Web Design – How to Design An Impressive Website Your Customers Will Love

Web Design – How to Design An Impressive Website Your Customers Will Love

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Designing a website is a process that involves many steps and considerations. In this article, we’ll walk you through some of the most important aspects of designing a website so that you can create one your customers will love.

The Different Elements of Web Design

There are many different elements that go into web design. And, when you’re trying to create an impressive website that your customers will love, it’s important to make sure that all of these elements work together seamlessly. Here’s a quick overview of some of the most important elements of web design:

Layout: The layout of your website is important for both aesthetic and functional reasons. You want your website to look good, but you also want it to be easy for people to find what they’re looking for. A good layout will strike a balance between these two goals.

Design: The overall design of your website should be in line with the branding of your business. Your website should reflect the same colors, fonts, and style as your other marketing materials.

Creating a layout

Creating a layout is the first step in designing a website. You need to decide how you want your website to look and feel. Do you want it to be simple and clean or more complex with different sections? Once you have an idea of the overall layout, you can start creating individual pages.

Be sure to keep your target audience in mind when designing your website. What type of information are they looking for? How easy do you want it to be for them to find what they need? Creating a user-friendly website will help ensure that your visitors stick around.

If you’re not sure where to start, there are plenty of web design templates available online. Find one that you like and use it as a starting point for your own website. Just be sure to customize it so that it reflects your own unique style.

Using colors and fonts

One of the most important aspects of web design is choosing the right colors and fonts to use. The colors you choose will set the tone for your website and can help to make it more inviting and visually appealing to potential customers. The fonts you use should be easy to read and should complement the overall look of your site.

When choosing colors, it’s important to consider both the emotional response they evoke as well as the message you want to conveyed. For example, if you’re designing a website for a law firm, you’ll want to use more serious, conservative colors like navy blue or grey. On the other hand, if you’re designing a website for a children’s toy store, you’ll want to use brighter, more cheerful colors.

When it comes to fonts, there are two main things to consider: readability and personality. For readability, you’ll want to choose a sans-serif font like Arial or Helvetica that is easy on the eyes. For personality, you can have a little more fun and choose a script or decorative font that reflects the overall tone of your website. Just be sure not to go overboard – too many different fonts can be distracting and hard to read.

Adding images

When it comes to website design, adding images can really make a difference in the overall look and feel of your site. Images can help to break up text, add visual interest, and even convey a message or emotion. When used correctly, images can really make your website stand out from the crowd.

There are a few things to keep in mind when adding images to your website. First, make sure that the images you use are high-quality and relevant to your content. Blurry or low-quality images will only make your site look unprofessional. Second, be sure to use alternate text for your images. This is important for two reasons: first, it helps those with visual impairments access your content; second, it helps improve your site’s search engine optimization (SEO).

Finally, be careful not to overuse images. Too many images on a page can make it look cluttered and busy. Stick to a few key images that really enhance your content and leave the rest out. With these tips in mind, adding images to your web design will be a breeze!

Creating user-friendly navigation

Web design is all about creating a user-friendly experience for your website visitors. One of the most important aspects of user-friendly navigation is having a well-designed and easy-to-use navigation menu.

Your navigation menu should be easy to find and easy to use. It should be placed in a prominent location on your website, such as the top of the page. The navigation menu should also be easy to read, with clear and concise labels.

Your navigation menu should be designed so that it is easy to navigate your website. The most effective way to do this is to use a hierarchical structure for your navigation menu. This means creating a main menu with the most important sections of your website, and then sub-menus for each section.

Creating a well-designed navigation menu is essential for creating a user-friendly website. By taking the time to create an effective navigation menu, you can make it easier for your visitors to find the information they need on your website.

Creating compelling content

If you want to have a website that your customers will love, you need to make sure that you have compelling content. This means creating content that is interesting, informative, and engaging. Here are some tips for creating content that will keep your visitors coming back for more:

1. Write interesting headlines.

Your headline is the first thing that people will see, so make sure it’s something that will grab their attention. Use strong keywords and make sure your headline is clear and to the point.

2. Offer something unique.

There’s a lot of information out there on the web, so you need to make sure that your content offers something unique. This could be a new perspective on a topic, or fresh insights into an industry.

3. Keep it relevant.

Your content should be relevant to your target audience. Write about topics that they care about, and offer solutions to their problems.

