Reno SEO

Reno SEO

Multifaceted Reno SEO services: Bringing the world to your website!

When we talk about our connected world today, we think about the awesome digital power that tech giants – like the Google’s and Microsoft’s – command. But what Reno businesses and entrepreneurs should realize is that “thinking local” often pays much bigger dividends. Working with a Reno SEO service provider is a great way to access local digital talent to access a global marketplace.

Taking you beyond static websites

Internet marketing used to be about glitzy websites and digital ads filled with bells and whistles. But no more!  While having a well laid out and professionally-designed web presence is vital to any businesses’ success, the world of online marketing has moved past static websites and flashy ads.  For local businesses to compete in a global marketplace today – and succeed! – requires a special type of digital marketing strategy.

And there lies the paradox of competing in a global marketplace: While physical barriers – borders, distance, time zones, access – to competition have all but evaporated, digital marketing has become ever more competitive and complex!  And that’s thanks to our increasingly digitally-connected world today. As a local business person, you need to understand and deploy strategies like:

  • SEO
  • PPC Marketing
  • Google AdWords Campaigns
  • Social Media Marketing, and
  • Email Marketing

And then, there’s the added complexity of attracting not just human traffic to your website, but also search engines algorithms and their accompanying digital Spiders, Creepers, Crawlers and BOTS. And as you develop and implement those strategies, you also need a local Reno SEO company to ensure your website supports the objectives of those campaigns. For instance, launching a successful SEO in Reno campaign or an AdWords drive could potentially increase your website traffic 100% – but can your web design sustain that increase?

Best SEO Company in Reno

Unless well executed, an immensely popular SEO drive, not supported by a corresponding web design strategy, may turn out to be a disadvantage. Instead of having customers lining up for your products or services, they may start deserting you for the competition. Why? Because of a slow-loading website; or one that uses too much bandwidth on a mobile device; or…because it’s just plain old boring!

An internet marketing solutions company has the skills and expertise to weave all these strategies into a seamless digital marketing plan to help you move beyond…way beyond! – the realm of just static websites and chain emails.

advertising-agencies-in-reno

Unrivaled local value proposition

The best way to tap into the power of local SEO is to either join a lunch-and-learn session, or opt for a FREE SEO audit of your website. You’ll be amazed when you learn about the power that SEO offers.

The best part about working with a Reno SEO company, like Reno Web Designer, is that you can receive amazing value for investment locally – without having to travel outside the city or across state lines. Yet, at the same time, the SEO measures, digital marketing strategies and web designing ideas put in place have the potential to unleash global demand for your products and services.

Now, that’s the power of thinking global and acting local!

best web design company reno nv 350 x 200

5 Things Your Startup Should Consider Outsourcing

5 Things Your Startup Should Consider Outsourcing

 

For startups, securing funding and finding talent could be a challenge. This is especially felt by startup owners throughout the world; in fact, a lack of skills in a startup’s team and an inability to raise capital are in the top 10 reasons why startups fail, according to EU Startups.

A problem of a lack of talent is becoming a pressing issue throughout the world, too, and it becomes even more serious when added with insufficient funding.

However, there’s a way startups can increase the odds of survival: outsourcing some areas of their activities. Statistics support the claim that outsourcing is a legit business strategy to reduce the overhead costs and compensate for the lack of talent:

  • Outsourcing can save up to 60 percent on overhead costs for companies (source: Entrepreneur)
  • 23 percent of U.S.-based digital marketing professionals claim increasing their content marketing outsourcing budgets in 2019 (source: Content Marketing Institute)
  • 23 percent of companies outsource their software development to gain access to knowledge and expertise (Eastern Peak report).

Source: Eastern Peak report on outsourcing in Europe

As a startup owner, you should be able to identify the activities that your company needs to outsource to remain competitive and reduce spending. Here are some ideas.

  1. IT Services (Software Development)

This is one of the most important activities that gets outsourced by startups. Hiring a software developer from another country can be a lot cheaper plus it can be used to leverage competitive advantage. As a result, you don’t have to rely on in-house resources for the product launch and redirect resources for other important purposes.

In this regard, Poland has been one of the hottest destinations recently. Being home to the third most skilled programmers in the world, the country has been successfully increasing the value of the IT outsourcing market for more than a decade. According to Statista, it has already reached $2,087 million in 2018, and is projected to increase to $2,311.7 million by 2021.

Source: Statista

Such impressive growth is fueled by companies based in North America and other destinations.

