Design Your Own Website?

Do It Yourself Web Design Versus Hiring a Professional Web Designer – Website Design in Reno Nv

Obviously I would rather you contact me to design and build your company’s website, but if you have extra time on your hands and a little tech know how experience, you should be able to setup a decent static website in a week or two.

Have you seen the commercial where the father had decided to setup his own website and save a few thousand dollars? LOL then it takes a lifetime to actually get the site working correctly. Reno Web Design.

Many website builder company’s claim that their web software makes it super simple to set up a website, even a kid could do it. The truth of the matter is that not all website builders are easy to use or worth the effort of learning a new web software.

Everything and everyone you know has at least one flaw, if not several of them lurking around the corner.  We all try to put our best face forward; web builder companies are the same.

Do a quick web search in Google for the name of the website builder and add the word complaints or bad reviews after like so: Shopify.com bad reviews or Shopify.com complaints. You will see hundreds if not thousands of bad reviews. This is the same for all large hosting and /or website builder sites. Sometimes you have to dig a little deeper, say page 2 or 3 to see the real reviews of a website company.

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Most of the time you will find yourself on hold with tech support (if they even have phone support) or waiting in line to chat with a tech support person who could care less about your needs. Hours and hours of time wasted when you could have been watching your favorite show or out on a hot date with the love of your life. Seriously. This stuff is a pain in the but most days to deal with. I don’t want to just pick on BlueHost.com.

All hosting and web site builder companies have bad reviews, it is part of being in a very competitive and booming industry. It is important to look through these bad reviews to see what problems you may experience by choosing that website builder. Then ask yourself if this bug, problem or concern is something you can live with.

Whether you decide to jump into designing your company website on your own or hire a professional web developer, I have put together a guiding list of items you will need on your website creating journey.

  1. Secure a domain name for your new website. Godaddy is great middle man to do this. They charge about $9 a year for your domain name. Make sure to register this name for 5 years or more. Never let your contact information with the domain registrar become out dated for your domain name. Always keep your email, phone and/or mailing address updated. If not, you could lose it to a competitor. Try to register a name that matches your business name. Do not use abbreviations as they are difficult for your customers to remember. Keep the domain name short, memorable and try your best to get the .com version.
  2. Now that you have a great domain name, you need to have hosting setup. Think of hosting like renting office space on the world wide web, much like renting office space in a busy shopping mall. Hosting plans range in price from free to thousands of dollars a month. Most small business websites can make do with an affordable web hosting plan from Hostgator or Blue Host for about $10 a month. Hosting will house your website files, your emails and other important software needed to run a website. Make sure to purchase Site Lock and Backups for your hosting account to protect your website from attackers, hackers and hi-jackers.
  3. Most hosting companies offer free website builders. There is usually a learning curve with any new web building software. Research the name of the web site builder online to check and see what problems are associated with this free builder. Even pay as you go web site builders have their bugs and headaches. Shopify starts at $29 a month and is super easy to use, BUT, they do not have site backups. A BIG problem for anyone in business to actually sell something. You can buy a website already designed online for about $89, but then you need to learn how to setup correctly and install all the plugins and/or features needed to make the site work. Most theme websites offer an install service for about $600+ per site. You could use a free WordPress theme as well. Your site might not look the greatest, but at least you have it up and running with the basic information needed like office hours, location, customer testimonials and pricing.
  4. Test your new website in multiple browsers and platforms. Open your new website in Firefox, Chrome, Safari and Internet Explorer. Are there any weird bugs? Can you live with them? Or are they breaking the website making it difficult to read? How about your mobile phone? Load your website on an Android and an iPhone and see if the site is easy to navigate and read. Mobile ready websites are extremely important feature to have.
  5. After you have your new domain name, hosting and website setup, you need to setup all of your online social media profiles. Protect your brand online by registering accounts with all the major social networks like Facebook.com, Instagram, Pinterest, LinkedIn, Google Plus and Yelp. Add these social icons to your new website.
  6. Technically that is all you need to know to have a website up and running. Building your website is the first step. Marketing is the

web developer reno

Building a good website takes time, effort and courage. There is always something new to learn and a bug to fix. Browsers update and change all the time. You need to regularly check in on your websites health, making sure that it is running as it should.

