Shopify Web Designer in Reno

Shopify Web Designer in Reno

A seasoned Shopify expert can take your business to new heights

Let’s face it, ever since Amazon opened its doors in 1994, and with eBay following suit shortly thereafter, in 1995, online retailing has never been the same. With website designing tools made freely available into their platforms, these bemouths took the world by a storm.

Well, Shopify, a (relatively) new kid on the online marketing block is changing the online retailing landscape once more. With the help of a Shopify web design specialist, small business owners are taking their business to new heights.

Are you ready to join their ranks? Shopify expert Reno Web Designer can help!

Shopify

eCommerce Solutions for every business

Thinking of starting your own small business online? Contemplating expanding your recently established online marketing operation? Tired of trying “old school” online marketing solutions like list directories, email chain messages and classified ads on Kijiji and Craig’s List? All these strategies worked well in the past, but online marketers are now facing tough competition from startups and established eCommerce players alike.

Well, there’s good news! If you work with a Shopify expert, you’ll quickly be able to ditch the traditional marketing strategies that aren’t working anymore. But that’s not all! Your web design expert will also offer you a wealth of Shopify tips and tricks, and support you with powerful Search Engine Optimization (SEO) tactics that will breathe new life into your website and your business.

With the help of a Shopify web design specialist, you can now establish a world-class online marketing presence on one of the fastest growing eCommerce platforms. With some support and guidance from SEO experts and online marketing specialists, you can join the ranks of over 800,000[i] online stores in no time at all.

It doesn’t matter what line of business you are in. If you pick the right Shopify expert, you can unleash the same online marketing capabilities as large multinationals do.

  • There are hundreds of free website themes to choose from, and that can be intimidating for many new and aspiring Shopify business owners. Work with your Shopify specialist web designer to choose an appropriate theme that matches your business and audience
  • Alternately, engage with a veteran SEO coach to get highly effective Shopify tips on how to make the most of all that this powerful platform offers
  • You can even discuss your own web design ideas for a customized Shopify website, and have it developed from scratch to meet your unique specifications
  • Don’t know how to include order-taking and payment cycles into your website? With a Shopify web design expert, you can have an integrated shopping cart built right into your website
  • You can even have your custom-built Shopify website integrate shipping and logistics features, so your customers can track their orders from placement to delivery. Now, how cool is that?

And for small and medium online businesses who worry about credit card processing and receiving your payments on time, your Shopify expert will have you covered there too!  Your website will include all the features that the “big guys” (and gals!) use to process payment transactions through the most accepted global payment networks.

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Safety first

Before you launch any online web presence – be it a website or a social media account, you’ll be wise to consider the safety aspects of your endeavor. With the number of hacks and cyber threats on the rise, especially to small and medium-sized businesses, online security should be your primary concern.

 

There’s more good news that your Shopify expert can share with you! You can work with your design specialist to include some of the same protection offered by banks and other financial institutions, to their customers, into your website design. Your customers’ privacy, and the protection of their personal data should be a primary concern for you. By choosing to work with an expert on the Shopify platform, you’ll be able to benefit from unique Shopify tips and techniques that’ll make your website a much safer place for your clients to visit and transact on.

 

With Level 1 PCI-compliant[ii] security protocols, your customers can safely and securely place orders and you can receive payments without worrying about cyber thieves or hackers. And that’s the kind of peace of mind you’ll receive when working with a Shopify web design specialist.

Getting the most out of your website

You may decide to go-it-alone with your website building project, but chances are that, with a sophisticated and powerful eCommerce platform like Shopify, you might not optimize your web design to its fullest potential. And then again, you might work with web designers that are themselves new and inexperienced to the Shopify environment. There too, the results will likely not match what you were expecting!