  1. Content Marketing and Advertising

“The majority of companies use content marketing to advertise their products in a non-pushy way, which creates an unbelievable demand for content creators,” says Estelle Leotard, a content editor at TopEssayWriting. “Content creation and marketing requires long-term investment and commitment, but, with many startups not being able to afford full-time in-house content teams, this has become another popular area for outsourcing.”

If you need to increase the ranking of your website on Google or conduct content marketing campaigns, then outsourcing content creation might be a good idea. As mentioned above, 23 percent of U.S. digital marketers are planning to increase the spending on content marketing outsourcing next year, which also shows the effectiveness of the strategy.

  1. Administrative Duties

Most startups have various employees perform administrative duties such as benefits management, legal, pre-employment screenings, data entry, and research. Often untrained to so, the employees trusted with these tasks commit costly mistakes that lead to both immediate and long-term effects (and no one can really blame them for that).

If this sounds familiar, I strongly recommend outsourcing all of the administrative duties and responsibilities mentioned above. The benefits include:

  • It gives you more time to focus on more important business tasks
  • It reduces spending
  • It helps to get more projects done.

Upwork, one of the most popular freelance online marketplaces, has virtual assistants ready to take on administrative tasks for an average of $18-35 depending on skills and experience. Hiring such a professional part-time would definitely take a huge load off your employees’ shoulders.

  1. Payroll

Incorrect payroll information may cost startups billions, annually, but this is something that occurs pretty often. Outsourcing these tasks will protect both you from potential legal fees, in addition to reducing the workload that your employees have to handle.

The selection of a partner to outsource payroll, however, can be tricky. Make sure that the company or the individual you choose has appropriate certifications and skills to help, as handling payroll takes more than positive reviews online.

  1. Human Resources Services

Anyone who has ever worked in a startup will tell you that people join young companies and stay there for three reasons:

  • To achieve a better balance between work and personal life (flexible work hours, home offices, etc.)
  • To learn new knowledge (startups are the best place for getting new knowledge, fast)
  • To have fun (because that’s what makes one want to go to the office).

For example, here are the office perks provided by a Poland-based CodeWise startup that serves as a good demonstration of the reasons above.

Any more questions?

Well, to get back to the discussion about outsourcing HR…

A startup meets all of the above three requirements while more conventional companies are not. As a result, the latter need to have HR departments to search for people and make sure that they stay with them for as long as possible.

If your startup challenges the employees and has a positive work atmosphere, there might be no need to have an HR department. Moreover, outsourcing these tasks can reduce the costs of running a company even more.

Final Thoughts

Outsourcing is good for startups. Not only it reduces business costs, but it also keeps the performance of your company at a high level. For many young companies, outsourcing business activities has not only become an asset but a means of survival, because of the lack of talent and limited funding.

If you need to decide which activities to outsource, too, hopefully, this article was helpful by giving you excellent reasons. Make a smart choice and never give up your startup’s competitive advantage.

Bio: Marques Coleman is a blog writer at ClassyEssay and Studyker. He specializes in marketing and copywriting. Moreover, he is an avid traveler and always tries to learn something new.

Image credit: https://www.pexels.com/photo/group-of-people-watching-on-laptop-1595385/

 

Covid 19 Volunteer in Reno

Covid 19 Volunteer in Reno

City of Reno and Reno Housing Authority

Reno COVID Volunteers

Good Afternoon Volunteers,

 

Thank you so much for reaching out to assist those people in the Reno-Sparks area during this time of need. You have been included in this group email because of the interest that you expressed through Naomi Duerr’s Facebook page in being a part of the effort. We are calling this group Reno COVID Volunteers

 

This effort is being coordinated with our local organizations in the area, so details may continue to change, and we appreciate your flexibility as new developments come to light.

 

Here’s how you can help:

1. Please send us your full contact information (do not reply all)

2. Please follow the link to sign up for a volunteer shift: https://www.signupgenius.com/go/9040848a8ab2eabf85-reno

3. Share the link with your family and friends as the growing needs of our community will increase in the coming days.

4. Please print and sign the attached Volunteer Liability Waiver form and bring it with you:https://drive.google.com/file/d/1GlOhb5RGpEIJgIEiKHL_0gNdtUFk-cz0/view?usp=drivesdk

Our hope is to mobilize the volunteers as early as Wednesday, March 18! We will be meeting at Silverada Manor Apartments, located at 1400 Silverada Blvd., Reno, NV 89512.

 

We greatly appreciate your generosity to help us make sure that no one is left behind during this time. In times of uncertainty, the one thing we always have enough of is kindness. Thank you for sharing yours.

