Reno Search Engine Optimization

How can search engine optimization help grow your small business in the Reno Nevada area?

SEO, or search engine optimization is a marketing strategy that helps pages from your website rank high in Google, Yahoo and Bing search engines.

reno search engine optimization

Thousands of people in Reno and even outside of the state of Nevada, search for Reno related keywords every day! Anything from website designers, logo designers to coffee shops and real estate listings. Reno is a hotbed of search engine traffic for sure!

Business owners who ignore this marketing tactic will find it too late or costly to outrank their local competitors once they do hop on the SEO bandwagon.

  • Free customers as long as you rank high in search
  • Seen as the authority in your industry
  • Grab the lion share of new customers searching for your industry

SEO is only part of the solution. PPC pay per click marketing can boost your rankings within a few hours, but can be costly especially if you are new to internet marketing and the PPC world. Website optimization  is far more than adding a few meta title tags and keywords.  Your sites optimization should include on site factors like website load speed and if it is mobile ready.

reno nv

Tens of thousand of people are moving to the Reno area from California. They used Google and other search engines to find new work or homes in Reno. Most of them searched in Google for keywords that your business could have been ranked #1 for.

Search engine optimization can really increase the amount of foot traffic your business sees in an average day. SEO is critical for a business who needs to increase their revenue this year.

You can use search engine optimization tools as well to keep an eye on your SEO pros. You should check your website each week. Tools like Google Search Console are an invaluable SEO tool that has saved me countless hours of work and research while assessing if a website can rank for a keyword this month or would need months of dedicated SEO work.

Want to learn more about me and how I operate? Join me at one of my free Internet Marketing Workshops at Swill Coffee & Wine in Reno Nv. Once a month, I teach a marketing workshop to no more than 50 Reno business owners. You are free to join us.

Reno Calendar of Events

How do you know if search engine optimization will help your business? What if you are in an industry in Reno that is difficult or too expensive to hire and SEO expert to maintain my websites SEO traffic?

I work with a lot of clients in very competitive industries where their average PPC can be as high as $100 a click. In those industries, you can expect to pay $10k or more a month in SEO fees. Sure, you could probably find a SEO company that would do it for less, but you would not know that that their services were not working until a few month into your contract, you have yet to gain a new customer from your website. I see this happen often. Most of the calls I get each day from new prospective SEO clients are from successful businesses that saw a drop in sales online. They hire me to do a technical SEO audit, where often I discover shady SEO practices and web marketing companies paying for fake traffic to be sent to the persons website. So, when they signed up for this super good deal from a local or national SEO company, they saw an immediately spike in traffic in their Google Analytics account.

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Most clients think that the SEO company or expert, was doing a fantastic job until a few months in, they are wondering why no one is converting to a sale. When they started digging around inside their websites analytics account, their heart dropped. “Why do I have so many views from India and Africa?”

This is one of the reasons why we do not ask for a 12 month contract with our SEO clients. We do get nervous about this setup because what if the client changes their minds and we did all of this up front work in the beginning without being properly paid for our services, but this is something we are willing to risk to prove our point here. You can hire any SEO idiot for $300 a month, but you will reap what you sow. SEO is hard. SEO takes time, effort, energy and constant change. Google updates the rules twice a day.

I have been working as an SEO and Web Design expert since 1999. I have worked with small business owners, to mommy bloggers all the way to corporate portals, government community websites, university websites as well as famous celebrities. I have won two honorary Webby Awards for my web design work. None of that matters, if I do not get your website ranking for money making keywords that help you reach your goals.

A good SEO expert will not just randomly choose the easiest keyword to rank your company website for, they will dig deeper and test what keywords could drive the highest ROI for your investment. This is an on going process. I work closely with my clients to ensure that I am working on relevant keywords for their business goals.

Website optimization is an exciting field to be in. I get to be on the cutting edge of internet marketing strategies that change lives for the better. My job is to stay on top of what is working in the SEO world and what is old news.

Some of the top Search Engine Optimization opportunities for your business are:

  1. Video SEO
  2. Social Media SEO
  3. Image search SEO
  4. Scholar SEO
  5. Q & A SEO

and more opportunities to get in front of potential customers online.

You can also search on Youtube for how to do SEO and learn hundreds of different web optimization techniques and strategies. Whether they are up to date and current with what Google deems as white hat SEO practices is to be determined.

