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Reno Marketing

Reno Marketing

Aug 20, 2022 | Reno Marketing

Reno Marketing Audio Version

by Sandy Rowley

Best Marketing Strategies in 2022

In order to stay ahead of the curve, it’s important to keep up with the latest marketing trends. And what better way to do that than tolook ahead to 2022 and see what changes and new technologies are on the horizon? In this article, we’ll discuss some of the best marketing strategies that you should start implementing in your business in order to stay ahead of the competition.

SEO

1. SEO is one of the best marketing strategies because it helps you to be visible in search engines. When people search for keywords related to your business, you want your website to appear as high up in the results as possible. This will help you to get more traffic to your website and, ultimately, more customers.

2. SEO is also a great marketing strategy because it is relatively low cost. You don’t have to spend a lot of money on advertising or other marketing initiatives in order to see results from SEO.

3. finally, SEO is a long-term marketing strategy. It takes time to see results from SEO, but once you do start seeing results, they will be sustainable over the long term. This is unlike some other marketing strategies that might give you a short-term boost but then fizzle out over time.

Social Media Marketing

Social media marketing is one of the best marketing strategies available today. It allows businesses to reach a large audience of potential customers at a relatively low cost. Additionally, social media platforms provide businesses with an opportunity to build relationships with their customers and create a brand identity.

When used effectively, social media marketing can be an extremely powerful tool. However, it is important to remember that social media should not be used as a replacement for other marketing channels. Instead, it should be used as a supplement to other marketing efforts.

Content Marketing

1. Content marketing is a type of marketing that focuses on creating and sharing content that is relevant to your target audience. This content can be in the form of blog posts, articles, videos, or infographics.

2. One of the main benefits of content marketing is that it can help you to build trust with your target audience. When you provide them with helpful and informative content, they will be more likely to trust you and do business with you in the future.

3. Another benefit of content marketing is that it can help you to boost your SEO efforts. By creating keyword-rich content, you can attract more traffic to your website from search engines like Google.

4. Finally, content marketing can also help you to generate leads and sales for your business. By including call-to-actions in your content, you can encourage your readers to take action that will benefit your business.

Content marketing is a powerful marketing strategy that can help businesses to achieve their goals. If you’re not using content marketing in your business yet, now is the time to start!

Influencer Marketing

1. Influencer marketing is a type of marketing that focuses on using key leaders to promote a product or service.

2. Influencer marketing is an effective way to reach a large audience with a positive message about a product or service.

3. Influencer marketing can help to build trust and credibility for a brand.

4. Influencer marketing can be used to target specific demographics, such as young people or parents.

5. Influencer marketing can be used to promote products or services in a variety of industries, including fashion, beauty, technology, and food.

Email Marketing

Email marketing is a great way to reach out to potential customers. You can build a list of subscribers by providing valuable content that they can sign up for. Once you have a list of subscribers, you can send them periodic emails with updates on your products or services.

Email marketing is a great way to build relationships with potential customers. You can offer valuable tips and advice in your emails, which will help to build trust with your subscribers. You can also use email marketing to promote special offers and discounts, which will encourage people to buy from you.

Email marketing is a great way to reach a large number of people with minimal effort. You can automate your email marketing campaigns so that they are sent out automatically, without you having to lift a finger. This makes email marketing a very efficient way to reach potential customers.

Comparative Advertising

Comparative advertising is a form of advertising in which a company compares its product to the products of its competitors. This type of advertising can be very effective in helping a company to stand out from its competitors.

Comparative advertising can be used in a variety of ways. A company may choose to compare its product to the products of its competitors in terms of price, quality, or features. Or, a company may choose to focus on the advantages of its own product over the products of its competitors.

Comparative advertising can be an effective way to grab attention and create interest in a product. It can also help a company to build brand awareness and create an association between its product and positive attributes. However, comparative advertising can also be risky. If not done carefully, it can backfire and create negative associations with a product.

Overall, comparative advertising can be an effective marketing tool if used correctly. It can help to grab attention, build brand awareness, and create positive associations with a product. However, it is important to use comparative advertising carefully to avoid creating negative associations with a product.

Omni-Channel Marketing

1. Omni-channel marketing is a strategy that uses multiple channels to reach customers.

2. The goal of omni-channel marketing is to provide a seamless experience for customers, no matter how they choose to interact with a company.

3. Omni-channel marketing requires coordination between different departments, such as sales, marketing, and customer service.

4. Some common omni-channel marketing channels include online, offline, social media, and mobile.

5. Omni-channel marketing can be difficult to implement, but it can be very effective in reaching customers and providing them with a great experience.