 

Created by:
ND
 Naomi Duerr
Digital marketing agencies in Reno: Giving global reach to local businesses

Digital marketing agencies in Reno: Giving global reach to local businesses

View yesterdays free marketing class on Youtube AND  comment your website address, social media page and/or business services & products in the comment section.

REMEMBER TO comment your website address, social media page and/or business services & products in the comment section.

Reno Marketing

Join our monthly, FREE digital marketing class & networking on Zoom, here.

When some folks hear the words “digital marketing”, their minds immediately think about flashy web sites and cool apps. Well, while those are tools that digital marketing agencies (or DMAs) leverage, there’s much more to the industry.  And in a bustling and growing city like Reno, NV (2018 census data: ranked 86 out of 700 on a population basis[i]), DMAs are helping give local businesses and entrepreneurs a global presence.

Why Reno needs digital marketing

For decades, the Biggest Little City in the world had an established reputation as an entertainment hub. And Reno thrived and prospered through those years. But with the digital revolution now in overdrive, many local Reno businesses are eager to compete with their peers across the country and, yes- even globally! And how will they do that?

But first, to understand why digital marketing matters, lets stop and think about what happened in a single internet minute in 2019[ii]:

To compete on a national and global stage, Reno businesses can’t rely on community newsletters or local newspaper advertisements anymore. The days of just building a website and (hoping) “they will come” are long gone too. Indeed, in order to survive and thrive, local business need a cohesive digital marketing strategy – one that’ll leverage their local presence to give them national (and global) reach.

Reno’s businesses need a strategy to ensure they are part of those 3.8 million Google searches, or that they are communicating with a global prospective client base as part of the 41.6 million Facebook and WhatsApp messages. Without such a strategy, Reno businesses will:

  • Remain largely confined to doing business locally
  • Find it challenging to compete with outsiders who aggressively try to grab market share from local businesses
  • Become increasingly isolated from the “real” world where digital marketing innovations are bringing competitiveness to millions of small and medium enterprises (SMEs)

In today’s fiercely competitive market, unless local business raise their profiles nationally and globally, each passing day (literally!) will see them fall further behind the competition. And Reno-based DMAs can help prevent that from happening!

The art and science of digital marketing

To the uninitiated, digital marketing (because it has the word “digital” in it) may seem like purely an “IT thing” – it is not. Everyday, Reno’s DMAs apply a mix of art and science to make local businesses visible to millions of potential new customers beyond Reno’s physical borders.

Yes, there’s technology involved too, but other components in a typical digital marketing agencies day include:

  • Market research, including competitor research
  • Audience research
  • Message delivery
  • Branding and imaging
  • Analyzing, building and advising on social media profiles
  • Micro-influencer research
  • Content creation and marketing
  • Search Engine Optimization (SEO) and SEO Auditing
  • Online advertising – including Pay-Per-Click (PPC) strategizing

A comprehensive digital marketing strategy is more than just about creating a nifty website with all the bells and whistles. It involves actively searching for, and then surgically targeting, large pools of prospective clients beyond Reno’s borders. And Reno-based DMAs are helping local businesses and community organizations do just that.

digital marketing reno

Is your digital marketing strategy working?

Tech entrepreneur Sandy Rowley, Reno Web Designer’s Webby Award-winning founder, has a passion for providing creative, innovative digital marketing solutions to local Reno businesses and communities. Whether it’s online marketing advice you need, or help with a Pay-Per-Click (PPC) ad campaign – you’ll get it here. Sandy and her team will even do a FREE SEO audit to give you an idea of how your digital presence stacks up.

You can call or text Sandy Rowley @ 775-870-0488 to learn how your business or community organization can reap the benefits of digital marketing services, provided right here in Reno.

 

 

 

 

 

 

 

 

 

 

 

 

[i] SOURCE:  https://factfinder.census.gov/faces/tableservices/jsf/pages/productview.xhtml?src=bkmk

[ii] Source: https://www.allaccess.com/merge/archive/29580/2019-this-is-what-happens-in-an-internet-minute

Web design companies in Reno: Providing invaluable services to businesses and communities

Web design companies in Reno: Providing invaluable services to businesses and communities

who is the best web design company in reno?

So many of us do a Google search for a term, sentence or word, and then scroll through dozens (if not hundreds!) or search results. We’ll effortlessly browse through any number of web sites to find just what we need – from the comfort of our (mobile) homes, offices and hotel rooms. But how many of us stop to think: Who are the people that make such ease and comfort possible?

More than just pretty web pages!

The answer: It’s web design companies!

