Notes from our Free SEO Coaching Session at Swill Coffee & Wine in Reno Nv.
Was a pleasure seeing you yesterday at Swill! I have put together notes from the workshop to help guide you with your SEO efforts. I am here to help if needed. My specialties are custom web design, online marketing strategies, SEO/ PPC and Social Media Marketing management as well as Public Speaking.
Search on Google to see who the PPC ads are from and scroll down to the bottom beneath the maps and see what types of companies are already ranking at the top of Google? Are they HUGE corporations or local businesses? If they are large corporation’s chances are you will not have enough time, money or connections to outrank them within a few months.
Once you have found a keyword with some search volume and not too many LARGE competitors, you can add that keyword to your list to target with SEO.
SEO TIPS FOR KEYWORD RESEARCH
Google long tail keywords. Find misspelled words to target. Mispeld keywords. Instead of targeting keywords with tens of thousands of searches a month, choose lesser volume keywords you have a chance at ranking for this year.
Look at your competitor’s websites to find words they are already targeting.
Add as many photos and videos as Google will allow you.
Get reviews on a regular basis.
How to Optimize your website using WordPress free website builder.
Use keyword at the top left position in the title of the article. Use catchy phrases to get users to actually click on to your listing on Google.
Use images that are saved as your keywords.
Embed related Youtube Video.
Add paragraphs of content related to the keyword in the article.
Have a call to action on every page.
SEO vs PPC
Do a search for your keywords. Then look at the results or the SERPS in Google. How many ads are displayed versus how many SEO or free click links are displayed? Search for ‘Reno Web Design’ in Google. Notice the little green box around a word that says ‘Ad’. Each time someone clicks on that ad, they business pays Google $5 – $600 a click. Read Lawyer SEO story here.
A smart business person would be in as many of these results as they could afford. Go to Business.google.com go get your business verified now.
“Sure, I will do your online marketing for free. Don’t pay until I get you results man!” LOL really? Free?
Common SEO and PPC Scams
– Did the SEO company use PPC to rank #1? Ask them why they are not ranked high in Google SEO search for their own keywords?
– Does the SEO company promise #1 rankings for $100 a month or less? Think about it, if you or I could be #1 for a keyword like ‘Reno Real Estate’ for less than $100 a month, we could be rich! Why are those big corporations spending hundreds of thousands of dollars a month to be #1 for that keyword?
“We can make you #1 on Google!”
Most of the large SEO or PPC companies are hoping you will keep paying the money and not notice OR they trick you into thinking your #1 by having you sign into your Gmail email and check your rankings. They are also buying fake views to look at your website and inflate your stats.
– Does the company offer a “No payment till I get results?” This is a big shocker when you read the fine print. You must have a budget of $7500, $10,000 or more per month that you give to them to run your campaigns for you. This is what it usually takes for big SEO and PPC campaigns anyway fyi. If its too good to be true, it probably is.
Quite a lot of you raised your hands when I asked if you had your own company website. I would love to help you create a website you can be proud of and is OMG profitable.
A large number of you are just beginning your online sales journey and need a new website. I would be happy to create a custom designed site for you. My rates start at $1500. I am also putting on a private workshop to teach you how to create a stunning website that is SEO optimized correctly.
If you are in business, you know you need a website. This is the public side of your business. Not sure who to trust or where to start? Or worse, your using a free website with ads on it? Not very impressive. You can do this and I can help you every step of the way.
Join me with 10 other small business owners as we create your very own, professional website that is optimized for the right keywords and is professional. One-time fee of $399 ($499 normally). This is a 3-hour event. You must have a laptop with wifi capabilities. (if you do not have a laptop, I can sign you up for a one on one session with me where we can use my laptop).
You will leave with a beautiful website that is ready to rank well in Google and other search engines. Call me to RSVP 775-870-0488. I have 4 spots open for next month’s private workshop.
As always, I am happy to hop on the phone and answer any questions. Our next workshop is scheduled for April 25, 2018 at Swill Coffee & Wine (they promise to fix the window glare) Same time, 12 -1 but make sure to come early and get a good seat. RSVP your seat here: https://bit.ly/SandyRowleySEOPro
If you need help with increasing your websites traffic, I have 18+ years’ experience in helping small business, celebrities and government agencies regain lost traffic in Google.
😎 NOTE Coupon Code already claimed. 😎
Some of the services I provide are:
SEO Audits – These audits help you uncover why your website is not ranking correctly as well as why your competitor’s websites are.
SEO Training – I provide one on one training sessions as well as private group training on site.
PPC Management and setup
Custom Web Design – That increases conversation rates/sales.
Social Media Marketing
One on One Coaching Sessions $129.
And love public speaking…available for other events.