Most Youtube SEO channels have outdated and useless information. Some however have polished video programs that are intriguing and interesting to watch. And yes, you will learn some valuable and useful web marketing tips and tricks. The kicker is that if you would like to take it a step further and actually use the information to say, make money in the real world, you will have to hire the SEO celebrity for $10’s of thousands of dollars a month just to start.

reno seo expertsFor me? For Freeee?

If you think about it, why would a top SEO expert give away all of his or hers SEO super powers for free? Sorry, there has never been or will ever be a free lunch. 🙂

Want to speak with a local SEO expert in Reno? Just give me a call already. Lets hop on the phone, review where your at, what your competitors are doing and then at least get a factual SEO quote. You can then do your own calculations as to what it is going to take to break even, what it will take to turn a profit. Then make your decisions based off of facts that will either save the business or save you a few hundred bucks.

Sandy Rowley

SEO Expert

775-870-0488

Located in Reno Nv USA.

 

 

what is seo

 

What is Search Engine Optimization? Wikipedia states…

Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine‘s unpaid results—often referred to as “natural”, “organic“, or “earned” results. In general, the earlier (or higher ranked on the search results page), and more frequently a website appears in the search results list, the more visitors it will receive from the search engine’s users; these visitors can then be converted into customers.[1] SEO may target different kinds of search, including image search, video search, academic search,[2] news search, and industry-specific vertical search engines. SEO differs from local search engine optimization in that the latter is focused on optimizing a business’ online presence so that its web pages will be displayed by search engines when a user enters a local search for its products or services. The former instead is more focused on national or international searches.

Contact local SEO expert, Sandy Rowley.

 

SEO

Internet Marketing Service providing guaranteed SEO and PPC results for local clients.

100% proven track record of success. Safe SEO and Internet Marketing practices. Up to date with Googles latest ranking algorithms and requirements. Located in the heart of Reno SEO, Marketing & Design 800 Haskell St, Reno, NV 89509. Call for your free website SEO review 775-453-6120, ask for Sandy Rowley.

seo

SEO

One on one SEO marketing training available.

All of my SEO clients receive a positive ROI (return on investment) from their monthly SEO fees.

Greg Enholm
2 reviews

With Sandy’s expertise our company sky rocketed up the search engine list. Her professionalism, SEO skills and customer service is second to none. Thanks to her the Pure Glow Salon has experience a substantial increase of web hits, … 

Sally Kafaei
1 review

I have worked with few other seo companies in California in the past but I wasn’t happy at all . I’ve always had the desire to learn seo so I can do it for my business. I’ve been looking to find someone who’s willing to teach me and …

Response from the owner a week ago
i LOVE working with you and your team at Sally Piano. Happy to help you keep doing the great work for Orange County California. Your passion for music and teaching really inspires me. All the best!!!!!
Jill Mitchell
1 review

I’m so impressed with the value I received from my marketing session with Sandy. She combines long experience, technical know-how, a broad range of application and has a lovely creative side. Her pricing is fair and affordable …

Response from the owner 4 months ago
Jill the pleasure was all mine. I am excited to see the growth for Le Trip’s shopping tours in 2017. Your clients adore you and the passion you have for all things France is contagious. Looking forward to following your Love Letters from France email list. I can just imagine sitting on a warm beach in Aix en Provence next Spring! Keep me in the loop on this latest marketing campaign. I would like to share with my followers on Pinterest. They are going to LOVE following your blog on French Shopping Tours.
Barbara Rainey
1 review

Sandy at Reno SEO, Marketing & Design has taught me so much, and the things I just don’t ‘get’ she cheerfully–and promptly–handles for me.

Davinder Kumar
1 review・1 photo

Their professionalism is off the charts. They’re always into the data. They’re really great people and it’s turned out to become a personal relationship too.

Allison Quaid
1 review・8 photos

Sandy is very knowledgeable in SEO and if you’re trying to build a business which is dependent on people finding you online, Sandy is your person. Within an hour, she gave me so many ways to boost my SEO ranking. Highly recommend!

Response from the owner 3 months ago
I am so excited for your writing retreat business… With the right information on how best to rank in Google and other networks, you will grow your business. I am always here if you need anything… All the best!
Travis Moore
3 reviews・1 photo

Absolutely fantastic. After working with multiple companies, hours and hours of research, and nothing but excuses money and time, all it took was working with the right people. The nightmare that used to be SEO is long gone. Marketing …

Response from the owner 4 months ago
OMG Travis! What a great review. I love working with your and your team and looking forward to really kicking SEO Butt in Reno for all words related to Bail Bonds… Your company rocks! Happy to help anytime.
Danny Lovell
1 review

Very professional and clearly knows her stuff. Highly recommended.

