Affordable SEO Expert Sandy Rowley

Affordable SEO Expert Sandy Rowley

sandy rowley seo expert reno

Nice to see you, come here often?

Speak with Sandy 775-870-0488
I’m Sandy, a local marketing expert in Reno Nv. I specialize in helping companies rank their websites high in Google, Yahoo and Bing search. I also am successful at recovering lost rankings in Google search (no matter how long the site has been down or penalized). I guarantee my work and results. I understand that most SEO experts cannot guarantee their work, but I actually can. My goal is to generate a positive return on your SEO investment within 3 months or less. I only work with websites that I know can rank for profitable keywords.

I have a 100% success rate with my digital marketing clients.

Lets hop on the phone and discuss what opportunities you have been missing with SEO, see if we are a good fit and move forward from there.

What you can expect from our first phone call:

  1. I would love to review your Google Analytics account. Add me as an admin with this email :
  2. Have a list of your top two competitors, on and offline.
  3. An idea of the types of keywords your website should be ranking for and why.

If you do not have all of the items above, we can install Google Analytics for a one time fee ($75). Often your website host will have their own website analytics and that can help, but Google Analytics is the best available.  Although i am an affordable SEO expert, I am not the cheapest marketing pro out there. My rates start at $1500+ per month. The average national SEO marketing campaign runs about $3500 per month, some are more depending on the complexity of the work and competition.

Speak with Sandy 775-870-0488

Get to know Sandy by joining our Business Marketing & Networking Meetup here:

Double Your Sales with Sandy

Double Your Sales

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Building Successful Businesses Since 1999

Results matter. So does experience. Sandy and her small team are 100% dedicated to making those sales your business needs in order to thrive. All online marketing tactics are used to create the highest converting ads possible.

Marketing Advice

Get the answers you need now. Save money and valuable time and learn the social media marketing strategies that are most profitable now.

Social Network Marketing & Planning

Feel like your heading in the wrong direction? Sandy can review your current marketing efforts and quickly get some sales asap.

Trusted & Respected Marketing Expert

Trust is HUGE online. Partner with a well known and trusted marketing expert. YOU are #1 with our small but profitable social media agency.

Making an Impact Across the Globe

Located in the Heart of Reno Nevada USA, helps our small but talented team of marketing experts keep our costs down. No income tax and affordable way of living is why we call Nevada home.

Global & Local Leader 10 Years In a Row

What is our big secret? Hard work. We take the 18+ years experience in online marketing insights gained from our celebrity clients, small business and up and coming influencers… and use those valuable insights to help new businesses succeed in the wild wild world of online sales.


Average Sales Increased Online


Average Growth Rate Per Client

The Right Choice

Friendly and helpful team of online marketing pros are waiting to hear from you. Lets get something started. Complete the quick intro form below and lets schedule a quick call.

Featured Case Studies

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400k+ Satisfied Customers

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Janet Renolds

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Sara Blankenship


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Reach Us

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13005 Greenville Avenue,
California, TX 70240

+22 140 006 754

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Website, SEO, PPC & Social Marketing Testimonials

Click to call Sandy 775-870-0488.

★★★★★ a month ago
With Sandy’s expertise our company sky rocketed up the search engine list. Her professionalism, SEO skills and customer service is second to none. Thanks to her the Pure Glow Salon has experience a substantial increase of web hits, phone calls and most importantly dollars to our bottom line. If you are looking to do the same for your business the only option is Reno SEO, Marketing & Design.

Greg Enholm
CEO, Pure Glow Salon & Spa

★★★★★ a month ago
I have worked with few other seo companies in California in the past but I wasn’t happy at all . I found Sandy at Reno seo on Google and I called her and she was great and explained to me everything i need to know and she did a full report on my site , then we met and she talked more about my site and how she can help me rank better . She put together a plan for me so I can start on my own and she’s giving me 2 hours of training which I’m very excited about . She’s very responsive and very quick responding .

