is to test out different campaigns and find out which ones are successful. This guide will cover the top 5 methods for a manufacturing company marketing strategy. Let’s get started, shall we? 

 

  • B2B Trade Platforms

 

Manufacturing businesses have the potential to manufacture thousands of products from their factory. How do you get your company in the eyes of customers looking to buy products in bulk? The answer: B2B trade platforms like Alibaba and Global Sources. These platforms are specifically designed for businesses looking to buy products in bulk – those are your future clients. This is where your journey as a successful manufacturer starts.  

Many manufacturers rely on B2B trade platforms for their entire digital presence and don’t even build a website. The key here is to build up enough feedback and trust so that new customers can feel safe trading with you on the platforms and placing huge orders directly. 

 

  • SEO (Search Engine Optimization)

 

Search Engine Optimization and content marketing are the most effective way to drive customers to your business for free. The key here is to discover keywords related to your business that customers will look for and strategically place your website at the top of the search engines. 

  • Example: If you manufacture military camouflage backpacks, you want to target keywords like “buy military camo backpacks”. 

The SEO strategy has to be executed with thorough research and adequate content placement for certain keywords that will give you leverage in the market. This requires effort at the initial stages while you’re setting it up, but it gives you exposure for years to come. 

 

  • Pay Per Click (PPC) Advertising

 

Pay per click advertising on platforms such as Google AdWords can give you immediate exposure in front of target audiences. The biggest advantage is that you can place your website in front of the eyes of thousands of customers searching for products on Google and other search engines such as Bing. These platforms allow you to immediately get the top result without putting any effort in content creation and/or backlinks to get the website ranked. 

The downside is that PPC advertising can be expensive and is only recommended for companies who can afford to spend money to get their website out there.

 

  • Social Media Advertising

 

Social media advertising is currently the most popular form of paid advertising. Advertising on social media platforms such as Instagram and Facebook can prove very profitable for your business. The only downside is that it may be harder to reach the clientele you’re looking for as a B2B company on social media platforms which are primarily comprised of casual users. 

Only employ a social media advertising strategy for B2B if you know how to target those customers on social media. Usually, PPC campaigns such as Google AdWords are more effective for manufacturing businesses than social media (which is mostly a B2C – business to consumer platform). 

 

  • Video Ads

 

Video advertising is extremely popular because you can place your commercial on websites such as YouTube and it’s more affordable than both social media and PPC advertising. If you can strategically place your commercial on videos related to your industry, your brand will surely attract attention. 

The downside is that video advertising can take significant effort to develop catchy commercials and place them in front of relevant audiences on video-sharing platforms like YouTube.