Building a website is just the first step to starting an online business.
You have to have really detailed metrics and analysis points to precisely target your audience.
Google Analytics is one of the best ways to find this information and make it work for you.
Use the tips in our easy to follow guide to learn how Google Analytics works and the best ways to use it for your site.
How Google Analytics Works
Google Analytics is a tool provided by Google that helps you process your websites information. It goes beyond the basic visitor information and allows you to get really in depth and useful data.
In order to use Google Analytics, you have to sign up for the service and register your website. You can have multiple websites under a single account so there’s no need to create more than one.
It allows you to quickly discover specific data on important metrics. A few of the most useful are bounce rate, conversion rates, and landing page information.
Getting Started
So you’re probably wondering how to access Google Analytics. You’ve completed the first step in creating an account, now you need to add a tracking code to your website.
This allows Google to actually track user data and directly monitor how your website is functioning. Once this data starts to roll in you’ll have to figure out what you want to do with it.
You can start by looking at the default metrics and analytics. These provide you with the most commonly needed data points such as acquisition, search information, lifetime value, and active user data.
Once you’ve gotten the hand of these metrics you can try your hand at creating custom reports. These allow you to really laser focus your data. You can include parameters such as SKU’s, product sizing, and even integrate external data sources such as your CRM software.
Benefits of Google Analytics
Google Analytics allows you to turn the raw visitor data for your website into actionable information. You can see information such as:
- Number of Visitors
- Time on Site
- Visitor Activity
- Social Media Information
This type of information is highly valuable from a digital marketing standpoint. It allows you to see what works and what doesn’t. You can also find out how visitors use your site and the kind of content they find most appealing.
Some of the most important information involves how visitors arrive at your site. This shows you what your most valuable search terms are and can suggest terms you should create content for. This data will also help you discover what other interests visitors have based on their previous search history.
If you know what they’re interested in you can more effectively target your content to match their needs. Consumers love sites that provide them with value. They’re much more likely to purchase your services or use your affiliate link if you’ve brought them real value.
Refine, Refine, Refine
Creating awesome content isn’t enough to succeed anymore. You have to know exactly where your visitors are coming from and what turns them into customers. By learning how Google Analytics works you make it much easier to target your content.
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