Sally Piano
CEO, Sally Piano Music

★★★★★ 5 months ago
Absolutely fantastic. After working with multiple companies, hours and hours of research, and nothing but excuses money and time, all it took was working with the right people. The nightmare that used to be SEO is long gone. Marketing your company should not be a DIY project. Thank you Sandy for your incredible work!! Can not recommend enough.

Travis Moore
CEO, Bail Bonds Unlimited

★★★★★ a month ago
Very professional and clearly knows her stuff. Highly recommended.

Dan J. Lovelle
Attorney At Law,

★★★★★ 3 months ago
What a great job! Pleasure to work with. Smart & Responsible. She’s mine, all mine. Excited to launch my new website for Towelster!

Dan Raucch

★★★★★ 5 months ago
Sandy with Reno SEO, Marketing and Design is amazing. She handles all of my Website and SEO needs flawlessly. I have seen our numbers grow and page by page. She has earned my trust and gratitude 10 fold. I will be referring everyone that asks

Andy Renshaw
CEO, Vix Hawg

★★★★★ a month ago
Our company has more than doubled since partnering with RWDR. Sandy and her team are now managing over 14 web site properties along with our SEO and PPC campaigns. We are opening new locations as a result. Highly Reccomended SEO expert.

Andy Renshaw

★★★★★ 3 months ago
Sandy is our #1 go to person for ranking in Google search. Our bail bonds company ranks more than once at the top of search for all of our relevant keywords. Our company is growing at a steady rate thanks to her SEO and PPC services.

Kimberly Charles
CEO, ALL N ONE Bail Bonds

★★★★★ 2 months ago
Reno SEO, Marketing & Design has elevated my internet ranking! I am so impressed with their talent, efficiency and commitment to helping others succeed.

Anna Marie LEach

 View verified reviews on our web design and marketing services on Google here.

Sandy Rowley Reno Reviews

Jacquie Chandler

Business Owner at Big Water Rentals LLC

August 25, 2017, Jacquie was a client of Sandy’s

If you need a way to bring your mission and vision to life… Call Sandy!
If you need executable strategies that elevate your offering and revenue… call Sandy!
If you prefer working with someone who brings heart, wisdom and expertise…thank you Sandy!


Kayden West

Account Manager at Destination Services Corporation (DSC)

January 25, 2017, Kayden and Sandy were students together

Sandy was wonderful to work with in a team project environment. I learned a lot from working with her. She is a wonderful consultant.


Jamie Smith

Efficient Accounting and Business Solutions

December 16, 2016, Sandy worked with Jamie in the same group

Sandy is very insightful and a pleasure to work with. She makes SEO easy to understand!


Linda Young


November 21, 2016, Linda worked with Sandy but at different companies

Sandy’s skills shine in everything she touches. She is professional at all times. I would highly recommend Sandy for marketing, fundraising and business launches.


Eddie Floyd

Reporter/Talk Show Host at Nevada Matters Inc. dba America Matters Media

October 29, 2016, Eddie worked with Sandy but at different companies

I can honestly think of no one better for the position of Art Director for Community Management and C.E.O. of Mega Star. She is the BEST. Eddie Floyd 775-384-4444


Anna Marie Leach

Life Coach at Ashram Coaching

October 27, 2016, Anna Marie was a client of Sandy’s

Sandy outshines all competitors in her field and is the best, hands down! She is ethical and devoted to the success of others.


Anna Marie Leach

Life Coach at Ashram Coaching

October 27, 2016, Anna Marie was a client of Sandy’s

Sandy outshines all competitors in her field and is the best, hands down! She is ethical and devoted to the success of others.


Jonathan Sarmenta

Reno Coworking Space | Fusion@Midtown

October 21, 2016, Sandy worked with Jonathan in the same group

Sandy is an SEO wizard. She takes her search engine expertise and doles it out in relevant, digestible chunks of pure marketing power. She’ll let you know exactly what you need to do in order to get started and ranking, keep you up-to-task on daily SEO exercises that instantly boost brand visibility, and provide tips on how to form the best search optimization habits.