Real Estate Marketing

Real Estate Marketing

Jun 30, 2022 | Real Estate Marketing

Rule of 7 in Digital Marketing

In order to be successful in digital marketing, you need to reach your audience where they’re spending the majority of their time – and that’s online. But with so much content out there, how can you make sure that yours stands out? That’s where the “Rule of 7” comes in – read on to find out what it is and how you can use it to your advantage!

What is the Rule of 7?

The Rule of 7 is one of the most important rules in digital marketing. It states that a potential customer needs to see your product or service at least 7 times before they will purchase it.

This rule applies to all types of marketing, including email marketing, social media marketing, and even traditional forms of marketing like television commercials.

The reason why the Rule of 7 is so important is because it takes time for people to make a purchasing decision. They need to see your product or service multiple times before they will finally decide to buy it.

If you want to be successful in digital marketing, you need to make sure that you are reaching your potential customers at least 7 times before you expect them to purchase your product or service. This can be done through a variety of different channels, including email marketing, social media marketing, and even traditional forms of marketing like television commercials.

By following the Rule of 7, you can be sure that you are giving your potential customers enough exposure to your product or service so that they will eventually make a purchase.

The Different Types of Digital Marketing

There are many different types of digital marketing, and each has its own advantages and disadvantages. The most common types of digital marketing are:

1. Search engine optimization (SEO): This is the process of optimizing a website so that it appears higher in search engine results pages (SERPs). This can be done through optimizing the website content, structure, and code, as well as developing off-page SEO tactics like link building and social media engagement. SEO can be a very effective way to drive traffic to a website, but it can also be time-consuming and difficult to do well.

2. Pay-per-click (PPC) advertising: This is a form of advertising where businesses pay a fee for each time someone clicks on their ad. PPC ads can be effective in driving traffic to a website, but they can also be expensive if not managed properly.

3. Social media marketing: This involves using social media platforms like Facebook, Twitter, and Instagram to promote a website or product. It can be an effective way to reach out to potential customers, but it requires regular updates and engagement to be successful.

4. Content marketing: This is the process of creating and distributing high-

Pros and Cons of the Rule of

There are both pros and cons to the Rule of in digital marketing. On the plus side, the Rule of can help to create a more targeted and focused ad campaign. This can lead to better results and a higher return on investment (ROI). On the downside, the Rule of can also lead to ads that are less effective and less engaging. This can result in a lower ROI.

Ultimately, it is up to the individual advertiser to decide whether or not the Rule of is right for their needs. If an advertiser is looking for a more targeted and effective ad campaign, then the Rule of may be a good option. However, if an advertiser is looking for an ad campaign that is more engaging and has a higher ROI, then they may want to consider other options.

What type of Companies use the Rule of 7?

The Rule of 7 is a digital marketing strategy that says that a potential customer needs to see or hear your company’s message at least 7 times before they will take action and buy from you.

This rule applies to all types of companies, whether you’re selling physical products, digital products, or services.

The Rule of 7 is most effective when you use a variety of marketing channels to reach your audience. For example, you might use email marketing, social media, paid advertising, and content marketing to reach your potential customers.

By using a mix of channels, you’ll be able to reach more people and increase the chances that they’ll see your message and take action.

If you’re not sure how to get started with the Rule of 7, or if you want help implementing it, contact a digital marketing agency like ours. We can help you create a plan that will reach your target audience and help you achieve your business goals.

How to use the Rule of in your marketing strategy

The Rule of is a simple concept that can be used to increase the effectiveness of your marketing campaigns. The basic idea is that you should show your ad or message to as many people as possible. The more people who see it, the more likely it is that someone will take action, whether that’s clicking on your ad, visiting your website, or making a purchase.

There are a few different ways to put the Rule of into practice. One is to create ads that are targeted to a wide audience. Another is to use platforms like Facebook and Google AdWords, which have huge reach and allow you to target your ads to specific demographics, interests, and even locations.

You can also use the Rule of in your email marketing by sending your messages to as many people as possible. And finally, you can use it in your content marketing by creating informative and entertaining blog posts, videos, and infographics that are likely to be shared widely.

If you want to increase the effectiveness of your marketing campaigns, make sure to keep the Rule of in mind. By reaching as many people as possible with your message, you’ll be more likely to get the results you’re looking for.

Alternatives to the Rule of 7

The rule of 7 is a digital marketing guideline that suggests that a potential customer needs to see or hear your message at least 7 times before they take action.