Web marketing has taken over traditional marketing methods as Americas #1 resource to reach new and existing clients. A recent report takes a look at where that money goes. Borrell estimates brands and agencies in the United States will shell out $65.26 billion this year for search engine optimization (SEO) services, rising to $72.02 billion in 2018 and $79.27 billion by 2020.Apr 21, 2016
How can small businesses integrate these online marketing strategies and tools with small to medium size budgets?
Leverage is the keyword to focus on. Assess what off line or traditional advertising is working or has worked in the past with your business. How can you use social media and other online marketing strategies to increase those results?
As a small business, your marketing strategies have to yield positive results within a few months or sooner in some cases. Small business is competing with the big box stores down the road, the online goliaths located all over the world, thanks to faster internet speeds and affordable ISP connections.
Even though small business owners are working to keep more and more of their local reach, they are quick, flexible and crafty. They have the freedom to experiment and test new marketing strategies faster than the big guys, therefore have an option to catch trends and opportunities for sales before the large corporations.
Online marketing via SEO and PPC allow small business to test out marketing messages, ad copy, colors and photos to thousands of potential clients. They can then pin point what message converts client views into clicks, sign ups and sales.
The average monthly costs associated with marketing a small business within a city can start at $600 – $5000 a month easily. If your a small business, how are you able to compete with the established businesses who are able to afford ongoing SEO budgets like these?
Internet Marketing Workshops, when done on purpose and accountable steps are measured, help small business owners leverage top SEO talent and skills to maximize their own success and growth with web marketing without the high ticket investment of an ongoing SEO campaign. Learn more about my one on one SEO Coaching Sessions.
How can Internet Marketing Workshops help my small business?
Running a small business gives you the freedom to make your own rules. With that freedom comes the responsibility of keeping the business growing. You have customers and employees that depend on how well you market your business. Attending 1 or 2 hour marketing workshops will keep you up to date on the best web marketing strategies, tools and resources to help you keep your business running smoothly.
“Most people digest information in about 20 minute worth of time. In my workshops, I have structured the learning process in 20 minute blocks. The marketing classes are a relaxed, fun and customized learning environment that encourages creative thinking and correct action needed to reach the business owners goals.” Sandy Rowley Web Marketing Coach.
What does web marketing include?
Web marketing includes all the tools and resources needed to reach new customers via the internet. This can include local search engine rankings, social media posts, email marketing, guest blogging, pay per click and view ads across a variety of channels that can include Google, Facebook, Linkedin and other online properties. Internet marketing also includes how your website is designed. Does it convert people into customers?
“Often times, I can listen to a coaching client and understand what is working well with traditional advertising and leverage that data or information to help reach more customers online.” Sandy Rowley SEO Coach
How long does it take for internet marketing to work?
Some web marketing campaigns can generate sales within the same week, others take months and even years to acquire.
This is why researching keywords, competitors and performing a SEO audit on an existing website property is important.
Everyone’s website is at a different ranking position online. There are too many factors to give a quick answer on something that involves so many parts. If you have a company selling you a one size fits all budget, consider the old wise saying, “If its too good to be true, usually it is.” Unknown wise business person.
I have had some clients see great results within a few weeks and others that need more time in a competitive market. I tell my clients that you are always marketing. Marketing is never a set it and forget it. Your business goals should be in line with what your clients need the most. You need to meet them (your clients) where they are at. Does that include a social network, an online magazine or is it off line advertising that will reach your ideal prospects?
Each business has a different timeline and budget to work within. By researching these critical items, a good marketing expert can give you a good idea of how long it will take to reach your goals.
What is the average marketing budget used for online marketing?
I have a good estimate that I share as a general guideline for small business owners who are working to dicepher what should be an ideal online marketing budget for their business. Although the information I will share is real world information,, it is not the golden rule. Each business has their own unique criteria that will determine their best marketing budgets.
Local SEO rankings budget: On average, most small businesses looking to rank high in Google for their top 1 – 4 keywords in their city should set aside $500 – $1500 a month for search engine optimization, marketing and some PPC. If the business is in a very competitive market like cars, medical and legal services, those rates could be double or more per month.
Regional SEO rankings budget: Businesses that need to rank high in Google search for their top 1 – 10 keywords within an area of 100 – 200 mile radius can expect to pay $3000 – $6000 per month for organic SEO work. Those who are looking to rank for western, middle or eastern regions will need to double that number.
National SEO rankings budget: This can be a bit tricky for some small business owners who sell products and services anywhere in the US. Some markets can get away with a monthly SEO budget of $8000 and rank well for profitable keyword phrases. Others will need to target specific cities to keep within their budgets. SEO is not a set in stone service. It is always fluctuating and changing. One day your website could be #1 for a very competitive keyword, and then next week, seemingly disappear from the search results. This is why a solid SEO plan is important before blindly setting out trying to rank for everything that you think will bring in new clients.