With an SEO and online marketing expert on your side, who knows the inner workings of platforms like Shopify, you will exceed your online marketing objectives. And the invaluable Shopify tips and techniques they share with you will help you expand your marketing profile. For instance:

  • When building your Shopify presence, don’t just settle for a template approach. It’s true, templates might get you up and running in no time, and they are a relatively pain-free way to get onto the Shopify platform. However, where’s the site differentiation? How will your customers differentiate your site from hundreds of others who use the same template? Even if it’s a template you choose, your Shopify web design expert can help customize it to make it uniquely yours
  • Take advantage of other Shopify tips based on the platform’s unique eCommerce insight reports to plan your own marketing activities. For example, work with your Shopify expert to develop marketing messaging during the months of November and the 3rd week of January[iii]. The Shopify platform sees heightened customer buying activity around these times and you can cash in on those trends
  • Another strategy that experts, who are intimately familiar with the Shopify platform, recommend to their clients is to build your marketing plans around customer shopping habits. One of the many Shopify tips to consider is based around the fact that North American shoppers (U.S. and Canada) typically place their orders around 5:00 PM EST[iv]. So, if you want to push through major pricing updates to your online store, do that either before or after this transaction window
  • Responsive Shopify web design is all about leveraging customer web browsing patterns too. One tip that experts on the platform share with clients is to leverage peak browsing time of their customer base. For U.S. consumers this is 12AM EST, while Canadian buyers typically browse around 8 PM EST[v]. If you have new products to offer, or special announcements to make, then timing them around the peak browsing habits of your client base might be good for business

These Shopify tips are based on a wealth of data that the platforms’ owner, Shopify Inc. (SHOP), has mined and analyzed from actual Shopify merchants and retail customers who shop on Shopify. It is only an expert on the platform that can help you add value to your Shopify website by leveraging these and many other similar tips. You can get the most out of your Shopify storefront by integrating tips like these into your online marketing plan.

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Supercharged online marketing

To make the most of your Shopify web design, you need to work with platform specialists who can help you integrate multiple marketing strategies, and link them to your website. While your social media presence will help drive online sales, Shopify merchants derive significant amounts of revenue from their online Shopify storefronts. Your Shopify expert can help you create an online marketing presence that that takes advantage of this important fact.

By helping you design a Shopify website that you fully own and control, instead of depending on market-makers like social media platforms, you will have greater influence on your marketing strategy. Additionally, by incorporating other elements, such as SEO, into your online selling strategy, your Shopify web design team can turbo-charge your marketing efforts.

But making the best of an online presence also means being able to compete globally. And that’s where a Shopify specialist website designer can truly add value to your online marketing efforts. You’ll be able to leverage some great Shopify tips that can help you compete with the big league, such as:

  • Understanding how minds of shoppers in various places of the globe work: Japanese online buyers spend the most, your German consumers have the quickest click-finger, so they shop the fastest, while U.S. consumers will come back to your website most often and frequently.

 

By understanding these characteristics of your buyers, you can work with your Shopify web design team to create websites and marketing messages that facilitate the closing of each transaction, including customized geo-based pricing, market-specific deals and audience-specific promotions.

 

  • You may think you need to spend a lot on an accessible website. But your Shopify expert can work with you to get the most of that investment depending on where your customers are located. If you sell a lot in places like Malaysia, Vietnam, Morocco, Singapore or the Netherlands[vi], building a website that supports tablet computing gives you a better ROI – because that’s how shoppers in those markets do most of their Shopify purchasing.

 

On the other hand, Mexican consumers are more inclined to use Shopify to shop via a desktop, while the average Indian shopper on the Shopify platform chooses to shop using a desktop and tablet rather than mobile. Therefore, you can use Shopify tips such as these to build a Shopify website that gives your target market an even greater personalized shopping experience.

Your Shopify web design expert can also help you supercharge your online selling when it comes to closing the deal. With over half of shopping carts abandoned just prior to clicking “pay now”, it’s imperative that you work with a platform expert to help you close the gap between marketing and selling. Working with an expert on Shopify can help you do just that.

There’s ample research that shows Shopify shoppers do an overwhelming amount – 80% – of their purchasing via the online storefront that your web designer can set up for you. It’s important therefore to customize the design of that storefront to match the demographics and clientele you are selling to.

Your Shopify expert can help you strike an equilibrium between delivering your marketing pitch, and making it quick and effective to close the deal. And a lot of factors go into closing that gap including:

  • Page layout
  • Theme selection
  • Fonts and graphics
  • Ease of navigation
  • Content optimization
  • …and more!

And you need to make consumers aware of what you have in store for them online. Shopify’s research shows that, while most consumers buy through Shopify storefronts, or in-store using POS solutions, discovery typically happens online via social feeds or other marketing channels. Your Shopify web design specialist will help you create a bridge between social media marketing and storefront selling so that your customers seamlessly walk that “final mile” to close the transaction.