While the rule of 7 is a good general guideline, there are many factors that can affect how often someone needs to see your message before they take action.

Some industries are more competitive than others, so you may need to show your message to potential customers more than 7 times before they take notice. Additionally, the way you advertise and market your product or service can also affect how often potential customers need to see your message.

If you want to be successful in digital marketing, it is important to test different advertising strategies and messages to see what works best for your business. Try different frequency levels and mediums (such as email, social media, and paid ads) to reach your target audience.

Conclusion

The Rule of 7 is a digital marketing principle that says a prospect needs to see or hear your message at least seven times before they take action. This rule is based on the idea that it takes multiple exposures to your brand before someone will take notice.

While the Rule of 7 is a helpful guideline, it’s important to keep in mind that every person is different and some may need more or less exposures to your message before taking action. The best way to find out how many times you need to expose your audience to your message is to test different frequencies and track your results.

UNDERSTANDING LOCAL SEARCH RANKING FACTORS

Jan 21, 2022 | PR Firm Reno

This new search engine results page (serp), known as a blended search result, has made traditional SEO efforts more important than ever for any business aiming to benefit from the ever-expanding market of online search.

Blended Search Result (left) versus “pure” or “7-Pack” result (right)

David Mihm’s 2011 Local Searching Ranking Factors report was published Friday, proving only that Google’s local results change more than Roger Ebert’s twitter status. More than Charlie Sheen goes through girlfriends. Faster than Ashton Kutcher can destroy Two and a Half Men. Even faster than Apple releases new junk to clean out my wallet. You get the idea. One of Google’s most dramatic adjustments transformed the “pure” local search result, otherwise known as the “7-pack,” by weighing SEO elements of business websites into corresponding search results, putting an end to any local SEO strategies focusing only on Google Places. This new search engine results page (serp), known as a blended search result, has made traditional SEO efforts more important than ever for any business aiming to benefit from the ever-expanding market of online search.

David Mihm’s report includes charts, graphs, unicorns, and everything else you could possibly imagine, all beautifully organized and illustrated, so I will only include some of the most important findings here. I’ll also emphasize what I’ve found to be most important in my own experience this year.

Top Ten Factors in Google Places Search Results

  1. Physical Address in City of Search
  2. Manually Owner-verified Place Page
  3. Proper Category Associations
  4. Volume of Traditional Structured Citations (IYPs, Data Aggregators)
  5. Crawlable Address Matching Place Page Address
  6. PageRank/Authority of Website Homepage/Highest Ranked Page
  7. Quality of Inbound Links to Website
  8. Crawlable Phone Number Matching Place Page Phone Number
  9. Local Area Code on Place Page
  10. City, State in Places Landing Page Title

Hold on a second! What hasn’t changed?

The basics of local search remain the same to a large extent. It’s still important to have your business’s physical address in the city where the search occurs, and there’s nothing easier, or more beneficial, than simply claiming your listing in Google Places. The significance of choosing proper categories* hasn’t changed either – if your business doesn’t have well-chosen categories, it’s probably not going to appear in related search queries. Acquiring citations from a slew of business directories (Internet Yellow Pages, Yelp, Kudzu, MerchantCircle, etc.) still remains highly important.

But you said local results have changed!

Though many searches continue to yield a “pure” result or “7-pack,” blended search results are responsible for the majority of changes in importance of ranking factors. PageRank/Homepage Authority has become much more significant in local search over the last year, meaning that a business can no longer rely solely on the strength of their Google Places page to rank well – at least not for blended search results. It also means that it is vital for Google to recognize your business website within your Places page. Your website should be one of your first citations, as shown below.

Business Website Citation for Surratt Law Practice of Reno, Nevada

If Places doesn’t recognize your website, chances are you aren’t benefiting from optimizing your site, and your business is not going to show up in any blended search results. Doh!

Name, Address, Phone Number (NAP)

NAP Consistency is the key to happy search.

A missing connection between your website and Places page could also mean your business has some inconsistencies in Name/Address/Phone Number (NAP) across the web. NAP consistency is crucial — it shows Google that your business is not only legitimate, but is also a valuable asset to its users, making it more likely that your page will rank well. Ensure your business name, address, and phone number are identical across all platforms. If your official business name has “,LLC.” in it, it should be “,LLC.” everywhere. If your office is in a suite, decide whether your address will be written as  “Suite#” or “Ste#,” and stick to it. Format your NAP as consistently as possible on every print ad, website, press release, and publication. It’s not only great for your brand, it’s great for your SEO. Consistency makes the crawlers happy.

