Looking to buy search engine marketing services? You might want to learn some of the options available and what each really means.
I regularly keep an eye on my local and national SEO or Internet Marketing competitors. I want to see what services they sell or changes to their offerings.
Lately, I am noticing a number of larger marketing sites popping up claiming that for a small monthly fee, they will seemingly rank your website at the top of Google and Yahoo search.
This intrigued me, because I know that no one marketing plan will fit every business, even if those businesses are in the same industry or niche.
Have these big guys figured out some ground breaking SEO strategy that magically works for everyone?
Businesses who are looking to rank their websites locally at the top of the Google search results need to focus on 3 things when researching affordable and reputable marketing packages or services.
Does the marketing company guarantee results? Results that matter like your website being positioned at the top of Google search for a keyword that actually has a fare amount of search volume each month? A lot of larger SEO companies will promise to get your website into all the major search engines, what the fail to mention is that you will only rank for your company name and nothing more.
Is the company actually selling you Search Engine Optimization and on going SEO services or are they buying a few PPC pay per click ads each month and charging you a great deal of money to do so? SEO is all about ranking your website naturally in the “free clicks” section of Google. PPC is very helpful, but can be a huge waste of money if not done with a specific goal in mind.
Ask to see reviews from a real small business that you can call and chat with. There are lots of SEO company websites that look like they are located in the US, but are actually a front for businesses in other countries. You always want to work with someone local if you can find a qualified SEO expert. You want someone that has credibility and is around when you need them. Working with a company in another country is just asking for trouble.
Each website has its own score card with Google. There are over 200 ranking factors that Google assesses to determine if your website will outrank the competitor down the road.
Some of the SEO terms to know about are:
Time on site – how long do your website visitors stay on your website with each visit? The longer the better for your SEO.
Bounce rate – How many people that click onto your website from a Google search immediately hit the big bad BACK button the second they land on your website? The lower this number, the better.
CTR or Click Thru Rate – The higher this percentage, the better. Your CTR is calculated by how many impressions or times your website address came up in a Google search, then was clicked on.
Google has reported that they update their search engine algorithm at least 600 times a year. I think they do it to play with our heads, but that is another story. Us SEO experts have to stay up to date with these changes in order to protect our client’s rankings as well as our own.
With so many changes, I find it very hard to believe that any one SEO company can offer a one size fits all marketing package that will work for everyone.
My guess is that they blindly offer these marketing packages to hundreds of thousands of unsuspecting businesses around the world, hoping to get lucky with those businesses who have no clue that they are paying for a SEO service that is not even working for them.
Curious if your SEO is really earning you new clients? Let me do a quick audit on your true SEO rankings for free. Call or text me any time of the day @ 775-870-0488. If I can help right away I will. If not, I will get in touch within 24 hours or less. You can count on it.
Did you know that when you place your email address on your website, spam harvesters can automatically being to target your email address, sending you endless amounts of junk mail?
Always use a contact form on your website instead.
I know that online marketing is tough and confusing with the ever changing landscape, but it is worth the effort and time.
I am ready to go to battle for your business. I have the talent, track record and motivation to help your business succeed. I only work with those who I know I can help. I enjoy chatting with businesses and seeing how I can help in the shortest amount of time. Go ahead and call or text. I am sure that you will learn something valuable for your business.
I was flying blind. After struggling to do everything myself while launching a garden tool product brand for the last 4 years, I knew that I was in way over my head. Sure, I have over 25 years experience is marketing and advertising, but that world has changed, and continues changing faster than I can keep up, but I didn’t have any option – it still all had to be done. Website, social media, video/photo production, marketing posts, and making important social connections. The main problem was not knowing what my main problems actually were, and continuing to improve one thing after another, only to find out that another issue negated my efforts. From technical details to social channel strategies to conversion marketing, Sandy is very clear and direct about how she approached all my challenges. The audit covered my entire online presence, and I was surprised at how, although I already knew an answer to many matters (perhaps, not always the right answer), I had missed making important connections, and I was missing opportunities, and limiting the growth prospects of my business because of it. Sandy helped me interpret the data & information about my business in ways that allowed me to take action, prioritize what to do next, and measure my success going forward. Now, I have more confidence in the directions I am taking (we’re measuring them), and feel more comforted knowing that I am connected to Sandy’s expert advice, and discernment. I don’t like wasting money, effort, or time. I was wasting all three. Thank you, Sandy!
Key value-add skills in a web designer: 1) listens to understand what you are trying to communicate and then provides expertise to compose and enhance your collection of visual content in an attractive, compelling and easy-to navigate way. 2) follow through, follow-up, taking time to train you on how to update and edit. 3) coaching on how to best position and accelerate your web site objectives.Thank you Sandy!