4. Make it readable.

No one wants to read a wall of text. Breaking up your content into smaller paragraphs and using headlines and subheadings will make it more readable and easier to scan.

5. Use images and videos.

People are visual creatures

Designing for mobile devices

As more and more people use their mobile devices to browse the web, it’s important to make sure your website is designed for these smaller screens. Mobile devices have different screen sizes and resolutions, so it’s important to design your website accordingly. Here are some tips for designing an impressive website your customers will love on their mobile devices:

– Use a responsive design: A responsive design adjusts the layout of your website to fit the width of the device’s screen. This ensures that your website looks great on all devices, from desktop computers to smartphones.

– Use large font sizes: Mobile devices have small screens, so it’s important to use large font sizes to make your content easy to read.

– Use plenty of whitespace: Whitespace helps break up your content and makes it easier to read on small screens.

– Use images wisely: Images can help break up your content and add visual interest, but they should be used sparingly on mobile devices since they can slow down loading times.

By following these tips, you can design an impressive website that your customers will love regardless of what device they’re using.

Optimizing your website for search engines

If you want your website to be successful, you need to make sure it is optimized for search engines. This means using the right keywords, providing quality content, and making sure your site is easy to navigate. By doing these things, you will ensure that your website appears higher in search engine results pages, which will lead to more traffic and ultimately more customers.


Creating an impressive website design is not as difficult as it may seem. By following the tips outlined in this article, you can create a website that your customers will love. With a little creativity and attention to detail, you can have a website that looks great and is easy to navigate. If you need help getting started, there are plenty of resources available online. With a little time and effort, you can create a website that is sure to impress your customers.

Website Design

Website Design

Website Design Ideas

You need a website that looks good and works well, but you don’t want to spend a lot of money on a professional designer. Luckily, there are some simple things you can do to make sure your site looks its best. In this article, we’ll share some tips on how to choose the right colors, fonts, and images for your website.


Use of Whitespace

Whitespace is a key element in good web design. It allows users to focus on specific content and makes pages less cluttered and easier to read. When used correctly, whitespace can also help to highlight important information and create a sense of order on a page.

Good web design often makes use of negative space to create balance and visual interest. Negative space is the area around elements on a page, and can be used to create contrast and visual stability.

Web designers often use a grid system to help them arrange elements on a page. Grids provide a structure that can be used to position content in an orderly way. This can make pages more easy to scan and understand, as well as making them more visually appealing.

Minimalist Design

There are a lot of different ways to approach website design, but one popular trend is minimalist design. This involves stripping away unnecessary elements and focusing on simplicity. Often, minimalist designs use a clean, white palette and simple typography.

If you’re interested in trying out a minimalist design for your website, there are a few things to keep in mind. First, less is more when it comes to content. Keep your text concise and focus on using imagery to communicate your message. Second, use whitespace to create a sense of calm and order. Too much clutter can be overwhelming, so minimalism can be a great way to achieve visual balance. Finally, don’t be afraid to experiment with different layouts and types of content. A minimalist design doesn’t have to be boring – you can still have fun with it!

Use of Color

Designers use color to create visual interest, contrast and to convey a message. When selecting colors for your website, consider your brand identity, the emotions you want to evoke and the overall tone of your site. Use color theory to create a color palette that is pleasing to the eye and easy to read.

Mobile-First Design

As more and more people use their mobile devices to access the internet, it’s important to make sure that your website is designed with a mobile-first approach. This means that your website should be designed specifically for mobile devices, with the user experience in mind.

Some things to keep in mind when designing a mobile-first website include using larger fonts and buttons so that they’re easy to click on, as well as making sure that your content is easily readable on a small screen. You should also avoid using Flash or other technologies that aren’t compatible with mobile devices.

By keeping these things in mind, you can make sure that your website is designed in a way that will provide the best experience for your mobile users.

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Flat Design

Flat design is a popular web design trend that emphasizes simplicity and minimalism. Flat design typically uses minimalistic layout, typography, and iconography to create a clean, modern look. Many web designers believe that flat design is more user-friendly and easier to navigate than traditional designs.

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Grid-Based Layout

One of the most popular trends in web design right now is the grid-based layout. This type of layout is characterized by a series of evenly spaced columns, which can be used to organize content in a clean and efficient way.

