Internet Workshops Offer Small Business Big Opportunities for Growth
Web marketing has taken over traditional marketing methods as Americas #1 resource to reach new and existing clients. A recent report takes a look at where that money goes. Borrell estimates brands and agencies in the United States will shell out $65.26 billion this year for search engine optimization (SEO) services, rising to $72.02 billion in 2018 and $79.27 billion by 2020.Apr 21, 2016
How can small businesses integrate these online marketing strategies and tools with small to medium size budgets?
Leverage is the keyword to focus on. Assess what off line or traditional advertising is working or has worked in the past with your business. How can you use social media and other online marketing strategies to increase those results?
As a small business, your marketing strategies have to yield positive results within a few months or sooner in some cases. Small business is competing with the big box stores down the road, the online goliaths located all over the world, thanks to faster internet speeds and affordable ISP connections.
Even though small business owners are working to keep more and more of their local reach, they are quick, flexible and crafty. They have the freedom to experiment and test new marketing strategies faster than the big guys, therefore have an option to catch trends and opportunities for sales before the large corporations.
Online marketing via SEO and PPC allow small business to test out marketing messages, ad copy, colors and photos to thousands of potential clients. They can then pin point what message converts client views into clicks, sign ups and sales.
The average monthly costs associated with marketing a small business within a city can start at $600 – $5000 a month easily. If your a small business, how are you able to compete with the established businesses who are able to afford ongoing SEO budgets like these?
Internet Marketing Workshops, when done on purpose and accountable steps are measured, help small business owners leverage top SEO talent and skills to maximize their own success and growth with web marketing without the high ticket investment of an ongoing SEO campaign. Learn more about my one on one SEO Coaching Sessions.
How can Internet Marketing Workshops help my small business?
Running a small business gives you the freedom to make your own rules. With that freedom comes the responsibility of keeping the business growing. You have customers and employees that depend on how well you market your business. Attending 1 or 2 hour marketing workshops will keep you up to date on the best web marketing strategies, tools and resources to help you keep your business running smoothly.
“Most people digest information in about 20 minute worth of time. In my workshops, I have structured the learning process in 20 minute blocks. The marketing classes are a relaxed, fun and customized learning environment that encourages creative thinking and correct action needed to reach the business owners goals.” Sandy Rowley Web Marketing Coach.
What does web marketing include?
Web marketing includes all the tools and resources needed to reach new customers via the internet. This can include local search engine rankings, social media posts, email marketing, guest blogging, pay per click and view ads across a variety of channels that can include Google, Facebook, Linkedin and other online properties. Internet marketing also includes how your website is designed. Does it convert people into customers?
“Often times, I can listen to a coaching client and understand what is working well with traditional advertising and leverage that data or information to help reach more customers online.” Sandy Rowley SEO Coach
How long does it take for internet marketing to work?
Some web marketing campaigns can generate sales within the same week, others take months and even years to acquire.
This is why researching keywords, competitors and performing a SEO audit on an existing website property is important.
Everyone’s website is at a different ranking position online. There are too many factors to give a quick answer on something that involves so many parts. If you have a company selling you a one size fits all budget, consider the old wise saying, “If its too good to be true, usually it is.” Unknown wise business person.
I have had some clients see great results within a few weeks and others that need more time in a competitive market. I tell my clients that you are always marketing. Marketing is never a set it and forget it. Your business goals should be in line with what your clients need the most. You need to meet them (your clients) where they are at. Does that include a social network, an online magazine or is it off line advertising that will reach your ideal prospects?
Each business has a different timeline and budget to work within. By researching these critical items, a good marketing expert can give you a good idea of how long it will take to reach your goals.
What is the average marketing budget used for online marketing?
I have a good estimate that I share as a general guideline for small business owners who are working to dicepher what should be an ideal online marketing budget for their business. Although the information I will share is real world information,, it is not the golden rule. Each business has their own unique criteria that will determine their best marketing budgets.
Local SEO rankings budget: On average, most small businesses looking to rank high in Google for their top 1 – 4 keywords in their city should set aside $500 – $1500 a month for search engine optimization, marketing and some PPC. If the business is in a very competitive market like cars, medical and legal services, those rates could be double or more per month.
Regional SEO rankings budget: Businesses that need to rank high in Google search for their top 1 – 10 keywords within an area of 100 – 200 mile radius can expect to pay $3000 – $6000 per month for organic SEO work. Those who are looking to rank for western, middle or eastern regions will need to double that number.
National SEO rankings budget: This can be a bit tricky for some small business owners who sell products and services anywhere in the US. Some markets can get away with a monthly SEO budget of $8000 and rank well for profitable keyword phrases. Others will need to target specific cities to keep within their budgets. SEO is not a set in stone service. It is always fluctuating and changing. One day your website could be #1 for a very competitive keyword, and then next week, seemingly disappear from the search results. This is why a solid SEO plan is important before blindly setting out trying to rank for everything that you think will bring in new clients.
In my one on one or group Internet Marketing Workshops, I customize the class to match the individual businesses who attend. I focus on small actions that yield the largest results for my clients. I have found that small business owners are very busy and need to get to the point right away. They also need to see that the marketing strategies actually works. There is nothing more frustrating than spending countless hours “learning” a marketing strategy only to learn later that it was a total waste of your time.
I run a handful of successful monthly SEO and PPC campaigns for larger clients to keep me in the SEO game. With Googles 600+ a year changes and updates to their algorithm, I have too!
My goal is to keep the marketing training session fun, relaxed and super helpful for the small business.
You can sign up for a one on one marketing coaching session for $165 one hour time, recorded session or join Sandy with a group of 5, 10 or 20 other businesses and learn useful marketing tips and tricks for $99 an hour. All marketing coaching sessions include 30 minutes research time where Sandy will look into your current rankings, competitors rankings and what is working now in your industry. All training sessions are as customized as possible for the best possible results.
“If your clients Ain’t Happy (Ain’t Nobody Happy) .” Sandy Rowley SEO Coach
Call or text to chat anytime.