I’m building a community at Fusion@Midtown Premier Coworking, the newest addition to the Reno coworking sphere. We’re a collection of unique business owners, starters, and creative independents that are revving the engine for economic growth in Reno’s lively Midtown District. As a new business, search and earned media are the most important marketing tools for us. Unfortunately, finding a passionate, savvy SEO authority is more difficult than most people imagine. Sandy is the real deal and the best part is, she understands that the digital marketing world is changing on a daily-basis and she uses that understanding to stay ahead of the game. Sandy is a proud member of our Fusion@Midtown coworking family and brings a considerable amount of value to the table. We’re glad to have her and hope that her connection with this collaborative work space will lift the community up as a whole.


Ky Good

Sales and Marketing at VizKinect

October 21, 2016, Ky was a client of Sandy’s

Sandy has provided a clear and concise view of changes and improvements to our website and related material. She adds immediate value to us and our digital media.


Toni Brandenburg

Legal Processor

June 12, 2014, Toni was a client of Sandy’s

I highly recommend Sandy for any job, small or large. She has the knowledge and determination to get any job done, accurately as well as on time. She has always been very personable, and responsible. I would highly recommend her for any job.


Chris Parry

Marketing Director at The HCI Group

April 16, 2014, Chris was a client of Sandy’s

Sandy has been a pleasure to work with on our start-up. Sandy brings great passion and knowledge to the table and fully understands our needs.


Clark Covington


January 21, 2013, Sandy was a client of Clark’s

Sandy is one of my best clients. She has vast experience in the web development business, and a knack for what is up and coming in web trends. Megastar Media has a stable of some of the highest quality sites I have seen on the net.

I highly recommend Sandy’s services to anyone interested in dominating the space in which they want to occupy online. Whether it is social networks or high end flash sites, Sandy’s team is up to the task.

As a business partner I have enjoyed working with Sandy, and will continue to for a long time to come.

Clark Covington


Alison Wagner

Make America Great Again!

December 30, 2012, Alison was a client of Sandy’s

Sandy is a breath of fresh air! She is very creative in marketing, web design and social media. She is a joy to work with and has a very strong work ethic. I explained the direction I wanted to take my company in and Sandy produced the results I was looking for! She is top notch! I highly recommend Sandy for all your media needs.


Michael Trudell

Leader in the common-interest community industry and expert witness in common-interest community cases in Nevada.

January 3, 2012, Michael worked with Sandy but at different companies

I strongly recommend Sandy Rowley and her company, Megastar Media, INC. Sandy has helped me on several occasions to cut through the techno-babble of social media, and provide for better communication. It is important to have someone who knows where to look for links and to provide assistance. Sandy’s knowledge of the industry is very impressive. Recently, a non-profit company I volunteer for needed to understand how LinkedIn, Facebook, Twitter and a blog could be integrated to provide for greater productivity and outreach. Sandy was there to assist us in the process. I hope to use Sandy’s expertise in the future for my campaign for local government and my personal business.


Christopher Simone

Chief Sales Officer

January 3, 2012, Christopher was a client of Sandy’s

Sandy and her team became invaluable extensions of the team. Sandy brought insight, vision, and pure talent (along with a lot of patience) to the table. Sandy and her team also kept the project moving on schedule. We enjoy collaborating with Sandy and we are grateful for the value we have received! Most importantly, our team and community love the look and feel of the new site. We will use Mega Star Media again!

Christopher Simone
Treeline, Inc.


Richard Flyer

Chief Executive Officer

January 2, 2012, Richard worked with Sandy but at different companies

Sandy helped the Conscious Community network with some social media strategies that proved to be very successful. Her heart is in her business—she is very passionate about helping the community and it shows. Through time, we were able to see the need for a new brand, what we now call Connecting the Good. I recommend Sandy for all of your projects.