Reno SEO, Marketing & Web Design is an invaluable tool for promoting local events in and around Reno. We saw fast results and were able to reach portions of the population that wouldn’t have been available to us otherwise. Sandy is a passionate, knowledgeable professional with so many wonderful tools at her disposal. I’m so grateful to her for her time and attention. Patagonia Outlets.
Excellent service, professionalism and knowledge of their work is what characterizes Reno SEO, Marketing & Web Design. I had the honor to coordinate my website details with Sandy and I am delighted with her service. Her work speaks for itself. By J&J Custom Painting Company in Henderson NV.
Every day here at TAP agency Consulting and PR, I need teammates that enjoy what they do, and who are experts at communication and driving projects forward. Sandy Rowley is a wonderfully intelligent person, who works diligently to provide her colleagues and clients with unparalleled insight and professionalism. I look forward to working with Sandy on each project. It is my pleasure to continue to refer Sandy and Reno SEO, Marketing & Web Design to my agency’s valued clients.
Fusion@Midtown is an up and coming co-working space located in downtown Reno. RWDR was asked to increase the website traffic to their newly designed website, www.fusionatmidtown.com.
“We have had a lot of compliments on the design and layout of our new website, but little to no traffic.” Jon Sarmenta Fusion@Midtown Director.
Jon did a fantastic job on the design for the co-working website, but was frustrated at the lack of sign ups for tours of his new co-working space in MidTown.
“We made the decision to speak with a local SEO expert, recommended by The Cube Incubator next door. Sandy with RWDR assessed our website and pointed out a few items we needed to update the website as well as some off site SEO tips. In less than 2 weeks, we landed our first paid client from our website. Sandy is so easy to work with. I am very pleased with the results.” Jon Sarmenta.
RWDR started the SEO work on October 17th 2016 and within a two week period, Fusion@Midtown has seen a sharp increase in new website traffic and leads to their website.
“Our internet marketing strategy is one highly focused on driving relevant traffic to a specific purpose. Most SEO companies take the shot gun approach to SEO and end up hurting their clients rankings down the road with poor quality traffic and leads. Slow and steady wins the race in safe marketing tactics. Our goal is to help your business succeed for many years to come.” Sandy Rowley, Lead Marketing Expert RWDR.
In less than 2 weeks of solid SEO work, RWDR has returned a positive 1000% ROI for Fusion@Midtown.
Although SEO companies should never guarantee results, RWDR has a pretty good track record of making our clients website marketing efforts, earn their keep.
“Branding is helpful, but a small business can’t keep the lights on with a cool logo and website. You need real paying customers. RWDR focuses on that important key metric in all successful businesses.” RWDR Sandy Rowley.
RWDR’s primary goal is to be a strong team member within your business. We sit down, face to face, ask questions, research your competitors, find out where your best customers are online and come up with a custom marketing plan and implementation that has a proven track record of success for our clients.
What does an SEO Strategy Session look like?
The first step is for us to speak over the phone for about 15 minutes. Talk about your needs. Set a date to meet in person.
At our first meeting, RWDR team will review your website, your top 5 competitor websites as well as any analytics data you have on hand to determine the amount of SEO work needed to help you gain more clients from your website.
“We discuss your business goals, likes and dislikes about your current website and marketing tactics… we really get to know what is special about your company and employees.” Sandy Rowley RWDR
Reno SEO Company – Site Review
Website review and audit
Email marketing efforts
Top 5 competitors
Ideal customer profiles
Analytics & Data existing on your hosting environment.
Successful or not so much, traditional marketing efforts.
Does staff need one on one training?
Most large SEO firms have a template marketing plan that they execute, over and over again to thousands of clients across different channels. We at RWDR, a local Reno SEO Company, we focus on one client at a time. We make it our purpose at the beginning of each week to increase your sales. This focus and small business size allows us the freedom to create one on one marketing plans and solutions that speed up the ROI process for most businesses. Where, larger SEO companies have not a clue how to really help increase your sales. Your business is just another case number with robot like customer service hoping that their one size really does fit all.
“We hear so many horror stories of small businesses spending thousands of dollars a month only to learn that the SEO company was sending fake traffic to their website.” Sandy Rowley
Our focus is different. We are actually on the ground, researching what works, what did not work and constantly improving on last months numbers. Our numbers are not just traffic to your website, but actual sales, email sign ups and/or leads from real live humans. This type of strategy can take an investment of time, but the dividends totally pay off for years to come.
Fusion@Midtown continues to see more traffic and sign ups for tours of their co-working space in Reno. I am excited to be apart of their success, this is what i thrive upon. I look forward to working with a few more local clients and adding to our success case studios. Give Sandy a call today at 775-453-6120 to learn more.
Partner with a local Reno SEO Company that cares about your success. Look for us in mid town Reno. View map here.