Response from the owner 2 weeks ago
Was a pleasure working with you and your awesome staff!
Dan Rauch
1 review

What a great job! Pleasure to work with. Smart & Responsible. She’s mine, all mine. Excited to launch my new website for Towelster!

Response from the owner 4 months ago
LOL thank you Dan! You were so easy to work with. I look forward to seeing your company Towelster, grow in the coming months.
Norman Smith
1 review

I will unconditional recommend Reno SEO marketing and Design. We engaged Sandy and her team to refresh our old outdated website. There were conditions that included her working with just general guidelines since we were not sure what we …

Response from the owner 4 months ago
Thank you Norman! Your team at Sciron Consulting always keeps me on my toes. I look forward to the next project. and appreciate your consulting help with the start ups in the office.
gemini howzit
1 review・2 photos

Sandy is a great asset to any marketing endeavor! She optimized our Google presence, increased our ratings, and did it quickly and professionally! Looking forward to future work!

Vix Hawg
1 review

Sandy with Reno SEO, Marketing and Design is amazing. She handles all of my Website and SEO needs flawlessly. I have seen our numbers grow and page by page. She has earned my trust and gratitude 10 fold. I will be referring everyone that asks

Response from the owner 4 months ago
Very happy to be working for you and your team. Always here if you need anything. All the best!!!!
Lanea Warren
12 reviews

I’m really impressed w Sandy! Her Intro to SEO class got me inspired to grow my business fast!

Response from the owner 3 months ago
Lanea, YOU ROCK! Your a real “killah”…. I am excited for yours and The Golden Chokes future. YOU have the drive and commitment to be the best in your industry. Looking forward to saying “Yeah, I knew her back in the day!”
Anna Marie Leach
1 review

Reno SEO, Marketing & Design has elevated my internet ranking! I am so impressed with their talent, efficiency and commitment to helping others succeed.

Response from the owner 3 months ago
Thank you for your kind words. Was a pleasure working with you and look forward to a great future… all the best! Sandy

seo experts

 

Reno SEO Expert : SEO Advice From a Pro in Less than 5 Minutes

Start your Marketing Genius, engines!

Your about to journey in white hat SEO territory. In 5 minutes, you will learn everything you need to master the interwebs and beyond.  Are you ready?

  1. certified organic tea, coffee, whiskey… check.
  2. sustainable notebook and pen… check.
  3. thinking cap on… check.

how-to-do-seo-reno

All jokes aside, search engine marketing is no laughing matter. Billions of dollars are spent each year on pay per click, SEO and web marketing services and products.  Local SEO is one of the fastest ways for a small business to hop in on this huge market.

Although SEO strategies are usually guarded, I have a few tricks of the trade that are tried and true that will help increase your websites rankings within Google search.

  1. Slow and steady wins the race. Build your relevant, useful content added to your website and other strategically selected sites and your traffic will increase. Also this builds trust with your followers and future clientele.
  2. Don’t buy the cheap sales pitch. Seriously. Think about it. How many times have you heard of someones website being “deleted” by the search engines, almost over night? These poor souls did the ultimate NO NO in SEO. They were gullible and trusted the wrong guy, gal or company. Large SEO firms are guilty of selling super cheap SEO deals, promising the moon, forcing the small business to sign a contract, only to hope that the client forgets about the SEO work that is suppose to be done and keeps paying the small monthly fee. Just try to get out of that contract, and you will see a different side of your local sales rep. Usually a dial tone, no contact and/or some cheesy pressure sales call to make you feel like an idiot. Not fun at all.  If it sounds too good to be true, well, duh, it is! Fiverr and other cheap online sites that sell “SEO” services are not affordable as you thought. The damage they can do with fake likes, reviews and poor back linking strategies could cost you the farm!
  3. Network with other businesses in your industry and help each other out. Share content on each others websites with relevant back links pointing to your website.  Use the coop strategy to reach new clients quickly. Sharing email lists and / or swapping out related services and sharing with your followers. One week is your turn, next week is the other businesses turn and so on…
  4. PPC is your friend or frienemy. Choose wisely. Pay Per Click, if done correctly, will increase sales. whether you choose Facebook or Google PPC, you will see immediate results, often within a week or less.
  5. SEO optimize your website, completley. Keep up to date with the latest SEO requirements that Google publicly shares.