NAP consistency includes avoiding duplicate Places listings, which can cause citations to be assigned to a listing you aren’t optimizing. It takes weeks to months to have this corrected, if Google gets to it at all. Avoid the whole mess by having only ONE Places listing for your business. This is especially true for doctors and lawyers, who are often incorrectly advised by SEO consultants and marketing companies to create Places listings for every physician or attorney in the office. Don’t do it!

Links, Links, Links.

Of course, blended search results have also made it that much more important to acquire meaningful inbound links to your business’s website. As Andrew Shotland of Local SEO Guide says, “no linky, no ranky.” Not sure how to do this? Start a marketing alliance in your city. Write a guest blog post. Write a press release. Connect with your industry and your community in a way that gets your business noticed. Don’t resort to blackhat techniques that will not only get your website penalized, but will also hurt your brand.

Conclusions

Last thing, and it’s true no matter how Google changes. To business owners looking for an SEO consultant: read Google’s quality guidelines. Though 2011 has proven to be a year of tremendous development for Google and local search results, spammers continue to rampantly exploit the system. While this may be beneficial in the short-term, it almost guarantees your business website will be penalized or de-listed altogether at some point in the future.

Whether you’re doing your own local SEO or hiring a consultant, make sure you know nothing is going to cause your business to be penalized or de-indexed. Local SEO may still be rife with blackhat techniques and spammers, but long-term success requires adherence to Google’s rules.

TL;DR (too long; didn’t read)

  1. Optimize your website for products/locations, etc. Geographic keywords are good on your website.
  2. Choose smart categories for your business in Places. Don’t stuff them, or spam geo-keywords.
  3. Make sure your website is a citation in your Google Places page.
  4. Keep your NAP consistent across all directories and websites, especially your own.
  5. Acquire as many meaningful links as possible through doing cool stuff.
  6. If you haven’t already, start getting some positive reviews from your customers.
  7. Read Google’s Quality Guidelines.

 

*If you’re confused about where to start in picking categories that will yield search impressions, and ultimately turn impressions into clicks and then transactions, try using Google Keyword Tools. Seek out keywords that are heavily searched but are also less competitive seacrh terms. This will increase your chances of ranking in the first page of Places quickly for certain search queries, rather than slogging your way up toward queries you may not compete in for several months. For instance, “san diego personal injury attorney” is highly competitive, but “san diego car accident lawyer,” is a little easier of a search query to place in.

Google Updates 2018

Jan 21, 2022 | Web Design

Apologies for the spoiler in the title, but let’s just get it out of the way now. Hummingbird hasn’t killed local SEO, and there’s no indication it will.

Still, it’s a good time to take another look at your local search campaigns with the changes of Google’s new algorithm in mind. Hummingbird intends to improve Google’s user experience by gaining a deeper understanding of an entire search query. A bit vague, right? While I won’t go into too much detail (you can find all the necessary background information at Search Engine Land), Google’s explanation revolves around “conversational search.” Construed by Search Engine Land’s Danny Sullivan,

Google said that Hummingbird is paying more attention to each word in a query, ensuring that the whole query — the whole sentence or conversation or meaning — is taken into account, rather than particular words.

“What’s the closest place to buy the iPhone 5s to my home?” A traditional search engine might focus on finding matches for words — finding a page that says “buy” and “iPhone 5s,” for example.

Hummingbird should better focus on the meaning behind the words. It may better understand the actual location of your home, if you’ve shared that with Google. It might understand that “place” means you want a brick-and-mortar store. It might get that “iPhone 5s” is a particular type of electronic device carried by certain stores. Knowing all these meanings may help Google go beyond just finding pages with matching words.

So how does this affect strategy? Simply put, the best search result is going to be the one that can answer a user’s query directly. This means it’s time, if you haven’t yet, to build some simple, good FAQ content. I’m sure if you’re a local business owner, a lot of your staff are asked the same questions repeatedly. That’s a good place to start. Fortunately, the content doesn’t even need to be explicitly local. Local SEO Guide’s Andrew Shotland explains:

There’s nothing inherently local about the phrase, “how to get rid of mold spots on ceiling,” and the current Google SERP for that query shows a lot of national DIY site results.

But if you think about Hummingbird’s goal to “focus on the meaning behind the words,” you’ll see that sooner or later, Google is going to start to put the fact that you have mold spots on your ceiling together with the idea that you might want to remove those spots and that’s where local businesses that target these queries can gain an unfair advantage over the eHows and DIY.coms of the world.