A professionally designed website is proven to increase sales and customer loyalty.  Every business needs a website. Most new customers research a business before buying. Your website is your best chance at persuading them to choose you over your competition.

Marketing your website is a critical last step in this process. A true necessity if you are wanting to see growth in new customers.  SEO (search engine optimization) is the art and science of ranking your website high in the search results for the keywords your customers use when looking for similar products and services you sell.

A good SEO company can rank a well-designed website within a month.  The goal is to rank for as many keywords as you possibly can. SEO tools can give us a good idea of what popular words are being searched in Google, but it takes time to weed out the useless keywords and find the real gems that will convert a website view into a real paying customer.

2017 SEO is all about user engagement and interaction with your website properties. If you rank a website for a top keyword and the website viewers do not engage in your website, you will start to lose rankings for that keyword.

The goal is to really WOW your website viewers so much so that they either share your site onto their social media profiles, sign up with their email, watch a video or two, bookmark the site and of course buy something from your website.

This new Rank Brain algorithm makes black hat SEO more difficult. Either your website is fulfilling a need with your customers or it will lose rankings no matter how many back links you have.

Content is KING. The most important marketing expense you will ever have for your business is to hire a great copywriter. Sales copy writing can be pricey, but is worth the extra time and money. This investment will last for years to come.

Working with an SEO company, a copywriter and branding consultant can really help set the tone for a successful website. Why even build a website for your business in the first place if all you put on the site is something from your brochure?

The goal of your website is to convert views into customers. The difference between a homemade website and a professionally designed company website is simple. One of them will generate new clientele for your business and the other will hurt your reputation down the road.

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A face only your mother could love

Most often, the do it your self-websites look very unprofessional, but you’ve put so much darn time and energy into it, your proud of the work you have done. This makes you blind to the fact that you now have a poorly designed, half-baked company website.

Often clients will call asking for help with these website builder sites after they have exhausted every free evening and weekend they had. Even though they know they should just hire someone already, they now want to invest more time and dollars by hiring someone like me to make the ugly go away. Even then, they LOVE the website they created with these template sites. Not because the site will win the hearts of their customers, but because they hung in there and finally got something half way decent to share. Not a good business plan if you ask me.

reno web developer

Sometimes the truth hurts, but I promise to make it feel better.

You have to ask yourself, can you handle the truth?

Do you want to impress your future customers? Squash your competitors? Rule the world… 😉

Most custom websites I create cost a onetime fee of $600 – $1500. I need about 2 weeks to work my magic. You can go golf, hiking, a cruise, take a long nap…whatever your heart desires. Leave the heavy lifting to me.

The goal of your business website is to boost your bottom line. You have better things to do than slave over your computer. Step back from the computer…Take a deep breath, pick up the phone and dial 775-453-6120.

Sandy Rowley – RenoWebDesigner.com 800 Haskell St. Reno, Nv 89509. View great reviews on my SEO and Web Design services here.

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Reno Business Class

Over the course of my 23 years in business, I have identified and refined my understanding and use of these ten drivers that create upside leverage and exponential business growth that I have used (along with the highest performing businesses) to drive sustainable growth, profitability and competitive superiority.

This course is designed to help you examine how these ten drivers directly relate to your business efforts, activities and opportunities. Also, it allows us to drill down directly into your business so you start to create upside leverage which means getting an activity, an investment, an opportunity, and an effort of people or creative intellectual capital to produce for you and your business at a much higher, bigger, better, more profitable yield or result than it otherwise would.

1. Marketing

2. Your Strategy

3. Sales

4. Capital (Human, Intellectual, Financial)

5. Your Business Model

6. Relationships

7. Your Distribution Channels

8. Your Products and Services

9. Your Processes, Procedures & Systems

10. Your Ideology

I am positive that this course will animate your spirit, challenge your sense of what’s truly possible, excite your creative and achieve mental side of your brain – and provoke you to start demanding the maximum performance capability.

It is my heartfelt desire to see you never again, unknowingly, restrict or limit the amount of clients you generate, the amount of profit you make, the amount of impact you have in the world, the market value of your business, the success you achieve, the joy and control you maintain – and the prosperity and impact you can have in the world!

