Free marketing workshop with a little business networking… ONLINE Event. Bring your marketing-related questions and get ready to scale your business efforts.
Join leading digital marketing expert, Sandy Rowley this Wednesday for a fun, relaxing and helpful SEO workshop on how to market your business.
Share more about your small business and networking with a small group of entrepreneurs.
Learn the following topics:
- How to build a website?
- How to do SEO?
- How to use Social Media to build up trust?
- Does email marketing still work?
Marketing Workshop – Tips on how to grow your business
You’ve started your business and things are going well, but you want to take things to the next level. You’re ready to start marketing, but you’re not sure where to start or what will work best for your business. Luckily, we’ve got you covered! In this workshop, we’ll be discussing tips and tricks on how to grow your business through marketing.
The Importance of Marketing
No matter what business you’re in, marketing is essential to growing your company. Without marketing, your business will have a hard time reaching new customers and expanding its reach. Fortunately, there are a number of marketing strategies you can use to grow your business. In this workshop, we’ll explore some tips on how to effectively market your business.
The Different Types of Marketing
There are many different types of marketing, each with its own advantages and disadvantages. Here is a brief overview of some of the most popular types of marketing:
– Traditional advertising such as TV, radio, and print ads can be expensive and difficult to measure. However, it can reach a wide audience and can be very effective for building brand awareness.
– Digital marketing includes methods such as search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, and email marketing. It is often more affordable than traditional advertising and can be more easily measured in terms of results.
– Guerrilla marketing is a low-cost way to create buzz about your product or service. This type of marketing uses creative techniques to get attention, such as street performances or flash mobs.
– Word-of-mouth marketing is free and happens when customers tell their friends and family about your business. This is the most powerful form of marketing, but it can be difficult to generate on your own. You can encourage word-of-mouth by creating great customer experiences and offering referral programs.
SEO Event on LinkedIn with Sandy Rowley SEO
Tips for Effective Marketing
Are you looking for ways to grow your business? Marketing is a great way to reach new customers and expand your brand. However, effective marketing can be tricky. Here are some tips to help you market your business effectively:
1. Know your target audience. It’s important to understand who you are trying to reach with your marketing efforts. What are their needs and wants? What kind of messaging will resonate with them? When you know your target audience, you can create marketing campaigns that are more likely to be successful.
2. Use multiple channels. Don’t just stick to one type of marketing. Try a variety of channels, including social media, email, paid advertising, and events. By using multiple channels, you’ll reach more people and have a better chance of growing your business.
3. Be creative. If you want your marketing campaigns to be successful, you need to stand out from the crowd. Be creative in your approach and come up with fresh ideas that will grab attention.
4. Measure results. Keep track of your marketing campaigns and measure the results. This will help you see what’s working and what’s not so you can adjust your strategies accordingly.
By following these tips,
Creating a Marketing Plan
The marketing plan is the road map for your business’s marketing activities. It provides direction and helps to keep you focused on your goals. While there is no one-size-fits-all approach to creating a marketing plan, there are certain elements that should be included in all plans. In this workshop, we’ll cover the essential components of a marketing plan and offer tips on how to create a plan that will work for your business.
Implementing Your Marketing Plan
If you’re like most business owners, you understand the importance of marketing, but you may not have the time or resources to create and implement an effective marketing plan. That’s where a marketing workshop can be helpful.
At a marketing workshop, you’ll learn practical tips and strategies that you can use to grow your business. You’ll also have the opportunity to network with other business owners and hear from guest speakers who are experts in the field of marketing.
If you’re ready to take your business to the next level, consider attending a marketing workshop. You’ll come away with new ideas and a renewed commitment to growing your business.
Evaluating Your Marketing Efforts
Are you happy with your current marketing efforts? If not, it may be time to take a step back and evaluate what’s not working. Here are a few tips on how to evaluate your marketing efforts and make changes to grow your business:
1. Define your goals. What are you trying to achieve with your marketing? Without clear goals, it will be difficult to measure success.
2. Look at your target market. Are you reaching the right people with your marketing? If not, you may need to adjust your target market.
3. Analyze your results. Take a close look at your marketing campaigns and analyze the results. What worked well and what didn’t? Use this information to make changes to future campaigns.
4. Be flexible. Don’t be afraid to try new things or make changes to your marketing strategy. What works today may not work tomorrow, so it’s important to be flexible and always be willing to adapt.
By taking the time to evaluate your marketing efforts, you can make the necessary changes to help grow your business.
Thank you for attending our marketing workshop! We hope you found it insightful and helpful in learning some tips on how to grow your business. If you have any further questions, please feel free to contact us. We wish you all the best in your future endeavors!
The advancement of technology is changing how we sell products, goods, and services. In a thriving industry like marketing, new technologies play a fundamental role in the economic and employment growth of the sector.
Growth Projections for Marketing Careers
According to the Bureau of Labor Statistics (BLS), the marketing industry will grow 10 percent between 2020 and 2030. The main target for this market is to generate more economic prosperity, stability, and employment growth over time. There will be at least 31,100 new advertising, promotions, and marketing manager jobs each year throughout this decade.
Three Amazing Changes to the Marketing Industry this Decade
According to Adage, 67 percent of Gen Z consumers believe that websites should predict what they are looking for. E-consumers seek automation of their preferences and purchases. 40 percent of consumers will stop visiting a website if the brand does not foresee what they need, like, or want.
