10 Tips To Increase Sales on Your Website
- Use a call to action focused landing page for your PPC campaign ads in Google, Bing and FaceBook advertising.
- Use eye catching, uncluttered background images for your products.
- Clearly display shipping options.
- Purchase a SSL certificate and prominently display next to product image.
- List 5 star reviews within the product description area.
- Show related products.
- Display multiple views of the product with a zoom feature.
- Offer a money back guarantee.
- Post a toll free phone number at top right side of each page of your website.
- Embed a live chat box feature to answer questions immediately.
Selling products online requires trust, ease of use and full details about the products sold. Keep it simple and easy for your clients and this will help increase sales on your website.
CXL has a great article that digs deeper into the wonderful world of website conversion tactics.
How to Boost Website Sales – The Complete Checklist
What if there was a method – a process even – that you could apply to boost website sales? Wouldn’t that be swell? Well, there is.
This method works across all categories, it doesn’t really matter what business you’re in. I’ve turned it into a checklist. So the way to use it is you take your website, compare it to any item on the list, make improvements, and your online sales will increase.
Start with measurable goals
Before we get started on the checklist, make sure you have actual, measurable goals in place (e.g. sell boots, get subscribers).
- If you don’t have a single focus for your site, it’s very difficult to achieve results
- You cannot systematically improve what you cannot measure (or won’t notice when it happens)
So start with specific goals and make sure your web analytics software is tracking those goals.
Personal opinions do not matter (much)
There’s no shortage of opinions in this world. Sadly, most of them are misguided and even incompetent. People see the world as they are, and think everybody else is like then. “But I never click on ads!”, “Nobody shares their email!”, “I think it should be blue” and so on.
You are not the world. You are not your customer. Hence you cannot make conclusions about user behavior based on your personal preferences. It’s very natural to want to, but try to resist.
Instead, focus on evidence based marketing. Read full article here.