There are a few things to keep in mind if you’re considering using a grid-based layout for your website. First, make sure that the content you want to display will fit neatly into the columns. If you have a lot of text or images, you may want to consider using a wider column width. Second, use contrasting colors for your columns to make them easy to distinguish from one another. And finally, make sure that your grid-based layout doesn’t become too cluttered – leave some white space around your content to avoid making your website look too busy.


There are a lot of different website design ideas out there, and it can be tough to decide which one is right for you. Hopefully this article has given you some inspiration and helped you narrow down your options. Remember to keep your audience in mind when making your decision, and choose a design that will appeal to them. With a little bit of planning, you can end up with a website that looks great and helps you achieve your business goals.

What Is the Difference Between UX Design and UI Design?

What Is the Difference Between UX Design and UI Design?



When you start looking into getting a new website, you may find yourself a bit overwhelmed with all the new and unfamiliar terminology. Isn’t it all just web design? But then what is UX design? What about UI design? Are they similar? And what are the differences between them?

The truth is that they can seem very alike, especially when you don’t know a lot about the technical side of putting a website together. UX design and UI design indeed pertain to the same area of design – but they are two very different halves of the same final product.

In the simplest terms, UX design is responsible for “user experience”, while UI design is responsible for “user interface”. That is to say, the former has everything to do with the way a user experiences your site and the latter is related to what a user sees, how the site is presented, and how the user interacts with it.

When creating a website, you need to learn about each of them and be aware of the differences. That will ensure you receive a final product that is of the highest quality, from every point of view. Both user experience and user interface are important aspects of the website, so let’s learn a bit about each and the differences between them.

What is UX design?

User experience means virtually everything that pertains to the way a user experiences your product (i.e. website). Indeed, UX is not limited to the digital world; in fact, the term was not coined concerning digital products at all. UX design is necessary for any product a company puts out because it’s the part of the process that focuses on the way a user interacts with your product, whatever that may be.

You can work on UX design for a website, a toy, or for a coffee cup – the important part is figuring out how the user is going to make practical use of the product and to make it as intuitive and simple for them as possible.

In the case of building a website, user experience means virtually everything that pertains to the way a user experiences your product (i.e. website). That includes all aspects of the way they interact with your site, from adding a product to their cart, for example, to checking out.

Your user experience on the website is really dictated by a very intentional and well-thought-out design. Have you ever visited a website that is not at all user-oriented, where actions are not intuitive, and that’s difficult to navigate? Have you thought “who the heck designed this?!”. That’s a website that skipped over UX design or just didn’t give it much thought. And you can tell.

It’s a lesson, in a way – when designing a website, think about what you want to convey, but also think about who is going to be using it. There are a few questions you should be asking yourself:

  • Who is going to use my website?
  • How are they going to use it?
  • What are they looking for?
  • What are the most important actions to perform?

What is UI design?

UI design refers to the design behind the user interface, where the user interface is the point where the user interacts with the digital product (i.e. your website). UI design concerns itself with the way the product looks to the user, and the way it interacts with them.

Whereas the UX designer creates the “skeleton”, or the foundation of the website, the UI designer is in charge of all the details that bring the vision to life.

That means that every single action or point of interaction must be carefully thought out and designed in a way that will be as intuitive and as user-friendly as possible. That includes things like color themes, images, fonts & typography, spacing, buttons the user may interact with, and icons.

That’s because, in essence, it is the UI designer’s responsibility to create an intuitive, attractive, and friendly experience for the users targeted by the digital product – in this case, your website. The goal is for your user to not have to do much thinking, when navigating your website.

You want everything to come naturally and for someone to be able to access your website easily and find what they are looking for. A good UI design essentially guides the user through the website and helps them find what they need, whether that’s information about your company or purchasing your products. The better your UI design is, the easier it will be for someone to navigate your website.

What are the most important differences?

The differences are already obvious and emergent, but the most important is the fact that they are in charge of different aspects of your site. UX is all about the behind-the-scenes, unseen aspects that enable the overall user experience of the website and the feel of it. UI is about function and visual design; the way your website looks.