Automated Subscription Services
Virtually all great entertainment and e-commerce services work through the subscription system. New customers of the post-pandemic era now prefer automatic payments. According to Gartner, by 2023, 75 percent of direct selling companies will offer their products or services through automated subscriptions.
Voice Assistant Advertising
According to a study by Juniper Research, the number of voice assistants worldwide will triple by 2023, with around eight billion of these devices. This technology will make advertising more personalized, real-time, and automated. This system will interact with thousands of users, showing persuasive advertisements based on their consumption patterns.
Five New Technologies That Will Boom in the Marketing Industry
- Digital imitation of real people’s voices: This technology will be implemented thanks to a software called Lyrebird, which creates an authentic digital voice from a short recording sample of a person’s voice. This tool will recreate the sound of media figures in advertisements.
- Big data-little area: Companies will capture huge data flows to order them through Artificial Intelligence systems in a specific geographic location and market. This way, they will discover opportunities for new customer networks.
- Augmented reality: Retail companies will offer augmented reality glasses to interact with the products. Consumers will know the characteristics of the products, see the cost, and much more.
- Surveillance robots for big malls: Robotics companies from countries such as the United States, the United Kingdom, and Spain will develop robots to monitor the mass consumption activity of customers in large shopping centers.
- Commercial drones: Large mass-market corporations will use drone systems to explore human behavior from the air. Thus, companies will design their marketing campaigns adapted to social behaviors.
The Best Places to Find a Marketing Job Over the Next Few Years
If you want to expand your career path and obtain excellent economic and professional opportunities in the marketing industry, pay attention to the best academic platforms. We took data from Career Karma to show you the best digital marketing bootcamps right now. Bootcamps are the future schools that will set the trend for getting a marketing job without a degree. Below are the main digital marketing bootcamps:
Thinkful offers a three-month program called the “Online Digital Marketing Bootcamp”. The course syllabus includes topics like Content Marketing, SEO, Social Media Management, Email Marketing, and much more. Many grads work for companies like Amazon, Twitter, and Google. This bootcamp also offers software engineering, UI/UX design, and Data Science programs.
General Assembly provides extensive knowledge in Digital Marketing with in-demand skills to build your career in high-growth tech fields. In addition, the course offers technical training with flexible delivery and an industry-tested curriculum. You will join a career services program, which will increase your chances of landing a job in the marketing industry.
Simplilearn is the number one online bootcamp to learn digital economy skills with specialized training in emerging technologies. Here, you will become a digital marketer with qualified Data Science, Data Analytics, and Product Management skills. Thanks to its role-based training programs and comprehensive certification programs, this academy will guide you in your job search.
BrainStation trains students to become great professionals in the marketing industry. This bootcamp will provide a full learning experience based on modern digital marketing strategies. With this knowledge, you will solve real-world projects working alongside industry professionals in business contexts. BrainStation also includes Data Science, Web Development, and UX/UI Design bootcamps.
The digital marketing industry concentrates the highest growth currently and in the coming years. Therefore, being a part of this wide market of opportunities, large projects, and professional development is the best decision you can make amid the technological boom of the new era.
Marketing for manufacturing companies is paramount during the early stages. Want to get clients who place million-dollar orders with your company? One word: Marketing. Most manufacturing companies get their orders from loyal customers who keep returning for more. This begs the question: How can a new company stand out and get their first customers? Marketing is paramount if your manufacturing company is in the early stages i.e. a start-up.
There are hundreds of potential approaches for manufacturing company marketing that an owner can use to make their products known. This guide will focus on the basics that manufacturing companies need to start marketing their company and create the foundation for future growth.
- The ultimate goal here is to help your manufacturing company build a loyal customer base interested in placing huge orders on a recurring basis.
- Recurring clients are the key to marketing for manufacturing company.
Understand The Customer
Use reverse-psychology to determine what the customers in your industry want – and give it to them. This is a proven method to get a head-start in a competitive industry when other manufacturers might slip. Instead of focusing on the company, focus on the customer and what they need. Put yourself in their shoes and imagine what you would do if you were looking for a manufacturer to order from. The buying process usually goes like this:
- The customer needs X product in your manufacturing industry.
- The customer researches 5-10 potential manufacturers to buy from.
- The customer makes a decision based on metrics such as: price, brand, reputation, customer reviews, etc.
The best way to take advantage of this process is to offer an advantage that none of the other companies are offering. Example: If you’re an electric bike manufacturer and the average bike costs $2000, you could make your bikes cost $1499. If the product quality is kick-ass, the customers will keep returning for more.
Develop A Marketing Strategy (SEO, PPC, Alibaba, Social)
Marketing a manufacturing company is different because you’re essentially in the B2B (business-to-business) company and your target market are other entrepreneurs who purchase the products to re-sell at their stores or online businesses. However, this doesn’t mean that those people can’t be reached in the same way that other regular customers can’t. In fact, many of them are actively researching companies to buy from which makes it easier to market to them.
The key to reaching these people is to develop a marketing strategy that caters to people in your industry. Start by developing a presence on trade websites such as Alibaba and Global Sources where you can place your product in front of millions of people looking to buy from manufacturers directly.
Combine B2B marketplace presence with SEO and PPC strategies in your niche in order to cater to people directly looking for these keywords on search engines. Example: An electric bike parts company could target keywords like “Buy electric bike battery”. Smart placement gives you an advantage over all other competitors and you must utilize all marketing avenues at your disposal.
Need improvements in traffic, sales and leads? Call Sandy, top ranked SEO expert @ 775-870-0488.