According to an industry report published by research firm IBIS World, the 75,531 businesses in the web design industry, across the U.S., employ over 144,549 professionals. In 2019 alone, the industry generated over $38 billion in revenue. So, what does that mean in “real” terms:

  • More jobs
  • More taxes
  • More growth to the nation’s economy
  • More addition to the country’s GDP numbers

That’s a lot of “mores” coming from an industry that works largely behind the scenes! As an industry, web designing service providers do more – much more – than just create beautiful web pages. A look at just a tiny fraction of what they do gives an insight to how invaluable they truly are to individuals, businesses and community institutions:

  • Graphic design
  • Interface design
  • User experience design
  • Search engine optimization
  • Content development
  • Coding
  • …and a lot more

The impact of web design companies is especially important for businesses and communities in smaller population centers like Reno, NV. As Reno emerged from its image as a center for the entertainment and gaming industry, it quietly acquired the skills and expertise to deliver high-tech services to businesses locally and afar.

website design reno

Putting Reno on the world stage

It might sound like an “over statement”, but it really is the truth – local web design companies in Reno do a lot to shine a global spotlight on the city. And the reason is simple math: A small number of highly talented individuals get more recognition than a vast pool of resources that drown in an even bigger ocean of talent.

In larger population centers, there are hundreds of web design companies that compete for business from thousands of businesses and community organizations. The much larger economies of their regions hardly feel the impact of what they do. But in less populated centers (compared to, say, the Big Apple or the Sunshine State) like the Biggest Little City in the World, the efforts of web design companies:

  • Puts Reno businesses on the global map
  • Enables the city’s businesses to create supply chains spanning the nation and even internationally by facilitating eCommerce
  • Allows Reno residents and communities access to products and services nationwide and even globally
  • Empowers Reno businesses and communities with the ability to conduct transactions 24×7, on-the-go by supporting mobile web service providers

Even the slightest achievement on the part of Reno’s web designing companies, goes a long way to adding to the competitiveness of local businesses. And to make their impact felt, Reno web designers must be good – perhaps even better than their peers in large cities – at what they do. And they are!

Reno web design companies are second to none when it comes to providing local businesses with solutions based on leading-edge web technologies either. Whether it’s an Magento-based eStore, a dynamic Drupal website designed for heavy traffic, a personalized WordPress website, a high-performance Shopify store front or a SharePoint-based ecosystem – you’ll find the expertise at a local Reno web design company.

Make the most of your website

Reno Web Designer’s Webby Award-winning founder and “designer-in-chief”, Sandy Rowley, brings the power of high-quality web sites and puts it in the hands of businesses and communities across Reno – and even beyond. Whether it’s a personal website, a corporate online presence, or an online global B-2-B portal that you’re looking for, Sandy can help you with your vision.

You can call or text Sandy Rowley @ 775-870-0488 to learn how your business or community organization can reap the benefits of high-quality web design services, provided right here in Reno.

What Is the Difference Between UX Design and UI Design?

What Is the Difference Between UX Design and UI Design?

seo-in-reno

 

When you start looking into getting a new website, you may find yourself a bit overwhelmed with all the new and unfamiliar terminology. Isn’t it all just web design? But then what is UX design? What about UI design? Are they similar? And what are the differences between them?

The truth is that they can seem very alike, especially when you don’t know a lot about the technical side of putting a website together. UX design and UI design indeed pertain to the same area of design – but they are two very different halves of the same final product.

In the simplest terms, UX design is responsible for “user experience”, while UI design is responsible for “user interface”. That is to say, the former has everything to do with the way a user experiences your site and the latter is related to what a user sees, how the site is presented, and how the user interacts with it.

When creating a website, you need to learn about each of them and be aware of the differences. That will ensure you receive a final product that is of the highest quality, from every point of view. Both user experience and user interface are important aspects of the website, so let’s learn a bit about each and the differences between them.

What is UX design?

User experience means virtually everything that pertains to the way a user experiences your product (i.e. website). Indeed, UX is not limited to the digital world; in fact, the term was not coined concerning digital products at all. UX design is necessary for any product a company puts out because it’s the part of the process that focuses on the way a user interacts with your product, whatever that may be.

You can work on UX design for a website, a toy, or for a coffee cup – the important part is figuring out how the user is going to make practical use of the product and to make it as intuitive and simple for them as possible.

In the case of building a website, user experience means virtually everything that pertains to the way a user experiences your product (i.e. website). That includes all aspects of the way they interact with your site, from adding a product to their cart, for example, to checking out.