Tanya Schifone

Visionary, Entrepreneur

January 24, 2009, Tanya was a client of Sandy’s

Sandy Rowley is a very talented web designer. She has a unique talent of being able to incorporate user personality into her designs. You can’t just have one conversation with Sandy, you will want to have many! She is a pleasure to speak with and is always there give you valuable suggestions and feedback. Sandy is also an SEO genius! We were coming up on the first pages of Google before our Beta site was even launched! I can’t say enough great things about Sandy and highly recommend her, and Mega Star Media, to everyone!


Missy Redding

Franchise Development Director at The Pet Divas

September 21, 2008, Missy was a client of Sandy’s

I love Sandy! She is great. Her and I work so good together. I would recommend her unique designs to anyone that asked. Kudos, to you Sandy. I am sure we will have a long working relationship.


Clark Covington


August 14, 2008, Sandy was a client of Clark’s

Sandy is one of my best clients. She has vast experience in the web development business, and a knack for what is up and coming in web trends.

Jump Switch Media, and Megastar Media are absolutely a pleasure to work with, and have a stable of some of the highest quality sites I have seen on the net.

I highly recommend Sandy’s services to anyone interested in dominating the space in which they want to occupy online. Whether it is social networks or high end flash sites, Sandy’s team is up to the task.

As a business partner I have enjoyed working with Sandy, and will continue to for a long time to come.

Clark Covington


Lauren Klein

Business Strategist, Advisor, Leader and Social Selling

May 29, 2008, Lauren worked with Sandy but at different companies

Sandy is a strong SEO marketing and Google afficionado, advocate and zealot. She is tireless in her pursuit of partnering with individuals to deliver business results in her domain.


JoVon Sotak

Driving Partner Development for Nevada Grants Office

May 1, 2008, JoVon worked with Sandy but at different companies

Sandy’s extremely generous donation made it possible for Ronald McDonald House Charities Northern Nevada to have a fresh and dynamic web site. During the build-out process, Sandy was always kind, patient, and very excited to build RMHC the best web site possible. The end product was truly perfect and it met all of our priorities–including having a CMS that allowed anyone (even volunteers!) to update content easily. Thanks, Sandy!

Affordable Marketing for Attorney Websites

Learn SEO & PPC Marketing for your Law Firm on my SEO Podcast @ Sound Cloud.

Sandy Rowley – Legal SEO Expert with 17+ years experience
in ranking websites in competitive niches. She can be reached at
775-870-0488.  Listen to more Legal SEO advice on my podcast.

Law Firm SEO can be very competitive and expensive.

Most Pay Per Click or Adword marketing campaigns for attorneys start at $50 a click!

Although PPC (pay per click) advertising on Google is the best way to reach clients online, the budgets required to compete with larger law firms can be very cost prohibitive. Average PPC budgets for law firms ranking on the top spots in Google can start at $5,000 – $85,000 per month plus the SEO experts 15 – 20% monthly fee to manage the PPC campaign.


Because, they work! Google search is the fastest way to reach new clients online. This search engine is heads and tails above directories, social networks and other search engines and should be your law firms #1 focus for online leads.

If your law firm needs a more affordable SEO solution, continue reading.

Make sure to click ‘Follow’ me to keep up to date on SEO and Web Design Advice, Tips and Free Website Design Reviews to increase your sales!

Marketing Experts Share SEO Tactics for 2022 UPDATED

NOTE: Contribute to this ever growing list of valuable marketing tips and tricks for small business owners.  Connect with the curator here…And please click share and help spread the word! 

Internet marketing is the single most important strategy a business should focus on. Most small business treat their website as if it were an online brochure, which is a huge mistake. I have curated a growing list of The Top Marketing Tactics that -will increase the success of your website.