Equally important is the fact that they work together. They are both essential. UX can be seen as the necessary “internal” makeup of the product, if you will, while UI is the external, visible makeup. Like any other machinery or even the human body. The user will benefit from UX design just as much as they do UI design. They don’t always see the work that goes into the website, but their overall experience is enhanced by both types of design.

The other thing to remember is that to create either type of design, you don’t need to be a master of the other. A designer that does UX doesn’t necessarily need to also do UI, and the other way around. They do need to have an in-depth and global understanding of the way they work together, and their function.

Which one is the most important?

Ha! – that’s a trick question! UI and UX are two halves of the same final product. There cannot be a hierarchy, because they are both equally important. It makes sense, as you cannot have one without the other. Which one can you sacrifice? The basic user functions of your website? The way your site looks?

If you’re having a website made, you need to hire both a UX and a UI designer. Yes, some people who dabble in both, but it’s best to hire a team who will be able to give you the quality you expect. You can hire freelance designers online, or you can find a company that does both. That way, your website will be a cohesive final product and both sides will be catered to equally.

In what way do they work together?

As we mentioned, both UX design and UI design are completely essential to a beautiful and well-functioning website. And trust us, if one half is missing or haphazardly done, you can tell. You can have a website that has low-quality UX, but great UI, and the other way around, and they will result in two different, but equally frustrating experiences: a website that looks good, but works terribly, or one that looks terrible, but works well.

Ideally, you want both to be in top shape because that is going to give you the complete, high-quality website experience you are seeking to create for your users. You see, UX design and UI design must be complementary, above all else. Just like any other great partnership, their strengths work together to create the best possible version of your website: one that looks sleek and is easy to use.

What’s the bottom line?

As you may have been able to figure out by now, UX design and UI design are both integral parts of your website. Far from being optional, UX and UI design are in charge of making your website a complete, functional, attractive experience for your users.

UX design and UI design need to co-exist for your digital product to be visually attractive, as well as intuitive and functional. A website without one or the other offers a frustrating experience where either the visual or functional aspect is lacking.

Reno Website Design Company : SEO, Web Design Near Me.

Reno Website Design Company : SEO, Web Design Near Me.

Are you wanting to work with a local website design company?

Hello, my name is Sandy Rowley. I am a leading website design and SEO expert located in Northern Nevada. I work with small to large businesses who need to generate sales online.

I understand that not all small businesses in the Reno area can afford a custom website design. Although it is highly recommended, it is not necessary. Needing affordable website hosting in Reno?

You can create a stylish website for pennies on the dollar if needed. The main point for any small business looking to reach new customers online is to get started already! Create your own website, and start building trust in the Google search engines now.

Once you have your new website design up and running, you can then focus on how to generate sales and new customers. I offer free internet marketing workshops each month in Reno Nv. Your welcome to come sit in on our marketing workshops and pick up some really useful bits of marketing tips and tricks to help kick start your business.

A local Reno website design company…you can trust.

Reno is a fast growing city with thousands of new potential customers flocking to the area each month. How can your local Reno business capture these new customers as they move into the area? Google SEO! Choosing a local web design and marketing company ensures that you are working with a real person. Often times online, you can end up with a fake SEO or web design company. Meeting face to face with your new services company is always a good idea. A solid web design company will offer SEO as well as website design services.

Website Design Reno

Sandy and her local team of website designers and developers have designed websites for small, to medium and large web projects. Over 18 years experience in helping develop custom web sites.

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Custom website design for Law Office in Nevada.

 Website Design Reno

All custom website projects include an onsite SEO optimization to help rank in Google and other search engines.


What is Google Search Engine Optimization?

Google SEO is the art and science of positioning your website high in the SERPs or search engine results page. Ignoring the power of Google traffic can cost your company thousands of dollars in extra revenue. See example SERP results below:

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Reno has a large group of talented web designers, but only a small few are SEO web designers who specialize in ranking their customer websites for profitable keywords in Google and other search engines. SEO is one of the most affordable ways to reach buyers when they are actively searching online. Compared to traditional marketing methods such as TV, Radio, Billboard, Newspaper and similar old school forms of advertising, digital marketing out performs these marketing methods, every time!

Most small business websites are in a serious and acute situation when it comes to acquiring new, fresh leads. They simply are running a company website that has not been properly SEO optimized or worse, are implementing outdated, dangerous SEO tactics in hopes to grab a few clients online.