Your user experience on the website is really dictated by a very intentional and well-thought-out design. Have you ever visited a website that is not at all user-oriented, where actions are not intuitive, and that’s difficult to navigate? Have you thought “who the heck designed this?!”. That’s a website that skipped over UX design or just didn’t give it much thought. And you can tell.

It’s a lesson, in a way – when designing a website, think about what you want to convey, but also think about who is going to be using it. There are a few questions you should be asking yourself:

  • Who is going to use my website?
  • How are they going to use it?
  • What are they looking for?
  • What are the most important actions to perform?

What is UI design?

UI design refers to the design behind the user interface, where the user interface is the point where the user interacts with the digital product (i.e. your website). UI design concerns itself with the way the product looks to the user, and the way it interacts with them.

Whereas the UX designer creates the “skeleton”, or the foundation of the website, the UI designer is in charge of all the details that bring the vision to life.

That means that every single action or point of interaction must be carefully thought out and designed in a way that will be as intuitive and as user-friendly as possible. That includes things like color themes, images, fonts & typography, spacing, buttons the user may interact with, and icons.

That’s because, in essence, it is the UI designer’s responsibility to create an intuitive, attractive, and friendly experience for the users targeted by the digital product – in this case, your website. The goal is for your user to not have to do much thinking, when navigating your website.

You want everything to come naturally and for someone to be able to access your website easily and find what they are looking for. A good UI design essentially guides the user through the website and helps them find what they need, whether that’s information about your company or purchasing your products. The better your UI design is, the easier it will be for someone to navigate your website.

What are the most important differences?

The differences are already obvious and emergent, but the most important is the fact that they are in charge of different aspects of your site. UX is all about the behind-the-scenes, unseen aspects that enable the overall user experience of the website and the feel of it. UI is about function and visual design; the way your website looks.

Equally important is the fact that they work together. They are both essential. UX can be seen as the necessary “internal” makeup of the product, if you will, while UI is the external, visible makeup. Like any other machinery or even the human body. The user will benefit from UX design just as much as they do UI design. They don’t always see the work that goes into the website, but their overall experience is enhanced by both types of design.

The other thing to remember is that to create either type of design, you don’t need to be a master of the other. A designer that does UX doesn’t necessarily need to also do UI, and the other way around. They do need to have an in-depth and global understanding of the way they work together, and their function.

Which one is the most important?

Ha! – that’s a trick question! UI and UX are two halves of the same final product. There cannot be a hierarchy, because they are both equally important. It makes sense, as you cannot have one without the other. Which one can you sacrifice? The basic user functions of your website? The way your site looks?

If you’re having a website made, you need to hire both a UX and a UI designer. Yes, some people who dabble in both, but it’s best to hire a team who will be able to give you the quality you expect. You can hire freelance designers online, or you can find a company that does both. That way, your website will be a cohesive final product and both sides will be catered to equally.

In what way do they work together?

As we mentioned, both UX design and UI design are completely essential to a beautiful and well-functioning website. And trust us, if one half is missing or haphazardly done, you can tell. You can have a website that has low-quality UX, but great UI, and the other way around, and they will result in two different, but equally frustrating experiences: a website that looks good, but works terribly, or one that looks terrible, but works well.

Ideally, you want both to be in top shape because that is going to give you the complete, high-quality website experience you are seeking to create for your users. You see, UX design and UI design must be complementary, above all else. Just like any other great partnership, their strengths work together to create the best possible version of your website: one that looks sleek and is easy to use.

What’s the bottom line?

As you may have been able to figure out by now, UX design and UI design are both integral parts of your website. Far from being optional, UX and UI design are in charge of making your website a complete, functional, attractive experience for your users.

UX design and UI design need to co-exist for your digital product to be visually attractive, as well as intuitive and functional. A website without one or the other offers a frustrating experience where either the visual or functional aspect is lacking.

6 Ways to Improve Your Social Media Ad Design Strategy

6 Ways to Improve Your Social Media Ad Design Strategy

social media marketing plan

https://www.pexels.com/photo/food-pizza-woman-beautiful-3326713/

 

Social media marketing is an investment no company can do without and it’s especially important for small and medium businesses, startups and entrepreneurs. Social media enables very simple and cost-effective two-way communication.

 

Using a smart digital marketing strategy, you can increase the audience reach of your posts. However, good design is what makes the audience stick around.

 

Social media platforms are still a necessary form of promotion and a great way to build your brand identity. With attractive social media ad design, your posts will be remembered, shared and liked.