Top SEO Terms Every Marketing Guru Should Master

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ABCDEFGHIKLMNOPRSTUW

301 A permanent server redirect – a change of address for a web page found in the htaccess file on apache servers. Also useful for dealing with canonical issues.

adwords Google Pay Per Click contextual advertisement program, very common way of basic website advertisement.

adwords site (MFA) Made For Google Adsense Advertisements – websites that are designed from the ground up as a venue for GA advertisements. This is usually, but not always a bad thing. TV programming is usually Made For Advertisement.

affiliate An affiliate site markets products or services that are actually sold by another website or business in exchange for fees or commissions.

algorithm (algo) A program used by search engines to determine what pages to suggest for a given search query.

alt text A description of a graphic, which usually isn’t displayed to the end user, unless the graphic is undeliverable, or a browser is used that doesn’t display graphics. Alt text is important because search engines can’t tell one picture from another. Alt text is the one place where it is acceptable for the spider to get different content than the human user, but only because the alt text is accessible to the user, and when properly used is an accurate description of the associated picture. Special web browsers for visually challenged people rely on the alt text to make the content of graphics accessible to the users.

analytics A program which assists in gathering and analyzing data about website usage. Google analytics is a feature rich, popular, free analytics program.

anchor text The user visible text of a link. Search engines use anchor text to indicate the relevancy of the referring site and of the link to the content on the landing page. Ideally all three will share some keywords in common.

astroturfing (the opposite of full disclosure) attempting to advance a commercial or political agenda while pretending to be an impartial grassroots participant in a social group. Participating in a user forum with the secret purpose of branding, customer recruitment, or public relations.

authority (trust, link juice, Google juice) The amount of trust that a site is credited with for a particular search query. Authority/trust is derived from related incoming links from other trusted sites.

authority site A website which has many incoming links from other related expert/hub sites. Because of this simultaneous citation from trusted hubs an authority site usually has high trust, pagerank, and search results placement. Wikipedia, is an example of an authority site.

B2B Business to Business.

B2C Business to Consumer

back link (inlink, incoming link) Any link into a page or site from any other page or site.

black hat Search engine optimization tactics that are counter to best practices such as the Google Webmaster Guidelines.

blog A website which presents content in a more or less chronological series. Content may or may not be time sensitive. Most blogs us a Content Management System such as WordPress rather than individually crafted WebPages. Because of this, the Blogger can chose to concentrate on content creation instead of arcane code.

bot (robot, spider, crawler) A program which performs a task more or less autonomously. Search engines use bots to find and add web pages to their search indexes. Spammers often use bots to “scrape” content for the purpose of plagiarizing it for exploitation by the Spammer.

bounce rate The percentage of users who enter a site and then leave it without viewing any other pages.

bread crumbs Web site navigation in a horizontal bar above the main content which helps the user to understand where they are on the site and how to get back to the root areas.

canonical issues (duplicate content) canon = legitimate or official version – It is often nearly impossible to avoid duplicate content, especially with CMSs like WordPress, but also due to the fact that www.site.com, site.com, and www.site.com/index.htm are supposedly seen as dupes by the SEs – although it’s a bit hard to believe they aren’t more sophisticated than that. However these issues can be dealt with effectively in several ways including – using the noindex meta tag in the non-canonical copies, and 301 server redirects to the canon.

click fraud Improper clicks on a PPC advertisement usually by the publisher or his minions for the purpose of undeserved profit. Click fraud is a huge issue for add agencies like Google, because it lowers advertiser confidence that they will get fair value for their add spend.

cloak The practice of delivering different content to the search engine spider than that seen by the human users. This Black Hat tactic is frowned upon by the search engines and caries a virtual death penalty of the site/domain being banned from the search engine results.

CMS Content Management System – Programs such as WordPress, which separate most of the mundane Webmaster tasks from content creation so that a publisher can be effective without acquiring or even understanding sophisticated coding skills if they so chose.

code swapping (bait and switch) Changing the content after high rankings are achieved.

comment spam Posting blog comments for the purpose of generating an inlink to another site. The reason many blogs use link condoms.

content (text, copy) The part of a web page that is intended to have value for and be of interest to the user. Advertising, navigation, branding and boilerplate are not usually considered to be content.

contextual advertisement Advertising which is related to the content.

conversion (goal) Achievement of a quantifiable goal on a website. Add clicks, sign ups, and sales are examples of conversions.

conversion rate Percentage of users who convert – see conversion.