Marketing Expert in Reno

# 1 Sandy Rowley – Reno SEO Expert @

“Place a strong call to action on every page of your website. The ideal place to put this call to action is either top center or top right side of your website. has a good example of a strong call to action on their site. Another good idea is to have your photo, name, phone number, address in these areas making it easy for your website viewers to get in touch with you.”

marketing expert

#2 Blogging Marketing Expert @

” Adding a SEARCH BAR to your website.  Even the most organized sites can benefit from a search bar. While a well thought out category and tag system is essential, sometimes it’s just quicker to find what you want via a search bar. If you’re making your site visitors scan through tons of pages just to find what they want, then you’re doing it wrong. As I said earlier, people are lazy. Placing a search bar somewhere at the top of your site will allow people to quickly and easily search your site content.”

seo experts

# 3 Michael Donlop – Internet Marketing Blogger at INCOME

“Facebook, Twitter & Pick one and dominate it, stop sucking at all 3. Or alternatively hire someone to look after your social media and make them responsible for the outcome.”


# 4 Written by Will Green

“A Great Theme is key to a successful website. The first step to a successful website is in having a great theme. Now, with this, you can either choose to use a ‘stock’ theme and tweak it to the way you want it to look or use a professional developer to develop a theme for you.

In the past, I tended to go for option one since it was a lot cheaper as stock themes tended to be free. However, I wasted a huge amount of time trying to tweak themes and trying to learn coding in order to tweak the themes the way I wanted them to look. Long story short is that it really did not work out. Therefore, although it is going to initially cost you more to begin with, hiring a professional or buying a professional theme is the best way to go and it is the way successful websites will tend to go down too.”


# 5  Highwayman fecit mmx D Bnonn Tennant
Te Awamutu 3800, New Zealand

“If a site omits these, it’s going to struggle:

  • a compelling headline,
  • engrossing copy,
  • and a clear call to action.

And if you’re considering hiring a web designer whose own site omits these, look elsewhere. You can have the most stunning visual style in the world; the slickest effects; the most user-friendly forms and who knows what else—but with the hammer falling empty on those first three chambers, your site isn’t going to be hitting anything.”


# 6 Engaging User Experience by BY MEGHAN BELNAP

The Internet is cluttered with information overload. Online users are bombarded daily with too much information, sometimes, in a very messy way. Offering a company website that is well laid out, simple to navigate, and easy to read can go a long way in creating a positive experience for online visitors.

Jakob Nielsen, a guru on website usability, explains, “The average page visit lasts a little less than a minute. As users rush through Web pages, they have time to read only a quarter of the text on the pages they actually visit (let alone all those they don’t). So, unless your writing is extraordinarily clear and focused, little of what you say on your website will get through to customers.”


# 7 Ray Higdon’s Network Marketing Blog

“Do you have a good giveaway? Are you building your email list? It is pointless for you to get more traffic and to be marketing a blog that doesn’t have a good giveaway. That speaks to your target market and offers them something that they actually want. The number one source of our traffic, this is a little secret, the number one source of our traffic is traffic that we own which is our email list. Now a lot of people don’t understand that because they’re constantly looking for new traffic from different places. Our number one source of traffic is our own traffic, it is the email list that we’ve built and when we do a new blog post we send it to that email list to let them know that we have a new blog post and they click it and they check it out.

In the video on my website above, I share several tips around marketing your blog and creating that profitable lead-generating website you have always wanted!”


# 8

Hi! I’m Jim Connolly and I help small business owners to make more sales, boost their profits and build amazing businesses. You can find out more here.

Offer flexible payment options

“I’m often amazed at the limited payment options offered by small businesses. A lack of flexible payment alternatives, means those businesses are leaving money on the table. Worst of all, it’s totally avoidable.

Thanks to services like PayPal, it has never been easier for small business owners to accept payment via credit card, debit card and charge cards. If you factor the payment fees into your prices correctly, all those additional transactions needn’t cost you a penny.”


# 9 Giveaway Campaigns

Social media giveaways are great social media campaign ideas if you are looking to increase engagement and get more followers. Just make sure that what is being given away is related to your business. You want entrants to be interested in your business, so that any followers or engagers you get from the campaign can also be potential leads.

Instagram Giveaways

There are different ways to get entrants for giveaways. For example, on Instagram, users can enter by following your account and liking your post, or reposting it with a custom hashtag. Another way users can enter an Instagram giveaway is by tagging another user in the comment section of the contest photo.