Learn From Local Experts:

CPA Reno

Tim Nelson

Evans Nelson & Company CPAs

At Evans Nelson & Company CPAs, we get results for our clients
because we invest the appropriate and necessary time educating
ourselves on the current rules and regulations of the trade.

Reno Web DesignerSandy Rowley

SEO & Marketing Expert

Leading SEO & Marketing expert with a Webby Award winning Designer
with a background in conversion website design.
Learn proven internet marketing tactics that will increase
website views and sales. RenoWebDesigner.com

Business Strategies

Kevin Cicocotti

Human Factor Formula

What makes the difference between an average leader and an
outstanding one? What skills are essential to develop in order to
increase your impact and influence and achieve exceptional results?
Humanfactorformula.com

Branding Reno

Brynn Breuner

MindSpark Branding

MindSpark Branding helps new and established businesses
stand out, build credibility, and make more money working
for the people who really love the work you do. What do you stand for?

Reno Business Class is coming soon to a FaceBook and YouTube page soon.

Follow Sandy Rowley, leading business marketing expert on her official FaceBook.com page to learn more!

How to Increase My Website Views

If your like most small businesses, you are concerned with increasing website traffic in order to increase sales for your business. The idea of sending thousands of potential clients to your website seems like sound business decision. Start here by assessing where your current website SEO stands in comparison to your competitors with my free web grader service.

The honest truth of the matter is that most businesses in the Reno area do not have enough people in the area searching for the products and services your company offers to warrant a shot gun blast approach to internet marketing you will often see for sale with other local SEO company websites.

The most popular keywords searched in the Reno Nevada areas are:

  • Hotels
  • Casinos
  • Restaurants
  • Things to do in Reno
  • Events
  • Weather
  • Weddings
  • Homes for sale in Reno

These are the most searched terms for our area, but there are tens of thousands of searches done each month for services like Plumbers, HVACS, Handyman, Car Sales, Life Coach and many others.

These keywords can easily be ranked on the first page of Google, IF, SEO is done properly. Google has over 200 steps that need to be updated with your domain name, your website and web page code in order to be listed in Google via SEO.

What is SEO?

SEO stands for Search Engine Optimization.

SEO is the art and science of taking an existing website and cleaning up the code used to create the website to better match the requirements that Google and other search engines require to be listed within their search engine. This is only part of the success formula for website marketing.

SEM (search engine marketing) is the art of marketing your website in a way that search engines see your website as an authority in your field. SEM is an ongoing process where as SEO is usually done 3 times or so per year, to keep your website up to date with Google’s SEO Algorithm changes. Code that used to be seen as safe (white hat SEO) optimization practices can become Black Hat (illegal SEO) over night.

seo company services

What are examples of Black Hat SEO?

  1. Buying back links to your website. Example: Buy 5000 backlinks by tomorrow for $20. This could sound like a great idea once you understand that links from other websites you’re your website helps to boost your rankings quickly in search, but, keep in mind, Google now actively searches for websites that implement this black hat SEO trick and bans them forever. This is not worth the risk.
  2. Buying website views to your website. Example: Send thousands or even millions of visitors to your websiteseo services this month for $45. Google loves to see traffic on your website. This tells Google your site is worthy of more traffic. The catch now is, that if you have lots of traffic to your website and no conversions, you guessed it, your website gets banned. If you flag Google bots that you are inflating your website traffic, you will reap those painful consequences. Keep an eye on your website stats every week. Make certain that your SEO company did not buy fake website views to trick you into thinking you’re getting lots of real clients on your website with their fake work. ***Link how to spot fake website traffic.***
  3. Does your website have thousands of back links or referral traffic from a spam site? Or from some cheesy directory in Asia or another country? This is a telltale sign of fake SEO work.

Website Helpers has a good article on Black Hat SEO tactics that can destroy your online reputation with the major search engines.