CPC Cost Per Click – the rate that is paid per click for a Pay Per Click Advertiser

CPM (Cost Per Thousand impressions) A statistical metric used to quantify the average value / cost of Pay Per Click advertisements. M – from the Roman numeral for one thousand.

crawler (bot, spider) A program which moves through the worldwide web or a website by way of the link structure to gather data.

directory A site devoted to directory pages. The Yahoo directory is an example.

directory page A page of links to related WebPages.

doorway (gateway) A web page that is designed specifically to attract traffic from a search engine. A doorway page which redirects users (but not spiders) to another site or page is implementing cloaking. – Previous Definition revised based upon advice from Michael Martinez

duplicate content Obviously content which is similar or identical to that found on another website or page. A site may not be penalized for serving duplicate content but it will receive little if any Trust from the search engines compared to the content that the SE considers being the original.

Read the full SEO Glossary here.

What NOT TO do in Social Media

Lindsay Friedman

LINDSAY FRIEDMAN
ENTREPRENEUR STAFF
Staff writer. Frequently covers franchise news and food trends.

This article originally ran March 14, 2016 and has since been updated.

It may only be July, but the Internet never sleeps, and neither do the social-media blunders.

From the Justice Department accidentally tweeting that CNN is the “biggest troll of them all” to Coca-Cola’s Russian map fail, these are some of the top “online oops” so far this year.

Retailer Vera Bradley launches a “girly” campaign.

Image credit: Vera Bradley | Instagram

Rewind to the 1950s and Vera Bradley’s latest campaign would have been right on target. But in today’s world, a campaign called “Why It’s Good to Be a Girl” has to hit all the right notes or face major criticism. It turned out to be the latter for Vera Bradley.

The fashion brand asked customers to share why they like being a girl. Responses were mixed. Some of the published statements, such as “That moment when a gentleman offers you his seat,” and “Being able to hang out with the boys but still be treated like a lady” did not resonate.

Vera Bradley’s efforts to connect with young girls is well-noted, but their execution flawed. Not all women want to accessorize. Not allwomen belt their favorite song lyrics. Perhaps using more caution when incorporating the hashtag #itsgoodtobeagirl in a 21st century marketing campaign would have been helpful — a strategy in which its approach seems almost … backwards.

Coca-Cola learns geography is hard.

It’s never a good thing to piss off the Russians. Leave it to Coca-Cola to do so right out of the gate this year after it sent out a tweet featuring a cartoon with a snow-covered map of the country. Seems innocent enough, right?

Taking a closer look, the map’s actually outdated, omitting Kaliningrad, which was annexed following World War II. Needless to say, Russian patriots were not happy with the company, as they posted pics pouring the soft drink into toilets with the hashtag #BanCocaCola.

DC Comics realizes some research is better than none.

Face-palm online after it posted a photo of the comic saying it was translated from Pakistan as if it were a language. Too bad the official language is Urdu.

Obviously, users were quick to point out DC’s ignorance. It’s a good reminder to do your research.

View image on Twitter

View image on Twitter

A beauty brand’s finds out it’s not color blind — just tone deaf.

In some cases you just have to stop and wonder what the heck the company’s PR team was thinking.

Seoul Secret, a beauty brand, thought the campaign “White makes you win” promoting skin-lightening cosmetics was a good idea.

Read the full article from Entrepreneur Magazine here.

Learn How Big Retailers, Celebs and Tech Giants were Penalized for doing black hat SEO

 

10 Big Brands That Were Penalized By Google, From Rap Genius To The BBC

google-flyswatter-penalty-600It’s been a busy year already with big brands getting hit by Google penalties. First came Rap Genius, slammed so hard that you couldn’t find it for its own name. Then came Expedia’s suspected penalty that may have hurt its traffic. But these are also a familiar tune. Big brand violates Google’s rules, gets in trouble but ultimately returns to Google’s good graces with what may seem a virtual wrist-slap.

Below, in reverse chronological order, is a list of major brands that have been hit by Google penalties over the years for various reasons. Some violations weren’t even intentional.

10) Rap Genius & Links For Tweets

Rap GeniusRap Genius invited bloggers to add links to its lyrics content, in exchange for Rap Genius then tweeting the posts from those bloggers. After this exchange came to light on Christmas Eve 2013, the head of Google’s web spam team Matt Cutts said Google would investigate Rap Genius.