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Take your business beyond your borders

As your personal Shopify web design specialist, we’ll help you take your business beyond borders. With strong SEO and online marketing expertise, we’ll tailor your website to match your needs. Whether you are in the Beauty and cosmetics business, Fashion and apparel industry, Consumer electronics, Home furnishing or Food & Beverage space, having an expert providing you with Shopify tips and tricks, marketing workshops and success strategies can take your business to a new level.

 

Are you ready to join the ranks of billion-dollar business like LeSportSac, Rebecca Minkoff and Fashion Nova? Do you want to rub shoulders with celebrities like Kanye West, Kylie Jenner and Justin Bieber? Do you want to take your online presence into the realm of multinationals like Nestle, GE and PepsiCo?[vii] Your Shopify web design specialist can make that happen!

 

Request your personalized quote today and see where we take your business!

 

[i] Source: Shopify website – https://www.shopify.ca/plus/about

[ii] Source: Shopify website – https://www.shopify.ca/website/builder

[iii] Source: Shopify’s State of Commerce Report (June 2019) – https://news.shopify.com/shopify-unveils-first-state-of-commerce-report-242590

[iv] Source: Page 13 – https://news.shopify.com/shopify-unveils-first-state-of-commerce-report-242590

[v] Source: Page 13 – https://news.shopify.com/shopify-unveils-first-state-of-commerce-report-242590

[vi] Source: Page 15-16 – https://news.shopify.com/shopify-unveils-first-state-of-commerce-report-242590

[vii] Source: Shopify website – https://www.shopify.ca/plus/about

Design Your Own Website?

Do It Yourself Web Design Versus Hiring a Professional Web Designer – Website Design in Reno Nv

Obviously I would rather you contact me to design and build your company’s website, but if you have extra time on your hands and a little tech know how experience, you should be able to setup a decent static website in a week or two.

Have you seen the commercial where the father had decided to setup his own website and save a few thousand dollars? LOL then it takes a lifetime to actually get the site working correctly. Reno Web Design.

Many website builder company’s claim that their web software makes it super simple to set up a website, even a kid could do it. The truth of the matter is that not all website builders are easy to use or worth the effort of learning a new web software.

Everything and everyone you know has at least one flaw, if not several of them lurking around the corner.  We all try to put our best face forward; web builder companies are the same.

Do a quick web search in Google for the name of the website builder and add the word complaints or bad reviews after like so: Shopify.com bad reviews or Shopify.com complaints. You will see hundreds if not thousands of bad reviews. This is the same for all large hosting and /or website builder sites. Sometimes you have to dig a little deeper, say page 2 or 3 to see the real reviews of a website company.

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Most of the time you will find yourself on hold with tech support (if they even have phone support) or waiting in line to chat with a tech support person who could care less about your needs. Hours and hours of time wasted when you could have been watching your favorite show or out on a hot date with the love of your life. Seriously. This stuff is a pain in the but most days to deal with. I don’t want to just pick on BlueHost.com.

All hosting and web site builder companies have bad reviews, it is part of being in a very competitive and booming industry. It is important to look through these bad reviews to see what problems you may experience by choosing that website builder. Then ask yourself if this bug, problem or concern is something you can live with.

Whether you decide to jump into designing your company website on your own or hire a professional web developer, I have put together a guiding list of items you will need on your website creating journey.