  • Invisible text. Don’t put white text on a white background. In fact, don’t put even very light yellow on a white background. The engines aren’t stupid; just because the colors aren’t exactly the same doesn’t mean they can’t figure out there’s no contrast. Yes, there are clever ways to try to fool Google about what the background color actually is, but Google is probably aware of most of them anyway, and I won’t cover them besides.
  • Cloaking. Google knows what’s on your site because periodically its automated robot called Googlebot visits all the pages in its index, and grabs all the page content so it can analyze it later. Cloaking means showing one page to Google bot and a completely different page to real human visitors. Google despises this aplenty.
  • Keyword Stuffing. The engines want your pages to be natural. Finding every place to cram your keywords onto your pages — or worse, including a “paragraph” of nothing but keywords, especially if they’re repeated ad nauseum — is a big no-no. Do you consider pages with lists of keywords to be high quality? Neither does Google.
  • Doorway pages. A doorway page is a page built specifically for the purpose of ranking well in the search engines and without any real content of its own, and which then links to the “real” destination page, or automatically redirects there. Doorway pages are a popular choice of some SEO firms, although Google has cracked down on this and many webmasters saw their pages disappear from the index. Some SEO firms call their doorway pages something else, in an effort to fool potential customers who know enough to know that they should avoid doorway pages. But a doorway page is still a doorway page even if you call it something else. Some engines may decide that an orphaned page is a doorway page, and if so then the page or the site might suffer a penalty.
  • Spam. Spam has a special meaning with regards to SEO: worthless pages with no content, created specifically for the purpose of ranking well in the engines. You think they have what you’re looking for, but when you get there it’s just a bunch of ads or listings of other sites. The webmaster is either getting paid by the advertisers, or the page is a doorway page, with the webmaster hoping that you’ll click over to the page s/he really wants you to go to.

Read the full article here. https://websitehelpers.com/seo/blackhat.html

What are the current, known safe, white hat SEO tactics that will increase your website traffic in a way that boosts signs ups and sales on for your company?

Posting use full FAQ’s, How to Articles and web tools for your website views are a great way to build up traffic.

Being an active and helpful member of the top 3 social media sites your customers frequent.

Participating in local events that help the nonprofit community.

Generating news worthy events.

Having clean code built to the latest SEO standards.

Implement a conversion call to action on website pages. Example: sign up for our email here, buy this now…. download this free e book.

White hat SEO is all about being a good neighbor, useful services and information. Gaining press mentions and playing the SEO game fairly.

Search engine marketing includes multiple resources and tools that help rank your website in the organic search engine results as well as the sponsored ads at the top and bottom of the search engine results page. Integrating social media campaigns that accelerate social mentions, back links to your websites and actual clients coming in through your door.

With Googles latest update, it is extremely important to keep your visitors engaged with the content on your website. Google tracks how long these viewers are on your website clicking around. This tells Google that your website is interesting, helpful and a good resource to rank high in search.

Internet marketing is a collaborative effort of working with social media, content creation and optimization to meet SEO standards. Internet marketing is an ongoing effort just as traditional marketing requires updated information, contests, coupons, sales…promotions to keep your customers satisfied and with your business front and center.

Look at other successful internet marketing campaigns and learn what was done right, and where you can improve upon.

Lindsay Kolowich | @lkolow wrote a great article on examples of successful marketing campaign.

15 of the Best Email Marketing Campaign Examples You’ve Ever Seen

1) charity: water

When people talk about email marketing, lots of them forget to mention transactional emails. (Download this free offer for all sorts of email copy templates. email copy templates.) These are the automated emails you get in your inbox after taking a certain action on a website. This could be anything from filling out a form to purchasing a product to updating you on the progress of your order. Often, these are plain text emails that email marketers set and forget.

Well, charity: water took an alternate route. Once someone donates to a charity: water projects, their money takes a long journey. Most charities don’t tell you about that journey at all — charity: water uses automated emails to show donors how their money is making an impact over time. With the project timeline and accompanying table, you don’t even really need to read the email — you know immediately where you are in the whole process so you can move on to other things in your inbox.

2) BuzzFeed

3) Uber

Read the full article here.

Increasing website traffic is simple. Provide useful content, do the right thing, and be consistent. Learn more about SEO Services here.

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Reno SEO, Marketing & Web Design
800 Haskell St, Reno, NV 89509
775-870-0488
www.RenoWebDesigner.com