On Christmas Day, Rap Genius was penalized by Google and no longer ranking in the top page of results for its own name. Rap Genius also lost traffic for lyrics-related searches. After working to remove “unnatural links,” Rap Genius had its penalty lifted by Google after 10 days.

  • When: December 2013
  • Violation: Unnatural links
  • Penalty: Much of entire site degraded from ranking in the first page of results at Google; didn’t rank for its own name
  • Penalty Period: 10 days

9) Mozilla & UGC Spam

Mozilla LogoThat’s right, Mozilla — which makes the popular open source Firefox browser — has been penalized by Google. But unlike with Rap Genius, it was an extremely specific situation — one single page of user-generated content that was considered too spammy to include.

The situation emerged after Mozilla received a manual action notice — i.e., a message from Google that some human spam reviewer decided something deserved the site getting a penalty.

Concerned about a message saying “Google has applied a manual spam action to your site,” Mozilla sought help in Google’s webmaster forums. Google quickly clarified that only one single page at Mozilla had been impacted. A similar Google penalty over UGC content happened to Sprintone month later. And somewhat related, all of Digg was dropped from Google briefly, after a mistake Google made that was meant only to impact a single page.

  • When: April 2013
  • Violation: UGC spam
  • Penalty: Single page apparently degraded in rankings
  • Penalty Period: N/A, because the page was removed

8) BBC & Mysterious “Unnatural Links”

446main_logoGoogle penalized the respected British Broadcasting Corporation? It sure did. Similar to Mozilla, the penalty involved a single page, this time one deemed to have “unnatural links” pointing at it.

The situation came to light after the BBC received a manual action notice. Like Mozilla, the BBC sought help in Google’s webmaster forums, which lead to Google responding that the penalty impacted one article. It’s unclear how it was resolved, as the page impacted was never stated. Probably, the penalty was removed by Google in short order.

  • When: March 2013
  • Violation: Unnatural links
  • Penalty: Single page apparently degraded in rankings
  • Penalty Period: Unknown

7) Interflora & Advertorial Links?

interfloraSimilar to Rap Genius, Interflora found itself penalized in Google, no longer ranking for its own name, as well as for many generic flower-related searches. Why? Google itself never gave an official reason for penalizing Interflora, as is fairly normal in penalty cases, nor did Interflora itself say.

However, Google quickly pushed a warning against “advertorial” content that doesn’t make use of nofollow or other methods so that links in such content don’t pass along ranking credit. After apparently getting some links removed, Interflora’s penalty was lifted after 11 days. Interestingly, Google didn’t severely act against a number of online florists accused of buying links two years prior.

  • When: February 2013
  • Violation: Probably paid links in advertorials and perhaps elsewhere
  • Penalty: Much of entire site degraded from ranking in the first page of results at Google; didn’t rank for own name
  • Penalty Period: 11 days

6) Overstock: Discounts For Links

overstockOverstock hit trouble with Google after a competitor found that it was offering discounts to schools in exchange for links back to the Overstock website. The links lead to particular products, with very specific anchor text that helped Overstock rank well for terms like “vacuum cleaners” and “gift baskets.” The Wall Street Journal profiled Overstock being hit by the penalty, probably tipped by the same competitor that reported Overstock to Google.

Overstock was so happy to have its penalty lifted two months later that it issued a press release about the news. Overstock said the impact might hit revenues by 5% and filed a statement for investors with the SEC in the weeks after it hit. It also blamed the penalty for “adversely” impacting revenue for the first and second quarter of 2011, in its annual filing.

  • When: February 2011
  • Violation: Paid links, in the form of offering discounts for linking back to the site
  • Penalty: Much of entire site degraded from ranking in the first page of results at Google; probably kept ranking for own name
  • Penalty Period: 2 months

5) JC Penney & Paid Links

JCPA New York Times article detailed how retailer JC Penney was apparently buying links to rank better in Google. The article even contained a rare confirmation of the violation by Google. By the time the article appeared, JCP had already been penalized.

It’s not clear if JCP ever disappeared for its own name, but it did drop for many generic terms relating to products it sold. After cleaning up the paid links — and blaming the mess on its SEO firm— JCP regained many top rankings in Google after 90 days.

  • When: February 2011
  • Violation: Paid links
  • Penalty: Many pages degraded from ranking in the first page of Google’s results
  • Penalty Period: 90 days