What does this all mean? Well, Hummingbird hasn’t had a huge impact on local SEO, yet. It’s just like all algorithm changes — by staying on top of the intent behind an update, you can employ strategies designed to keep your clients, or your business, ahead of the curve. It’s not good enough to have a well-optimized page with citations, unstructured citations, and name/address/phone consistency. As always, you need good content. Hummingbird is just driving the significance of unique content even further, and that’s a good thing for hard-working SEOs, business owners, and Google users.

IMPROVING GOOGLE SEARCH: ALGORITHM CHANGES

 

Ever been curious about how often Google’s algorithm changes, how they test them, and how search results are improved? Check out a video just released by the search engineers @ Google below.

From Google:

“Beyond our talk and various blog posts, we wanted to give people an even deeper look inside search, so we put together a short video that gives you a sense of the work that goes into the changes and improvements we make to Google almost every day. While an improvement to the algorithm may start with a creative idea, it always goes through a process of rigorous scientific testing. Simply put: if the data from our experiments doesn’t show that we’re helping users, we won’t launch the change.

In the world of search, we’re always striving to deliver the answers you’re looking for. After all, we know you have a choice of a search engine every time you open a browser. As the Internet becomes bigger, richer and more interactive it means that we have to work that much harder to ensure we’re unearthing and displaying the best results for you.”

 

Marketing Reno

Marketing Reno

Jan 6, 2022 | Marketing

Understanding the Concept of Marketing

The American Marketing Association, a board of directors of organizations that promote the study of marketing, defines marketing as “the process of defining, creating, communicating, exchanging, and delivering offerings for a profit.” The definition of marketing is often used to define the activities that companies must perform to achieve a successful business. According to the definition, marketing is the “process of building and protecting a brand and the relationships it develops with customers.”

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Marketing

Regardless of whether a company’s products are made to serve a global or local market, marketing is a critical and necessary part of the business. In order to achieve profit, a company must satisfy the needs and wants of its customers. For this, it must be integrated into all aspects of the organization. It is not just about the product itself, but also the process of customer interaction. In other words, marketing must be a way of life for all employees and customers.

The process of marketing involves selecting a product or service, determining its demand, developing a promotion, and selecting distribution channels. It is the process of identifying the product or service and making it desirable for consumers. In some cases, marketing also includes making the product look more appealing to potential buyers. Other times, marketing can involve a company’s agreements with retailers or trade shows, distributing products, and promoting their products. To understand the concept of marketing, it is important to understand the basic concepts that underpin this business.

The most common method of marketing is advertising, but it is not the only method. There are many other methods that marketers use, such as guerrilla marketing, which uses unconventional tactics to achieve maximum results with limited resources. For example, guerilla marketing is a strategy that involves putting out advertisements wherever a consumer enters a keyword or phrase. The goal of guerrilla marketing is to maximize results with the least resources. Inbound and outbound marketing are two distinct strategies, and each has its advantages.

The goal of marketing is to create a relationship with customers by providing them with value and services. This involves creating a relationship with the customer by using the appropriate vehicles and stories to reach the target. It also involves providing the right product and service to the right target. The best way to accomplish this is to know your target audience and their needs. Knowing this will help you create the most effective campaigns. There are many examples of how a product or service can help you reach your customers.

Regardless of the type of product or service, a good marketing strategy is essential for any business to grow and succeed. It will increase a company’s sales and create long-term relationships with its clients and end-users. By ensuring that the marketing strategy meets these goals, a company will continue to benefit from a healthy growth in the market. This can be done by conducting a survey of its customers. In addition, a marketing team may work in tandem with other departments to find out what their customers want and need.

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A marketing strategy should include a variety of activities that will increase the company’s sales. In addition to promoting a product, marketing also involves selling. This includes identifying and pursuing sales leads. A good marketing strategy will also incorporate an effective distribution strategy. The best distribution strategy will help the company reach its target audience. In a business, this is critical to its overall success. This is why the marketing department is an essential part of a business.

Moreover, the marketing plan should also include a competitor’s strategy. A marketing strategy must include research to see what is working in the market. This can be done with the help of a growth tool, like GrowthBar. If you’re new to the blogging world, this is essential for your success. If you are a seasoned blogger, it is important to know what your competitors are doing in order to get noticed. This can give you an idea of how to improve your marketing strategy.

While marketing is often characterized by advertising, it can also include branding. In contrast to sales, marketing is an important component of the business. It can also include market research to better understand what customers are looking for. In the case of startups, it may be the best time to start a new marketing strategy. If you are interested in learning more about this topic, check out some of the following articles. They can help you choose the right marketing strategy for your business.

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