How to rank your website in Google

How to rank your website in Google

Google is the top search engine in the world. With millions of searches happening each hour across the globe, how are you to get your companies website in front of as many searchers as possible?

SEO or search engine optimization is constantly evolving. Google updates twice a day on average. They are updating their algorithm and website to keep them as the top search engine. With those many changes, comes great opportunity for small and large businesses to reach the growing numbers of website searchers in

Ranking a page from your website high in search results is the ultimate goal of most SEO companies, but we take it a step further and secure top sections of the first page of this popular search engine with SERP elements that have been proven to gain the most views online.

 Some SERP elements include:


  • AdWords – up to four at the top with optional extensions can make each ad deeper
  • Knowledge Graph – boxes that include data ranging from companies to celebrities on the right of search results page
  • Sitelinks – multiple links to subpages within the website result visible below the primary website
  • Local packs – several local listings appear together (often under a map marking the location of each one)
  • Carousel listings – interactive visual display of results for things like movies, songs, and restaurants
  • Reviews with star ratings (make some organic results deeper)
  • Image packs – often a single row of images appearing on the results page
  • Video
  • In-depth articles
  • Twitter content

Most of our SEO clients rank #1 for their most profitable keywords. They also rank multiple times on the first page of Google using the above strategies, gaining most of eye balls or views within a Google search result.

Contact Sandy Rowley today to learn how she can help your company gain the lion share of views for your keywords today. Call 775-870-0488.

Reno SEO Expert

Voted best SEO expert, Sandy Rowley is a leading small business SEO coach and mentor.

What SEO Web Design is and How it Can Help Your Business?

What SEO Web Design is and How it Can Help Your Business?

What SEO Web Design is and How it Can Help Your Business

Even if you’re brand new to the marketing and web design worlds, you’ve probably heard the term ‘search engine optimization’ (often shortened to SEO) bandied about quite a bit.

If you’re unfamiliar with the term, SEO is the driving factor in a website’s search performance. It’s pretty much win-win, too. Customers get great, informative content, and businesses increase traffic and sales.

But did you know that SEO is more than just good content? It’s true!

Here’s a quick rundown on SEO web design, how it can help your business, and how you can make your site SEO friendly today.

What Is SEO Web Design?

In all actuality, SEO and web design go hand-in-hand. Both intend to deliver an effective, compelling experience for the user. But underneath the techno-jargon, what exactly is website-based SEO and how does it relate to overall web design?

SEO web design is the process of building or restructuring websites in accordance to SEO best practices.

This can be as complex as starting from square one and learning about keyword usage, metadata and more, or as simple as readjusting your site’s aesthetics to make it slightly faster.

How Can An SEO-Friendly Site Help Your Business?

Every business needs a website, yet not all businesses are equal under Google’s ruling. As a result, you’ll need to play by their rules to get ahead.

In truth, it can be a little frustrating, especially since Google updates their algorithm on an almost constant basis. Still, playing along can have a massive impact on your brand.

First and foremost, you’ll attract more attention to your website. Even if you’re not selling anything, more eyes on your site will mean more advertising potential.

A well-optimized site also makes indexing and site-crawling easier for the algorithm. If the algorithm parses through your site and determines that it isn’t well-designed, chances are you’re going to end up lower on the search engine totem pole.

Great design simplifies a website to make things easier for both the customer and the algorithm.

Finally, designing with SEO ensures that your customers get a fantastic browsing experience. Google’s standards are standards for a reason, after all.

While their rules may seem unreasonably strict at times, they’re ultimately to make the web an easier, more accessible place.

Ways To Implement SEO Web Design

Okay, so SEO-friendly sites are all the rage. But if your site could use some work, reading this article can be a bit intimidating.

You’re in luck, though, as creating a well-optimized site isn’t that tough. Here are a few changes you can implement to boost your site’s search rankings.

  • Take a mobile-first design approach.
  • Structure your content to make it more readable.
  • Include relevant, useful keywords.
  • Add internal and external links to your content.
  • Tag images and improve your URL structure.

Most of these things may be slight adjustments to things you already do. These changes don’t take a whole lot of time yet yield powerful results.

Last Thoughts On The Relation Between SEO And Great Website Design

As you can see, SEO web design is an extremely powerful tool. If you’re careful and consider with your web design, you should see an increase in your search rankings in no time!

Want to see how your current site stacks up? Sign up for your free SEO audit to see just how searchable your website is.