Facebook Giveaways

On Facebook, you could create a post for contest to your business page, and have users enter by liking and commenting on that post. Or, you could ask a question in your post, and users could enter by answering the question in the comments.

If you are asking a question, it’s a good idea to ask a question that has something to do with your services or your audience’s preferences. This way, entries can provide you with feedback about your services or insights about your target audience.

# 10 Invest on knowledge

Our job as consultants is actually simple. I use a very simple hack to better understand my job, whenever I start working on a new campaign. I just ask myself these 2 questions:

What’s the goal? – having goals make it easier to have effective and aligned action plans

What’s the problem? – knowing the problem allows you to come up with appropriate solutions

Essentially, what we do is we constantly find problems to solve. And you won’t be able to come up with the right solutions when you don’t have the knowledge. Our service heavily relies on knowledge. And that’s what’s in between the goal and the action, and the problem and the solution.

With the right knowledge, it’ll be a lot easier to determine the areas of your campaign that will yield more results (prioritization).

Mine Twitter to Grow Your Audience


     mark schaefer twitter pic

# 11      Mark schaefer

While “if you build it they will come” is a great line from a movie, it’s a terrible marketing plan. To succeed on the Internet today, you have to create content that ignites and engages an audience. However, if you are a new blogger, you should probably spend more time developing an audience than creating your content.

Here are three easy but overlooked tactics you can use to build an audience on Twitter, which is arguably the best platform for this.

Identify Business Goals

# 12 By Houssem Daoud

Every piece of your social media strategy serves the goals you set. You simply can’t move forward without knowing what you’re working toward.1

Look closely at your company’s overall needs and decide how you want to use social media to contribute to reaching them.

You’ll undoubtedly come up with several personalized goals, but there are a few that all companies should include in their strategy—increasing brand awareness, retaining customers and reducing marketing costs are relevant to everyone.

shutterstock goals image 201979426

                                                # 13  Choose Channels and Tactics

By Houssem Daoud

Many businesses create accounts on every popular social network without researching which platform will bring the most return. You can avoid wasting your time in the wrong place by using the information from your buyer personas to determine which platform is best for you.

If your prospects or customers tell you they spend 40% of their online time on Facebook and 20% on Twitter, you know which primary and secondary social networks you should focus on.

When your customers are using a specific network, that’s where you need to be—not everywhere else.

Your tactics for each social channel rely on your goals and objectives, as well as the best practices of each platform.


We’ve experimented with lots of different content marketing methods at Buffer, so I wanted to share with you 9 of the best ways we’ve found to increase engagement and improve your content strategy.

Especially after launching Buffer for Business recently, a lot of business approached us, asking which practical tips we had for them to improve their social media and content marketing.

So here are our best and most practical ways to see a big impact from your actions on social media

People have enough stuff, but they don’t have enough meaning. – Seth Godin

Once you’ve got a groundwork in place, set some goals. Why you do what you do, combined with what goals you want to achieve, will help you flesh out your strategy.

So let’s say you’re a photographer. Your goals are to hit 2,000 Instagram followers and sell 100 prints by the end of the year. If that’s the case, it probably makes sense to spend a lot more time on Instagram, rather than posting up flyers around town. You should spend your time writing blog posts (and great product descriptions) that tell the stories behind the images you’re selling, not buying ads on Facebook. Just being specific about what you’re trying to do will help you avoid wasting your time.

                                                             # 15   By Ann Marie Rubertone

People read postcards when the message is brief. A small ad on a postcard can drive a high volume of traffic to your website and generate a flood of sales leads for a very small cost.

No single marketing effort works all the time for every business, so rotate several marketing tactics and vary your approach.
Your customers tune out after awhile if you toot only one note. Not only that, YOU get bored. Marketing can be fun, so take advantage of the thousands of opportunities available for communicating your value to customers. But don’t be arbitrary about your selection of a variety of marketing ploys. Plan carefully. Get feedback from customers and adapt your efforts accordingly.