 

Where do you start? How can you start redesigning your ad strategy in order to attract new followers and customers? In this article, we’re bringing you the 6 steps you can take to start to improve your SMM results instantly.

 

  1. Develop a Consistent Style Guide

 

Every major brand has a style guide. It’s a general brochure or a document that describes all major points and details related to design, such as logo, visual instructions, colors, font, etc.

 

Here is an example from L’oreal:

Image source: L’Oreal Brandbook

 

If you want to run an organized, successful social media campaign, you need to have consistent rules for posting content. The easiest way to achieve this is to develop an all-around design style guide and stick to it.

 

This will also help newcomers in your team. Instead of having a browse through hundreds of posts and question colleagues about the brand style, they can simply refer to the style guide and know exactly what to do.

 

Here are some of the most important sections that you should include in your design style guide:

  • Font (typeface, color, size)
  • Colors (with RGB code and a palette sample)
  • Logo (attach a logo in all its possible forms, with explanations when to use which ones)
  • Social media header images (for Facebook, LinkedIn, YouTube)
  • Profile pictures for social media pages
  • Photography guide (where to acquire photos and how to attribute sources)
  • Step-by-step social post (if you make your posts in an online tool or Illustrator, attach a template with step-by-step instructions for a generic SM post)

 

  1. Write High-Quality Ad Copy

 

When it comes to social media ads, visuals are extremely important, but that does not mean you should ignore the text.

 

Words have the power to influence behavior, trigger emotions, motivate and inspire, which makes them the perfect tool for social media ads. When you look at major corporations and brands, you will see that they pay very close attention to what kind of wording they use, especially with marketing-friendly buzzwords.

 

Here, you can find the best writing websites to help you hire professional writers for your ad copy. It’s always wise to hire or at least consult with a copywriting expert before posting something.

 

  1. Tailor Your Design to Your Audience

 

Does your audience respond to your visuals? Do you know what your customers and clients like?

 

As you probably know, each color, typeface, form and layout has a specific effect and every audience has its own preferences. For example, if you’re running B2B marketing campaigns where you’re targeting top executives, you would use black or blue with a clean and sleek design.

 

On the other hand, marketing to teenagers is a whole other pair of shoes. In order to reach them and be engaging in their colorful newsfeed, you need to pop. This means colorful visuals, high contrasts and “loud”, impactful fonts.

 

  1. Test and Experiment

 

This is one of the most important parts of your social media ad design strategy.

 

Many designers and marketers believe that perfect content nails it on the first try, and is a result of careful pre-thinking and preparation. Of course, even though every post should be well-thought-out and planned, you can only know so much before actually posting it.

 

One of the best ways to test your ad design is A/B testing or multivariate testing. Design two different ads and see which one performs better (you can easily track this with Ad Manager).

 

  1. Consider Rebranding (if necessary)

 

If your ad content is constantly underperforming on social media, maybe it’s time for a design overhaul.

 

Of course, this can be a tricky step and it will require alignment and consultation with your entire time, coupled with weeks of hard work.

 

Also, redesigns changes become harder the more audience you have and the bigger your brand is. Just remember the public outcry every time Facebook had a redesign! However, there’s a very good reason even some of the most popular brands go through design overhauls. If something is not working at its best, it’s better to turn a new leaf and start from scratch than to flog a dead horse.

 

After it’s all done, refer to chapter 4 again (testing and experimenting). Before launching any kind of design, try finding a focus group which will test how they like the new design compared to the old one.

 

  1. Be Unique and Surprise Your Audience

 

On social media, there are many posts that look alike nowadays. Marketers are using tried-out, famous methods for attracting customers, but the problem is that they are among millions of others who are doing the same thing!

 

When you’re coming up with a new campaign, try thinking outside of the box. Even though you should track industry advice, you don’t have to follow an exact formula for a successful ad. If you’re completely original and unique, it will speak volumes about the awesomeness of your brand.

 

An example of unique content would be an uncommon format. These days, we’re seeing a lot of promotional videos combined with emoji-stuffed captions. Yes, that works. But yes, that’s all over the place.

 

Instead of a video, try posting a gif. GIF animations are among the most beloved format for millennials, who make up the majority of Internet users.

 

Conclusion

 

Developing the optimal social media ad design doesn’t have to be a nuisance. With the help of experts from different teams (copywriters, designers, marketers), your next viral post is bound to happen!

 

8 Tips for Creating One-page Websites

8 Tips for Creating One-page Websites

 

The one-page website has created quite a fuss in the world of web design. For some, it may have seemed absurd at first, but this trend has proved to be very effective. One-page websites are functional, simple, and attractive. We also can’t forget that they don’t need the connection of payment gateways or other advanced features and they are relatively cheap. What more can you ask from a website?

