SEO web design is fast becoming a popular keyword searched online. What is SEO? How can SEO help my business reach our goals? Should I invest in learning this or can I trust an expert to do the job?
SEO is a marketing strategy that helps businesses reach customers at the point of their motivated need to find the best products and services. Imagine being in the right place at the right time. Client is ready to purchase a new car, they hop onto Google and search for something similar to “Best new cars” or “affordable new cars near me”. Being that purchasing a new car is a large investment, the time to purchase will usually be a longer one. This gives you the opportunity to build a relationship with the searcher who is in the market for your services and products.
Content creation is a great way to build up trust and product education opportunities.
Having a large website with resources to help the car buyer make sound buying decisions is a great start. Offering reviews, videos, calculators and tips for upkeep and maintenance are great ideas for sharing useful information that helps to build confidence in your companies offerings.
Before redesigning the company website or implementing a web design refresh, running a full technical SEO audit will give the marketing team a blueprint or guide to help either the website design company or in house IT team protect current SEO rankings during the site redesign.
Best SEO practices can ensure minimal loss in Google rankings during a site migration and / or site re design.
One of the most popular search terms around SEO are:
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Although websites in low volume niches are easier to rank in Google for their desired keywords, larger companies who are in very competitive markets need a dedicated expert with experience in out ranking online. Digital marketing involves a great deal of resources, tools and requirements that change quite a bit. Unless you have ample time to dedicate to learning, testing and acquiring needed information in this market, doing your own SEO could cost you thousands in sales if done incorrectly.
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Company websites are one of the most important pieces to a successful marketing campaign and even business plan. Companies that focus their efforts on creating an engaging experience for their customers online, tend to out perform their competitors.
The look and feel of a custom web design is paramount to its success, but what lies beneath that branded website, is where SEO audits redirect their focus.
Most of the new SEO auditing services we provide each month, come from new clients who started to lose SEO organic traffic and wanted to know why.
The usual culprit is a site redesign.
A full technical SEO audit shines light onto areas of the new website design that may not be up to par with Google’s SEO requirements. Most of the findings fall along simple and careless changes done by the ad agency or web design company.
SEO audits can take up to two weeks. A full report includes action steps needed in order to correct the issues. After these errors are corrected, we can get a websites rankings back within a few months or less.
Learn more about SEO audits:
How to perform an SEO audit
SEO audit template
SEO audit report sample
SEO audit software
What is an SEO Audit Service?
A full technical SEO audit details all the areas within your website that need improvement, repair and/or bolstering in order to save, increase or stabilize your existing or non existent search engine rankings in Google, Yahoo, Bing and other search engines. Looking at a website from a forensic view point discovering hidden errors and problems that could dramatically increase your websites rankings in short order. Most clients see improvements in their SEO rankings in a month or less.
What is SEO?
SEO stands for Search Engine Optimization. SEO is the art and science of optimizing pages on your website to rank in search engines for your most important keyword phrases.
How Can A SEO Audit Help My Company?
Identifying errors and missed opportunities for improvement has increased rankings and quality leads for my clients. Most websites have room for improvement. Speed is usually the first area that I look at in regards to finding where the big problems are within your website. Google ranks speed as one of the top indicating factors in ranking a website in their SERPS (search engine results page).
Some of the most common errors found in a full technical SEO audit are:
- Mobile responsiveness and layout issues.
- Missing schema markup.
- Missing alt and meta data needed for SEO with Google and all other search engines.
- Robots.txt errors
- Duplicate content problems.
- 404 missing pages.
- Usability roadblocks.
Do You Offer a Free SEO Audit?
Yes, this is a quick review of your website that highlights some of the problems holding your marketing back online. Send in your website address, phone, name and email for your quick SEO audit.
Can You Help Fix These Problems For Us?
The short answer is yes. The full answer will require access to your host, database and analytics. We document all activities within a site and monitor their immediate results in Google Analytics and Google Search Console. A full forensic style SEO audit can take up to a month to administer. Some clients prefer us to fix the problems as soon as we document them. Others prefer a full report to analyze with their in house teams and implement the requested improvements.
Are SEO Audits Expensive?
That depends. I offer an introductory SEO audit for free to help small businesses understand some of the common issues that need resolved. Most of my Full Technical SEO Audits can cost $1900 – $10,000 range depending on the size of the website and number of web properties to analyze. Most of my SEO projects fall in between $2,000.
Can A SEO Audit Service Recover A Penalized Website?
The short answer is yes. The long answer is hopefully. I have experience working within these banned sites or penalized site issues with Google. Some sites only require me to fix items on site, resubmit to Google index and wait. While others are more serious in nature and depending on the type of website property that is penalized, may never recover. A quick SEO audit review can often shed light on whether this is a project that can be salvaged or needs total re-branding and marketing plan. Most Google penalties can be repaired.
SEO Audit Terms You Should Know
Is the text that appears highlighted in a hypertext link and that can be clicked to open the target web page.
The title tag is an HTML title element critical to both SEO and user experience that is used to briefly and accurately describes the topic and theme of an online document. The title tag is displayed in two key places: Internet Browser – Title Tags display in the top bar of internet browsers.
A 301 redirect is a method of telling web browsers and search engines that a web page or site has been permanently moved to a new location. Usually a 301 redirect includes the address to which the resource has been moved.
The meta description is a ~160 character snippet, a tag in HTML, that summarizes a page’s content. Search engines show the meta description in search results mostly when the searched for phrase is contained in the description. Optimizing the meta description is a very important aspect of on-page SEO.
A search engine results page (SERP) is the page displayed by a search engine in response to a query by a searcher. The main component of the SERP is the listing of results that are returned by the search engine in response to a keyword query, although the page may also contain other results such as advertisements.