In my one on one or group Internet Marketing Workshops, I customize the class to match the individual businesses who attend. I focus on small actions that yield the largest results for my clients. I have found that small business owners are very busy and need to get to the point right away. They also need to see that the marketing strategies actually works. There is nothing more frustrating than spending countless hours “learning” a marketing strategy only to learn later that it was a total waste of your time.
I run a handful of successful monthly SEO and PPC campaigns for larger clients to keep me in the SEO game. With Googles 600+ a year changes and updates to their algorithm, I have too!
My goal is to keep the marketing training session fun, relaxed and super helpful for the small business.
You can sign up for a one on one marketing coaching session for $165 one hour time, recorded session or join Sandy with a group of 5, 10 or 20 other businesses and learn useful marketing tips and tricks for $99 an hour. All marketing coaching sessions include 30 minutes research time where Sandy will look into your current rankings, competitors rankings and what is working now in your industry. All training sessions are as customized as possible for the best possible results.
“If your clients Ain’t Happy (Ain’t Nobody Happy) .” Sandy Rowley SEO Coach Call or text to chat anytime. 775-870-0488
Hello there, thanks for clicking through. My name is Sandy Rowley, I am an expert SEO marketing coach that helps small businesses learn the ropes in Internet Marketing and Social Media worlds. Businesses learn how to take control of their own internet marketing results and have used the easy to digest information to grow their companies for pennies on the dollar.
What is this going to cost?
“My rates are very affordable and worth every minute. 30 minute coaching sessions are $65 and one hour marketing sessions are $129 for a limited time. Normal rate is $135 an hour. I offer internet marketing workshops in person and over live webinars as well.” Sandy Rowley SEO Expert
Social media marketing is growing small businesses around the world at shocking rates. Where to start? What will work in your industry? Starting a social media campaign off on the right foot is the secret to success. Already started a social media marketing campaign but it failed? I can help turn it around. Call or text me now at 775-870-0488.
Top Rated Internet Marketing Coaching & Workshops
Want to see Social Proof of what businesses are doing with the secret strategies they learn from my short and quick marketing coaching sessions? Follow me on Facebook and also search for me in Google. You can verify my 5 star client reviews on both Facebook, Google and LinkedIn. Notice how my reviews are from real world businesses who you can reach out too and chat about how my marketing training sessions have helped to grow their businesses online?
Thank you Sandy Rowley at Reno Web Design! It was a pleasure to connect today. An hour spent in the hands of Reno Web Design is an amazing value. I feel confident and excited now, rather than confused and frustrated. Sandy knows what works and how to do it. Sandy gave me homework and came to the session promptly fully prepared and kept us focused. Sandy educated me and assisted with next steps, strategies and ideas! I have a new bullet list and I am excited this time. I have a new business partner who has all the skills I lack and I can focus my time and skills on my passion, serving my customers and my business.
The web site industry is confusing at best for most business owners like me. My experience over the last 20 years has never been pleasant… until now! Reno Web Design and Sandy Rowley, have been an answer to prayer. She has been able to recover lost SEO information that a local web design firm had lost and I was left with a broken site, bad WP plug-ins and bad hosting company! THANK YOU Sandy!
I was so fortunate to have found Sandy Rowley to design my website. She is conscientious, attentive to detail, very patient, and highly collaborative. She has an easy going manner that is so helpful during the whole website set-up process. She is creative, organized, brings great experience, has well thought out ideas, and managed our expectations beautifully! No surprises – she delivered on time and gave us exactly what we wanted.
Google is one of the most important places to have your clients write you and your business a 5 star review. Why? Google sends thousands of new potential clients to websites via their search engine each day. One of the determining factors Google looks at in determining which website should rank #1 for a given keyword, is the companies online reputation.
Which SEO company would you trust with your businesses most valuable asset, your website and SEO?
Most people would trust the first result, Reno SEO, Marketing & Design over the other 2 listed below. Why would someone trust the first SEO company over the last two?
A simple answer would be, simple psychology. Client reviews are a type of social proof that helps businesses researching what are the best options for learning SEO. Real reviews can help a new client easily determine if a SEO company is worth the time, energy and money to hire.
In my one on one marketing coaching sessions, I help you put in place strategies to gain more trusted Google reviews as well as reviews from other reputable companies like LinkedIn and Facebook. View some of my 5 star reviews from small businesses who are taking charge of their SEO below.