The challenging part of one-page websites is that they need to be unique and attention-grabbing. You only have one page to wow the users and retain their attention. If you want to know how to create an awesome one-page website that’ll get you on the map of the Internet and its users, check out these actionable tips.

 

1. Plan out the Content

Considering that one-page websites shouldn’t overwhelm the users with endless scrolling page, you need to determine the most important information.

Start your process by laying out the website’s elements. Think about which information is of real value for the users. Your initial plans might contain some extra information that you can omit so take a close look at what you need and what you can exclude.

Discuss with your team which content elements are a must and that should be your base. Keep in mind that the page mustn’t be too long because the users will get bored before they check out the whole website.

 

2. Have a Hierarchical Layout

The content on a one-page website is presented on one scrolling page. Unlike multiple-page websites where information is distributed based on categories, one-page websites have all the information laid out at once.

Because of that, you need to find a way to organize the information effectively. A hierarchical order should follow the relevancy of information. One of the potential ways of distributing the information is:

  • About section
  • Your offering (services and products)
  • CTA
  • Meet the team
  • Testimonials
  • FAQ section
  • A photo gallery
  • Contact information

Of course, the order of information should be adapted to your services and your target audience.

Prioritizing the order of the information is one of the key steps and it demands extra attention.

 

3. Choose a Template

Templates can really simplify the website creation. They will lead you through the creation process and make sure that you don’t omit any important element.

In the template, you’ll already have strips and columns, a header, a rich footer, a social bar, and everything else that you need.

Most templates are fully customizable so you’ll be able to adapt the one you choose to your needs. You will have some basic elements as a basis but you’ll still be able to express your creativity and make the website unique.

 

4. Divide the Content with Strips

Since you don’t have different pages to organize the content, you can use the strips to achieve the categorization effect.

The strips can be added or removed until you get the desired effect. Organize them in the order that presents your content in the best light.

You can add images or videos to a strip to make the content stand out.

If you work with a template you’ll have pre-designed strips so you’ll only need to customize them and adapt them to your content.

 

5. Stand out with a Great Design

There is one simple rule you just need to follow: your design needs to rock!

A boring, generic, and repetitive one-page website just doesn’t stand a chance. That means that you need to go all out and create something awesome.

“Unusual and unique design will definitely give you some bonus points with the users. You can experiment with different backgrounds, scrolling effects, impressive text, or anything that comes to your mind. Be daring and explore different possibilities,” advises Julia Harold, the head of the marketing department at WowGrade.

Rather than crowding your website with text, use effective design and visuals to emphasize the most important information. This is the moment when your creativity should take over.

 

6. Make the Navigation Clear

Website owners who opt for one-page websites often include links to external pages. For example, a singer can have a link to the Spotify profile.

The external links can lead the users to an external payment platform, a YouTube account, or a different website.

This step is completely understandable, but what you need to be careful about is letting the users know that they are being redirected.

The users have the right to know that they’ll be led to an external page. They should also know why that different platform is useful for them. In that way, you’ll avoid confusing and wrong assumptions.

 

7. Stick to the Point

One-page websites are the perfect choice for those who don’t have a ton of content. That means that you shouldn’t beat around the bush and add a lot of fluff to mask it.

Your aim should be to keep it straightforward and simple. Don’t add unnecessary information just to make the page longer.

Stick to the point and provide users with the most important information, that’s all that you should focus on. No empty words, no inventing, no irrelevant information. All you need is to be direct and keep it as simple as possible.

 

8. Experiment with Parallax Scrolling

Parallax scrolling is a web design trend that can bring your page to life.

As the user scrolls down your website the layers in the background and foreground will move at different paces. Achieve this parallax effect by adding subtle animations such as reveal, zoom in, and fade in your editor.

By adding this 3D illusion to your website you’ll make it more interesting to the users.

The one-page websites are one dimensional and can seem boring to some. A trick such as this one can retain their attention and encourage them to keep scrolling till the end of the page.

 

Final Thoughts

With intuitive scrolling, sleek design, and direct content, your one-page website can be a huge hit. The simplicity and high-quality content are the way to reach the users’ hearts. As long as you follow these tips you’ll have clear guidelines that will lead you to the website of your dreams. Just remember that the users should always come first so create each element with a user-centric approach.