Nelson Dias
# 16 Nelson Dias

Define Your Social Presence

There was a time when having a social presence meant signing up on all available platforms and sharing a bunch of content. Today, social media is a powerful marketing tool and customer service channel. Prospects expect you to engage with them more actively and personally, and search engines like Google tend to take notice. For best results, focus on two or three platforms and be very active.


Document your SEO strategy

If you follow CMI at all, you should already know that documenting your content marketing strategy is essential for success. Since SEO is a key part of that strategy, you should start your efforts by documenting your plans for using this technique, i.e., what your priorities are, what methods you work with, how you measure your performance, and what goals you want SEO to ultimately help you achieve. Depending on how far along your company is, you may need to write a basic strategy first, and then revisit it once you’ve audited and analyzed your current SEO efforts and data (more on that later!).

# 18 By Adam Heitzman

Know your target audience and their online patterns. Set objectives.

Obviously the purpose of SEO is about ranking well in the search engines to drive traffic to your website, but even that won’t mean much if your website is showing up in front of an audience that doesn’t care. The first thing you should always do is identify your target audience and learn all you can about them–demographics, search patters and preferences, geographic location, etc. A good way to do this is by diving into your Google Analytics account.


# 19 Written by Drew Fortin | @Fortin

Make a List of Keywords

Keywords are at the heart of SEO, and selecting the right ones can make or break your SEO strategy. Compile a list of about 10 keywords associated with your product or services. Plug these keywords into Google’s Keyword Tool , and find variations that make sense for your business.

google adwords keyword tool screenshot resized 600

# 20 Krystian Szastok

Monitor for Google updates

First and foremost, if you’re not already monitoring for upcoming updates, you should be.

Rumors of an impending Google Algorithm update are enough to give any SEO nightmares but tools designed to pre-empt this are plentiful.

Some even do the hard work for you. With AccuRanker’s Google Grump, you can subscribe to free alerts – filtered by country and device – that monitor ranking fluctuations that might signify an update, and send you a notification if anything unusual is happening.


# 21 By Expert commentator

SEO is a very volatile industry because of the many changes that take place in the Google algorithm within a period. The algorithm set in place this month may not be the same the next. It is an always evolving algorithm that encourages SEO specialists to stay on their toes and keep abreast with updates.

As we pass the years half way point and start to look towards 2022, it has become more important for specialists to look out for trends that can affect search rankings for their keywords in this new year.

# 22 Written by:

Link Building

Links are a critical component of any SEO strategy, but not everyone understands how they work or how to leverage them correctly.

Here’s how they work: Part of Google’s search algorithm determines your site’s value by counting the number of incoming links. And each link has its own value based on how many links are going to that site, too, and so on. What this means, for example, is that a link to your site from is weighted much more heavily than a link from Dr. Spink at (Although, maybe you’re a dentist, and if you are, then a link from the Spink is just fine). But the point remains the same: There is a complex system of determining factors that make one link more valuable than another.

But don’t be fooled, if you search for “SEO link building,” you’ll see tons of companies offering seemingly easy solutions, things like:

  • Blog commenting
  • Article marketing
  • Press releases
  • Business profile creation
  • Directory links

These services are supposed to build you links, but unfortunately many of these solicitations are merely well-disguised hack techniques or outdated strategies that will damage your site, not help it… and they come from a combination of both known scumbag overseas companies and reputable companies alike, so stay on your toes.

Case in point: Matt Cutts (head of Google’s web spam team) flat out says press release links from syndication sites are now discounted. And to be fair, as a digital marketing agency, we used to practice this, and it was even considered a best practice at the time, but now it’s a complete waste of money to do any press releases for the sake of getting an inbound link; directories and business profiles have been devalued so long ago that I can’t even dig up a good blog post or link about it; and blog commenting is considered a link scheme in most cases and will actually get your site penalized! Since, we’ve become enlightened and have adapted and responded to the evolution of link building to help you move up in the rankings the right way instead of going backwards.

