PR and marketing are two different disciplines. The main difference between the two disciplines is that PR is more awareness-oriented and lower-cost, while marketing is more ROI-driven. Both are crucial for the success of a business, but if they work in concert, the results can be spectacular. Listed below are the key differences between PR and marketing. Let's take a closer look at each. The goal of PR is to get its client in the media, but in order to do that, it must be integrated with the other departments. The success of PR and marketing depends on building a list of target contacts. The list should include influential bloggers and industry experts. It also includes traditional media and journalists. You can find your list using social media, Buzzsumo, and Socialbakers. By contacting them, you can respond to media inquiries and offer your expert opinion about news...