We’ve got it for you, and then we’ll also share some best practices for using Google Fonts on WordPress.

Choosing a font is more than just an aesthetic choice – it can have a real effect on your site’s bounce rates and conversion rates, especially if you choose a font that’s hard for your visitors to read.

Basically, it pays to take a little time to pick the best Google Fonts family for your website, rather than throwing up the first font that you see!

The 10 Best Google Fonts According to the Wisdom of the Crowds

So how do you come up with a list of the best Google Fonts when so much of this is subjective? We don’t want this entire list to be subjective, so we’re going to go to the data to build a list of the best Google Fonts.

Basically, we’ll use the Google Fonts analytics to trust the wisdom of the crowds. With over 23 trillion total font views, Google has just a little bit of data to pull from. 😉

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23 trillion total font views, and counting.

https://fonts.google.com/analytics 

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Then, we’ll go a bit beyond the raw popularity numbers and choose some up-and-coming fonts that are growing quickly. Ready? Let’s dive in…

1. Roboto

• Sans-serif
• Styles: 12
• View Font

Roboto Google font

Roboto is a sans-serif offering from Christian Robertson that was developed by Google as the system font for Android. It’s now massively popular, comes in 12 different styles, and makes multiple appearances on Google Fonts’ analytics. For example, Roboto is the most popular font. But Roboto Condensed is also the sixth most popular font, and Roboto Slab also makes an appearance at number 13!

2. Open Sans

• Sans-serif
• Styles: 10
• View Font

Open Sans Google font

Open Sans is a sans-serif font developed by Steve Matteson. Google uses Open Sans on some of its websites, as well as in its print and web ads.

3. Lato

• Sans-serif
• Styles: 10
• View Font

Lato Google font

Lato is another popular sans-serif offering, this time from Łukasz Dziedzic.

4. Slabo 27px/13px

• Serif
• Styles: 2
• View Font

Slabo Google font

Slabo is a serif font developed by John Hudson of Tiro Typeworks. What’s unique about this font is that it’s specifically designed to be used at a certain size – either 27px or 13px depending on your needs.

5. Oswald

• Sans-serif
• Styles: 6
• View Font

Oswald Google font

Oswald is a sans-serif font originally developed by Vernon Adams.

6. Source Sans Pro

• Sans-serif
• Styles: 12
• View Font

Source Sans Pro Google font

Source Sans Pro is a sans-serif font from Paul Hunt that was created for Adobe and was Adobe’s first open-source font.

7. Montserrat

• Sans-serif
• Styles: 18
• View Font

Montserrat Google font

Montserrat is a sans-serif font from Julieta Ulanovsky, who lives in the eponymous Montserrat neighborhood of Buenos Aires. With 18 different styles, you have quite a lot of choice.

8. Raleway

• Sans-serif
• Styles: 18
• View Font

Raleway Google font

With 18 different styles, Raleway is another large-family sans-serif font, initially created by Matt McInerney. If you like Raleway and are looking for something unique, Raleway Dots offers similar styling with a dotted approach that can work for big headlines.

9. PT Sans

• Sans-serif
• Styles: 4
• View Font

PT Sans Google font

PT Sans was developed for the Public Types of Russian Federation and, as such, includes both Latin and Cyrillic characters. There are also several other fonts in the PT family, including some serif options.

10. Lora

• Serif
• Styles: 4
• View Font

Lora Google font

Lora is a popular serif font that’s designed to work well both on your screen and in print.

Bonus Fonts + Up-And-Comers

By the numbers, the ten fonts above are the most popular Google Fonts. But only showing the most popular options does a disservice to great up-and-coming fonts that haven’t gotten the exposure to show up on the analytics.

Here are some of our favorites that didn’t make an appearance at the top of the analytics.

11. Noto Sans / Serif

• Sans-serif or serif
• Styles: 4 each
• View Font

Noto Sans Google font

Noto is a Google-commissioned font that comes in both serif and sans-serif versions. It’s receiving regular updates, and there are now well over 100 Noto fonts, with more coming all the time!