I was flying blind. After struggling to do everything myself while launching a garden tool product brand for the last 4 years, I knew that I was in way over my head. Sure, I have over 25 years experience is marketing and advertising, but …More
Excellent service, professionalism and knowledge of their work is what characterizes Reno SEO, Marketing & Web Design. I had the honor to coordinate my website details with Sandy and I am delighted with her service. Her work speaks for …More
Reno SEO, Marketing & Web Design is an invaluable tool for promoting local events in and around Reno. We saw fast results and were able to reach portions of the population that wouldn’t have been available to us otherwise. Sandy is a …More
Every day here at TAP agency Consulting and PR, I need teammates that enjoy what they do, and who are experts at communication and driving projects forward. Sandy Rowley is a wonderfully intelligent person, who works diligently to provide …More
With Sandy’s expertise our company sky rocketed up the search engine list. Her professionalism, SEO skills and customer service is second to none. Thanks to her the Pure Glow Salon has experience a substantial increase of web hits, phone …More
Sandy is very knowledgeable in SEO and if you’re trying to build a business which is dependent on people finding you online, Sandy is your person. Within an hour, she gave me so many ways to boost my SEO ranking. Highly recommend!
I love teaching and helping, that is one of my life’s greatest intentions. All coaching sessions I provide are customized to your unique situation, goals and budgets needs. I set aside time each day for these quick training session calls because they lift my spirit and give me pleasure.
My hope is to help as many small businesses as I can, to not only pay it forward, but to learn from them as well. Building a network of savvy small business owners who are real go-getters and have the follow through and determination to out fox the big box stores in their communities.
What online marketing items can I share with you?
All things related to Internet Marketing and how to use the internet to attract for views, clicks, sales, followers and reviews.
Social Media Marketing – what works for your niche and what is a huge waste of time and money.
SEO – Search Engine Optimization strategies that work now and how to keep up.
PPC – Pay Per Click marketing has great advantages if you can afford it. We can come up with creative ways to help you compete with the big guys.
Conversion Rate Web Design – This is CUTTING EDGE marketing that is blowing everyone out of the water. You must learn this!
Email marketing – Does it work? Is it worth the effort. Yes, OMG yes. Lets talk more.
Offline Marketing – Learn how to leverage what is working in traditional marketing and use it to increase your efforts online in social media channels correctly.
Easy does it – yes, exactly what it says. All of my marketing training sessions use down to earth language and put often confusing and technical slang into real world examples to help you learn faster.
Web Marketing is challenging, especially if you are new to the SEO game. Rules are changing all the time, Google estimates over 600 changes a year take place. This is why it is important to check in with a Web Marketing expert who is in the thick of all things SEO, PPC and Social Media marketing. Check out my social stats, my SEO rankings as well. Verify that I know my stuff. Then send me a quick text, email or Call 775-870-0488. and see if I am a right fit for your web marketing goals this year.
Ask me about one on one marketing strategy and training sessions, live internet workshops and online web marketing workshops that are held throughout the year. I also have customized SEO and Marketing courses for businesses who have multiple employees that need to be brought up to date with relevant and safe SEO and marketing practices.
I make your job easier. You can trust my knowledge and expertise and your company will benefit from my efforts to share useful and real world strategies that actually work.
I know that it is very confusing and time consuming to surf online looking for free SEO tips. Who do you trust? Seriously, these Youtube videos where you have a supposed SEO expert sharing their secret SEO tips have no teeth in the game and if their bad SEO advice tanks your companies rankings, they are long gone and could really care less. Most Youtube SEO folks are making their living solely on the ads running in their videos and often the video is a few years old with outdated SEO tips.
Take 15 minutes out of your day and call me. Lets see how we can get your business growing with internet marketing strategies that are proven, safe and profitable.
I look forward to working with you soon.
Sandy Rowley Founder SEO, Marketing & Web Design 800 Haskell St, Reno, NV 89509 www.RenoWebDesigner.com 775-870-0488
Is this Business Coaching?
If you know that marketing is the most important strategy you can have in business, then yes, this is business coaching. What good is your business if you and your family are the only people who have every heard of you?
Web marketing is one of the fastest ways to reach new clients in today’s business world.
With so many free and low cost online tools, you would have to be crazy not to take advantage of them.
How can you integrate social networking and social proof in your business?
How can you reach customers online when they are looking for exactly what you sell?
You know that internet marketing is an amazing resource and tool for your business, but not sure where to start or you have already started and not been all that impressed?
One on on marketing or business coaching will help leap frog you and your business to actionable steps that actually will work to grow your business.
One hour on the phone with leading web marketing expert, Sandy Rowley, will help you save thousands of dollars in wasted ad spend as well as get your business heading in the right direction with the latest and best internet marketing strategies, tools, tips and tricks available today.
Schedule your free 15 minute session with Sandy today.