 

Angela Baker is a self-driven specialist who is currently working as a freelance writer at SupremeDissertations and as an editor at PicktheWriter. She is always trying to improve herself and her blogging career. Angela is always seeking to discover new ways for personal and professional growth and is convinced that it’s always important to broaden horizons. That’s why Angela develops and improves her skills throughout the writing process to help to inspire people. Also, she writes for LiveInspiredMagazine, rounding out her professional writing career. 

Best Banner Ad Sizes for Magazine Websites Designs

Best Banner Ad Sizes for Magazine Websites Designs

Top Banner Sizes: The 21 Most Effective Banners 2019
source: https://www.match2one.com/blog/standard-banner-sizes/

When creating banners for Display Advertising it’s important to consider which sizes to use. Choosing the right size of banner can greatly help you boost your advertising effectiveness.

To help you out we’ve collected data from 4.8 billion ad impressions on millions of sites to bring you the most up to date statistics on banner usage for 2018.

 

 

If you want to know which banners are the most commonly used across the web, this guide is for you.

The top Banner Sizes sorted by how frequently they’re used

Common Web Banner Sizes

The Interactive Advertising Bureau (IAB) has created standardized guidelines on banner sizes, which work across all advertising networks, including the Google Display Network (GDN).

If you want to learn more about the different sizes and how common they are, you will find the 15 most important formats in a handy chart below – together with how common they are, to make it easier for you to plan your campaign.

Download PDF guide with images here:

 

4 Tips To Increase Traffic On Your Website

4 Tips To Increase Traffic On Your Website

To get more traffic to your website without spending a lot of money, and that is what any Internet business strives to accomplish. In this article, we will cover the basic knowledge, which will be followed by 4 basic tips to get traffic to your site.

Anonymous to many novice webmasters, there are some ways to attract more visitors to your website that do not require spending a large amount of cash. But consider the fact that it is not so simple and requires much more work on your part.

So, if you prefer to work to get more visits to your website, instead of paying for it, then here are some simple ways to achieve it, get even more tips to improve your website by visiting Glamy SEO service.

Article Directories

Uploading articles to article directories is perhaps one of the most valuable ways to direct more visits to your website. By writing and uploading articles with topics associated with your website, it is almost certain that you will get more visits to your website for an extended period. Further, while your articles are kept in the directories, people can find you and the chances of receiving more visits can be more substantial. Some of the sites, you should look for depending on the language of your blog and the language of the directory, search on Google use the word directory of articles and start with those that have the best ranking in Alexa because they have more visits and those in their categories topics, that are relevant to your website.

Choose article directories that allow you to place at least one link to your website and with a good biography. To use article directories, you must be able to write many original articles in a short time and upload them to as many directories as possible. It is one of the most recommended tactics, but the work involved is quite heavy. And only the long-term effects will be noticed and when you have many articles written in different directories.

SEO

Search Engine Optimization – SEO is a procedure, that you apply on the pages of your website to increase search engine rankings. The positioning in search engines is not difficult to learn and there is much software that helps you make good SEO work.

Sandy Rowley an SEO Expert conducted various testing methods in design, advertising techniques, and layouts in order to increase the rank of the website.

The first thing you should do is to determine the meta tags (HTML tags that define the keywords of your website and determine the theme of your site), although today some webmaster take away the importance, this factor should not yet be ignored. Here are a few factors to prepare your meta tags:

  1. a) Your domain should have keywords for your niche market
  2. b) The title tag of each page should include the keyword.
  3. c) Your keywords should be in the first paragraph of your page.
  4. d) The image on the label that says “alt” should include the keyword.
  5. e) The directories and file names of each page of your site should have your keywords.

Blogs

Create a blog that has links back (backlinks) to your website. Blogs like Blogger.com are quickly indexed by Google and other search engines.

Updating your blog, every time when you are putting new content, search engines will immediately use spiders to review it.

Putting your keywords in the content of your pages will help you increase search engine rankings.

Putting a link in your blog that directs your visitors to your website to be indexed and register your update more often.

Blogging is less painful and adds a lot of your web pages to your site in search engines.

Many places allow you to have unlimited blog accounts, some are free like Blogger.com, another popular blog application is WordPress.com.

Fora

Writing or posting in forums relevant to your topic will allow you to put links, towards your products and services in the signing of your posts, so that you have more visitors from the forum members and search engines, who follow your links.

Make sure the signature you post on the forums is memorable to magnetize readers and click on your related link to go to your website.

These 4 marketing tactics are simple and cheap to increase the traffic of more visitors to your blog. By implementing the mentioned strategies used regularly will ensure traffic flow.