As a local company, looking to rank high in search engines, it will be an easier task than say national competitors from large big box stores looking to reach local searchers. Especially if you have a local store front with a verifiable address.

Which marketing company to choose?

Just because a local Reno company is advertising they provide SEO services, does not mean they actually will do a good job for your company. It is part of my job to assess the SEO value of many websites and in my marketing research I have found that most local Reno SEO companies miserably fail with best SEO practices.

SEO experts and agencies in the area may mean well, but they simply do not have the experience, track record or where withal to handle keywords in a competitive industry. They often resort to black hat SEO practices that hurt their clients SEO rankings down the road.

Reno SEO is fast becoming a very popular keyword that web design and ad agencies are working hard to rank high for in the search results. They are wanting to capitalize on unsuspecting business owners in Reno who do not understand how SEO or digital marketing works.

Although a business in Reno has more than just a small group of Reno web designers to choose from, it is often a smart choice to work with a web design company near by. Go to Google and search, ‘web design company near me’ or ‘seo company near me’. What local companies rank high in the Google search results? Those are the companies that are typically qualified to do a good job for your business. Just make sure to check out their Google, Facebook and Yelp reviews first.

Choosing an SEO or web design company within a 150 mile radius is a good idea. Reno, Tahoe, Sparks, Carson City, Minden, Gardnerville and Stead Nevada are experiencing huge growth in population of new potential customers. SEO and other proven digital marketing strategies are leap frogging smart businesses in the Reno area above and beyond their competitors.

Make sure your company is ahead of the curve and implement a sound SEO marketing strategy as soon as possible.

Get ahead of the competition, before they discover this hidden jewel.

Call or text Sandy at 775-870-0488. RenowebDesigner.com is voted the best SEO Agency in Reno. 

  1. We rank in all the top SEO spots for our keywords: SEO, SEO Experts, Web Design and so on.
  2. We have the highest positive reviews in the Northern Nevada area.
  3. We are the only Webby Award Winning web design team in the state.

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Reno SEO, Marketing & Web Design

450 Sinclair St, Reno, NV 89501

I specialize in custom website designs, optimized to rank high in Google search. All of my website designs include onsite SEO optimization as well as mobile version needed for a quality website design project.

Example clients that I have either created custom web designs, SEO, marketing plans, coaching or logo design for are:

*Cut to the chase and speak with a local Reno website designer with a 5 STAR verified Google ranking as well as a 5 STAR ranking on Facebook, Linkedin and on Youtube. 775-870-0488

If you are looking to have someone build a website design that helps sell your products and services online…give Sandy a call.

Real quick, I wanted to share with you who I am, so you know that you can TRUST that the information I am sharing here for free is actually useful and still relevant.

Why is this important? Glad you asked. 😉

I have been creating custom website designs for over 18 years. I have seen every fly by night web design company or solo web design entrepreneur you could imagine. Some are new budding web designers, looking to learn their craft off of your hard earned money, others are looking to make a quick buck, sell you the moon and leave town without saying good bye.

How are you to know what web design expert is qualified to help grow your business with so many choices online?

Great question. You can start by asking people that you know and trust. Compile a list from trusted friends and family. Next, hop on Google and search for ‘Best Website Design in Reno’ or ‘Top Reno Web Designers’ and see what local Reno web designers come up in the Google search.

Now, look through each listing and look for verified Google reviews. Who has the most 5 star votes? What web design company is most active on social media sites like Facebook, Linkedin and Pinterest?

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Take note, if a website design or social media marketing company in Reno has a Facebook page or a blog that has not been updated in a few months, this is your warning sign. Worse, if they own social media sites do not have real followers or engagement, walk away man…just walk away.

You need a SUCCESSFUL website designer who knows how to do SEO and Social Media marketing that gets positive results, not some new millennial who has a few followers and not a flipping clue what he or she is doing, but would be more than happy to take your money.

DO YOUR RESEARCH, save your self some headaches and cold hard cash.

You know, as a successful Reno Business owner, that success comes from real hard work, not wishful ego mainiac dreams. If it is too good to be true, omg it is.

Want to test the waters with my SEO and Web Design skills? Join me for one of my free Reno Internet Marketing Workshops held at Swill Coffee & Wine.

Reno Marketing


View some of my local and national website design clients in my portfolio