What SEO Web Design is and How it Can Help Your Business
Even if you’re brand new to the marketing and web design worlds, you’ve probably heard the term ‘search engine optimization’ (often shortened to SEO) bandied about quite a bit.
If you’re unfamiliar with the term, SEO is the driving factor in a website’s search performance. It’s pretty much win-win, too. Customers get great, informative content, and businesses increase traffic and sales.
But did you know that SEO is more than just good content? It’s true!
Here’s a quick rundown on SEO web design, how it can help your business, and how you can make your site SEO friendly today.
What Is SEO Web Design?
In all actuality, SEO and web design go hand-in-hand. Both intend to deliver an effective, compelling experience for the user. But underneath the techno-jargon, what exactly is website-based SEO and how does it relate to overall web design?
SEO web design is the process of building or restructuring websites in accordance to SEO best practices.
This can be as complex as starting from square one and learning about keyword usage, metadata and more, or as simple as readjusting your site’s aesthetics to make it slightly faster.
How Can An SEO-Friendly Site Help Your Business?
Every business needs a website, yet not all businesses are equal under Google’s ruling. As a result, you’ll need to play by their rules to get ahead.
In truth, it can be a little frustrating, especially since Google updates their algorithm on an almost constant basis. Still, playing along can have a massive impact on your brand.
First and foremost, you’ll attract more attention to your website. Even if you’re not selling anything, more eyes on your site will mean more advertising potential.
A well-optimized site also makes indexing and site-crawling easier for the algorithm. If the algorithm parses through your site and determines that it isn’t well-designed, chances are you’re going to end up lower on the search engine totem pole.
Great design simplifies a website to make things easier for both the customer and the algorithm.
Finally, designing with SEO ensures that your customers get a fantastic browsing experience. Google’s standards are standards for a reason, after all.
While their rules may seem unreasonably strict at times, they’re ultimately to make the web an easier, more accessible place.
Ways To Implement SEO Web Design
Okay, so SEO-friendly sites are all the rage. But if your site could use some work, reading this article can be a bit intimidating.
You’re in luck, though, as creating a well-optimized site isn’t that tough. Here are a few changes you can implement to boost your site’s search rankings.
- Take a mobile-first design approach.
- Structure your content to make it more readable.
- Include relevant, useful keywords.
- Add internal and external links to your content.
- Tag images and improve your URL structure.
Most of these things may be slight adjustments to things you already do. These changes don’t take a whole lot of time yet yield powerful results.
Last Thoughts On The Relation Between SEO And Great Website Design
As you can see, SEO web design is an extremely powerful tool. If you’re careful and consider with your web design, you should see an increase in your search rankings in no time!
Want to see how your current site stacks up? Sign up for your free SEO audit to see just how searchable your website is.