Don’t get the wool pulled over your eyes by agencies still using antiquated tactics—implement a link building strategy that is current, effective, and gets the nod from Google every time.

Content Strategy

– See more at:

# 23 by

Scrutinize Their Onsite Content

Scan your competitor’s site to locate their most shared pages; a tool like Social Crawlytics can help with this. By finding your competitors’ best-performing pieces of content, you can determine which topics and content types might work well for you, too.

Ensure you include content at every level, including large scale “hero” pieces, “hub” content (like guides), as well as “hygiene” pieces, including blog posts.

# 24 David McSweeney

Don’t Write Another Blog Post Until You’ve Conducted THOROUGH Keyword Research

Keyword research should be the starting point for any SEO or content marketing campaign.

Without researching which keywords people are actually searching for in your niche, you’ll be relying on luck, rather than data to guide your decisions.

And that’s no way to run your business.

After switching to a keyword focused approach to our content strategy, we grew our search traffic by 89% in just 3 months.



 # 25 By

Ben Sailer

Search engine optimization often seems like magic to newcomers.

The elements of a strong SEO strategy often aren’t obvious to an untrained eye. However, once you understand how the basics work, you can:

  • Dramatically increase your organic search traffic
  • Increase your conversion rate
  • Generate more leads and revenue

Despite rumors to the contrary, SEO isn’t dead. Furthermore, even the best content needs some help getting found.

That’s where these 34 SEO tips will come in handy. Whether you’re a beginner just getting started, or an expert looking for a quick refresher, this post provides a basic understanding of the most essential elements necessary for SEO success. Plus, we’ve also included an on-page SEO checklist to help you nail every blog post you write.


Internet Marketing Workshop


Want to learn how to market your business online? 

Schedule your free 15 minute website review with Sandy Rowley, leading SEO, PPC and Social Media Marketing Expert. I have worked with businesses in person and all over the country via live computer sessions.

Call 775 453 6120 to learn more.

Use the information you learn to massively increase your conversions, rankings in Google search and have more control over your company websites. Join us at Swill Coffee & Wine to learn how to grow your small business with SEO, PPC & Social media.

Would you like to have a customized, easy to understand, internet marketing plan to help your small business reach more of your customers online?

I offer 3 marketing workshop plans to help your business grow:

  1. Video Website Review and marketing audit – See what areas need to be improved and how best to optimize your website to rank for the right keywords. Keep the video and watch when you have the time. You will learn exactly what you need to have done to rank high in Google search. This is a one time fee of $149.
  2. One on one Marketing Strategy and Training session – This includes the video services above as well as a written report, one on one training and free resources to help you save time and money. This is a one time fee of $499.
  3. Expert Managed Marketing – Let me do the heavy lifting for you. Most of my local SEO plans start at $300 a month. All of my SEO and PPC clients earn way more each month that the small monthly marketing fee I charge, btw. 😉

I also give free 1 hour marketing workshops in the Reno Nv area. Our next marketing workshop is coming up in a few months. Give me a call to learn more. I can be reached at 775 453 6120.

Wishing you all the best,

Sandy Rowley

RWDR ( Sandy Rowley) will collaborate with local Reno Businesses looking to improve their website performance and traffic. Bring a lunch and your internet marketing questions. 11 am – 12 pm ‘ish.

We meet at Swill Coffee & Wine each month in Reno Nv. 


This internet marketing workshop is sponsored by Sandy Rowley with

workshop internet marketing, web marketing workshop, internet marketing workshops, internet marketing workshop, webdesigner com.


reno seo expert


“We get together and help each other with our marketing, website, social media and other business related questions. This is a relaxed group of local business owners looking to learn something new to help grow their business.” Sandy Rowley RWDR

No pressure, no judgmental energy allowed..everyone comes to these free marketing workshops to help each other grow, have fun and learn something new.

Have questions? Call the organizer, Sandy Rowley @ 775-453-6120.