- Use a call to action focused landing page for your PPC campaign ads in Google, Bing and FaceBook advertising.
- Use eye catching, uncluttered background images for your products.
- Clearly display shipping options.
- Purchase a SSL certificate and prominently display next to product image.
- List 5 star reviews within the product description area.
- Show related products.
- Display multiple views of the product with a zoom feature.
- Offer a money back guarantee.
- Post a toll free phone number at top right side of each page of your website.
- Embed a live chat box feature to answer questions immediately.
Selling products online requires trust, ease of use and full details about the products sold. Keep it simple and easy for your clients and this will help increase sales on your website.
CXL has a great article that digs deeper into the wonderful world of website conversion tactics.
How to Boost Website Sales – The Complete Checklist
What if there was a method – a process even – that you could apply to boost website sales? Wouldn’t that be swell? Well, there is.
This method works across all categories, it doesn’t really matter what business you’re in. I’ve turned it into a checklist. So the way to use it is you take your website, compare it to any item on the list, make improvements, and your online sales will increase.
Start with measurable goals
Before we get started on the checklist, make sure you have actual, measurable goals in place (e.g. sell boots, get subscribers).
- If you don’t have a single focus for your site, it’s very difficult to achieve results
- You cannot systematically improve what you cannot measure (or won’t notice when it happens)
So start with specific goals and make sure your web analytics software is tracking those goals.
Personal opinions do not matter (much)
There’s no shortage of opinions in this world. Sadly, most of them are misguided and even incompetent. People see the world as they are, and think everybody else is like then. “But I never click on ads!”, “Nobody shares their email!”, “I think it should be blue” and so on.
You are not the world. You are not your customer. Hence you cannot make conclusions about user behavior based on your personal preferences. It’s very natural to want to, but try to resist.
Instead, focus on evidence based marketing. Read full article here.
SEO expert in Reno Nevada Sandy Rowley is one of the leading experts in the field. She provides digital marketing and web design services that will help your business to be found on the internet.
Website hosting is a strong starting point for all SEO efforts, as it provides a stable foundation for search engine optimization and website promotion.
Search engine optimization is a set of techniques used to improve the ranking of a website or webpage in a search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results—which are those that do not have paid advertising associated with them. SEO differs from local search optimization, which includes only optimizations specific to regional, local, and map-based searches. In general, SEO refers to both local SEO and global search engine optimization as collectively.
The importance of SEO in today’s digital marketing cannot be understated. The landscape has changed from a time when search engines were just a starting point for consumers to find information.
In order to take advantage of the benefits that come from being found in search engines, your company needs to hire an SEO expert in Reno Nevada like Sandy Rowley who can help you make your website and business more visible and accessible.
Sandy Rowley, a Reno SEO expert, is the founder and owner of the website Design-Web-SEO. It provides comprehensive SEO services to clients including Web Design and Development, Local Search Marketing and Social Media Marketing.
Sandy has been active in the industry for more than 12 years and she is an expert in web design and development, social media marketing and search engine optimization. She has helped many businesses grow their online presence through her expertise in various fields.
Reno SEO, Marketing & Web Design
450 Sinclair St, Reno, NV 89501