  1. Secure a domain name for your new website. Godaddy is great middle man to do this. They charge about $9 a year for your domain name. Make sure to register this name for 5 years or more. Never let your contact information with the domain registrar become out dated for your domain name. Always keep your email, phone and/or mailing address updated. If not, you could lose it to a competitor. Try to register a name that matches your business name. Do not use abbreviations as they are difficult for your customers to remember. Keep the domain name short, memorable and try your best to get the .com version.
  2. Now that you have a great domain name, you need to have hosting setup. Think of hosting like renting office space on the world wide web, much like renting office space in a busy shopping mall. Hosting plans range in price from free to thousands of dollars a month. Most small business websites can make do with an affordable web hosting plan from Hostgator or Blue Host for about $10 a month. Hosting will house your website files, your emails and other important software needed to run a website. Make sure to purchase Site Lock and Backups for your hosting account to protect your website from attackers, hackers and hi-jackers.
  3. Most hosting companies offer free website builders. There is usually a learning curve with any new web building software. Research the name of the web site builder online to check and see what problems are associated with this free builder. Even pay as you go web site builders have their bugs and headaches. Shopify starts at $29 a month and is super easy to use, BUT, they do not have site backups. A BIG problem for anyone in business to actually sell something. You can buy a website already designed online for about $89, but then you need to learn how to setup correctly and install all the plugins and/or features needed to make the site work. Most theme websites offer an install service for about $600+ per site. You could use a free WordPress theme as well. Your site might not look the greatest, but at least you have it up and running with the basic information needed like office hours, location, customer testimonials and pricing.
  4. Test your new website in multiple browsers and platforms. Open your new website in Firefox, Chrome, Safari and Internet Explorer. Are there any weird bugs? Can you live with them? Or are they breaking the website making it difficult to read? How about your mobile phone? Load your website on an Android and an iPhone and see if the site is easy to navigate and read. Mobile ready websites are extremely important feature to have.
  5. After you have your new domain name, hosting and website setup, you need to setup all of your online social media profiles. Protect your brand online by registering accounts with all the major social networks like Facebook.com, Instagram, Pinterest, LinkedIn, Google Plus and Yelp. Add these social icons to your new website.
  6. Technically that is all you need to know to have a website up and running. Building your website is the first step. Marketing is the

web developer reno

Building a good website takes time, effort and courage. There is always something new to learn and a bug to fix. Browsers update and change all the time. You need to regularly check in on your websites health, making sure that it is running as it should.

A professionally designed website is proven to increase sales and customer loyalty.  Every business needs a website. Most new customers research a business before buying. Your website is your best chance at persuading them to choose you over your competition.

Marketing your website is a critical last step in this process. A true necessity if you are wanting to see growth in new customers.  SEO (search engine optimization) is the art and science of ranking your website high in the search results for the keywords your customers use when looking for similar products and services you sell.

A good SEO company can rank a well-designed website within a month.  The goal is to rank for as many keywords as you possibly can. SEO tools can give us a good idea of what popular words are being searched in Google, but it takes time to weed out the useless keywords and find the real gems that will convert a website view into a real paying customer.

2017 SEO is all about user engagement and interaction with your website properties. If you rank a website for a top keyword and the website viewers do not engage in your website, you will start to lose rankings for that keyword.

The goal is to really WOW your website viewers so much so that they either share your site onto their social media profiles, sign up with their email, watch a video or two, bookmark the site and of course buy something from your website.

This new Rank Brain algorithm makes black hat SEO more difficult. Either your website is fulfilling a need with your customers or it will lose rankings no matter how many back links you have.

Content is KING. The most important marketing expense you will ever have for your business is to hire a great copywriter. Sales copy writing can be pricey, but is worth the extra time and money. This investment will last for years to come.

Working with an SEO company, a copywriter and branding consultant can really help set the tone for a successful website. Why even build a website for your business in the first place if all you put on the site is something from your brochure?

The goal of your website is to convert views into customers. The difference between a homemade website and a professionally designed company website is simple. One of them will generate new clientele for your business and the other will hurt your reputation down the road.

web design

A face only your mother could love

Most often, the do it your self-websites look very unprofessional, but you’ve put so much darn time and energy into it, your proud of the work you have done. This makes you blind to the fact that you now have a poorly designed, half-baked company website.

Often clients will call asking for help with these website builder sites after they have exhausted every free evening and weekend they had. Even though they know they should just hire someone already, they now want to invest more time and dollars by hiring someone like me to make the ugly go away. Even then, they LOVE the website they created with these template sites. Not because the site will win the hearts of their customers, but because they hung in there and finally got something half way decent to share. Not a good business plan if you ask me.

reno web developer

Sometimes the truth hurts, but I promise to make it feel better.

You have to ask yourself, can you handle the truth?

Do you want to impress your future customers? Squash your competitors? Rule the world… 😉

Most custom websites I create cost a onetime fee of $600 – $1500. I need about 2 weeks to work my magic. You can go golf, hiking, a cruise, take a long nap…whatever your heart desires. Leave the heavy lifting to me.

The goal of your business website is to boost your bottom line. You have better things to do than slave over your computer. Step back from the computer…Take a deep breath, pick up the phone and dial 775-453-6120.

Sandy Rowley – RenoWebDesigner.com 800 Haskell St. Reno, Nv 89509. View great reviews on my SEO and Web Design services here.

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