Sandy Rowley – Legal SEO Expert with 17+ years experience in ranking websites in competitive niches. She can be reached at
775-870-0488. Listen to more Legal SEO advice on my podcast.
Law Firm SEO can be very competitive and expensive.
Most Pay Per Click or Adword marketing campaigns for attorneys start at $50 a click!
Although PPC (pay per click) advertising on Google is the best way to reach clients online, the budgets required to compete with larger law firms can be very cost prohibitive. Average PPC budgets for law firms ranking on the top spots in Google can start at $5,000 – $85,000 per month plus the SEO experts 15 – 20% monthly fee to manage the PPC campaign.
Why would these law firms spend so much on PPC campaigns?
Because, they work! Google search is the fastest way to reach new clients online. This search engine is heads and tails above directories, social networks and other search engines and should be your law firms #1 focus for online leads.
If your law firm needs a more affordable SEO solution, continue reading.
Whats a small and/or new law firm to do?
Organic SEO or search engine optimization is the art and science of ranking a page on your law firms website, at the top of the Google SERPS (search engine results page).
Ranking a page from your website for a relevant keyword can send qualified leads to your business every week.
These webpages that rank for a keyword or key phrase in the Google SERPS, will be your best bet to gain quality leads for your website. Organic ‘clicks’ are free. Google does not charge per click like they do for their paid ads like these below:
In order to rank for ‘affordable lawyer’ in Google, you can expect to pay well over $40 per click. By ranking your website for this keyword phrase, you can get those clicks for free (minus my flat monthly SEO Fee).
These unlimited free clicks are how small law firms catch up to the big guys and gals in their city or area of practice.
Most large law firms focus on the shot gun approach when ranking their online websites and profiles. With huge marketing budgets, they aim to rank for everything in site. This is a waste of valuable resources especially when your law firm could laser focus in on the keywords that will bring in the best clients suited for your law practice.
Local SEO for law firms can range in price from $2000 a month and up. This organic SEO service will rank your websites for the free click sections of Google search. Having a set monthly fee helps small law firms keep a close watch on their marketing spend each month. Pairing this with easy to read monthly keyword ranking reports, your law firm can quickly assess the value of your ongoing SEO marketing efforts.
For about $65 a day, your online SEO campaigns can bring in thousands of dollars worth of client work.
The return on investment is very high for law firms use affordable seo services.
The simplest way to estimate lifetime value of a client for a law firm:
Plug actual or estimated (if you’re in the planning stages or just starting out) numbers into the following equation:
(Average Value of a Sale) X (Number of Repeat Transactions) X (Average Retention Time in Months or Years for a Typical Customer)
An easy example would be the lifetime value of an internet subscriber who spends $80 every month for 3 years. The value of that customer would be:
$80 X 12 months X 3 years = $2,880 in total revenue (or $960 per year)
A valuable SEO campaign takes time and constant upgrades, changes and testing. Clients who work with me often see rankings within the first month of solid SEO work.
After 3 – 6 months of SEO ranking work, my law firm clients are already ranking for top keywords and seeing quality leads calling into the firm.
Most legal SEO clients opt for a PPC and Organic SEO campaign to optimize the amount of qualified leads coming through their website and/or phone line.
All N One Bail Bonds in Memphis Tn uses my SEO and PPC services to totally dominate Google search for their most profitable keywords. Their bail bonding company ranks #2, #3, #4 and #10 on a consistent basis!
Pay Per Click is only one of the spots taken on the front page of Google search for this bail company.
The rest of the rankings are in the ‘free clicks’ sections of the search engine results page.
SEO & PPC can really increase your bottom line if done correctly. I know there are thousands of SEO companies and experts to choose from. I only need a handful of law firms to work with. My small businesses success depends on providing great results for my clients. I cannot hide behind thousands of paid fake reviews like the large law firm SEO companies can.
Each law firm client I take on, is added to my daily list of research, strategy updates, missed opportunities and ranking positions work. My monthly reports are easy to read and easy for you to track your live results in Google search.
All of my PPC and SEO services include website design, updates, email marketing and social media work that needs to work seamlessly in order to provide the top ranking results I provide.
Although I can work with your existing web designer, I prefer to have my own user/pass to login and track who updated what and when.
Ethical SEO includes on site SEO work as well as off site promotional tactics and strategies.
I am easy to work with and very responsive to answering the phone, text and emails. YOUR law firm is MY TOP PRIORITY. My 17+ years experience in working in the online marketing industry has been one of constant change and learning. I have the knowledge and expertise to rank almost any website in your niche as well as the proven track record of my work.
Lets start by reviewing your existing website, social sites and online directory profiles against your local competitors and their PPC / SEO campaigns. Come up with a marketing strategy that is reasonable and affordable… then implement our strategy asap.
I look forward to learning more about your law practice and how best I can help grow your business.
Call, text or email anytime,
Legal SEO Expert
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